United States

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Today’s successful companies aren’t built on only the best services, products, and web presence. Rather, much of their success lies in knowing exactly what their customers want, need, and expect — all of which are revealed by customer intelligence analytics.

Understanding the modern customer requires a data-driven approach. Customer data enables companies to make informed decisions that have a high chance of achieving the desired outcomes. Once you have the data that can reveal your next best actions, you need to analyze it and understand the story it’s telling you.

In case you missed it, we recently dished on the purpose of customer intelligence and the best customer intelligence platforms to fuel your consumer insights. Now, let’s take it to the next level and focus on how customer intelligence analytics plays into a well-rounded intelligence strategy.

Why Does Customer Intelligence Analytics Matter?

How to Get Customer Intelligence Analytics

Customer Intelligence Analytics Use Cases

Benefits of Customer Intelligence Analytics

How Meltwater Intersects Customer Intelligence and Analytics

Customer intelligence analytics meaning: The process of transforming raw customer data into insights and uncovering what the data says.

Customer intelligence analytics refers to the analysis of customer-related data and turning information into insights. This data comes from various sources, including:

Customer intelligence analytics reviews this data to find patterns and trends that may indicate future behaviors. In doing so, companies can better anticipate customers’ needs, personalize their experiences, boost loyalty, and ultimately become more competitive.

You already have massive amounts of customer data at your disposal. Customer intelligence analytics helps you make sense of it all in a low-lift, scalable manner.

Customer intelligence analytics is the backbone of business growth. It allows companies to understand their customers on a deeper level by gaining insights into their preferences and needs. Using analytics, companies can detect trends and patterns that show them where to focus their efforts and budgets.

Without data analytics, companies take the “pasta approach” to customer satisfaction: They throw their ideas on a wall to see what sticks.

Using analytics is like following a recipe for success. Much like reading cooking directions and timing the pasta to know when it’s done, you can get customer insights without having to do much testing and guesswork.

Tip: Learn more about best practices for customer data management.

Getting customer intelligence analytics requires a combination of tools, technologies, people, and processes, along with a dose of strategic thinking.

Here’s how you can build a customer intelligence analytics business strategy:

Step 1: Set up your data collection streams

Data is the foundation of customer intelligence analytics. You need to collect data from every channel your customers use to get a full picture of their experiences.

One opportunity is to leverage social media monitoring and sentiment analysis tools like the Meltwater Consumer Intelligence platform. By tracking mentions of your brand, products, or industry on social channels, you can gain a deeper understanding of customer opinions, preferences, and trends. You’ll also know how customers feel about your brand and gain more context into what they’re saying.

Tip: Learn more about brand tracking, brand monitoring, and brand tracking software.

Customer feedback offers a treasure trove of valuable information for businesses. Companies gain clear insights into their customers' preferences, pain points, and expectations. 

Direct and indirect feedback should be part of your analytics process.

Customer feedback serves as a reality check for companies. It offers unfiltered opinions about the brand's reputation and performance in the market. Honest reviews from customers highlight areas where you may be falling short or excelling compared to competitors.

Other data sources, such as website analytics, allow you to infer aspects of the customer experience. For example, you might review on-page time, number of sessions, or bounce rate to learn more about customers’ online experiences.

Analytics tools collect and transform your data sources into usable insights. Your data team might build an analytics system from scratch or tap into ready-made platforms like Meltwater. These systems should transform raw data into science-based insights.

One area of opportunity here is advanced analytics techniques, such as predictive modeling and machine learning algorithms. These technologies analyze historical customer data to identify patterns and anticipate future behaviors accurately. 

With these findings, businesses can proactively personalize their marketing campaigns and deliver timely offers that align with customers' interests and desires. Ultimately, these tactics foster stronger connections with customers by showing them their preferences matter.

These are the tools you should take a look at: Social media analytics tools, customer data platforms, customer intelligence platforms, consumer insights tools, audience segmentation tools, and customer experience management software

Step 3: Assign teams to analyze and review findings

Data and insights without oversight and action are as ineffective as a lack of data. To make the most of your customer intelligence analytics, you’ll need to assign analysts and decision-makers to review the findings and decide the next best steps. 

Use the insight you extract as a guide for your business growth strategy. Compile them into stakeholder-specific reports with the information they need to make sound decisions. Include charts, customer journey maps, or other visuals to help put the data into context for them. 

Most importantly, make this step part of your regular cadence. You will always have access to the latest customer intelligence and ensure your strategy aligns with their needs, wants, and preferences.

Customer intelligence analytics applies to multiple use cases, including:

Customer intelligence analytics reviews various data points throughout the customer journey, such as browsing behavior, purchase history, and even social media activity.

