Always-on Consumer Intelligence.
Meltwater brings market research into the social media age. Don't just move the needle. Coordinate across global offices and teams from a single source of truth, enabling big leaps forward in strategy and results.
By applying AI, data science, and market research expertise to a live feed of global data sources, we transform unstructured data into scientific predictions. Meltwater's consumer intelligence suite is designed to respond to the complex needs of large, global organizations.
On average, between 60% and 73% of all data within an enterprise goes unused for analytics. (Forrester)
Brands can increase marketing efficiency by 10% to 20% by doing data-driven marketing at scale. (McKinsey)
Brands that do data-driven marketing at scale well can increase net sales value by 3% to 5%. (McKinsey)
Turn data into strategic advantage with Meltwater.
Our data is intelligently categorized and artfully structured by AI. So it can recognize and understand what pieces of content are discussing, making it easier to analyze. This removes spam and false positives from data sets, providing you with more accurate results.
Our tools were created by and for market research specialists, with proven experience in delivering accurate insights for decades. That real-world expertise combined with the power of AI and social data has built a solution with unparalleled accuracy, speed and cost-effectiveness.
Market consumer insights research helps answer questions about your customers, but how do you know if you're asking the right questions? Meltwater can automatically identify trends and patterns in the data that can open the door to new insights in areas you have yet to explore.
Fueled by the most complete dataset.
Key features.
Expert Data Structuring
Image Recognition
Audience Segmentation
Global Social Data
Trend Detection
Always-On, Real-Time Insights
Brand Analysis
Shareable Dashboards
Expert Data Structuring
Always-On, Real-Time Insights
Trend Detection
Global Social Data
Image Recognition
Audience Segmentation
Shareable Dashboards
Brand Analysis
Uncover high-value insight for your business.
Request a demoConsumer intelligence that drives your strategy.
Market Research, But Better
Insight based on proven research methodologies with modern analytics technology.
Smarter Audience Segmentation
Segment audiences based on behaviors, attitudes, influences and more.
Never Out of Date
Built on live social data to always give you a real-time view of the world.
Discover the Unknown
Automatically identify new insights in data that you might not have even considered.
Share Intelligence Easily
Easily share dashboards with your colleagues, even if they don't have a login.
We empower our customers.
The platform allows us to listen to real people's voices and understand what our brands mean to them, in their own words. Then, there is less room for ambiguity.
Florence Rainsard
Global Consumer Insights Director, Pernod Ricard
Transform insight to impact.
Learn how advanced consumer intelligence can unlock your business’ potential.