PR is all about communication: the message, the medium, the content, and the delivery. And today, we operate with multiple channels of delivery, which are all full of noise, and constantly shifting.
But technology isn’t done providing new ways to distribute information, so it’s important to embrace this digital transformation. The good news? Data activation is an advantage in the PR space— embracing new technologies like AI, ML, and IoT can help you understand your customer better.
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