Today, social media forms a core pillar of almost every brand's digital marketing strategy. The thing is, in our pursuit to continuously drive engagement and conversions, we seldom have the time to take stock of what's actually worked, and what's missed the mark altogether. But for us to improve year on year, it's imperative we evolve our tactics based off past experiences. So with that in mind, we're taking what may sound like an overwhelming task and breaking it down into 5 simple steps that you can replicate for insights into how you did on social this year (and how that stacks up against your competitors).
Join Meltwater Social's EMEA Marketing Director, Lance Concannon, for a free on-demand Webinar unpacking The Ultimate Guide to a Social Media Audit. Register here to watch it now. Key webinar takeaways
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