Real Time Marketing 101

How to turn moments of opportunity into branding gold

Fortune favors the prepared in life—and in opportunity marketing. According to eMarketer, 80% of marketers believe that real-time marketing must happen within an hour of the relevant event to be effective. More than half go even further, saying it must be within one minute.

But even a brilliant piece of marketing can look desperate if you’re too slow to get it out there. Your team needs to be ready to move before you spot opportunities.

This Real-time Marketing 101 guide outlines three steps to make sure you are prepared.

• Define clear responsibilities
• Create strong yet flexible processes
• Choose the right technology foundation