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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

If you don't have a PR agency, learning the basics of public and media relations helps you beat the competition when it comes to getting attention for your brand. Knowing the best places to distribute your release is essential.

In this blog, we will explore the top press release distribution services in the UK and how you can best maximise your time and resources.

List of the top UK press release distribution companies

What is the best way to distribute press releases in the UK?

To kick off, here’s a short list of the top UK press release distribution companies every marketing team should know:

1. Meltwater UK Press Release Distribution

Tip: Learn how to pitch successfully to journalists.

Struggling to create awareness around important announcements in the UK? You're not alone. Creating engaging content is one thing, but getting it in front of audiences that care is another.

After a PR professional writes a press release, they need a way to distribute it. This is where a press release distribution service becomes handy. We understand different needs require different solutions, that's why we offer a number of ways to help get your press release seen.

Meltwater partners with journalists to develop online profiles. This assures they are only getting quality pitches while helping brands ensure their press releases are going to journalists who have been fully vetted. It’s a win-win situation and a great way to build your distribution network.

Meltwater UK's press release distribution service also includes:

Integration in to over 100 services for local, national and global audiences and a strong presence in Europe. 

 Meltwater Wire Distribution via GlobeNewswire

Hyper-Targeted PR Outreach with Keyword Search

Comprehensive reporting with easy-to-share dashboards with key insights

Learn more about the Meltwater Media Database and Meltwater Press Release Distribution Service for the UK!

Launched in 2010, Pressat newswire reaches targeted journalists, editors, influencers & news-desks and has an in-house editorial team to send releases to the most relevant medias to ensure it's effective and seen where it matters most. They also offer UK media contacts.

Pressat also serves more than 33,000 opt-in subscribers with customised news alerts, ranging from journalists and editors right through to analysts and bloggers.

PR Fire is one of the UK’s leading press release distribution platforms with guaranteed global reach.

They help businesses grow get published, syndicated and featured on high-authority news media.

PR Fire also offers a Distribute only or Write & Distribute option if you need support crafting your press release.

PR Newswire has been a trusted provider in this space for some time.

They deliver to editorial systems and newsrooms of major media organisations and connect brand messages with influential journalists — from their active community of more than 36,000 members — who have specifically requested to see news in specific industries.

Tip: Get to know other Cision alternatives on the market.

Journalists are inundated with hundreds of press releases every day. To cut through, you’ll need a good pitch and help finding the right person to tell your story.

To find the best press release distribution service in the UK, look for those companies that have a local presence and have made a commitment to both journalists and brands to produce great results.

What press release distribution services provide the best value?

There are a few things to consider before you choose a press release service.

Not all press release services are the same.
Some are nothing more than online portals that rely on you to make decisions about what UK news outlets are mostly likely to distribute your news.

Make sure the service you use maintains the most current UK media contacts list.
Journalists change jobs frequently and outdated contact details mean your release is dead in the water. Companies like Meltwater partner with journalists to develop online profiles. This assures they are only getting quality pitches while helping brands ensure their press releases are going to journalists who have been fully vetted. It’s a win-win situation and a great way to build your distribution network.

A highly targeted list of UK journalists is going to be more valuable than a scattergun approach.
When it comes to achieving your PR goals, the narrower you can make your list, the better.

Choose a company with offices in the UK.
They will have local knowledge of the UK media landscape and will be able to offer support to ensure your news lands where you want it.

If your marketing team doesn’t have direct connections with journalists in the UK, don’t worry. We have some tips for you:

Social media has made it much easier for marketing, corporate affairs and advertising teams to develop their own distribution networks.

How do you do that? Nearly every reporter in print, television, and radio is active on social media, especially Twitter and LinkedIn. They are always on the lookout for good stories and are especially receptive to people who know how to pitch a good story.

You can also find UK media outlets on social media.

Start making contacts by following press accounts on social platforms like Twitter. It's often easier to make digital connections with key players by finding them online. Make sure the account has a blue tick showing it’s been authenticated by Twitter and it's not being run as a digital spoof.

