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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

With the PriceBox feature in Meltwater Influencer Marketing, messy negotiations are a thing of the past.  Creators can now use out machine learning calculator to justify their rates to clients with data-driven metrics.

Tip: Learn how to become a successful content creator, learn more about influencer rates and pricing, and take a look at our Meltwater Creator Page.

You know more than anyone how much work goes into being a creator. From content ideation to editing skills, you really do it all. We know how important influencer collaborations are for brands’ marketing strategy, but if you’re not fairly compensated then such partnerships are not sustainable.

To solve this problem, we created the first creator pricing calculator, PriceBox a machine learning technology to determine fair rates for upcoming collaborations.

For creators setting rates can be one of the most challenging aspects of a sponsored collaboration. Clients want to know that there will be an ROI from their collaboration, and can be cautious about overspending without proof that it’s a worthwhile investment. This often requires you to speak the lingo; influencer KPIs, Reach, Engagements, and more. And, to be fair, requiring creative professionals to be fluent in data isn’t really a fair ask.

That’s why we have created PriceBox, the first every Creator rate estimator. This is a machine learning calculator that not only estimates your fair rates but provides data-driven metrics to justify your price proposal.

What Should I Charge For an Instagram Post?

One of the most common questions asked by creators is, “what should I charge for a post, or story…etc?” Obviously, compensation is one of the most important parts of collaborations, so why should it be the most difficult.

We created PriceBox so it was obvious to both you and your clients how much you deserved to be paid, allowing you more time to focus on what really matters. Creating amazing content and developing lasting partnerships with brands.

Okay, so let’s get technical for a minute. We mentioned that PriceBox is a machine learning technology before. What does that mean, you may ask.

PriceBox is a “machine learning” technology that determines a creator’s rates using thousands of interconnected factors including (but not limited to):

These factors are then analyzed against one another using a sophisticated machine learning technology and then compared to paid media rates in order to predict the most accurate fee for an influencer. The goal of this tool is to ensure that brands receive the best ROI out of a sponsored collaboration, and most importantly, that Creators receive fair compensation.

Why Creators Need An Influencer Technology

Meltwater Influencer Marketing isn’t just a tool for brands, it’s also an extremely beneficial resource for Creators. You can verify your social media profiles, making yourself visible to brands searching for a collaboration. And, you can add your rates to your Meltwater Creator Profile!

Your influencer rates can be set using PriceBox with data-driven metrics visible for brands. You can use the PriceBox technology to justify your rates during the negotiation phase, and ensure you’re getting compensated what you deserve!

PriceBox: How To Negotiate As A Creator

Are you working with Facebook influencers? Facebook announced new rules for branded content that you should be aware of. This is what you need to know.

What’s Branded Content According to Facebook?

Where Can I Find the Branded Content Tool in Facebook?

What are the Facebook Branded Content Guidelines?

Where Can I See The Branded Content Performance?

Facebook defines branded content as any content by a creator that “features or is influenced by a business partner for an exchange of value”.

The social network now asks creators and brands to use the Branded Content tool to tag the featured business partner when posting branded content.

Following the branded content tagging tool, the branded posts will have two identifiers: a “Paid” tag and a “with” tag, which identifies the business partner.

To mark branded content, the influencer needs to create a new Facebook update and then click the Handshake icon. This will open a “with” field, where the creator can name the business partner.

If the influencers can’t see the Branded Content tool (the Handshake icon), they can submit an application.

Facebook published new rules of what cannot be included in branded content.

An image or a video must not contain banner ads. A banner ad, as Facebook defines it, is a “branded column that  is overlaid onto and visually separated from the original image or video content”. Facebook prohibits banner ads “that span more than one-third of your video or image content.”

Facebook prohibits pre-roll, mid-roll, or post-roll ads in videos or audio content.

What are roll ads? These ads are promotional video messages that play before/after/during the content the user has selected.

The branded content guidelines forbid including roll ads anywhere in the videos.

Interstitial ad cards are cards “that feature the business partner and interrupt your video content”.

In order to offer Facebook users a better experience, Facebook prohibits interstitial cards in the first 3 seconds of video content and for longer than 3 consecutive seconds anywhere in the video.

