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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Maintaining a hard-earned business reputation is one of the primary duties of the PR pro. That's why listening to what your community is saying about you—to protect your brand—is as important as the messages you broadcast.

You may have heard about reputation as a child, or maybe it fell on deaf ears during those precarious teen years. It’s the age-old adage, “it doesn’t matter what other people think of you, but only what you think of yourself.” It’s the easiest advice to give, the hardest to take, and one of those life lessons that gets repeated in nearly every coming-of-age story. It’s also false.

Crafting a positive reputation is different than simply leaving it up to the opinions of others. For an individual, developing self-esteem is an essential milestone for sanity and survival. It’s self-esteem that protects you when a stranger treats you like you’re stupid because you have tattoos, or as a criminal because of your skin color or because your religion has a bad reputation in some circles. You can’t control the biases of other people, but you can nudge positive or negative sentiment to a greater or lesser degree.

Reputation stems from a person’s judgment then blossoms into a cloud of darkness as it poisons the collective judgment levied on an individual or business. This new “identity” (reputation) becomes overlaid on like a blanket, becoming all someone sees. Today, this identity, others perceive, exists both in real life and online. Everyone, from teenagers to entrepreneurs to entire corporations, has a reputation— whether that is good, bad, or somewhere in between.

It Does Matter, to an Extent, What Others Think

So despite what your guidance counselor said in high school, it does matter, to an extent, what others think, what they say, and what they promote online. Because of the importance of reputation, as a society, we wouldn’t survive without the opinions of our peers. As a social species, we are hardwired to care about the opinions of others.

The fastest way to a good reputation, whether at home or in the workplace, is to behave in a way that benefits your social circle. According to a US News article, traits like kindness, generosity, and honesty help to foster a good reputation in the workplace. It seems that group-oriented behaviors, especially, pay dividends when it comes to bolstering your reputation. This is true for people and businesses as well.

In fact, research has demonstrated that your closest social circle may be the main thing holding you accountable to actions. Without the impending threat of losing your good reputation among friends, there’s little to hold you back from doing the “wrong” thing. The reason it works is simple: a bad reputation among peers often leads to exclusion from the group. We know what it feels like to be left out, but in our ancestors’ circumstances, group exclusion could equate to death.

1. Do what you say you’d do and do it when you said you would.

This is step one and should be top of the list. The easiest and simplest way to grow a good reputation and maintain it. At the end of the day, if you can’t or won’t do something then people will find someone else who can, and will. Take every moment as an opportunity to highlight your skills and your reliability. 

2. Success and humility should go hand in hand

Never let ego get in your way. Nobody likes an overly puffed chest, it belittles you and people don’t like being made to feel less than they are. This doesn’t mean you can’t have passion and ambition and drive, just don’t be that person who thinks they are better than everyone else. Remember the quote that somebody at some point said – “If you think you’re the smartest person in the room, then you’re in the wrong room”. 

3. Own your mistakes, don’t point the finger at someone else, then solve them.

Accountability shows that you are prepared to fix a problem and as a result ensure it doesn’t happen again. Nobody is perfect and admitting that you are not will ground you.

4.  Eliminate misunderstandings through transparency. 

If you are open, it means you have nothing to hide and if you have nothing to hide then people know exactly where they stand with you. This can be risky and there are many case studies where transparency has come back to bite many people and organisations. In the long run though, not being transparent can be even riskier. 

5. Go out of your way to help/mentor/reduce the workload of/offer advice to others. 

This develops relationships and highlights your integrity, not to mention the fact that you will feel good about yourself as you pass your knowledge onto someone else. Some of the most successful people in the world regularly speak about their mentors and mentees and how they have helped shape them to become who they are. If you don’t have time for this it means that your priorities aren’t right and it’s time to re-evaluate your schedule. So any excuse about not having time won’t fly here, make the time.

Not only will this give you’re a warm, fuzzy feeling, but it actually in turn makes you look good. Now this might sound like point five, but it’s not. I was once asked to describe what I do for a living(in the world of PR and Communications) and after some thought, my response was ‘I make people look good. If they have made a mistake, I help them look good again. I make sure people hear about it. If they haven’t done anything, I help them find opportunities to look good.’ This is all about allowing other people their time in the spotlight or supporting other causes. From an individual perspective, this could be as simple as volunteering for a charity or pointing out someone else’s success, and from a business perspective, it can be as simple a well-executed CSR plan or strong, honest internal culture.