List of the top verified UK newspaper Twitter accounts

Another way to decide where you want to pitch a story is to make your own media lists. The UK's media landscape is constantly evolving, but the global pandemic put everything on fast forward.

It’s important to know how to stay on top of the UK's media trends.

Make sure your media list contains journalists who cover your beat. If you’re working in the healthcare industry, find those who cover health. If you work in manufacturing, find the people writing industrial stories.

The more relevant your pitch is to the person receiving it, the greater the likelihood you’ll be successful in getting your story featured (Try personalised PR). 

Keep in mind the biggest names in UK journalism get so many pitches they can’t possibly read them all. Finding a young reporter and developing a relationship with them can return PR dividends to your marketing team for years to come.

Get in touch with Meltwater by filling out the form below to learn more about how the Meltwater press release distribution product can get your important stories in front of UK journalists who want to hear them and will share them with their audiences.

The Best Press Release Distribution Services in the UK

PR pros are always looking for ways to get inspired and become more productive and like many professionals, they're increasingly tuning into podcasts while they work. Podcasts are an excellent medium for busy working people as they can be consumed on-the-go, whether on your commute, working out at the gym, cooking, or other activities.

Seeing another’s perspective is an important skill we need to nurture as PR professionals. Seeking and digesting information about the world around us, helps us expand our worldviews and learn more about industries that we work in. 

These PR podcasts are sure to inspire, inform, and help you become the best PR professional you can be!

If you're a podcast novice, here are some of we recommend.

Freakonomics Radio is an award-winning weekly podcast. Host Stephen Dubner produces a 45-minute show that “explore(s) the riddles of everyday life and the weird wrinkles of human nature—from cheating and crime to parenting and sports.” Through the course of each show, Dubner talks with Nobel laureates, social scientists, economists, entrepreneurs, and his Freakonomics co-author Steve Levitt. 

High production values and edited in a tapestry of music, interviews, media snippets, this is podcast storytelling at its best. If you’ve ever considered producing a podcast, (along with This American Life,) Freakonomics is the gold standard.

The hosts of Code Switch don’t mince words: “Remember when folks used to talk about being “post-racial”? Well, we’re definitely not that. We’re a team of journalists fascinated by the overlapping themes of race, ethnicity, and culture, how they play out in our lives and communities, and how all of this is shifting.” 

Put together by a stellar team of journalists from public radio, including Kat Chow, Gene Demby, Adrian Florido, Karen Grigsby Bates, and Shereen Marisol Meraji; they ponder questions such as: “When do you call someone out for micro-aggressive racism and when do you let it go?” As PR pros, having an opportunity to walk a mile in someone else’s shoes, and see issues from multiple perspectives is always a good thing.

Startup follows the experiences of the host, Alex Bloomberg, formerly a producer of This American Life and Planet Money, as he goes through the steps necessary to launch his podcasting startup. Early on, Bloomberg nods at his credentials and lets us in on his mission to support longer format podcasts. 

Told in the style of interviews, conversations with his wife, and potential partners, Startup is a serial–not necessarily an ongoing podcast. With his NPR experience and a deft hand at pacing, you get sucked in, rooting for Bloomberg to succeed. Listen in to understand how founders approach building a business from the ground up.

Listen to the serial, Startup, on Spotify

Host Debbie Millman’s PR podcast is about “design and inquiry into the broader world of creative culture through wide-ranging conversations with designers, writers, artists, curators, musicians, and other luminaries of contemporary thought.” 

Think of Design Matters as “Fresh Air” for creatives. Since Millman converses with influencers, she gives PR professionals insight into their everyday worries and concerns. Perhaps hearing influencers in conversation (259 episodes are available) will help us reach out to the ones that matter to our community.

The shorthand description for Reply All is that it’s a show about the internet. Host PJ Vogt and Alex Goldman investigate stories that begin online, but have very offline human repercussions. In a recent episode, they tackle how spammy locksmiths, with the help of a call center, are enabled by Google Ad Words to be everywhere local at once. 

