Empathy in Content Marketing

Using social data and the science of psychology to create content that connects

In this eBook, Dr Jillian Ney, founder of Social Intelligence Lab and leading academic in the study of digital behavioral psychology, explains the role of empathy in content marketing, and how you can use social data and the science of psychology to create content that connects better with your audience.

"The ongoing war for attention has bred a generation of skimmers and people with content-blindness. We need a radical approach to cut through the noise and build trust with consumers.”