It’s the age-old axiom – ‘If you want to be professional, you need to look professional’. This refers back to my point regarding calling yourself a ‘Social Media Expert’ when your social media accounts tell a different story. I am a big believer in personal presentation whether that be the way you dress, the way you talk, the way you act in the lunch area, etc. It is all about presentation. Would you trust a real estate agent who was in a shabby suit and with unkempt hair? Would you trust your architects if they didn’t have a nicely presented office with models and drawings around the place?

There are many things in life and work that you can’t control, but your reputation is something you can absolutely be in control of. When all else fails it is worth remembering the wise words of Warren Buffet – “It takes 20 years to build a reputation and five minutes to ruin it. If you remember that, you’ll do things differently”.

Brand reputation isn’t very different from individual reputation in its importance. It’s been studied quite a bit in recent years, in light of the ease with which information is transmitted and falsehoods spread online, as well as the effect of reputation on commerce. At the beginning of 2017 everyone was talking about “fake news” because of its effect on political reputation. According to Davies and Miles in the 1998 Corporate Reputation Review, reputation in business terms involves three things:

What the business communicates about itself

Managing a business reputation requires the alignment of these three elements. When even one of them is out of balance, the company’s entire reputation can come crashing down. Here’s a closer look at the factors that shape a corporation’s reputation.

Visual cues. Name, logo, and all of the imagery related to your company or brand.

Mission, vision, or philosophy. The guiding light of a company’s internal culture, these elements have a ripple effect when it comes to corporate reputation.

Behavior of members within the organization. What people are saying or writing. Articles, word of mouth, news, social media, and online reviews.

The success of the business. A spot on the Fortune 500 list will contribute to a positive reputation, for example.

Clearly, brand reputation is a complicated machine. So who is in charge of it? According to a 2005 study by Rosa Chun, senior lecturer at Manchester Business School, it’s unusual to find an internal reputation management department that’s directly responsible for managing corporate reputations. Instead, it’s often a shared effort, with marketing and communications handling the external perceptions, while human resources manage internal culture. Many companies even outsource their reputation management to firms that specialize in this field.

Creating, curating, and maintaining a positive reputation for a corporation is no easy task, but one of the most important facets regarding human psychology is to be consistent. Research by Roger Martin of the Rotman School of Management has shown that a customer’s loyalty to a company or brand relies more on familiarity than organic “trust.” Customers love to do what feels comfortable, so companies that are quick to change their identity in the face of a PR disaster may be more likely to lose customers in the long run. The better approach is often a slow and steady one, focused on rebuilding trust through multiple channels.

As we’ve explored, a positive reputation can provide group inclusion, while a negative one can ostracize you in a social setting, or lead to job loss or employment problems in a professional environment. The business outcomes of reputation are even more far-reaching, impacting how all stakeholders, from customers to shareholders to executives, behave toward the organization.

Curating & Maintaining a Positive Reputation

The digital era has invited a whole new way of showing ourselves to the world, one that’s rife with complications for both individuals and businesses. When you’re doing business with someone on the other side of the globe, sometimes your reputation is all you have — so it’s in your best interest to make it the best it can be and to strive to curate a positive reputation.

Want to learn more about how Meltwater media monitoring can help you track, measure, and manage your online reputation? Get in touch today!

Why is Reputation Important?

It’s easy to get tunnel vision as a marketer or business owner.

You’ve got lots of things on your plate, and only so many hours in the day to get everything done. So, you put your head down and focus on what you know, especially when it comes to social media marketing. If you’re in need of some social media ideas, or are simply looking to switch things up, we've got you covered.

Here are the top lessons you can learn from social media experiments, plus how to run low-risk, low-budget experiments of your own to improve results.

Before you get started with your own experiments, it's important to establish a loose framework for what you'd like to accomplish.

Social media experiments are not perfect or entirely scientific. Many factors are out of your control, like organic reach as it is often determined by unique social media algorithms. But that doesn’t mean you can't generate meaningful social media results and learnings.

Ask yourself or your team: What would we like to achieve with your experiments? How will we know if the experiment is successful? There are a few simple data points to choose from!

Increase Engagement (likes, comments, and shares)

One of the easiest things to test is your messaging and copy, depending on the social media platform. If your messaging and copy are generating the same results, it may be time to experiment.

Here are a few easy ideas to create engaging copy that boosts your reach and engagement:

Beauty brand amika is constantly testing different messaging and copy across their social media accounts. For example, on Twitter, amika has landed on short, snappy copy:

This is our favorite thing on social media rn....
TikTok by @ bekahbrantley pic.twitter.com/DxJc9wJ6tx

While on Facebook, they tend to lean toward just slightly longer copy with a more "friendly" tone: 

Split testing messaging and copy is one of the best methods available for improving social media ROI by optimizing your approach with each channel. You'd be surprised how changing your copy, tone, and message can generate wildly different results based on even the smallest changes.