The joy of Reply All is that though each story starts with the internet, each segment is well-researched through distinctly analog or IRL means, including phone calls, face-to-face meetings, and interviews with those impacted by the story. Reply All sometimes feels like This American Life, but smaller in scope. Looking at stories from multiple angles is a helpful exercise in PR, as we attempt fresh angles to similar campaigns.

Hosts Alix Spiegel, Lulu Miller, and Hanna Rosin are expert storytellers from NPR and the Atlantic who specialize in storytelling about invisible things that happen all around us, including those things that are existential in nature. With their episode Outside In, they come to us with the question of “Can you change from the outside in?” 

In familiar podcast storytelling style, they highlight three real-life stories of people making the conscious choice to be different than who they are because of something (outside of them) that has occurred. The answer at the end of the episode is, Yes. 

Told in a long narrative format, you’ll find yourself rooting for the protagonists appearing in Invisibilia in each segment. Listening to how these journalists craft their stories can help PR pros with insight on how to pitch to other journalists.﻿

“Call Your Girlfriend" is a podcast for long-distance besties everywhere. These are the influencers you want to represent your brand. They’re also your audience personas come to life. Ann Friedman and Aminatou Sow are girlfriends that live across the state from each other. (It used to be across the country.) 

And in their weekly catch-up conversation, they tackle issues such as menstrual cycles, pop culture, and political news. On alternating weeks they feature in-depth interviews with their “impressive besties,” past besties include Melinda Gates, Huma Abedin, and Tavi Gevinson.﻿﻿

Host Roman Mars is the all-knowing voice of inquiry who poses a question and invites a variety of experts to chime in. The 99% Invisible team goes deep into various topics in exactly the way you need. Want to know about trend forecasting? Or specifically, more information about one of the major players in the industry, WGSN?

Listen to episode 229, The Trend Forecast; it is an unpaid commercial for WGSN and details their impressive impact on the fashion, home decor, and lifestyle industries.

If you also think: “Why does everything on the High Street looks the same?” then this episode has your answer. This podcast offers digestible sound bites while still offering the kinds of deep insights that you'll get from a newspaper article. Get smarter with each subsequent listen.

In their Dear Sugars Radio podcast, Steve Almond and Cheryl Strayed (author of Wild), the Sugars tackle questions about life that listeners send in. They do so with such radical empathy that we’re reminded of our shared humanity when faced with the trials and tribulations of life.

Almond and Strayed often acknowledge the difficulty of making decisions, but they are clear in what they advise listeners to do. Beyond answering listeners’ questions, Strayed and Almond look for the question behind the question, calling this out with an acute empathy that is heartwarming. Acknowledgment of our shared humanity can only help us in our PR work.

On Top of PR is the perfect podcast for when you want to stay sharp, grow professionally, and learn from other experts in the PR world. Each week, host Jason Mudd invites a "featured guest to discuss PR and marketing topics, tips, and trends". 

How to stay on top of PR Podcasts with Meltwater

The Meltwater PR suite offers great opportunities for all PR professionals out there. You can monitor and find relevant PR podcasts using our media monitoring capabilities:

Set up Relevant Keywords: Identify keywords related to PR, communications, marketing, or any specific topics of interest within the PR industry. These keywords could include terms like "public relations," "communications strategy," "media relations," "branding," or specific podcast names. Use these keywords to create search queries within the Meltwater platform.

Set up Podcast Monitoring: Meltwater provides media monitoring capabilities, which you can utilize to track mentions and coverage of specific podcasts. Set up monitoring alerts for relevant keywords or podcast names to receive notifications whenever new episodes or discussions related to those podcasts are identified.

Identify Key Podcasts: Identify the PR podcasts that are of interest to you or relevant to your industry. This could include podcasts hosted by industry experts, influencers, or thought leaders in the PR field. Make a list of the podcasts you want to track and include their names, hosts, or any other specific details that will help you in monitoring them effectively.

