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Generative Engine Optimization (GEO) Guide

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.

Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?

The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

How do customers interact with my newly launched product?

How do I increase the productivity of my employees?

How do I know if my marketing efforts are working?

We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.

But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!

But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.

We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.

Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Find out how you can leverage LinkedIn to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

The wide and wonderful world of food influencers is full of entertaining content creators, practical tips for busy parents and professionals, vegan food that actually looks and tastes good, recipes that make being healthy delicious rather than a chore, satisfying mouth-watering close up shots of cake and cookie decorating, thrilling supercuts of meals cooked in the great outdoors, and more!

If you’re looking for a food influencer to inspire your audience, look no further than this list of global food influencers covering an impressive range of niches within the food world on social media.

Just don’t get too distracted by their beautiful feeds and forget to actually reach out for a partnership that fits your influencer marketing strategy! 

Use Meltwater Influencer Marketing, to make the process of organizing campaigns, reviewing content, and measuring influencer marketing metrics easy and streamlined. See the Meltwater Influencer Marketing Suite in action!

Jump to the list of food influencers you're the most interested in:

10 Food Influencers With the Biggest Followings

7 Top Food Influencers with Less Than a Million Followers

Tip: Learn more about influencer marketing in general within our Definitive Guide to Influencer Marketing.

A food influencer is a content creator who posts recipes, how-tos, diet tips, gardening tips, and more, on social media. They often work with kitchen appliance brands or meal prep companies. Sometimes food influencers are professional chefs or work in the food industry in some capacity, but are also commonly self-taught food enthusiasts.

Many food influencers are also food bloggers, and in fact their blog may have come before their social media presence. Food blogs are incredibly popular as they answer various questions, provide recipes and tips, and have active comment sections that often provide ingredient substitutions, whether for dietary restrictions or taste, and suggestions for cooking the recipe in different climates, or with different equipment.

So, unlike other types of modern influencers, like Instagram influencers, Facebook influencers, fashion influencers, beauty influencers, or sports and fitness influencers, which are typically social first, blog second, food influencers may use their social media platform to drive traffic to their food blog, which is where they actually make money as an influencer.

There are also more local influencers, like the top food influencers in Malaysia.

82% of Food influencers’ Followers are Female.

A majority of Food Influencer’s followers are Millenials, 48% are between 25-34 years old.

A majority of Food Influencers, 43%, are based in the US, and 36% are from California.

While followers’ main interest is Food content, they also enjoy content focused on Travel, and from Bloggers.

What #hashtags are Food Influencers Using?

#hashtags are the bread and butter of influencer marketing. Know which hashtags are trending so you can ensure your influencer content gets maximum exposure.

#hashtags are the bread and butter of influencer marketing. Know which hashtags are trending so you can ensure your influencer content gets maximum exposure.

What Are the Primary Channels for Food Influencers?

As mentioned above, many food influencers have accompanying blogs where they share recipes, tips, and cultivate community through engaged comment sections and email lists.

Other popular social media channels include TikTok, Pinterest, Instagram, and YouTube.

Food & beverage brands, appliance brands, grocery stores, food products, farms, food delivery services and apps, gardening companies, and similar organizations may want to partner with a food influencer.

They can spread the word about a particular product, demonstrate kitchen appliances or accessories, highlight companies dedicated to sustainable farming practices, or share recommendations for dietary supplements. 

Using Meltwater Influencer Marketing, we identified food influencers in a number of different categories including vegan food influencers, baking influencers, and by follower size, looking at food influencers with followings of 1M or more, as well as micro food influencers.

While follower counts are important, they can be misleading if it’s the only metric you look at. The below lists are ranked by True Reach rather than follower number. True Reach does a better job at indicating the actual potential influence when it comes to the engagement and interaction of their online community.

This list of 10 food influencers have followings of 1 million or more across all channels.

With a presence of 12.6 million on TikTok, its safe to say Men With the Pot has taken the food world by storm.

Their videos use quick cuts, beautiful close-up shots, thrilling acrobatics such as tossing an onion in the air to land on a knife before chopping, and rustic open-fire cooking.

Their TikTok videos are endlessly enjoyable and the comment section is also fun to scroll through, as they've build a huge community of viewers who love their content. They average 2.9K comments per post!

I Cooked In The Arctic Circle

Joshua Weissman is a popular food influencer and chef known for his YouTube channel. He gained fame by recreating fast-food recipes and sharing homemade versions of popular dishes.

