Meltwater scans more than 270,000 news sources globally. Additionally, the integrated platform allows you to monitor conversations from more than 15 different social media channels, podcasts, broadcasts and print media.
Product Feature
Media Monitoring Solution
Understand and analyze what and where people speak about your brand.
- Articles across 380,000+ news sites
- More than 25.000 podcasts
- TV and radio content
- Public posts on Facebook and Instagram
- Pinterest, TikTok & Twitch
- WeChat, Sina Weibo, Douyin
- Millions of blog articles, review pages and forums
- Everything on Twitter worldwide
Track Keywords Connected to the Topics That Matter to You
Get an instant overview of media exposure and brand mentions across the largest news and social media database worldwide (online, print, blogs, forums, broadcast and podcasts) and tap into millions of social media channels from more than 150 countries. Brand management, Market research, competitive intelligence - stay informed and one step ahead.
What we monitor
A media monitoring software that helps you to track your KPIs:
- Volume of mentions: We monitor your news coverage over a specific time period across online news, blogs, social media, forums, and review sites
- Share of voice per platform: Where is your brand mentioned the most, and where should you invest more time and energy?
- The potential reach of the mentions: This indicator shows the total potential of impressions you received over a specific period from your media coverage
- Sentiment analysis: A measure of how your brand is perceived in discussions online
- Trends analysis: The most common topics associated with your brand
- Top publications: The publications that are talking about your brand the most
- Top location: Where your brand mentions are originating from
- Top influencers and journalists: Who mentions your brand, products or key stakeholders
Connect with your consumers
Listen to your market’s needs
Even if you are an expert in your field, you cannot keep track of everything that’s happening all the time. Our human brains simply cannot aggregate large volumes of information, from multiple media channels, to identify trends.
Media monitoring can help marketing and PR professionals identify and grasp the emerging market trends before they go mainstream. In doing so, they can even adapt their products and services to better meet their audience’s needs.
Measure your media
Competitor Benchmarking Through Media Monitoring
It’s not only about you. How can you evaluate how well your media content is performing if you haven’t got anything to compare it with? Regardless of the size of your business and its performance, keeping an eye on the competition, in real-time, will provide you with key insights:
- What conversations are happening around competing brands and media?
- How are competitor brands positioned and what is customer sentiment like towards them?
- Where are they mentioned? And by whom?
- And, most importantly, how can you outperform them?
Engage, educate, explore
Comprehensive Media Analysis
With our media monitoring platform, you can easily create shareable dashboards featuring a wide range of available analytics — from media exposure and share of voice graphs, to advanced social echo and custom scoring capabilities. Our data-driven media analysis capabilities allow you to:
- Understand your share of voice at first glance
- Build-in shareable dashboards to inform key stakeholders
- Benchmark your own performance against competitors across dozens of metrics
- Follow the social echo of your press releases, in real-time
- Benefit from custom scoring capabilities
- Create comprehensive reports filled with AI-powered insights, at the click of a button
Interpreting media data
Media Monitoring & Analysis Capabilities
Monitor unlimited keywords across all channels
Customize email alerts to get real-time notifications
Create dashboards and benchmark against competitors
Share relevant content and reports with stakeholders
Translate content with the click of a button
Export results to Excel and other reporting formats
Run omni-channel analyses across news and social media
Access content and dashboards on the Meltwater mobile app
Amplify your positive brand name and work with reputation management
Consolidate all your marketing and communication efforts - all in one platform.
Make more informed decisions
The knowledge you can receive from an advanced media monitoring strategy already helps millions of businesses to make more informed decisions, thus giving them a serious advantage over the competition.
Save time
Do you have time to browse through the media, niche forums, and social media groups to keep track of your brand’s performance online? Most PR professionals certainly don’t. Media monitoring will save you a lot of time. And that's time that you can invest in completing more important tasks.
Improve your overall service
You can learn a lot when you take the time to listen, in real-time, to what is being said around you. Advanced media monitoring services can crawl review sites, giving you the ability to identify trends related to the quality of your service.
Get your free Meltwater media monitoring demo today
Read why customers love us
Testimonials
Lauren Hackett, Senior Vice President Global Communications, The Economist
"One of the biggest challenges we had was putting that all together into a comprehensive, insightful presentation that would allow us to really have a clear picture of where we are across the board, also a deeper dive into the insights from there. Previously we had numbers, but we didn't know what was behind the numbers."
Javier Ruiz, Digital Marketing Strategist, H&M Mexico
"I like to arrive in the morning, log into Meltwater, and get insight into everything that's happening instantly."
Amanda Long, Account Director, The Hughes Agency
"The mobile app is a lifesaver. I was actually at my son’s daycare when the news came through that my client’s biggest competitor was acquired by a foreign company. I fired off the news to the executive team that minute. Without the mobile app, my client could have been blindsided."