Don't be afraid to step out of your comfort zone and let your brand's voice shine.

Creating Unique Content for Each Platform

Creating a unique voice and sharing content with a message targeted to the right audience on the right platform can make a huge difference in the amount of engagement your posts receive.

Facebook is often an ideal platform to share more in-depth stories about your brand or your audience. While Twitter, on the other hand, is an ideal place to showcase your brand's witty side with short Tweets, photos, or videos. Instagram remains the top platform for sharing eye-catching visual content.

Mizzen+Main, for example, shares deep, personal posts on Facebook about how they are supporting their community and customers, while simultaneously posting more light-hearted content Twitter. On Instagram, they are focus on sharing fun, high-quality photos of their products.

Anybody else's coworkers a lot hairier than last week?

Again, A/B testing your content depending on the specific social media platform can help you immediately increase results.

Many big brands spend millions on social media advertising, while others find tremendous success on a small budget. Whatever amount you have to spend, it's important to spend your advertising dollars wisely.

Before running your first campaign, take some time to get to know your target audience through a few low-cost experiments. For example, when testing Facebook ads, you can try segmenting by location, age, gender, device, platform, or interests. The more granular you can get with your targeting, the more personalized you can make your ad and the more successful it will be.

Once you have a good idea of who your audience is, it's time to experiment with what kind of content they might like. Regardless of the advertising platform, testing different content with a targeted audience is the easiest way to quickly improve results. Here are a few quick steps:

Start by advertising with content you already know your audience loves (blog posts, Tweets, videos, etc).

Run split tests with a couple of ads with identical copy and different images.

Try the same ads with identical images and varying copy.

Once you've found a winning combination of visual, copy, and CTA, double down on what's working.

Whether your social media experiments were successful experiment or not, the key is to learn something new and have fun with it.

Social Media Experiments: What You Can Learn by Testing

The Internet has opened up endless opportunities for brands to communicate and connect with consumers. In fact, almost overwhelmingly so. In a world where anyone can say anything and have hundreds of people read it within minutes, it can be tough to get a handle on where your brand is mentioned and potentially harmed. Conversely, it’s easy to miss mentions and present inadequate data if you’re relying on default tools.

Never before has brand management been this important for any company trying to establish and manage its reputation. With over 3 billion internet users, the emergence of the Attention Economy and influencers with huge communities on social, a brand’s reputation can easily tank – and, as an agency, that reflects on the work of you and your team.

At the end of the day, does it really matter where your consumer lives? The short answer is “yes”, considering that varying locations all face their own trends and challenges within the larger, global context. Wales is a good example of this, according to the Consumer Insights Report in Wales by Which?

We know that Welsh audiences have concerns about broadband connectivity and transportation services, for example. We know that 27% of those surveyed for the report are concerned about the rising costs of living and that 39% are worried they aren’t saving enough for their retirements.

It’s one thing to establish these statistics, and garner insight from them, through traditional survey methods – but this kind of extensive manual research can be less effective and more costly than it needs to be. Enter, media monitoring software in Wales – the best way to gain quick and thorough insight into media trends, audience behaviour and access to easy-to-consumer reports.

What Does Media Monitoring Software Do for Wales?

In some ways, media monitoring software does the work of scanning the internet for you. It uses artificial intelligence (AI) and machine learning to crawl news and social platforms for specific keywords and hashtags in mentions. Data is easy for companies to read, view and respond to, as everything is streamlined and automated.

This enables agencies and their clients to plan and put changes in place in order to prevent or respond more efficiently to any negative mentions from consumers – but it also creates room for interpreting big data, creating better strategies and conceptualizing preemptive campaigns.

If you want to significantly manage brand recognition and campaign, media monitoring software is your best bet.

No More Missing Mentions About Your Brand

Negative feedback can cause damage to your brand if you aren’t regularly monitoring mentions. So, how do you do this effectively without hundreds of hours of manual labour and huge spending power?

This is where media monitoring software becomes paramount, providing you and your customers with the quality of service they deserve.

Diving into media monitoring offers you and your business a range of benefits, which subsequently, gives you the competitive edge within specific markets.

More client involvement (easily share your findings)

Improved crisis management and prevention

Inspiration for influencer and content strategies

Explore – Getting the Most from Social Media Listening and Community Management

Daily, unlimited mentions – you can scan the whole internet if you’d like and see all relevant results. You never know which mention could start an avalanche of negative sentiment.