Joshua's videos are informative, showcasing cooking techniques and explaining the science behind them. He has also authored a cookbook called "The Slim Palate." With his engaging storytelling and dedication to his craft, Joshua has built a significant following in the culinary community.

Making a wide range of dishes inspired by different cuisines, both savory and sweet, Betel Tunc is known for her calm and pleasing aesthetic. She shares the full recipe in her descriptions, and the comment section is always engaging. 

Hailing from the UK, Jalal has built a platform sharing healthy, high-protein recipes. This is a perfect example of a crossover with food and fitness influencers, who often incorporate food tips into their content.

40+ Global Food Influencers to Inspire You

Key opinion leaders, or KOLs, are individuals with significant voices in their respective industries. Learn more about KOLs and their role in influencer marketing.

How to Use Key Opinion Leaders in Your Strategy

Ever wonder what makes an influencer influential? It’s not just about the niche or the size of their audience. Rather, consider how they earned those followers and why they chose that niche in the first place. The answers are what set apart influencers from Key Opinion Leaders.

Key Opinion Leaders, or KOLs, are a type of influencer that can influence an audience’s opinions and purchasing decisions. They’re experts in their fields and have extensive research, experience, and knowledge that make them a trusted resource for others.

Let’s define the differences and how to leverage KOLs in your influencer marketing strategy.

The KOL acronym stands for Key Opinion Leader. The plural form is KOLs. These are experts who are trusted by other experts and professionals within the same field.

Definition: What Is a Key Opinion Leader?

Key Opinion Leaders (KOLs) are influential professionals in their respective fields who have the ability to sway public opinion about matters, products, or services. They may be celebrities, authors, speakers, or influencers. You might also hear them called thought leaders or digital opinion leaders.

In marketing, brands seek KOLs as a way to get their products in front of relevant audiences and build credibility. KOLs typically have large social media followings, particularly on Twitter, Instagram, TikTok, and YouTube. Their extensive knowledge about a subject or industry helps to guide others through complex problems or decisions.

On the surface, key opinion leaders sound a lot like influencers. That’s because they are, but a few nuances separate them.

A KOL is a recognized expert or authority within a specific industry or field. They have established credibility through their experience and knowledge. These are the people you’re likely to see giving commentary on documentaries or being called into court as expert witnesses. You might see them speaking at conferences, promoting books, or showcasing their expertise on podcasts.

If that’s a KOL, then what is an influencer? By contrast, an influencer is someone with a large social media following who can influence their audience's opinions or behavior. They might not be “experts” in a specific niche. People might follow them based on the content they create rather than their professional background. 

In marketing, KOLs focus more on providing their audiences with insights, advice, and education. They lean on their expertise in a particular area. They may have fewer followers than influencers but they are highly respected in their fields. People (including other industry professionals) seek out their content and knowledge.

That’s a big difference compared to traditional influencers. Influencers have a sponsor-first mindset. They actively promote products they love. They gain followers by making good recommendations and creating attractive content that keeps them coming back. In this sense, they become go-to “experts,” but they don’t necessarily have a foundation of professionalism.

To put it another way, all KOLs are influencers, but not all influencers are KOLs.

We can identify key opinion leaders in every industry. Influencers can be:

Anyone who is well respected in their field and commands a large audience

Satya Nadella, the CEO of Microsoft, is a good example. Under his leadership, Microsoft has transformed into a cloud-first and mobile-first company, focusing on areas such as artificial intelligence, cloud computing, and productivity tools. Nadella is known for his strategic vision, empathy-driven leadership style, and his role in driving Microsoft's growth and innovation in recent years. He is considered a key figure in the tech industry and a thought leader in the field of digital transformation.

Oprah Winfrey is another famous example. She became a household name with her global talk show for 25 seasons. She created an influential empire that encompassed a magazine, a book club, and the beloved Oprah’s Favorite Things list she publishes each year. Other thought leaders like Dr. Oz and Dr. Phil got an early boost in their careers thanks to Oprah, a feat dubbed the Oprah Effect.

Dr. Anthony Fauci, Director of the National Institute of Allergy and Infectious Diseases (NIAID), is an example of a healthcare KOL. Politics aside, he became a leading voice in the fight against COVID-19 in the United States and provided guidance on preventing the spread of the virus.

Dr. Sanjay Gupta, a neurosurgeon and medical journalist, has become one of the most recognizable figures in health reporting. As the chief medical correspondent for CNN, Gupta's opinions on health issues have been cited by media outlets. His books have also become bestsellers. 

