With 800 stores in more than 64 cities across Indonesia and an expansion underway across Southeast Asia, grab-and-go coffee chain Kopi Kenangan has a lot of reach. To keep track of what’s being said about the brand across the region, Kopi Kenangan needed an exceptional communications tool.
Collate detailed social media analytics in a single platform
Get a clear picture of customer sentiment through social listening
Create better reporting that is making business more efficient.
See the brand’s share-of-voice on social and compare it to competitors
Since it was founded in 2017, Kopi Kenangan has been winning customers' hearts who are looking for a coffee experience between the expensive international café chains and the instant coffee sold in street stalls.
Kopi Kenangan’s winning formula and its store expansion has been meteoric. In December 2021, the company became The First F&B Unicorn in South East Asia —a term applied to startup companies that reach a $1 billion valuation without being listed on the stock market.
The product features were exactly what we needed to really supercharge our digital communications, but we were also attracted by the quick support that’s available from the Meltwater team when we need it.
Wanli Liang, Social Media Specialist, Kopi Kenangan
Kopi Kenangan’s Digital Marketing Department is responsible for maintaining the company’s entire social media presence on platforms including Instagram, YouTube, TikTok and even LinkedIn. These need to be updated and monitored for both “always on” marketing and special campaigns.
It’s a huge task for an organisation with so many stores and customers and using the native monitoring solutions with each app was cumbersome and clunky.
Kopi Kenangan chose Meltwater’s social listening tool, which allows the digital marketing team to research and monitor content across the entire social web, including real-time and historical access to more than 1.2 trillion social and editorial conversations.
By using Meltwater, Kopi Kenangan has unlimited and ad-hoc access to searches and volume, allowing it to keep across market trends, consumer sentiment, the health and reputation of the brand in its various markets, and keep track of the company’s competition.
