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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Learn how to use Instagram collab posts to co-author content and grow its reach — it’s fast, easy, and powerful in helping you grow your Insta presence.

Differences Between Collab Posts and Mentions or Tags

How Instagram Collab Posts Increase Your Reach

Other Benefits of an Instagram Collaboration Post

How To Find Influencers for Instagram Collab Posts

One of Instagram’s most unique advantages is its ability to connect you with other brands and influencers to create powerful, results-driven content. If you’re not using Instagram collab posts to do this, you’re missing out.

Instagram has become synonymous with brand collaborations over the years. It’s a platform of inspiration, influence, and more than a little FOMO. To help its creators improve the way they work together (and encourage more unique content), Instagram creates features like the Instagram collab post that takes your posting game to a whole new level.

Here’s what marketers should know about the Insta collab feature and how you can use it to fuel your influencer marketing.

Instagram rolled out its collaborative posts in 2021. The collab feature allows two accounts to co-author a Reel or feed post. Basically, it looks like the post came from both people.

In the context of influencer marketing, brands can add influencers as collaborators to a post (and vice versa). When this happens, the audiences of both authors will see the content. They share the likes, views, and comments.

And since the content is being shown to two sets of followers, the total number of views and engagement rates will be larger than either could achieve on their own.

Tip: Learn more about Instagram impressions and reach, how the Instagram algorithm works, and about Instagram analytics.

You might be thinking, this sounds like mentions or tags with extra steps. There are significant differences, though, and they’re important to consider.

When you mention or tag another account in your content, that doesn't guarantee visibility to the tagged account's followers. For instance, if someone tags you in a video, your followers won't automatically see it. They would need to visit your profile to view the tagged content.

In a collab post on Instagram, both parties are listed as authors, and their account names appear in the post's header. This is not the case with mentions and tags, where you are not credited as an author of the post.

The collab feature on Instagram provides both parties with access to success metrics, such as reach and engagement. This is in stark contrast to posts where you are merely mentioned or tagged, as those don't offer any insights into the content's performance —  unless you use specialized tools like Meltwater Influencer Marketing.

The term "collab" itself signifies a more formal, professional, and official relationship between the involved accounts. Unlike mentions or tags, a collab requires acceptance of an invitation, indicating a mutual agreement and partnership. This adds a layer of personal investment for both parties involved.

When you use the Instagram collab feature, you can guarantee your content will be seen by more people. Collaborators are co-authors, so the content is shown to both sets of followers. It’s a fast and easy way to get more eyes on your posts without making any extra effort (other than inviting a collaborator).

Of course, more views and wider reach mean more opportunities for engagement. You share the likes, shares, and comments with your co-author and can track these engagements in your metrics dashboard.

Their followers might become your followers, and vice versa. This is the low-hanging fruit of audience growth for brands since your collab Instagram post gives you instant credibility with their audience.

With every new follower you earn from your Instagram collaboration, the more opportunities you have to engage these newcomers with future content. That’s a gift with a lasting impact.

The benefits of an Instagram collaboration post don’t end with reach. Here are some other reasons brands should consider using the collab feature.

Get access to a bigger pool of Insta users who already love and engage with your collaborating partner. Their engagement makes you look good by default, which may give you a boost with the Instagram algorithm.

Creating great content takes time, but sharing the responsibility with another collaborator can lessen your own efforts. Content creators do what they do best, and you get to take some of the credit.

Collab on Instagram gives you another layer of visibility into the content your influencers are creating on your behalf. You’ll also have instant access to those posts’ metrics so you can see which collaborators are moving your brand forward.

Tagging and mentioning others takes almost no effort. But showing a strong collaboration where both sides are invested offers more substance and authenticity. It’s a great way to show alignment in beliefs and values, allowing followers to see your brand in a different light.

Collab on Instagram puts social networking back into the picture. Creating content with others helps to give it greater purpose, plus it allows you to grow your partnerships with successful content creators.

There’s more to building a collaboration on Instagram than simply creating a collab post. Follow these steps to get your content published and seen.

Prime your account for collaboration. This includes making your account public if you are the original author and enabling tags and mentions on your account.

Upload the content, then click “Tag People.”

Click on the account you wish to collaborate with.

Wait for the collaborator to accept the invitation.