In addition, “interstitial cards must not be included at the beginning, middle or end of an individual story within the Facebook Stories product”.

This should go without saying, but Facebook clarifies that a business shouldn’t use the Branded Content tool’s tagging option without the consent of the creator. Ask for permission first.

In addition to following all the rules and guidelines above, Facebook states that the influencers and brands must comply with all applicable laws, regulations and disclosures needed to indicate the commercial nature of the content.

Read more about Facebook Branded Content Policies.

Here’s an example of a branded post that is marked with the “Paid” tab, under the business partner (Estee Lauder UK), and also with an #Ad hashtag:

After tagging a post with the Branded content tool, the business partner (the brand, or product page) will be notified about the mention and will be able to see “high-level performance insights as well as have the ability to share the post to their Page and put additional spend behind it”.

To see the branded content insights, go to Facebook Business manager and then click Branded Content (can be found under the “Measure & Report” section).

There you can view the insights for each branded post:

Facebook’s branded content tool adds a layer of transparency for sponsored posts. The influencers’ audience can now see clearly which posts were made in partnerships with brands and with whom. When you’re pursuing influencer marketing on Facebook, follow the network’s guidelines to offer the audience the best experience for branded content.

How To Do Influencer Marketing On Facebook

Like everyone else, Dylan McKeever was forced to stay home during the Covid years. But, as a stand-up comedian, it meant the entire standing-up in front of a crowd element of her job was impossible to do. So, she took to social media creating hilarious videos which immediately took off, and was able to grow her following to over 27K on Instagram.

As a transgender influencer, Dylan has the unique perspective and voice that brands are searching for. And, she’s hilarious. Making her a perfect resource for brands looking to infuse comedy and inclusivity into a campaign.

Dylan spoke with us about her newfound influencer career, and how behind-the-scenes collaborations can support brands just as much as sponsored posts.

How have you used social media as a platform to connect with a wider audience?

When the pandemic started, and I was doing stand-up comedy. I had only started doing it for 6 or 7 months. And, lockdown happened and there was no more stand-up comedy. So, I started translating some of my stand-up jokes for the internet, the “small, small screen”.

It’s actually been one of the best things for my career. I wasn’t doing it before COVID, and the response has been super positive. Things have really taken off. It’s been nice, I’m almost surprised by the response. I’ve had a long creative career, and it’s really interesting to see something take off with popularity because I’m really used to creating within a void and releasing things into nowhere. That’s the attitude I’ve grown accustomed to, and social media has really changed that for me.

How has this impacted your ability to collaborate with brands?

As far as collaborating with brands, I’ve gotten a few gigs out of this. The ones that I like the most are the ones where I’m doing a lot of work on someone else’s campaign. I’ve done writing and acting for companies, consulting for ad campaigns. Actually, in many collaborations I’m not the face of the brand, I help more with joke writing and I actually like being behind-the-scenes.

As a comedian, I feel like I really need to be authentic and keep people’s trust. So, I shy away from doing a lot of sponsored collaborations because I’m still growing my following and want to keep their trust. That’s why when I work with brands I tend to do more voice-over work, acting, and consulting. I enjoy it more, and I think it fits who I am best.

When entering a collaboration, and maintaining your authenticity, what is your vetting process?

This is all pretty new, but when I enter a collaboration I am a little picky. I wouldn’t say I identify as an influencer per se, it’s not a label I use. So, I think it allows me to be more discerning.

That being said, if it’s a product I actually use and like I’d be happy to work with the brand. As long as it fits into my life, I feel like the collaboration is authentic.

What type of products would be ideal collaborations for you?

I drink so much Kombucha. I eat a lot of pickled onions. Avocados. I really love this specific Giorgio Armani Lip Gloss. It doesn’t dry out the lips. Honestly, just things I would use in my regular life, nothing random.

It’s not so much about the brand, it’s more of a question to myself, “Would I use this?”. I don’t like telling people what to buy unless I’m actually using it.

In a post-corona world, do you see yourself continuing your online comedy?

I think so. I’m signing with managers, so that will change the process of getting gigs and writing jobs. I’m not sure how that will impact influencer-style collaborations. But, I really love the consulting element of it. Brands come to me, I give them a suggestion, and they bring my idea to life. It’s really an interesting process to see come to fruition.

