Social Listening & Analytics Product Tours

You get instant access to 15 months of historical social data across all platforms, including Reddit, Facebook, Instagram, Twitter/X, YouTube, Twitch, Snapchat, forums, deep web, message boards, comments, review sites, and blogs. When you create a search, you can select any timeframe within that 15-month window to analyze past conversations. This helps you understand conversation history and trends before you started monitoring.

The AI Search assistant uses natural language and templates to build searches for you, so you don't need Boolean expertise. You can describe what you want to track in plain language or choose from pre-built templates, and the assistant creates optimized searches. Boolean is still available if you prefer it, but the AI assistant is designed to deliver better results with less technical knowledge.

AI automatically analyzes your social mentions to surface key themes, topics, and narratives without manual review. Instead of reading through thousands of posts, you get instant summaries of what people are discussing most. This helps you quickly understand the main conversation drivers and identify emerging topics worth investigating further.

Each social mention shows the full content with engagement metrics like reach, likes, shares, and comments visible for every post. You can sort content by reach, engagement, or recency to surface the most impactful conversations first. This lets you see both the big picture and drill into specific high-performing posts that are driving conversations about your brand.

Yes, you can save filter sets after refining searches with specific sources, languages, locations, or author filters. Once saved, you can apply those same filter combinations to new ad hoc searches instantly. This is especially useful for agencies managing multiple clients or brands running consistent analysis across different topics.

The platform automatically identifies spikes when mention volume or engagement increases significantly within one social source or across all sources. You'll see visual spike indicators on your timeline showing exactly when conversation volume jumped. This helps you catch emerging trends, viral moments, or potential issues in real-time without manually monitoring volume changes.

When the platform detects a spike in mentions or engagement, the AI Spike Summary automatically analyzes what's driving the increase. You get instant AI-powered insights explaining the spike's cause, key themes, and top content. This makes spike analysis accessible to everyone on your team, not just data analysts, so you can respond quickly to trending conversations.

Platform Assistant answers common questions and automates routine tasks like setting up alerts or creating searches. You can ask it questions about the platform, and it will guide you through workflows or execute tasks for you. This saves time on setup and troubleshooting, letting you focus on insights instead of platform mechanics.

AI-powered performance drivers automatically identify what's engaging your audience and driving conversations in your social data. The system surfaces key narratives and engagement drivers so you can understand what content resonates most. This helps you make data-driven decisions about messaging and content strategy without spending hours analyzing individual posts.

Analyze includes pre-built templates for brand monitoring, competitor analysis, and social campaign reporting. You can customize these templates with your branding and share them as PDFs, PowerPoint presentations, or Google Slides. Templates are reusable, so once you set up a monthly brand report format, you can generate it with updated data each month.