Customer experience is said to be the next "competitive battleground". The Marketers who fail to recognise that the war for brand loyalty is won across multiple disparate touch-points will be the ones who see the collateral damage in their business results. But as communications professionals, how do we begin to make an impact on something that can at times seem rather vague, or beyond the scope of our normal KPIs? We're glad you asked. For our latest Webinar, we partnered with CX specialist, Julia Ahlfeldt to unpack How to Create a Captivating Customer Experience. We'll be defining what goes into creating memorable customer journeys and giving you the template necessary to start evolving your own.
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