Unlimited saved searches – this saves you time when you have multiple searches on the go because you don’t have to keep deleting searches to add new ones. You can also keep that data at the ready for when you need it.

Full access to Twitter (100% of tweets) – which is where you’re most likely to pick up on bad news for your brand, first.

Twitter, Facebook, YouTube, blogs, Instagram, Reddit, message boards and forums are all included, giving you insight into social and editorial content – because we know the news media has power too.

Immediate access to automated analytics dashboards, including ad-hoc searches in real-time. This is particularly useful for PR professionals who are entrusted with managing crises.

In-depth analytic and channel-specific breakdowns which can help you create more informed strategies and develop insights on more granular data.

15 months of full historical data – that’s over a year’s worth, to help you look at trends and monitor data retrospectively.

Explore is a useful helper, with a fixed cost, which doesn’t fluctuate according to your portfolio needs.

Contact Meltwater for a free demo or get more information about media monitoring software in Wales.

Media Monitoring Software for Wales

Kim Kardashian is now worth around $350 million. The star has ventured into numerous markets including TV shows, food, clothes, beauty, and even computer games; transforming herself into the ultimate brand! Much more than just a pretty face, Kim has built an empire in a short space of time with much of the credit going to her prosperous personal brand strategy. Love her or loathe her, she can teach us all a few things about brand strategy:

Optimise your Brand Strategy by Crafting The Perfect Message 

As an expert in carefully crafting a brand strategy and message, Kim has successfully moved away from the idea that she is only a socialite and is now seen as an influential businesswoman and couture fashion icon.

Like all brands, personality and positioning are sculptured through clear messaging and when crafted effectively can change the way a brand is perceived by the audience.

--> For inspiration check out the best B2B Instagram profiles

Kim and her army of publicists have worked hard to create and implement her new personality and the role of social media has played a significant part in shaping this. Kim's Instagram is full of images of luxury garments and a Twitter full of beauty and fashion-conscious posts. Kim tailors her brand strategy message around the interests of her desired audience.

Consider who your audience is, and post content that will entertain or solve problems for them. 

We can now find Kim in the front row of Fashion Week, (apparently) raking in $500,000 from a single post or donning the cover of Vogue- a stunt that truly cemented her role in the fashion industry.

Influencers come in all shapes and sizes, we must be sure not to revert back to basics by solely targeting journalists to spread our message. An influencer can be a blogger, a TV personality, a singer, etc. The formula of influence is simple: Trust + Reach= Influence. Influencers earn this position based on their reach, quality of content, and how well they/ the publication are respected.

However, don’t underestimate the impact of influencers with a small following. After all, reach can be manipulated by buying fake followers. So when choosing influencers, remember to look at the kind of engagement they’re getting on each post and whether they’re involved in the community conversation.

With a predominant image in the music and fashion world, Kanye West was the perfect influencer to endorse the Kim Kardashian brand. Now, we’re not saying Kimye hooked up for publicity purposes, but rather the advantage this has had on the success of her brand strategy and influence this has had on them becoming the ultimate power couple.

Build relationships with influencers for maximum success. 

As marketing and PR professionals, we must ask ourselves the below questions, the answers will point us in the right direction of the best type of influencer we should be targeting to endorse our brand strategy.

What are we trying to achieve with our brand strategy?

What is the brand strategy message we’re pitching?

Which potential influencer’s values align best with our message and desired outcomes of our brand strategy?

Whose endorsement of our brand strategy will mean the most to our audience?

Increase Brand Awareness through Engaging Content

Kim is often involved in publicity stunts to ensure she stays relevant in the media. Take her attempt to break the internet for example. Posing nude (for free) for Paper magazine was no financially driven deal, but rather a very successful attempt to further fuel awareness of the Kardashian brand.

Companies use news and social media mentions as a core metric for measuring brand strategy success. Media exposure & share of voice shot through the roof for Kim after the snaps were published. What made this stunt so successful was that it was crafted with engagement in the forefront.

--> Learn how to boost your engagement with social media

Give your audience something to talk about

Kim knew the images would make people talk, whether it was her fans going crazy for her curves or critics poking fun at the photos with witty comments and user-generated memes. The self-assured hashtag #BreakTheInternet came very close to doing just that.

Give your audience a sneak-peak at new content & products

Kim and her team are also pros at extending the life of buzz by integrating various platforms into the brand strategy. A teasing image of a new shoot may be posted on Instagram, fed into Twitter, and then shared on her blog days later, only to resurface once the shoot is made public.

