Voices
Combating Crisis on the Battlefield and in the Boardroom
Join Lt. General Nadja West as she and Ambera Cruz (Marketing Director, Meltwater) chat about effective leadership during a crisis. This session will also cover techniques for maintaining mental fortitude and remaining calm during stressful crisis situations.
Communicating in the Social Justice Age
Insights into how brands can navigate crisis communication in an age when consumers have the drive the power to drive the conversation. How to avoid negative perceptions in an increasingly values driven consumer landscape.
Resolving Brand Crisis
[For the Moments That Make You Say, “Oh S***!”]
Resolving crises through a consumer facing lens. From tips to get to the roots of unprompted comments, to being where the conversation is happening, to making sure your brand voice is flexible enough to respond on various channels, here’s how brands can go the extra mile.
Secrets of a Hostage Negotiator
Effective communication is one of the most fundamental skills for resolving a crisis situation. FBI trained hostage negotiator, Scott Tillema, takes us through some key conversation tactics for reaching resolution during times of high emotion and adrenaline.
Workshop: Using Meltwater to Manage Crisis Communications
Apply the concepts from today's talks in practical ways using Meltwater! Tips to setting up keyword tracking, social listening, and gauging sentiment.