What does your consultant process look like?

I’m working on Pride campaigns right now, and they are trying to get an authentic voice for some of the Queer stories they are trying to tell. And, also joke writing. That is more challenging because I am not used to writing for a brand. A lot of jokes I think of, I realize it would be okay if I said it but not a brand, so it’s a learning process.

So is behind-the-scenes work your ideal influencer role?

I think so. Writing is really one of my strengths, and I think I’m different from other influencers who aren’t comedians.

I also think there can be some tension being the face of a product. I was actually going to be the face of an abortion pill. And, I am trans, so I can’t get pregnant. I thought it would be weird if I was the face of the product. So, I suggested I just write the campaign and someone else performs it. That ended up being a good idea.

It’s really a balancing act of figuring out if my face should be on something. That’s also why doing voice-over work is fun.

Are you on other channels besides Instagram?

I started doing TikTok. It’s really fun there! It’s so much more loose and joyful than Instagram.

Did you guys know books have a buncha words in them??

I’m not the best at making short content, I go over a minute all the time. When I first got TikTok I would post and then leave, because I was afraid the teenagers would make fun of me. I actually didn’t read the comments for a few months. Then I came back and everyone was nice so I stayed.

Feeling inspired? Learn more about the great influencers waiting to collaborate with you!

Influencer Inspiration: How Dylan Mckeever Got Lemons and Made Damn Good Lemonade

10 years ago, ordering a mattress online would seem crazy. The logistics alone would be hard to fathom. The mattress-in-a-box industry has changed all that. From Casper to Leesa to Purple, the market continues to grow with new players offering consumers an easy way to shop and deliver a mattress. Tuft & Needle is an Arizona-based brand providing affordably priced mattresses and a simplified buying process.

Dilemma: In an oversaturated market, ripe with competition, Tuft & Needle must find a way to stand out from the masses (of mattresses).

Solution: #WakeUpBetter: a creative campaign utilizing a diverse pool of niche influencers, each connecting the Tuft & Needle experience with their personal narrative.

Result: A collection of targeted personas that can easily speak to a specific audience.

#WakeUpBetter is an ongoing campaign run by the mattress-in-a-box brand Tuft & Needle. As of now they have partnered with 75 influencers across many different industries including lifestyle, fashion, beauty, parenting, entrepreneurship, cooking, fitness, and dance. The successful combination of strategic messaging and collaboration has helped Tuft & Needle separate themselves from the competition. By collaborating with multiple personas, Tuft & Needle is expressing

“this is a product for every person and every situation”.

Target Audience: Young, Active, New Yorkers

Antuan Byers, a professional dancer and model located in New York. Antuan has 25K followers, and outstanding engagement metrics for an influencer of his size, averaging, 8.7K true reach (real views) per post.

We identified that 59% of Antuan’s followers are women, 30-years old, 33% are from New York City, 14% are dancers or in the dance space, and the top hashtag used by his network is #art. Meaning, Antuan’s followers are extremely focused and interested in the type of content he produces.

Through Antuan, Tuft & Needle is able to connect with young men and women, who are interested in dance, and convey that their products are perfect for people who live an active lifestyle and need a place to rest and restore.

Meltwater Influencer Profile: Antuan Byers

Target: Interior Decorators & Design Lovers

Kamille Magette is an Arizona based interior designer with 35.5K instagram followers. Her instagram account @dreaming_of_decor share’s design inspiration with her followers from her house and other projects she has worked on.

94% of Kamille’s audience is Female, and #homedecor #boho and #interiors are the most popular hashtag used and generating engagement by her followers.  Meaning, she is consistently engaging with a network of people that are passionate about interior design.

With Kamille’s carefully curated posts, Kamile was able to effectively articulate that Tuft & Needle is the brand for those looking for sleek and stylish items. Not only is her audience passionate about interior design, they see Kamille as a source of style inspiration. With her help, Tuft & Needle can express they are not just a mattress, they are an it-item for those looking to update their home.

Creating an exciting brand message that resonates across age, gender, and interest is challenging. Yet, Tuft & Needle managed to do so by establishing a pain-point anyone can relate to. Whether you’re a parent of young children, a touring dancer, or an entrepreneur, you’ll need to feel refreshed when you wake up in order to start your day right.