If you’re a brand working with influencers, chances are they’re following steps 1-5; you’ll handle step 6. However, there may be times when you’re taking the lead on content creation or publishing and will need to add them as an author. Make sure you know both sides of the process.

Let’s put it all together — how can you make the Instagram collab post feature work for you?

Start with these ideas to maximize your reach with co-authored content.

Brands can treat other brands as influencers, especially if they have a shared audience but aren’t direct competitors. Giveaways are popular options for brand collabs, as they allow both partners to get their products seen by potential customers while growing their reach and brand awareness.

People buy from brands they can relate to, which is why it’s essential to show your brand values in the content you create. Collaborating with influencers is a great way to do this, like this paid partnership between Vick’s and @momduty. The mommy blogger highlights her family in the content and how they use the famous VapoRub in their sick-day routines.

3. Partner with Niche Influencers for Product Launches

If you’ve got a new product or service to share, a niche influencer can help you spread the message faster and farther. Let them help you make the announcement and do a product demo, show the product, or talk about their experiences.

Working with influencers can help brands and influencers alike grow their awareness with relevant audiences. Take this Insta collab between @publicmarketfood and vegan blogger and cookbook author @annavocino, for example. Both have a presence in the Insta foodie community, this partnership provides a great opportunity for both creators to grow their followers while creating appetizing content for their profiles.

There are a few other rules and details you’ll need to know to get the most out of an Instagram collab post. Keep the following in mind when collaborating with other creators:

The original author owns the content. This means they have the power to block the collaborator at any time.

Only the original author can delete the post. If the original author deletes the content, it will also be deleted from the collaborator’s profile.

If the original author switches their profile to private, only their followers will see the content.

If the original author deletes their account, the post will also be deleted from the collaborator’s profile.

Collaborators can choose to leave the collaboration at any time, but this will not delete the post from the original author’s profile.

If the post goes against Instagram community guidelines, Instagram may take action against the original author and the collaborator.

See the full list of guidelines and rules at Instagram’s Help Center.

Experience Meltwater for yourself with a free demo and turn up the heat on your Instagram collaborations:

How to Use Instagram Collab Posts to Increase Your Reach

It’s no secret, one of our favorite things about influencer marketing is the role this channel has played in upending antiquated standards of beauty and paving the way for inclusive representation. There are many reasons for this, but a primary one is that Millenial and Gen-Z social media users are extremely value-driven.

What does this mean? We’ve spoken before about value-based influencer marketing and the importance of brands incorporating diverse partnerships into their strategy. TL;DR, 71% of consumers prefer to purchase from a brand that supports their brand values, meaning it is extremely important that brands are able to convey their values through marketing initiatives. As many consumers believe in the importance of diversity, it’s critical for brands to partner with many different types of influencers.

And, diversity does not just imply racial diversity. It means establishing partnerships that represent gender, age, body, and physical diversity. The effects of such inclusive representation are monumental. Not only does it convey that there is not just one way to be beautiful, but creates a narrative that everyone is deserving of praise, attention, respect, and love.

So, this Valentine’s day we are celebrating influencers who share the message of loving the skin you’re in!

Ashley and Malori are a lesbian, plus-size couple influencer account who together makeup @mailleyinlove, an Instagram account dedicated to sharing their relationship journey. The couple believes in the importance of showing their relationship to destigmatize LGBT+ love and offer visibility for young children coming to terms with their sexuality. Additionally, as two fashion lovers, they snap great shots in fun outfits, 100% proving that being plus-size and being fashionable are not mutually exclusive. 

Past Collabs: ZOLA, Lane Bryant, and Clarks

I know there is something very old about saying, “kids have it easy these days.” And, with a global pandemic and global warming, I’m not sure if it’s true. But, they definitely are more woke and have great content creators like Miah Carter, a body positivity advocate whose content is sure to bring a smile to your face. From make-up tutorials to videos about loving yourself a little more, her content authentically sprinkled with all of the important messages that brands should convey to their clients.

Past Collabs: prettylittlethings, boohoo, Fashion Nova

hope this made you smile 🥰 , tag someone to needs to see this ! #smile #relatable #bodypositivity #selflove

Jammi Raines is a trans-man who is not afraid to open up online. He represents one of those special types of YouTubers who are able to connect with their audience on a deep and personal level due to their blunt honesty. He shares deeply personal videos about his journey, which helps to shed light on the trans experience and offers guidance for those looking for advice. 

