Skip to content

On-Demand Webinar: Mastering Social Listening to Future-Proof Your Brand

Mastering Social Listening to Future-Proof Your Brand

Join Meltwater and VP of Corporate Affairs, Kristen Campos, and Sr. VP and Chief of Corporate Affairs, Jessica C. Adelman at Mars, for an insightful on-demand webinar on mastering social listening.

In a world where billions of conversations are happening online, some of these could unlock powerful insights for your business. But you can't find them if you aren't actively listening.

In this recording session, you'll learn:

  • How iconic, household name brands underwent a brand transformation and how you can, too.
  • Real-life examples from Mars including Ben’s Original™ and M&M’S®.
  • The various marketing strategies and channels employed by the Mars Marketing & Comms teams.
  • Success metrics that the Mars teams measured to prove their impact.
  • How to leverage social listening and analytics to future-proof your brand.
  • Predictions for future brand strategies and trends that we can learn from.

Fill in your details to get access.

Get access to content by filling out the form below:


Let's build your Meltwater suite

You can start simple or integrate globally with our adaptive products that will meet you exactly where you are.
A man is using the Meltwater Suite on his laptop and phone to improve his business strategy with media, social & consumer intelligence