Meltwater: Influencer Marketing Masterclass 2022

It’s no secret that Influencer Marketing has become the lifeforce behind the growth and expansion of leading brands globally. Whether it’s gaining access to niche markets, or positioning products and services as the best choice in particular lifestyle categories, there’s more to be gained then lost from tapping into this exciting offshoot of marketing. This is, of course, with the right tools and know-how at your fingertips.

17% of brands spend over half of their marketing budget on influencers (BigCommerce) But how much of that labour and resource usage actually leads to fruit? The truth is, there are more intelligent ways to connect with influence than most businesses are aware of - and we’re here to help you discover them.