Consumer Intelligence

Discover what your customers really think, want and need.

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Social data gives you a deeper understanding of your customers, if you know how to use it.

If there was a way to uncover hidden trends that give your business a competitive advantage, wouldn't you? Whether you want to segment your customers better, spot market patterns before your competitors or research new opportunities, Meltwater gives you the advanced consumer insights to do it.

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4.8 billion people sharing their ideas and opinions on social media, globally.

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The amount of time consumers typically spend on social media every day.

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98% of people use at least four different social channels each day.

Consumer insights that drive your strategy.

Market Research, But Better

Insight based on proven research methodologies with modern analytics technology.

Smarter Audience Segmentation

Segment audiences based on behaviors, attitudes, influences and more.

Never Out of Date

Built on live social data to always give you a real-time view of the world.

Discover the Unknown

Automatically identify new insights in data that you might not have even considered.

Share Intelligence Easily

Easily share dashboards with your colleagues, even if they don't have a login.

Fueled by the most complete dataset.

Uncover high-value insight for your business.

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Turn data into strategic advantage with Meltwater.

Next Level Data Analysis
Market Research Expertise
Discover What You Don't Know
Next Level Data Analysis
Market Research Expertise
Discover What You Don't Know
Meltwater Data Analytics screenshots

Our data is intelligently categorized and artfully structured by AI. So it can recognize and understand what pieces of content are discussing, making it easier to analyze. This removes spam and false positives from data sets, providing you with more accurate results.

Our tools were created by and for market research specialists, with proven experience in delivering accurate insights for decades. That real-world expertise combined with the power of AI and social data has built a solution with unparalleled accuracy, speed and cost-effectiveness.

Market consumer insights research helps answer questions about your customers, but how do you know if you're asking the right questions? Meltwater can automatically identify trends and patterns in the data that can open the door to new insights in areas you have yet to explore.

Key features.

Expert Data Structuring

Image Recognition

Audience Segmentation

Global Social Data

Trend Detection

Always-On, Real-Time Insights

Brand Analysis

Shareable Dashboards

Expert Data Structuring

Always-On, Real-Time Insights

Trend Detection

Global Social Data

Image Recognition

Audience Segmentation

Shareable Dashboards

Brand Analysis

We empower our customers.

The platform allows us to listen to real people's voices and understand what our brands mean to them, in their own words. Then, there is less room for ambiguity.

Pernod Ricard logo

Florence Rainsard

Global Consumer Insights Director, Pernod Ricard

Transform insight to impact.

Learn how advanced consumer intelligence can unlock your business’ potential.

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