KOLs might be a household name, like the above examples. Or they might only be well-known in their own industry.

In recent years, KOLs have become increasingly important in influencer marketing. Traditional advertising methods are losing effectiveness due to oversaturation and consumer skepticism.

An endorsement from a key opinion leader can lead to increased visibility, credibility, and sales for brands. Companies can collaborate with KOLs to create sponsored content that promotes their products in a way that feels authentic to their target audience.

Let’s explore a few benefits of working with KOLs.

When someone with many social media followers and high credibility recommends your product, it immediately puts your brand on the map and increases brand awareness and brand recognition. Their audience pays attention to the brands and companies KOLs do business with, and you look good by association.

Leaning on the years of knowledge and expertise of a KOL allows brands to infuse some of that trust into their own products or services. A high level of trust can help brands grow their following. Promotions may also be seen as more authentic than traditional ads or sponsored posts.

KOLs can help you tap into a niche audience or market that may be difficult to reach through traditional advertising. For instance, the competitive pharmaceutical industry relies heavily on KOLs to promote new drugs and treatments. Healthcare providers also take into account the opinions of KOLs prior to recommending treatment plans to patients.

Recommendations from KOLs may improve decision-making for B2B or B2C audiences. Established credibility can shorten the discovery and research process. At the very least, it gives buyers a good starting point for learning more about potential solutions.

Identifying key opinion leaders may also prove beneficial in recruiting. Companies may be more keen to hire candidates who have influence over their peers while bringing awareness and credibility to the organization. This effect spills over into marketing, as a brand’s entire image may get a boost from having KOLs on board.

Knowing what KOL stands for is just the start — you also need to know how to leverage the right KOL in your marketing strategy. 

Follow these steps to turn our KOL meaning into social media success:

Some KOLs are easy to find; they’re the household names most people know and trust (like Oprah or Elon Musk). Others are more niche and industry-specific, but these can also be easy to find.

Using influencer marketing platforms like Meltwater Influencer Marketing, you can input specific criteria to find influencers and the right KOL for your brand. Meltwater's database of millions of influencers and opinion leaders worldwide helps you find influencers who are leading conversations on certain topics. 

With Meltwater, you can narrow your search by:

Influencer type (nano-influencer, micro-influencer, macro-influencer, or mega-influencer)

You can also use Meltwater to gain more in-depth insights about who each KOL is, including audience sentiments and values. These factors can be even more important than audience size, as they allow you to connect in high-impact ways.

After choosing your opinion leaders, connect with them to collaborate on a marketing campaign. Thoroughly introduce your company and the goals on which you intend to connect. KOLs need to understand your company’s values, why you think they’re the right key opinion leader for your brand, and how you want them to influence their audience on your behalf.

Working with multiple opinion leaders, you’ll need an easy way to track each relationship, keep tabs on content, and monitor KPIs to see how they’re influencing your brand. Meltwater's management features centralize these and other efforts.

Meltwater Influencer Marketing allows you to see:

The influencers you have relationships with

How audiences are responding to that content

How the KOL is contributing to your brand

Tip: Learn more about influencer management.

Whether you’re a pharma company launching clinical trials or a software company entering a crowded market, connecting with the right key opinion leader can make a difference in your journey.

Find, vet, connect with, and manage relationships with experts who have real influence over your prospective customers, all from a single platform.

What Are Key Opinion Leaders?

If the last two years have taught us anything it’s that we live in an ever-changing, hyper-connected world. The prominence of social media in our lives puts topics and conflicts that at a time might have felt far away, right in front of our eyes.

How Are Influencers Responding to Ukraine?

There is almost an unspoken expectation to speak out about important issues, and a sentiment that to say nothing is really saying something. We saw this in 2020 during the Black Lives Matter movement, with many calling on brands to make a statement of solidarity and outline actions for change.

As more consumers factor in brand values as part of the decision-making process, brands must identify their values and execute campaigns that eloquently and authentically promote them. 

With issues such as mask mandates and systemic racism, there is a balance of both social and political discourse. For some, these are very obvious topics to make a statement about. The recent Russian invasion of Ukraine, while receiving much-needed news coverage, can feel a bit more complicated due to its geopolitical nature.

While protests have already taken place across the globe, and many have taken to social media to express their outrage at the conflict, brands are now having to think about a statement they will make about a major world crisis.

