CMO's Guide to Social Media

Everything business leaders need to know about social media

The social media revolution began over a decade ago and most businesses now implement some kind of strategy for social. But technology doesn’t stand still and social media has evolved significantly over that period – unless you’re working at the coal-face of social every day, it can be difficult for senior executives to keep up with the rapid pace of change.

This eBook provides a high-level overview of the current state of social media, to help VP level executives understand the platforms and strategies that matter.

• Why it's not just about Twitter and Facebook anymore
• What can each of the channels do for your business?
• How are leading brands using social media today?
• Understand your options for social media advertising
• How image recognition technology is changing social analytics