Past Collabs: Bio-Oil, Cetaphil, Dove Men

COMING OUT AS TRANSGENDER TO MY SISTERS IN-LAW

The word impressive doesn’t do Chelsea Warner justice. At birth, she was diagnosed with down syndrome, which is a genetic disorder that not only causes intellectual disability but decreased muscle tone. However, Chelsea “proved her doctors wrong”, and went on to become a 4X Special Olympic Champion and 2X World Champion gymnast. Her story is so inspiring, and she has become an extremely important advocate for disabled adults.

Past Collabs: aerie, Teen Vogue, Tommy Hilfiger

Helen, aka Baddie Winkle, is living proof that “age ain’t nothin’ but a number.” Her Instagram bio reads Stealing Ur Man Since 1928. It’s kinda all you need to know, she is the type of queen that makes you snap your fingers and scream, “yas!” 

Past Collabs: MTN Dew, Capital One, Happy Socks

Are you loving everything you’ve just seen, and ready to share some positive vibes with diverse influencer collaborations? Perfection! Schedule a call with one of our influencer marketing experts and learn how to identify influencers that support your brand values.

This Valentine’s Day We Love Self-Love: Top Diverse Influencers We Love

Influencers are everywhere on social media, but exactly what is an influencer? Read now to take a deep dive into the specifics and how to partner with them.

Influencer Definition: What Is an Influencer?

Benefits of Working with Influencers in Marketing

Influencer marketing is a $16.4 billion dollar practice that’s keeping marketers on their toes. And no wonder — businesses are making an ROI of $5.2 for every $1 spent on influencer marketing. 

Not only does influencer marketing help brands get their products in front of more people, but it’s also become a career goal for more than one in four young people. But what is an influencer, and more importantly, why should brands care? 

Let’s take a closer look at influencer meaning and why they should be part of your marketing strategy.

In marketing, we define an influencer as a person who has many followers on social media and can sway the opinions of others.

Influencers are authorities in a particular niche or industry (such as beauty, technology, fashion, fitness, food, or travel). They’ve established credibility as a trusted source of information. 

Their followers trust them to share valuable insights and make product recommendations. Most importantly, their recommendations can sway others’ buying decisions, making them lucrative partners for brands and businesses.

Other terms for an influencer are brand ambassador and content creator. Bloggers, vloggers, and YouTubers may be considered influencers, as well as anyone with a large audience on social media (e.g., an Instagram influencer).

Influencers typically fall into one of the following categories:

Nano influencers have small followings (between 1K-10K) and may be just starting their influencer journeys. They may also be experts in very niche subjects that don’t command large followings (e.g., an expert on sunflowers rather than gardening as a whole).

Micro-influencers have a following of between 10K-50K and have highly engaged followers. They’re not popular enough to recognize them if you passed them on the street, but they remain highly influential in their niches. Micro influencers' ROI can be significantly higher than using influencers with mass appeal (like a celebrity).

Macro influencers have between 50K-100K followers and are more recognizable social media personalities. They’re considered “mid-tier” influencers and typically have high influencer engagement rates.

Mega influencers are more recognizable than macro influencers and have up to 1 million followers. They typically cover broader topics or industries and tend to work with high-profile brands.

Celebrity influencers have over a million followers on social media and are usually household names. Jennifer Aniston, Kylie Jenner, and Pewdiepie are examples of well-known celebrity content creators.

All influencers are content creators — you can’t influence an audience without having something to show them. Bloggers, vloggers, podcasters, and social media users can all be influencers.

Something else that all influencers have in common is their connection to their audience. Strong followings are built over time, and the influencer has the benefit of knowing what their followers like and respond to. This allows them to create impactful content that commands a high engagement rate, which keeps their fans coming back for more.

Typically, influencers have established themselves on social media channels, such as TikTok, Instagram, Facebook, Twitter, or LinkedIn. This is where they share their content, attract new followers, and grow their personal brands.

What sets influencers apart from average social media users is their ability to cultivate a loyal following. These followers look up to them as role models and trust their recommendations when it comes to products, services, or even political views.

Influencers create content around their particular niche to share with their audience. This might be a how-to video showing how to use a product, before-and-after snapshots, an unboxing video, or a static image of a favorite product, for example.

