How to Dominate Your Digital Video Strategy

Declining user attention spans and unforgiving News Feed algorithms have taken video content from a "nice to have", to an indispensable pillar of any well-rounded marketing strategy. Whether it be the success of longer form video campaigns like Chicken Licken's innovative Sbu 2.0 advert, or the 30 second branded snippets we now see dominating Instagram, - it's becoming increasingly clear that video content is poised to be the future of marketing in both Africa, and around the world. The challenge for marketers however, is figuring out the blueprint to creating videos that drive shares, engagement, and ultimately, sales.