Businesses can gain a deeper understanding of what drives customers’ purchasing decisions. From there, you can use that intel to create more personalized and targeted marketing campaigns, resulting in higher conversion rates and satisfied customers.

Customer data gives you a glimpse into past purchases, browsing habits, and social media interactions. Businesses can gain a deeper understanding of what drives their customers' decisions.

This information allows companies to tailor their marketing strategies, product offerings, and customer service to better meet their audience’s needs and expectations.

Read more on marketing segments vs marketing personas

Segmentation is the key to personalized marketing. And no, we’re not talking about segmentation based on age, gender, or other surface-level factors.

Though those things are important, you’ll need to dive deeper and gain visibility into behavior patterns, preferences, and purchasing history. Reveal the unique characteristics and needs of each segment so you can tailor marketing strategies and offerings accordingly.

Tip: Learn how to make your audience segmentation truly personal and read more about customer segmentation and customer segmentation software.

Customers often show signs they’re unhappy or might switch to a competitor well before they actually do so. By monitoring customer interactions and tracking engagement levels, businesses can identify customers who are at risk of leaving and take proactive measures to retain them. 

For example, by identifying patterns in purchasing behavior associated with churn, such as declining frequency or average order value, businesses can create targeted retention campaigns or offer personalized incentives to encourage customer loyalty.

The Meltwater Suite is specialized on monitoring such customer interactions. Get a free tour today!

Customer intelligence analytics helps to complete your sales and marketing strategy. With more organizations relying on data-driven strategies, you need ways to make sense of your data to know how to proceed.

Doing so invites a range of benefits, including:

Identifying upselling and cross-selling opportunities

Making your content and messaging more relatable

Introducing products and services your customers actually want

Stronger customer relationships through personalized communications

Increasing customer loyalty by solving their pain points

Gaining an edge over competitors who aren’t using customer intelligence analytics

Reducing marketing spend by knowing where to allocate time and resources

Ultimately, better marketing decisions drive better outcomes. The more you know about what your customers need, what they’re thinking, and how they’re feeling, the more you can position your brand to cross their path at timely moments and meet their needs like no other business can.

The Meltwater suite brings customer intelligence and analytics into the modern age, giving businesses the data they need and the insights they need next. Our platform offers comprehensive market research data from global sources, filters out the noise, and delivers neat and tidy results you can trust. 

Key highlights of Meltwater for customer intelligence analytics include:

Real-time insights into customer behaviors

Shareable intelligence to keep your team in the loop

Proactive data analysis to ask and answer new questions

We rely on traditional market research techniques combined with the power of AI. Our platform answers questions about your customers, including who they are, what they want, and how you can help. You don’t need to know what you’re looking for — we’ll detect trends and patterns on your behalf and open doors to new insights.

Come see how Meltwater takes customer intelligence analytics to new heights when you fill out the form below:

What Is Customer Intelligence Analytics? Benefits & Examples

In the customer experience world, there is increasing dialogue about the importance of market segmentation and customer personas. You may be forgiven for thinking that they are exactly the same thing, and while they are related marketing segments and customer personas are two distinct things.  

Irrespective of how well a company is able to identify and profile its audience, the question remains as to the extent to which businesses can personalize the experience to meet individual customer needs, while still profiting from the relationship. 

After all, the whole purpose of establishing a target market and creating audience segments is to strike the right balance between meeting customer needs while maintaining sufficient volume to achieve an maintain critical mass in a competitive market.

When we think about marketing personas vs segments we need to understand what makes them distinct and how they work together.

Segments vs Personas: What's the Difference?

Tip: Learn more about customer segmentation, customer segmentation models, customer segmentation tools, customer segmentation examples, audience segmentation, and audience segmentation tools.

Target marketing refers to the process of defining specific segments of your audience through various identifiers. Businesses with multiple brands or products will have multiple target markets.

When you approach marketing this way you can apply a different marketing mix (product, place, price, promotion) per target market, helping you reach those potential customers who actually have interest in the product. 

These efforts help increase brand awareness and contribute to brand loyalty over time.

The primary difference between these two marketing strategies is granularity. Segments could be considered a broader umbrella, while several personas might exist within a segment. 

Types of segments you can break your audience down by include: demographic, geographic, behavioral, and psychographic. You can use these to better manager your marketing channels to ensure you're reaching the most relevant new and returning customers.

Personas take a deeper look at specific customer archetypes who occupy these segments. These are helpful for crafting marketing language, content marketing strategy, and mapping your customer journey.

The principle of segmenting your consumer base into smaller, more manageable chunks that share similarities is standard practice for most marketing teams today. That being said, organizations don’t always get it right. For most companies, one of the biggest obstacle is knowing where to start. 