Create Custom Alerts: Within the Meltwater platform, set up custom alerts based on the identified keywords. These alerts will notify you whenever new content, including podcasts, mentions the keywords you have specified.

Monitor Social Media: Keep an eye on social media platforms using Meltwater's social listening capabilities. Follow relevant hashtags or accounts related to PR podcasts and monitor the conversations happening around them. Meltwater can help you track mentions and discussions on platforms like Twitter, Facebook, Instagram, and LinkedIn.

Simply fill out the form below to get a free demo.

10 PR Podcasts to Enhance Empathy, Expand Your View of the World, and Help You Get Better at PR

We’ve all heard the hype around ChatGPT, it’s been impossible to avoid over recent months, but is that all it really is, just hype? Definitely not. 

ChatGPT, along with similar generative AI tools, appears to be that most rare of creatures, a much talked about new technology that is genuinely transformative, with an immediate and significant impact on a wide range of industries. 

In this blog, we’ll explore how ChatGPT can be used in the PR and marketing communications world, with practical examples that you can start using today to work smarter and faster. For the purposes of this article, we’re going to focus on using ChatGPT, and we recommend you subscribe to ChatGPT+ to gain access to some of the more advanced features, although it’s not essential and the free version will work too.

Keep reading to discover some powerful ChatGPT marketing tips. 

The Potential of ChatGPT for Marketing and PR

Using ChatGPT for PR and Marketing Campaign Planning

In short, ChatGPT is an AI that can understand questions written in natural language, and provide detailed answers also in natural language.

Developed by the US artificial intelligence company, OpenAI, ChatGPT is a chatbot based on the company’s GPT (Generative Pre-trained Transformer) Large Language Model (LLM). There’s a lot of deeply technical background to this which doesn’t need to be covered in this article, but the Chat-GPT Wikipedia page has plenty of detail if you really want to know.

In broad, simple terms, ChatGPT is a kind of AI known as a neural network that is inspired by the way the neurons and synapses in our brains work. Like our brains, neural networks are capable of learning to perform tasks through being trained by example, as opposed to the conventional way of building an application by painstakingly coding it to carry out each step of a task in excruciatingly fine detail.

This means they can do highly complex things that would be practically impossible to achieve through conventional software development methods.

In the case of ChatGPT, the AI was trained on a huge volume of human-created information from the internet, including Wikipedia and other websites, books, discussion forms, and more. It’s important to note that the model didn’t build an understanding of the world based on that data, rather it got uncannily good at putting together sequences of words which make sense to the reader.

Think of it as a much more sophisticated and powerful version of your phone’s autocomplete feature. It predicts the correct order of words based on statistical probability, and it does that incredibly well, but it doesn’t really understand the concepts it's talking about. So it can make factual mistakes, but its mistakes often seem highly plausible at first glance, because that’s what it’s learned how to do.

With that caveat out of the way, anybody who spends time playing around with ChatGPT cannot fail to be impressed by its apparent intelligence. Even when you know how the trick is done, it still seems much smarter than it should be. It’s shown the ability to explain and deconstruct abstract jokes about niche topics, and some researchers have claimed that it displays some traits of Artificial General Intelligence - an AI that’s capable of understanding things and solving problems.

ChatGPT also understands most programming languages, and you can ask it to create code for you simply by explaining what you want the code to do. More recently the platform introduced “plugins” which adapt it to be able to perform specific tasks by connecting it to third-party apps, and giving it access to data it doesn’t already have. For example, the Expedia plugin allows you to plan and book a trip using natural language queries.

As you can see, ChatGPT is a powerful tool, so long as you understand its capabilities and limitations. There’s been a lot of talk about AI replacing human workers, leading to job-losses, but that’s the wrong way to look at this technology. It’s not like you could fire your marketing team and expect ChatGPT to replace them.

