MarTech: What B2B marketers should know about TikTok

In this MarTech article, data and insights from Digital 2025, a comprehensive report developed by Meltwater and We Are Social, is highlighted as the story explores what B2B marketers need to know about using TikTok effectively – and why the platform is increasingly relevant beyond consumer brands.

Read the full article here: MarTech, B2B Marketing on TikTok: What You Need to Know

Insights from the report underscore TikTok’s growing potential for B2B visibility. Specifically, data cited in the article shows that TikTok ads can now reach 48.8% of U.S. adults aged 18 and over, reinforcing the platform’s expanding footprint across professional and decision-maker audiences.

Learn more about Meltwater’s media monitoring and social listening capabilities including tools that track platform engagement, audience demographics, and digital behavior in real time.

Meltwater is a global leader in media, social, and consumer intelligence, helping over 27,000 brands worldwide understand and shape their stories across media, social, and LLM platforms. Learn more about Meltwater.