When a crisis on social media blossoms, it usually spreads very quickly, which is why it’s important to act as soon as possible. In this on-demand webinar, Karin Bäcklund discusses best practice for preparing for a social media crisis, including how to identify the early signs, what to do when you're in the eye of the storm and the most appropriate way to move forward.
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Karin Bäcklund is a PR Consultant and communications strategist at Not just Cake. She has extensive experience working with digital communication and lecturers on the topic at Bergh’s School of Communication. Bäcklund is also the author of several books on communication and public relations, as well as the program manager for the podcast Uppstickarna.
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