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Influencer Marketing Product Tours

Get guided tours of Meltwater’s Influencer Marketing platform to discover creators, analyze audiences, and measure campaign impact.

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Influencer Marketing

Discover authentic creators, manage campaigns end-to-end, and prove influencer ROI.

See how this works for your team

Take the tour, then connect with our team for a tailored walkthrough using your goals, workflows, and data.

“We use Meltwater´s Influencer Marketing Platform almost every day to search for micro and nano influencers.”
Gareth CrewSocial and Digital Communications Lead EMEA at Canon

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Top rated by PR, communications and marketing teams on G2

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Influencer Marketing FAQs

You describe your campaign and the creators you're looking for, and the AI recommends the best matches for your brand. For each recommendation, you can see exactly why that creator was suggested—based on performance, brand alignment, content style, and audience fit. This helps you understand the reasoning behind each match so you can make confident decisions about who to work with.

Absolutely. Once you find a creator who's a great fit, you can discover lookalike creators based on your existing partners or top performers to expand your network and scale your partnerships. The platform uses shared attributes such as audience profile, engagement patterns, and content themes to surface similar creators.

Yes, you can create brand personas and ideal influencer profiles that define what matters most to you. These profiles power personalized discovery, insights, and outreach, and they're built to adapt as you move between different brands, campaigns, and regions. This ensures your definition of "fit" and recommendations are always tailored to your specific needs, goals, and definitions.

The platform allows you to forecast outcomes before you contact influencers and launch campaigns. You can enter budget inputs and estimate potential outcomes based on historical performance data and campaign parameters. This helps you set realistic expectations and make strategic decisions about which creators and tactics to invest in. While projections are estimates, they provide data-driven guidance before investing resources.

You can see every influencer and post for a complete picture of performance within your campaign. The platform lets you track performance, reach, and ROI all in one place, and you can measure impact with real-time analytics. Having both perspectives helps you identify top-performing creators and specific content formats.

Yes, you can measure the impact of every post, including Instagram Stories, with real-time analytics. The platform captures Story performance even after the 24-hour window expires, giving you a complete picture of your campaign results.

The platform supports contract management and fast, secure payments to influencers worldwide. This means you can manage both the legal and financial aspects of creator relationships without leaving the platform.

You can monitor influencer activity across the market, including partnerships tied to competitor brands. This competitor visibility helps you identify which creators are making an impact in your industry and expand your own network. You can use these insights to help you find new partnerships and refine your outreach strategy.

Easily organize and collaborate with teams and creators across multiple campaigns from concept to publication, including assigning tasks and syncing posting schedules. The platform centralizes influencer relationships, teams, messages, and campaign details so you can coordinate everyone's work in one place. This makes it possible to run several campaigns simultaneously—each with different goals, timelines, and creator groups—without losing oversight or letting details slip through the cracks.

You can export campaign results and share data-driven insights in one click. This makes it easy to create presentations or reports for stakeholders without manual data compilation. The export functionality ensures you can communicate results in whatever format your team needs. Clear, structured reporting also helps drive stakeholder buy-in by tying influencer activity directly to measurable impact and campaign goals.