Field Guide to Media Outreach
The Landscape has Changed
Today's media landscape is in a constant state of change. Not only are there many more media outlets to keep tabs on than ever before, they are also not just simply print and broadcast media, but new digital publications, and thousands of bloggers. This has created a rather complex ecosystem for media relations professionals.
We created this field guide to provide some input of what can be done to create and manage successful media relations programs.