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Influencer Marketing

Transform creator campaigns at scale.

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Your go-to platform to maximize influencer marketing ROI.

Balancing a growing influencer network while managing manual tasks can hinder scaling your strategy. Rather than investing time cultivating authentic, engaged relationships, tedious workflows bog you down. With Meltwater, you can convert top creators into long-term partners, streamlining tasks for impactful results that amplify your brand.


On average, brands that partner with Meltwater triple the return on their investment (ROI).


The average influencer & creator costs that customers save.


The percentage of employee efficiency gains that influencer management teams experience.

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Everything you need to scale your strategy.

Grow your brand with the right partners.

Discover the best creators who reflect your brand values and reach your target audience.

Boost productivity with in-app workflows.

Save hours creating campaign briefs, executing contracts, collaborating on content, and sending timely payments.

Drive brand awareness and revenue.

Make data-driven decisions with real-time campaign and creator insights to reach wider audiences and generate sales.

End-to-end influencer relationship management.

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Limitless discovery puts the power in your hands.

Access 30+ million profiles using AI technology to find the perfect creators that match your criteria. Discover new brand ambassadors across top social networks and from your own communities.

Take the guesswork out of finding your match.

Surface real-time influencer analytics, proprietary True Reach technology, and detailed audience insights to confidently select the influencers who are the best fit for your brand.

Centralize influencer collaborations in one IRM.

Optimize campaign activities, communication, and content deliverables with time-saving workflows. Align across teams with shareable links and stakeholder access.

Track and understand your campaign success.

Interactive analytics display real-time campaign performance. Ready-to-export reports showcase your most important metrics, like engagements, brand awareness, sales, and conversions over time.

Improve your influencer marketing campaign ROI.

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Key features.

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Build your network.

Managing and scaling global influencer campaigns starts with the right solution.