Skip to content
logo
Guide

Empathy in Content Marketing

Using social data and the science of psychology to create content that connects

In this eBook, Dr Jillian Ney, founder of Social Intelligence Lab and leading academic in the study of digital behavioral psychology, explains the role of empathy in content marketing, and how you can use social data and the science of psychology to create content that connects better with your audience.

"The ongoing war for attention has bred a generation of skimmers and people with content-blindness. We need a radical approach to cut through the noise and build trust with consumers.”

This guide is an informative resource for marketing professionals who are committed to pursuing data driven content strategies and connecting with their audiences on an emotional level. We'll show you how empathy can be your superpower!

Get access to content by filling out the form below:

Loading...

Let's build your Meltwater suite

You can start simple or integrate globally with our adaptive products that will meet you exactly where you are.
A man is using the Meltwater Suite on his laptop and phone to improve his business strategy with media, social & consumer intelligence