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Consumer Intelligence

Discover what your customers really think, want and need.

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Always-on Consumer Intelligence.

Meltwater brings market research into the social media age. Don't just move the needle. Coordinate across global offices and teams from a single source of truth, enabling big leaps forward in strategy and results.

By applying AI, data science, and market research expertise to a live feed of global data sources, we transform unstructured data into scientific predictions. Meltwater's consumer intelligence suite is designed to respond to the complex needs of large, global organizations.

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On average, between 60% and 73% of all data within an enterprise goes unused for analytics. (Forrester)

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Brands can increase marketing efficiency by 10% to 20% by doing data-driven marketing at scale. (McKinsey)

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Brands that do data-driven marketing at scale well can increase net sales value by 3% to 5%. (McKinsey)

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Consumer intelligence that drives your strategy.

Market Research, But Better

Insight based on proven research methodologies with modern analytics technology.

Smarter Audience Segmentation

Segment audiences based on behaviors, attitudes, influences and more.

Never Out of Date

Built on live social data to always give you a real-time view of the world.

Discover the Unknown

Automatically identify new insights in data that you might not have even considered.

Share Intelligence Easily

Easily share dashboards with your colleagues, even if they don't have a login.

Uncover high-value insight for your business.

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Turn data into strategic advantage with Meltwater.

Next Level Data Analysis
Market Research Expertise
Discover What You Don't Know
Next Level Data Analysis
Market Research Expertise
Discover What You Don't Know
Meltwater Data Analytics screenshots

Our data is intelligently categorized and artfully structured by AI. So it can recognize and understand what pieces of content are discussing, making it easier to analyze. This removes spam and false positives from data sets, providing you with more accurate results.

Our tools were created by and for market research specialists, with proven experience in delivering accurate insights for decades. That real-world expertise combined with the power of AI and social data has built a solution with unparalleled accuracy, speed and cost-effectiveness.

Market consumer insights research helps answer questions about your customers, but how do you know if you're asking the right questions? Meltwater can automatically explain and detect trends and patterns in the data that can open the door to new insights in areas you have yet to explore.

Fueled by the most complete dataset.

Key features.

Expert Data Structuring

Image and Video Recognition

Audience Segmentation

Global Social Data

Trend Detection

Always-On, Real-Time Insights

Brand Analysis

Shareable Dashboards

Expert Data Structuring

Always-On, Real-Time Insights

Trend Detection

Global Social Data

Image and Video Recognition

Audience Segmentation

Shareable Dashboards

Brand Analysis

We empower our customers.

The platform allows us to listen to real people's voices and understand what our brands mean to them, in their own words. Then, there is less room for ambiguity.

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Florence Rainsard

Global Consumer Insights Director, Pernod Ricard

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Transform insight to impact.

Learn how advanced consumer intelligence can unlock your business’ potential.

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