As synergies between Marketing, PR and business strategists continue to grow, an integrated Marketing & Communications strategy is more important than ever.
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In this guide, you will master the steps of launching an integrated Marketing and Communications campaign.
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Target audience profile: Identify the key demographic and behavioural traits of your target audience and map out a clear audience profile.
Contingency plan: Develop a contingency plan by considering every possible scenario and preparing some solutions.
Communications and Marketing campaign proposal: It is now time to piece your work together into a single, comprehensive campaign proposal. It should communicate your campaign objectives, a description of your target audience and media, your key messages, and tactics.
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