Skip to content

Mark Jackson

Global Director of Marketing Analytics

Mark Jackson leads Global Marketing Analytics at Meltwater, using enterprise data, first-party intelligence, and AI to support better commercial decision-making. With more than 20 years of experience across SaaS, fintech, telecommunications, and consulting, Mark has led marketing transformation, product marketing, growth, and go-to-market strategy for organizations. He specializes in bridging the gap between technical innovation and commercial adoption.

LinkedIn

A large see through glowing purple orb floating in the middle of a dark purple background, surrounded by small purple sparkles

Marketing

Top Consumer Insights Tools & Companies 2026

An image showing a group of multi-sized orbs on a light purple background. blog post image for audience segmentation tools

Marketing

7 Top Audience Segmentation Tools 2026

Marketing

Top 8 Customer Intelligence Platforms & Software 2026

3D Illustration of icons on how to track Instagram Stories

Marketing

How to Track Influencers Instagram Stories

An illustration of a looking glass over the fine print of a document.

Marketing

How To Write an Influencer Marketing Request for Proposal [Free Template]

An illustration of a social media post

Marketing

The Story of Huawei and 11 Influencers

Love emojis floating around a screen.

Marketing

How To Find and Collaborate with Influential Clients

A heart wearing headphones

Marketing

Top 20 Instagram Influencers for Coachella 2023

An illustration of a rocket shooting upwards across a bar chart.

Marketing

Influencer Inspiration: Dove raises the bar with its #ArmsUp campaign

An abstract illustration of a man thinking thoughts while surrounded by blank jigsaw puzzle pieces.

Marketing

What Are Key Opinion Leaders?

A cash register.

Marketing

The Pay Gap in Influencer Marketing

3D illustration of how to create a marketing campaign brief template

Marketing

How to Create a Marketing Campaign Brief Template

Blue cubes with the Facebook like button on the sides.

Marketing

How To Do Influencer Marketing On Facebook

Social media icons flying out of a loudhailer.

Marketing

Influencer Inspiration: How Dylan Mckeever Got Lemons and Made Damn Good Lemonade

3D illustration of a smartphone, an Instagram icon, and influencer profiles for our blog on how to perform an Instagram influencer audit

Marketing

How To Perform an Instagram Influencer Audit

A bed.

Marketing

Influencer Marketing Inspiration: Tuft & Needle

Meltwater Influencer Search

Marketing

How Does Meltwater Influencer Search Work?

3D illustration of documents and gears for our Klear user guide

Marketing

Meltwater Influencer Marketing User Guide: Getting Started on Klear!

Marketing

What Is Discord and Why Should We Talk About It?

3D Illustration of icons showcasing ecommerce influencer marketing

Marketing

How to Use Ecommerce Influencer Marketing to Grow Your Business

A robot chatting about influencer marketing.

Marketing

What Does ChatGPT Think About the Future of Influencer Marketing?

3D illustration of influencer icons on a smartphone for our blog about influencer pods

Marketing

Influencer Pods: Secret Communities For Becoming A Fake Influencer

3D illustration of a person sitting in a room thinking about influencer marketing and mental health

Marketing

Influencer Marketing and Mental Health: Lessons From Maybelline

3D illustration of a Slack icon

Marketing

The 8 Slack Communities Every Marketer Must Join

Load More