Ready to plan your next campaign? Schedule a demo and discover how your brand can benefit from Meltwater Influencer Marketing's industry-leading solution.

Influencer Marketing Inspiration: Tuft & Needle

The coronavirus pandemic has upturned our lives, completely redefining the way we communicate. Social media usage is up and brands are finding new ways to connect with their audience, most of whom are self-isolating at home.

As screen time increases, many have been utilizing new features like Instagram Live (IG Live) to drive engagement and provide valuable content during this time. In fact, in a recent study, we observed that Instagram Live’s popularity surged 288% from March 15 – April 14. And, this popularity is not just with influencers and celebrities, from fitness to food to performing arts to playboy, many different brands are utilizing this unique feature.

IG Live is a component within Instagram Stories, that allows for real-time video streaming and audience interactions (comments and likes). 

Similar to Stories, IG Live offers unfiltered, authentic content.

IG Live is a nice replacement for face-to-face and communal interactions during lockdown.

SoulCycle is a global fitness brand offering cycle-based workouts. The brand has over 90 studios worldwide, all of which have shut down due to coronavirus. For a fitness-brand, whose workout is based on a very specific prop, this posed some technicalities that SoulCycle would have to workaround. The brand decided to offer “Off The Bike”, live courses offered on the official Social Cycle Instagram page, and a calendar of courses offered by SoulCycle instructors on their personal Instagram pages.

SoulCycle couldn’t offer fans the “cycle” component of their brand, but the core of the brand is fitness and that is what they are still providing.

Sabra is a food and beverage company, offering a variety of Mediterranean-style foods including a range of hummus flavors and Guacamole. To better adapt to COVID-19, the brand launched “Hummus at Home”, an initiative to bring sabra-based recipes to people’s homes. Sabra hosts different chefs on their Instagram channel who teach followers how to prepare a fun and delicious recipe.

By collaborating with chefs, Sabra is able to show how their ingredient is the perfect ingredient to a great dish. What type of collaborator would give your brand the stamp of approval?

DPAC is a performing arts center located in Durham, North Carolina. DPAC hosts touring Broadway shows, concerts, comedies, and other live events. It has currently suspended all performances until April 30th, due to the coronavirus pandemic. But, DPAC is still offering fans a small taste of the arts on their Instagram page, by offering IG Live interviews with Broadway stars and behind-the-scenes and a “private-tours” of the performing arts center. For theater geeks, this is awesome content.

Your fans are home looking for new things to attract their attention. An exclusive interview with someone relevant to your field or a tour of your office is a great way to engage your fans while social distancing.

For customer-facing businesses, like fitness centers and hair salons, social distancing completely impacts a brand's ability to give services. Figuring out a format for your brand to operate virtually lets you maintain a relationship with customers, even if it’s remote. Just as SoulCycle is offering “off the bike” lessons, IG Live is a great place to offer some form of support or service to your customers even if it’s not at full capacity.

2. Let Someone Take Over Your Brand’s Instagram

If you’re still feeling uneasy about hosting your own IG Live find an influencer from your industry and have them host a fun segment. Try using a social media publishing tool to schedule some posts promoting this takeover in advance. For example, If you are a food company, perhaps you should have a chef offer your followers a cooking lesson, or if you a beauty brand have an influencer offer your fans a make-up tutorial. Not only are Lives a great format for showcasing how your products can be used, but influencers can give you the stamp of approval.

3. Host an Interview With an Important Player in Your Ecosystem

Whether your brand is Fortune 100 or a smaller national organization, you’re going to have people interested in what you know and eager to get to know the people behind the scenes. Many brands, and even celebrities, have been using the IG Live tool to host interviews. The “add a friend to broadcast” feature, lets two users participate in a Live simultaneously. This is a great way to put a face to your brand, without it seeming overly curated or forced.

Should Your Brand Be On Instagram Live?

Meltwater Influencer Marketing searches and organizes influencer information across the leading social networks to help you find the most relevant influencers for your brand.

How Meltwater Organizes Social Media Influencers

Meltwater Influencer Marketing organizes information about influencers into a search index. This index is like a library, with an extremely efficient librarian. In the Meltwater search index, each influencer is categorized by their topic.