Sometimes, influencers create this content on their own. They’re highlighting the brands and products they love, with no strings attached. 

And sometimes, this content comes in the form of sponsored posts. Brands that have connected with the influencer might pay them to create content on their behalf. Or they might offer free products to the influencer to try in hopes they’ll promote them on social media.

Tip: Learn more about influencer rates per channel, and our influencer payment solution, and download our influencer rate card.

Influencers are seen as relatable and authentic to their followers. They often speak from personal experiences and provide honest reviews of products, making them more trustworthy than traditional advertisements.

They also create a sense of community among their followers. They engage with their audience through comments, live streams, and Q&A sessions. These direct interactions help them build a loyal following that feels connected to them personally. This creates a strong influence over their audience's purchasing decisions and lifestyle choices.

Most notably, influencers have an innate ability to inspire others. From eye-catching product-related content to travel photos that create major FOMO, influencers lead lives that others want to have. They help followers picture what could be and show them better ways of doing things. 

Being able to pull people in and let them see themselves in the picture is what great influencer marketing is all about. Since influencers are normal people (not corporate brands), it’s easier for followers to put themselves in the right mindset and connect with influencer marketing campaigns.

The key to successful influencer partnerships is authenticity. Influencers need to genuinely believe in the products they promote, as followers can quickly sniff out insincere endorsements. It's essential for both parties to establish trust and open communication throughout the collaboration process.

One way brands can work with influencers is by influencer gifting - sending free products as a gift. This is a great way to introduce your brand to an influencer. They have real products to try and can give their followers honest testimonials or recommendations. However, keep in mind that simply sending gifts doesn’t mean the influencer will create content for you. A gift is just that — something you give with no expectations of receiving anything in return.

Another option is to directly connect with influencers for collaboration. Brands can pay influencers a fee to create sponsored content on social media. Influencers know their audience best and know what their followers are most likely to respond to. It’s best to let the influencer take the lead on content creation. 

Check out our guide on influencer pricing, and learn more about the going rates for influencers in our influencer rate card.

No matter how you choose to collaborate, successful influencer marketing campaigns start with identifying the right influencer. You want to choose influencers who align with your brand's values and goals. It’s not just about follower count anymore. Once you identify potential partners, you can reach out to explore the next steps.

Working with a social media influencer gives brands tons of benefits. Here’s how influencers support a positive ROI:

Influencers have highly engaged audiences. Followers value the influencer's opinion and take action based on their recommendations. Brands can leverage this trust to gain instant credibility for themselves.

Influencers are experts at creating engaging content that resonates with their followers. They know how to craft compelling messages that capture the attention of their audience and keep them engaged. When an influencer endorses your product or service, it sends a message to their followers that your brand is trustworthy and worth investing in.

Working with an influencer that caters to your niche market helps you reach more potential customers. And since they already have high esteem for the influencers they follow, many of them are likely to convert into paying customers.

Also worth noting is that influencers have followers across different demographics, which means that brands can target new markets through these partnerships.

Influencers can help drive traffic to your website through sponsored posts. These are posts where the influencer promotes your product or service on their social media channels in exchange for compensation. The influencer’s content encourages their followers to click through to your website and learn more about what you offer.

Another way influencers can boost website traffic is through affiliate marketing. Give them a special coupon code, discount, or other high-value offer to share with their audience. It’s a great way to acquire new customers, plus you can easily track how many customers the influencer sent you based on the total number of redemptions.

When an influencer promotes your product or service, they are essentially endorsing it to their followers. This endorsement comes with a personal touch that resonates with followers, which increases the chances of their making a purchase from you. As a result, influencer marketing has become one of the most effective ways to drive sales for brands across various industries.

To recap our take on what is an influencer, we’ve covered:

Influencer meaning: A person with a sizable social media following and the power to persuade others’ buying decisions.

What makes influencers essential to marketing

But applying this information isn’t feasible until you can find and connect with the right influencers. 

That’s where Meltwater's influencer marketing capabilities can help. Our powerful influencer marketing strategy platform helps you discover relevant influencers in your niche based on factors that matter to you, including:

Choose social influencers who have real authority and engagement (and no fake followers). Then, connect with them directly to start a one-off campaign or a long-term relationship.

