Shining A Light On Dark Social
84% of all sharing done online is now taking place on "invisible" channels, or what is now known as Dark Social - where users post links to content on private channels, such as Facebook Messenger and WhatsApp.
In this webinar, you will learn:
- The importance of private channels for your organisation
- How to include Dark Social Media Management as part of your toolkit
- Why you should never forget about Paid Social
- What tangible next steps to take to make Dark Social a permanent fixture in your strategy
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