This is Media Intelligence.

Stay on top of billions of real-time editorial, blog, and social media conversations, and extract the insights you need to understand and drive brand perception for your company.

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See how you can use media intelligence to inform strategy, connect with your audience, and measure success.

  • Monitor
  • Analyze
  • Distribute
  • Engage

Monitor.

Track your brand, your competition, and relevant news as it unfolds in real time.

Media monitoring - Alerts for desktop and mobile

Get the news that matters to you in daily digests or real-time alerts.

Media Monitoring - Consolidate media and social media searches

Consolidate all your social search results in one place.

Media monitoring dashboard

Measure coverage by location

See who’s writing about you the most

Measure media exposure over time

Gauge sentiment

Distribute.

When you’ve got news to share.

With the press

  • Target key journalists and influencers and contact them on their preferred channel with the right message.
  • For broader reach, send out press releases via wire service and measure pickup at regional, national, or international levels.
  • Centralize all your coverage for reference on a central newsfeed.

On social media

  • Draft, schedule, and queue messages to Twitter, Facebook, Google+ and LinkedIn days, weeks, or even months in advance.
  • Track the engagement metrics that matter most to you, including individual message performance, community growth, and competitive benchmarking.
  • Identify posts that require a response, automating the easy ones and assigning your subject matter experts to those that require more personal attention.

With your executives

  • Never miss an opportunity to deliver high-priority information to top management before they hear it anywhere else.
  • Handpick the articles you want internal stakeholders to see and share them via scheduled newsletters, on a newsfeed, or any other internal channels, like Slack.
  • Automatically create board-room reports from your dashboards to present your results on a weekly, monthly, quarterly, and yearly basis.

The right tool for the right message

Newsfeed

Stream articles and social posts on a website or intranet for easy, comprehensive access to your coverage.

Wires

Target press coverage at regional, national, international, and online levels to share your important business news.

Social Publishing

Draft, schedule, and keep track of every social post and interaction, controlling all your social channels from one place.

Newsletters

Create customized branded newsletters showcasing hand-picked articles that you instantly export into a newsletter template and share with internal and external stakeholders.

Pulse Reports

Work directly with our analysts, who will build enterprise-grade reports with analytics surrounding overall performance, spikes, and competitors. Available on a monthly, quarterly, or yearly basis.

 

Engage.

Build and maintain meaningful relationships, whether you’re connecting on social or distributing releases to targeted influencer lists.

Social media monitoring for business

Never miss a message that matters with a unified inbox and automated communication chains.

Build influencer lists

Find influencers by the topics they are currently writing about and easily reach out.

Social media monitoring

Gain insight on each of your team members’ social media presence and activity.

Manage your social media distribution

Schedule your posts and press releases so they produce maximum impact.

 

Analyze.

Which campaigns worked and which ones didn’t? Build your own dashboards and measure your success.

Track your media coverage patterns over time.

Compare your share of voice to the competition’s.

Find out how your message is being received.

See where your most receptive audiences are located.

Track how the conversation around your brand is shifting over time.

Find out who is talking about you most on social.

Zero in on where the most valuable conversations are taking place.

Measure PR ROI with advertising value equivalency (AVE).

See what media intelligence can do for you.

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What our customers say

Connect with Meltwater

1-415-236-3144

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