Our AI technology is able to classify influencers into topics by looking at hundreds of different features and significant signals. These signals include #hashtags, audience interests, network quality, and more.

How does AI pick up significant signals? 

Our AI sifts through thousands of signals to identify which of those highly correlate with specific topical communities. It would be impossible to list them all, but here are some examples of questions machines ask themselves during the process:

Which hashtags are unique to this influencer’s audience? 

On what topics does this influencer influence their audience? 

Are there similar usage patterns between this influencer to other influencers surrounding the said topic

Are there any suspicious signals in this influencer’s audience (like newly created accounts, no-name, low/too-high activity rates, bot patterns).

That way, whether you search by a #hashtag or a Topic, our AI algorithm has already leveraged categorical prediction capabilities, to result in the most relevant influencers for your influencer search.

With the number of influencers and various social networking platforms, identifying suitable influencers for collaboration can be nearly impossible without help sorting. The Meltwater Influencer Marketing scoring system does just that. In a millisecond, Meltwater's search algorithm sorts through millions of influencers in our search index. We then present you with the influencers whose topic classification best aligns with your search criteria.

Our scoring systems are made up of not one, but a whole series of algorithms. To give you the most useful information, Search algorithms look at many factors, in order to infer if a user has the ability to generate social influence. We use machine learning and data prediction analyzing thousands of features and billions of posts. Using these algorithms, we calculate influence across the top social networks. That way, you will see how well influencers align with brand goals.

Using machine learning algorithms, we predict the number of real views an influencer’s post has the potential to receive. We evaluate network patterns that correspond with real people vs. automated bots or sporadic usage. There are thousands of different patterns our system identifies. For example, receiving many new likes from newly created accounts is considered a low-quality pattern, while long-lasting relationships and high-interest space matches are considered a high-quality pattern.

Search Results that are Easy to Understand

To ensure that you embark on the most impactful collaboration, Meltwater Influencer Marketing presents search results in a useful and digestible format. Whether you want to review an influencer’s topics, #hashtags, engagement, audience demographic, portfolio, or more, it’s all at your fingertips and we are constantly developing new ways to present information. 

If you set Spain as a search criterion, you most likely want an influencer with an audience in Spain, not just an influencer located in Spain. Meltwater's index is built to sort results based on such requests and presents the main country of an influencer’s audience. Always offering you the full picture.

Social media is constantly evolving, and this is reflected in the results you see in Meltwater search. We constantly recrawl the social index for new content. Depending on your query, some results pages change rapidly, while others are more stable. 

Meltwater search is great, but we know it can always be better. We want to ensure we are always providing the most useful and updating results. That is why we are continually evolving Meltwater search by applying testing and evaluations. 

Our engineers have many ideas on how to improve our Search Results. Each idea is placed through a rigorous testing and evaluation process. The data from these experiments go through a Data review process, including engineers, data scientists, and search analysts, and then we decide if the idea can be launched. Every year Meltwater runs thousands of experiments, resulting in thousands of improvements.

Get a free tour of our platform and start your own influencer search today:

How Does Meltwater Influencer Search Work?

Learn how to use Instagram collab posts to co-author content and grow its reach — it’s fast, easy, and powerful in helping you grow your Insta presence.

Differences Between Collab Posts and Mentions or Tags

How Instagram Collab Posts Increase Your Reach

Other Benefits of an Instagram Collaboration Post

The Meltwater Blog

PriceBox: How To Negotiate As A Creator

How To Do Influencer Marketing On Facebook

Influencer Inspiration: How Dylan Mckeever Got Lemons and Made Damn Good Lemonade

Influencer Marketing Inspiration: Tuft & Needle

Should Your Brand Be On Instagram Live?

How Does Meltwater Influencer Search Work?

How to Use Instagram Collab Posts to Increase Your Reach

Klear Brand Score: See How Well Influencers Align with Brand Goals

This Valentine’s Day We Love Self-Love: Top Diverse Influencers We Love

What Is an Influencer? Definition and How to Maximize Impact

What Is Discord and Why Should We Talk About It?

How to Become a Successful Content Creator and Influencer