How PR and Marketing are closer together than ever
In this presentation, you'll hear how PR and marketing are working towards common goals and how Meltwater product offering is supporting those goals.
In this presentation, Oatly's communications manager Linda Nordgren will explain how Oatly is doing value-driven communication and how brands should also take responsibility and action to drive change.
Strategic social media in a global b2b organisation
In this keynote Sandra Baekby-Hansen from Hempel will tell more about strategic social media in the B2B landscape and how to succeed.
How to build the best social media presence with zero budget
In this presentation the CEO on Satokausikalenteri, Natalia Salmela will tell about how they have managed to create an award winning social media presence for Satokausikalenteri with organic social media.
What can brands learn from political campaigns?
In this keynote Celine Gran and Jakob Ohlsson will explain what are the common factors for political campaigns and brand marketing.
5 stages of social media
In this keynote Karin Eriksson will go trough the 5 stages of social media.
New demands for effective PR in a more complex environment
In this keynote Roija Rafii from Telia will speak about how crisis management & PR are more relevant than ever before.
Brand development through earned media
In this keynote Lauri Kutila will explain how earned media has impacted the Verkkokauppa.com brand.
A revised future. Are megatrends and the internal journey we’ve made enough?
In this keynote Veronika Nihlén from Volvo trucks will explain how megatrends are influencing the company strategies.