When wondering what your customers would expect, perhaps think more about what issues you already promote. Think about it in terms of intersectionality. We live in a connected world, thus, fighting oppression against one group can transcend to other marginalized groups. For example, if your brand has a strong pro-LGBTQ+ agenda, many organizations and influencers have begun talking about how this conflict will impact LGBTQ+ Ukrainians.

Sharing resources or organizations is a great way to help, while still maintaining an authentic brand voice.

Handling the Crisis by Monitoring Competitors

Another strategic way to determine how your brand should handle the current crisis is by monitoring the responses of your competitors (competitor monitoring). Brands are still figuring if and how they will make a statement. Learning from your peers is a great example when you’re still a bit unsure. Check to see which social media platforms they use to make a statement, and what type of actions they take.

These statements are often letters from CEOs of major corporations to express in words that the company stands in solidarity with the people of Ukraine.

Money pledges to various organizations that go to support the people of Ukraine and/or the growing refugee crisis.

Organizations that have ties to Russia state what immediate changes they will make.

Organizations with offices in Ukraine are often commenting on the welfare of employees and the status of offices.

Here are how some leading brands have responded to the war in Ukraine.

Amazon pledged a $5 million donation to organizations supporting the people of Ukraine including; UNICEF, UNHCR, World Food Program, Red Cross, Polska Akcja Humanitarna, and Save the Children. They are also matching an additional $5 million in donations from employees and added a donate button on their website for clients who would like to make a donation action upon purchase.

2. Ford: Operational Changes and Donation

Jim Farley, the CEO of Ford released a statement that the company has immediately suspended all operations with Russia, and will donate $100,00 to the Global Giving Ukraine Relief Fund.

Anyone familiar with Balenciaga knows that the brand’s social media presence is minimal, and will only focus on a singular campaign. Well, now the focus is Ukraine. All content has been erased from the page except for a Ukrainian flag and a link-in-bio to The World Food Programme. Balenciaga has also pledged a donation to the WFP and says it will use its platform to share information on the ongoing conflict.

We all knew French bulldogs were cute, but who knew they were activists?! They shared a link in the bio of places to donate.

The famous yoga teacher help a donation-based yoga class, aimed at sending positive energy to the people of Ukraine and raising money for the Ukrainian Crisis Relief Fund.

3. @alissatimoshkina: Fundraising and Grassroots Action

Alissa is a London-based, Russian food content creator. The recent events in Ukraine have affected her on a personal level, but she has only channeled her feelings for good by launching the #CookForUkraine campaign. A charity-based initiative that will fundraise for Ukraine.

Meltwater Influencer Marketing helps you do a deep dive on influencer values, as well as monitor your competitors. Both are great resources when identifying the best approach for strategic collaboration during such a sensitive time. If you’d like to learn how these resources can support your brand schedule a call with one of our influencer marketing experts.

How Brands and Influencers are Responding to Ukraine

March 8th is International Women’s Day. A day for acknowledging and celebrating women’s social, economic, cultural and political achievements. An important aspect of women’s day is calling out inequality, and to bring about visibility and make strides for a gender-equal world.

Women may not run the world, yet, but they are close to running the influencer marketing world. That’s right, female influencers make up 84% of the entire industry. However, despite this large representation, a large pay gap exists between male and female influencers.

Influencer Marketing

40+ Global Food Influencers to Inspire You

What Are Key Opinion Leaders?

How Brands and Influencers are Responding to Ukraine

The Pay Gap in Influencer Marketing

PriceBox: How To Negotiate As A Creator

How To Do Influencer Marketing On Facebook

The Top 30 Instagram Influencers in Malaysia

Influencer Inspiration: How Dylan Mckeever Got Lemons and Made Damn Good Lemonade

15 Top Sustainable Fashion Influencers

Should Your Brand Be On Instagram Live?

Influencer Marketing Inspiration: Tuft & Needle

How To Perform an Instagram Influencer Audit

Influencer Marketing

40+ Global Food Influencers to Inspire You

What Are Key Opinion Leaders?

How Brands and Influencers are Responding to Ukraine

The Pay Gap in Influencer Marketing

PriceBox: How To Negotiate As A Creator

How To Do Influencer Marketing On Facebook

The Top 30 Instagram Influencers in Malaysia

Influencer Inspiration: How Dylan Mckeever Got Lemons and Made Damn Good Lemonade

15 Top Sustainable Fashion Influencers

Should Your Brand Be On Instagram Live?

Influencer Marketing Inspiration: Tuft & Needle

How To Perform an Instagram Influencer Audit

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