With such an active presence on social media, Kim often shares news about her life, career and responds to fan's comments, knowing how powerful they are as a marketing tool. Moreover, Kim shares fashion industry-related content. Being a part of the conversation we desire to be associated with only enhances our position as experts in that field and our social profiles become a ‘go-to’ for our audience wanting to know the latest news around the subject.

Kim Kardashian Has 3 Things to Teach Us about Brand Strategy

As we continue to lead in media intelligence across the globe, we, at Meltwater, are honored to hold an elite place as one of the Top 50 Best Products for Marketers 2020, recently announced by the independent reviewer, G2. 

As the largest tech marketplace for businesses, G2 is changing the way decisions are made. Until recently, selecting business solutions was hard, risky, and inherently biased. G2's real-time and unbiased user reviews help objectively assess what is best for businesses by leveraging the crowd, limiting the risk, and getting what works.

Their prestigious awards list is independently compiled based on thousands of reviews from real customers of various SaaS companies. These software tools are then rated against competitors, and their pros and cons are distinguished. We are grateful to our 30 000 clients globally who rated Meltwater’s media intelligence tool as one of the best in the world, and we are pleased to be ranked as one of the best products for Marketers in 2020.

With the way that the needs of PR, Communications and Marketing teams are constantly changing, we have continued to innovate and look for ways to add features that improve the efforts of our customers. This is what we achieved with Fjord, our latest product release that enables comprehensive AI-powered insights and breaks down the silos between PR and Marketing, by offering an all-in-one solution. The platform prioritizes simplicity yet still captures more content than anyone else within the industry. If you are looking for a solution that will advance your analytics into insights, let Meltwater show you how here.  

But while we are a tech company, and still hold the fresh, start-up culture within our organization, our customers have also enjoyed the content we provide them on a weekly and monthly basis. From our blog articles to our webinars and guides that are freely available resources, we have ensured that we not only build a formidable platform but build valuable content - solidifying our place not only as one of the best marketing tools of 2020 but true global leaders in media intelligence.

In addition to having an award-winning tool, the support structure that Meltwater offers - in terms of dedicated Account Managers, 24/7 Live Chat, and plenty of product-related resources - is also of the highest standard. 

One of our clients said of our Support Team, “The support [team] is also amazing and goes above and beyond to understand what our company's mission is and how they can support that mission. The software is also very user friendly and I have picked up many tricks by using it.”

What Makes Meltwater The Best for Marketers?

When it comes to marketing, you cannot measure what you cannot manage. But with Meltwater, we are helping to change that for marketers. We have the largest media database in the world, so tracking and analyzing media mentions, as well as social listening, has been a feature that marketers love about Meltwater, and a feature that is highly rated on G2.

This speaks to the investments and acquisitions that we have made over the years to ensure that we remain the chosen all-in-one tool for Marketers, helping Marketing professionals around the world consolidate their efforts, and prove the worth of their efficient work. We know that digital data is always growing, and at an exponential rate. But we lead in this industry because of how we can apply AI to spot trends, track and analyze content, and help our customers find the right influencers to engage with.

But it doesn’t stop and end there for us. We also pride ourselves in bringing advanced analytics through our dedicated team of media analysts as well as morning reports delivered right to your inbox. We understand the importance of not only tracking the mentions that matter, but proving the marketer’s efforts through our Meltwater reports. 

Another client said of their Meltwater Reports, “The most helpful thing about Meltwater are the Morning Meltwater Reports. They help my team stay on top of mentions in the media and on social media. Meltwater acts as the eyes and ears for our brand. I don’t know what we would do without them.” 

“It is such an honor to be recognized on G2’s list of the Top 50 Best Products for Marketers in 2020. We are thrilled to be in the Top 20, amongst some of the most effective marketing tools of the year. We’re also incredibly grateful to the thousands of Meltwater clients around the world, for using and reviewing our Marketing software!” said Angela Wiesenmüller, Marketing Director for EMEA at Meltwater. 

With technology that can decode billions of data in real-time, the Meltwater solution:

Connects you with influencers and journalists to generate earned media 

Creates presentation-ready reports to prove your ROI 

“I love the Outreach tool that allows me to contact the media directly in the program and track who read, skimmed, or ignored my messages. This allows me to adequately follow with specific people. Another great feature is the reporting capabilities Meltwater has,” said one validated G2 reviewer.

Recognized as a high performing tool for those working in PR, we are proud to also be named in the Top 10 PR Analytics Software, as well as a being named a High Performer, based on the reviews of customers and the criteria that:

The Meltwater Blog

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Meltwater Named One of the Top 50 Best Products for Marketers in 2020

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