Webinars

Swedish On-demand webinar: Crisis Communication in Social Media

Asset is in Swedish

When a crisis on social media blossoms, it usually spreads very quickly, which is why it’s important to act as soon as possible. In this on-demand webinar, Karin Bäcklund discusses best practice for preparing for a social media crisis, including how to identify the early signs, what to do when you're in the eye of the storm and the most appropriate way to move forward.

NOTE: To watch the on-demand webinar, please complete the form.

This on-demand webinar will teach you:

  • How to identify a crisis in its early stage
  • Tips for taking control of a crisis on social media
  • How to act during a crisis to reduce the negative brand impact

About Karin Bäcklund

Karin Bäcklund Portrait

Karin Bäcklund is a PR Consultant and communications strategist at Not just Cake. She has extensive experience working with digital communication and lecturers on the topic at Bergh’s School of Communication. Bäcklund is also the author of several books on communication and public relations, as well as the program manager for the podcast Uppstickarna.

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