This is a tool which can help PR and marketing professionals work faster and more effectively, but it’s nowhere close to replacing them. Whether you work in-house or agency side, at any level, you can use ChatGPT to make your life easier.

The simplest ChatGPT marketing use case is using it for copywriting. Whether you’re trying to create social media posts, email marketing campaigns, blogs, or even entire eBooks, this tool can really help you to speed up that process. 

Let’s be clear though, ChatGPT is no replacement for a professional copywriter. Its output is often dry and formulaic, it can contain factual inaccuracies, so we wouldn’t advise using it to produce your marketing copy without significant human oversight. More importantly, an AI doesn’t have all of the insight into your company, products, and tone of voice that is needed to do a good job.

You still need a talented writer to write engaging, action-provoking copy that achieves your objectives. So where does ChatGPT come in?

For short-form copy like social media posts and email subject lines, the tool is great for providing a lot of alternative options.

Let’s say you’ve written a tweet to encourage people to visit a new product page on your website, and you want to keep pushing it for a month or so but without sounding repetitive. You can simply prompt ChatGPT to write 10 alternative versions of the tweet, and while they may still need a little rewriting to make them sparkle, this will still be a lot faster than writing them all from scratch. 

In fact, Meltwater recently integrated ChatGPT into our Engage social media management platform, providing exactly this functionality, making it easier for social media managers to produce the content they need to fuel their channels. We have also launched Meltwater's AI-Powered PR Assistant.

For longer items of copy, which could include anything from emails and blog posts all the way up to weighty eBooks, ChatGPT can help you to overcome what writers call The Tyranny of the Blank Page. For many writers, even with a good, detailed brief, getting started is the hardest part.

So if you find yourself staring at a blank page for way too long, waiting for the right words to come, simply explain the brief to ChatGPT and it will give you some copy to get started with. More often than not you will probably find that the whole thing needs to be completely rewritten and the end result will bear little resemblance to the AI’s output, but it can at least get you started more quickly. 

Getting ChatGPT to write a very long piece of copy like an eBook takes just a little more work than writing a single prompt, because even if you tell it to write 5,000 words, it will still only produce a kind of condensed draft of less than 1,000 words as its first response.

To make it write a more in-depth copy, use the following method:

First prompt it to provide an outline. For example, you could enter something like: “Write the 8 most important points that people should consider when booking a wedding venue. The style should be fun and informal. Include some interesting facts about weddings.”

Once it’s produced a response, you can then ask it to expand on each point, giving it a little guidance to cover the most relevant areas: “Provide more detail for point 1, and specifically focus on X. Also explain an alternative option for somebody on a lower budget.”

Repeat this for each section, and don’t be afraid to ask it to rewrite or give it more direction as required.

Then you can ask it to write an intro: “Write a 300 word introduction that briefly explains why it’s so important to book the right wedding venue.”

Finally, do the same with a conclusion: “Write a 300 word conclusion that summarizes everything covered in these 8 sections.”

This works because in each discussion thread you use with ChatGPT it retains memory of everything that’s already been talked about earlier in the thread, so it understands the context of what you’re asking for. It also saves your separate discussion threads, so you can go back to them at a later time and continue working on the same project. 

When you think about the potential uses of ChatGPT for marketing and PR, it’s easy to focus only on content generation, but the tool can be used for a lot more. For example, let’s imagine you’re doing Public Relations for a new app which protects user’s data privacy on the internet, an important issue but not terribly exciting. How could you come up with some angles that would convince a national newspaper to write about the app?

Simply frame the question to ChatGPT and it will provide you with a list of ideas:

Again, the output from ChatGPT might not give you exactly what you need, but just like a real brainstorming session, the first round of ideas can provide a helpful springboard into something better. If you’re struggling to get started, it’s a great way to get the ball rolling.

Everybody who works in a PR or marketing agency knows the pain of throwing your heart and soul into a new business pitch, only to lose out to a competitor. But if you don’t win that client, there’s no reason all your hard work should be wasted, with a little tweaking those same ideas could be repurposed for other, similar businesses. 

