State of Influencer Marketing Report 2022
Our lives have dramatically changed in the last two years. We live in a dynamic and evolving society, but it’s evident that social media remains at the center of how we connect with each other and with brands.
Data & Findings of Influencer Marketing 2021
- Sponsored Content Grew Dramatically in 2021
- Micro Influencers Are Driving Industry Growth
- Micro-Influencers Dominate TikTok
- Instagram Remains Most Popular Platform, TikTok Surpases YouTube
- Most Campaigns Incorporate Instagram Stories
Influencer Marketing Trends of 2021
- Social Commerce: Leveraging Influencers To Drive Sales
- FinTok: TikTok Influencers Giving Financial Advice
- Conscious Messaging: Gender Neutrality and Influencer Marketing
- Multi-Influencer Campaigns: Inclusivity and Diversity
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