With Meltwater, you can manage every aspect of your influencer marketing, demonstrate ROI, and maintain strong connections with your most influential partners. Get a demo to learn more:

What Is an Influencer? Definition and How to Maximize Impact

More often than not it can be easy to dismiss something as a faze, unworthy of excessive attention and inclusion in your marketing strategy. Or, for us generic millennials (you know who you are), when certain trends are especially embraced by a younger demographic we feel an urge to look the other way.

TikTok was initially dubbed a Gen Z platform, and now it is essential for most brands’ social strategy and boasts users and content creators of all ages. It makes sense for those of us who only started using social media in our late teens, to have a more narrow view of how to use the internet. But, for Gen Z, a generation that was raised on technology, they have developed a relationship with social media that transcends preconceived notions but should certainly not be ignored. Case and point, Discord.

Launched in 2015, Discord initially gained attraction from gaming Subreddits and its affiliation with Twitch. But, in recent years the company has made a conscious shift away from gaming, becoming a community-focused chatting platform. It’s like the non-corporate version of Slack.

Discord is made up of millions of Servers. A server is a community that focuses on a topic that individuals can join and discuss. It’s basically a comprehensive chat room. You can either search for an existing server or create your own. 

There are categories for Servers including; Gaming, Music, Education Science & Tech, and more. And, within the categories are Servers that can be extremely niche or more general. Within the Server, users can participate in a regular chat or a voice chat, which can include multiple participants.

Doja Cat, 20.6K Members
This server is dedicated to all things Doja Cat. Here fans discuss all things they love about the singer and relevant information for Doja fans like a new Doja-themed Wordle. 

Menology 465.7K Members
A place for meme-lovers and meme-creators to share… memes!

The DevOps Lounge 2,818 Members
A professional community to bring together those who focus on CloudOps, DevOps, Systems Engineering, and all things automation.

Servers are community-run spaces. It’s kind of like if the users on a Subreddit thread decided to start an exclusive community about their thread. Each server has admins and moderators, as well as FAQs and Rules. The rules of a Server are extremely important because they ensure that the community, made up entirely of strangers, operates peacefully and “serves” its intended purpose.

Servers are also community-supported, which is like funded. There are three different levels, and each level offers more capabilities to the server such are more emojis, better audio quality, and customizations. 

The server is only upgraded to a higher level if members decide to pay for the boost. This really speaks of the passion people have for the server and the value they see in it.

With 150 million monthly users and over 6.7 million different servers, Discord is an extremely diverse platform. Though it was initially geared for Gamers, the identity of the platform has expanded since its initial launch hosting users interested in a range of topics from music to politics.

The average age of a Discord user is around 20 years old, so this is a heavy Gen Z platform. However, the average age of Discord users has been dropping recently, so some Servers are 18+ in order to avoid very young users.

There is an entire Student component of Discord, where high-school and college students can join study group servers to support them during finals or just to help during a rough semester. In fact, some members of non-academic-focused servers sometimes come together to form study groups.

There is no reason not to try Discord. With over 6 million Servers, there is a community for everyone. And, these communities are strong and passionate. If you need convincing then we give you r/place, a subreddit that allows users to move a single pixel once every 5 minutes and create a digital, community-lead, work of art.

While the final work was done on Reddit, most of the planning was done on Discord. Many Servers, or “fandoms”, came together to plan how they would turn pixels to create a piece within the image that represented their community.

The participation became so intense that different online communities were battling for pixel space. And, while this is definitely cool and gives off major “the internet is insane” vibes, there is actually a lot to learn here. 

R/place is a digital map of the strongest online communities in 2022. While these users are surely more technologically savvy than the average Instagram user, it can help you understand what types of brands and celebrities generate an almost cult-life reaction from fans. So, maybe right now the question shouldn’t be if you should use Discord, but what can you learn from Discord. And the answer is quite a lot about fan loyalty and market interest.

A website made of millions of chat rooms and forums, Discord is not necessarily the place to scroll for curated content, but it is a place to learn about customer sentiment. We suggest joining servers that represent your industry or of your competitors and following the conversation to understand the interests of your ecosystem. For example, if you’re a streetwear brand, there are entire discords focused on Sneakers or brands like Supreme, which can help you gauge which products customers prefer and general style trends they are into.

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