In this example of a ChatGPT marketing prompt, we asked it to give us some ideas for alternative types of business we could take our ideas to:

The sky really is the limit when using ChatGPT for marketing brainstorms, as it can help with almost any creative challenge you face. This is particularly useful if you work with a small team or have limited time, and just need to get some ideas flowing as quickly as possible.

If you’re a marketing professional you probably already know how to build a marketing campaign plan, but in a world where we all need to be multitaskers, taking on tasks that lie outside of our areas of expertise, it doesn’t hurt to have a little extra help. 

And even if you are completely comfortable with planning a broad, multichannel marketing and PR campaign, why do everything from scratch when ChatGPT can at least give you a framework to build upon?

Again, all you need to do is write a clear prompt explaining the background (i.e. what exactly the campaign is for), and any additional detail that is important, then ChatGPT will build the outline of a marketing plan tailored to your specific needs. You can then flesh it out with your own ideas, or even ask it to expand upon any particular sections that you need help with. 

In this example, we’ve asked ChatGPT to create a marketing plan for a new kind of inflatable kayak: 

Next, we asked it to provide more detail for the PR component of this plan: 

The possibilities for how you can use ChatGPT for marketing and PR are endless, but to use a well-worn technology maxim: garbage in, garbage out. The tool’s usefulness is closely related to the quality of the prompts you write for it. 

Since ChatGPT launched we’ve seen a boom in “prompt engineers” who claim to offer specialist skills in getting the AI to provide the best quality output. But the truth is that ChatGPT was always intended to respond to natural language requests, not to be some complex tool that requires special know-how, so the real trick is just to understand that you need to give it clear, well thought out instructions. You don’t need to be an engineer! 

Here are our tips for writing ChatGPT prompts that get great results: 

Be Specific: The more precise and specific your prompt, the more accurate the response you'll receive. If your question is too broad, you may not receive the information you're looking for. For example, instead of asking "Can you tell me about digital marketing?" you could ask "What are the key differences between SEO and SEM in digital marketing?"

Specify the Format: If you're looking for a response in a particular format, include this in your prompt. If you want a step-by-step guide, ask for it. If you want a case study, request a case study. For example, "Can you provide a case study of a successful social media marketing campaign?" will produce a very different result than "Tell me about social media marketing."

Watch Your Tone: Whether you're looking for a serious business-oriented answer or a more creative, brainstorming-style response, make sure to ask for that. For example "Provide a formal analysis of the importance of influencer marketing in today's business landscape" versus "Can you give me a creative brainstorm on influencer marketing strategies for a startup fashion brand?"

Manage the Length: If you need a concise answer for a presentation, mention that in your prompt. For longer, more detailed strategies or analyses, make sure you say so. For example, you might say "Give me a brief summary of the benefits of PR in crisis management" for a shorter response or "Could you provide a detailed strategy for PR during a brand crisis?" for a longer one. You can always ask it to expand upon any point in an earlier response. 

Use Open-ended Questions: To encourage more comprehensive and insightful answers, formulate open-ended questions rather than yes/no queries. Instead of "Does social media marketing boost brand visibility?" you could ask "How does social media marketing enhance brand visibility?"

Think of ChatGPT as a helpful coworker. If you give it clear instructions with as much detail as possible, it will be able to help you far more effectively than if you write vague prompts.

Tip: Learn how to use ChatGPT for social media marketing.

Beyond the Buzz: A Practical Guide to ChatGPT for Marketing and PR

Note: This blog is about the world’s largest grassroots movement, Earth Hour and how the Biggest Hour for Earth was tracked – produced in partnership with Meltwater and WWF Earth Hour. Find out more about Earth Hour’s Biggest Hour for Earth movement.

The impact of the digital revolution is no secret. Within the last 20 years, the use of digital technology has grown exponentially, from less than 7% of the world's population being online to more than 8 billion handphones across the globe. (That’s more handphones than people!)

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