Comms Collective: The content consumption habits of UK consumer

A better understanding of the media consumption habits of UK consumers will help you plan your PR campaigns more effectively.

This on-demand event delves into how the best planners in public relations go about their work. Hear multiple speakers discuss the latest in media consumption trends and use insights to optimise your work.

Here's what the agenda looks like

• Talk 1: Creating more relevant audience personas using social media data
  Perri Robinson, Enterprise Marketing Manager, Europe, Middle East, India and Africa, Meltwater