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The Power of Micro-Communities in Marketing
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Micro-communities have grown exponentially over that past few years, seeing a significant jump in engagement during 2020 when the world shut down due to Covid-19. These niche interest groups represent your audience on a much deeper level - going beyond the simple demographic breakdown of yesteryear. Understanding what they care about, and their interests and characteristics that make them unique is critical.
So what exactly are “micro-communities” and why is understanding them one of the most important assets for marketers today?
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The Power of Micro-Communities in Marketing
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