In this presentation recorded at Social Media Week NYC 2021, Tina Tonielli, Americas Lead, Consumer and Business Insights and Analytics for GSK, explains how the global healthcare leader built an in-house social intelligence capability that was quickly able to begin delivering high-value actionable insights to the marketing teams responsible for managing the company's many consumer brands.
Tina shares her advice for rapidly scaling up a social intelligence function in your organization, along with tips on how to find insights that will be really valuable for your marketing campaigns. The session covers areas such as:
- Defining Social Intelligence and its value for your business
- Why the right people matter as much as the right tech
- Real-life insight examples from GSK's portfolio of consumer brands
This insight filled 20 minute presentation is a must-see for all social media and marketing professionals!
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