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Perri Robinson

Global Head of Marketing Programmes

Perri Robinson, Global Head of Marketing Programmes

Having worked in marketing for almost a decade, Perri is a commercially driven marketer with a sound understanding of demand generation. Perri currently heads up marketing programmes globally for Meltwater and her specialty lies in developing, implementing, and managing activations that optimize customer journey touchpoints and accelerate the sales cycle through digital marketing.

How to Optimise PR Measurement with PR Custom Scoring

PR & Communications

PR Reporting & PR Custom Scoring: A Unified Guide to Modern PR Measurement

Content Marketing

10 Ways to Increase the Visibility of Your Online Content

AI & Data Analytics

Big Data: A Beginners Guide for Marketers

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Marketing

How to Create an Effective Market Positioning Strategy

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Marketing

How to Kick Start a Digital Transformation Strategy

PR & Communications

10 Press Release Examples | Press Release Template

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Digital Marketing & PR Tools

Marketing Tools and Software: How to Choose the Best One for You

AI & Data Analytics

What Is a Single Source of Truth and Why Do You Need It?

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AI & Data Analytics

What Is Bespoke Reporting?

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AI & Data Analytics

The Ultimate Guide to Master Data Management

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Customer Journey

4 Ways to Understand Consumer Behaviour Through Data-Driven Marketing

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PR & Communications

CEO Communications: Building & Maintaining Trust

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Reputation Management

Online Reputation Repair: Everything You Need to Know

co branding

Brand Management

A Quick Dive into Co-Branding

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AI & Data Analytics

The Value of API and Analysing Different Data Types

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Marketing

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

Neon heart

Reputation Management

Why Personal Reputation Management Is the Key for Your Success

Rainforest leaf

Reputation Management

The Ultimate Guide To Integrating Corporate Social Responsibility

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Marketing

Event Marketing Strategies and Best Practices

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Customer Journey

Knowing Your Audience in the Age of Rapidly Changing Consumer Behaviour

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PR & Communications

Avis d'Experts : stratégies Owned, Earned, Paid et Shared Media

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Marketing

The Rise of Converged Media [Expert Interviews]

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Social Media Marketing

How to Build A Successful LinkedIn Marketing Strategy

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Marketing

Push and Pull Marketing: Differences and Synergies