There are four primary types of market segmentation. You should start here before diving into customer personas, to give you a baseline from which to outline your marketing strategy and KPIs:

How To Define Your Target Audience And Buyer Personas

There are many benefits to using marketing segments in your strategy. They are incredibly useful when crafting your marketing comms and providing consumer insights that help your team to focus their campaign efforts. For example, once you have segmented your audience, you could:

Create targeted, and therefore more impactful, messaging

Establish a deeper emotional connection with your audience

Choose your communication channels more strategically

Differentiate your brand from competitors

As you learn about your audience on these levels, you can continue to hone your marketing efforts and build brand trust.

Tip: Use consumer insights and consumer intelligence to help you better understand who your audience is, and where the marketing opportunities are.

As we mentioned above, the four main types of marketing segmentation include: 

Using them in tandem will help inform a more well-rounded picture of your audience. People are complex and in today's world a simplistic view that relies on outdated assumptions simply isn't going to cut it.  

One of the most straightforward ways to define your target market is through geography. There are a few ways this is useful:

Brick and mortar proximity: Based on knowing a zip code and, say, its proximity to a particular store location that’s having a sale, you can use direct marketing to target that region specifically — perhaps sending a direct mailer with coupons for an extra percentage off. 

Urban vs rural: Cater your messaging based on whether your target market lives in an urban or rural setting. Tapping into the differing needs and values of these communities can help your brand stand out. 

Climate: Talking about the weather may be the stereotypical small talk approach but it is a great equalizer. Consider how the climate affects your audience in particular geographic areas and use that to inform your marketing strategy. For example, a clothing company can focus their shorts, t-shirts, and swimwear to people in warmer climates while jackets, long pants, and snow gear are marketed to consumers in cooler climates. 

Another tried and true marketing technique uses demographic data for appealing to particular groups. B2C companies might use age, race, education level, and income whereas B2B companies could utilize knowledge of company size and industry. 

Be aware though: using socio-economic demographic information alone is a fairly approach and marketers should not depend solely on this type of data to inform their marketing strategy. 

Getting a bit deeper into the weeds, market segmentation based on a person's interests is an increasingly popular approach. 

Psychographics take into account your audience's likes and dislikes, values, motivations, priorities, conscious and subconscious beliefs. 

This approach, while alluring, is inherently flawed and can be inaccurate from a behavioral perspective; there is often a significant difference between what customers say their preference is and what they do in reality. 

One specific example of this was a survey taken of London city commuters, asking them what newspaper they read.

The survey indicated that a very high proportion of people claimed to read a broadsheet newspaper on their way into work. However, these figures did not tally with the newspaper sales data showing that in reality, a significantly higher proportion of red-top tabloids had been purchased.

Closely related to psychographic data, behavioral segmentation takes into account purchase patterns and brand interactions. 

Behavioral market segmentation takes a quantitative look at the hard numbers that either prove or disprove psychographic assumptions (i.e. the fact that although London commuters said they purchased legit newspapers, they actually bought tabloids).   

While psychographics can be tough to sort out, it’s important not to discount them altogether. Behavioral data provides a very accurate representation of reality, it does not consider the aspirations and desires provided by psychographics.

After all, perception is reality in the mind of the customer, so something can be missed if we only consider people in the way that they ‘are’ rather than the way in which they would like to be seen. Especially for marketers! 

The world is becoming increasingly complex so even these parameters for the segmentation of your target market are less cut and dry than they used to be. There are dangers that come from categorizing people on the basis of their location or academic attainment, and we are acutely more aware of them today than we were even 10 years ago. 

A combination of these data sets is most likely to give the most accurate picture of your audience's character, thereby theoretically aiding the segmentation process. However, in today’s big data world, questions are being raised, not only about the management of data but also the relevance and future direction of segmentation.

Some argue that segments and personas are completely different, whereas others suggest that a persona is an evolution of a segment. 

Having worked with both, my recommendation would be that an organization needs to get its target markets right at the outset before building personas around them. It certainly doesn’t make any sense to create characteristics for potential customers that bear no relation to a meaningful and accurate segmentation exercise. 

Market segmentation validates the identity of homogeneous target groups, whereas personas help to then enrich those identities for other purposes.

Read more about creating a customer profile

Personas enable a business to craft a detailed story around the actions and motivations of your audience through combining the extensive quantitative data used for market segmentation and the rich qualitative data that can be gathered from other sources, such as interviews and focus groups with individuals recruited from representative segment samples.

Personas ‘lift’ segments by providing a much richer qualitative picture of a typical ‘fictional’ customer within that segment, animating their personality and values. 

The information not only relates to the needs and wants of the customer relative to the product, service, or channel; it also helps build an understanding of their backstory. The goal here is to view your customers as full-fledged, 3 dimensional people, rather than simply an email address or purchaser. 

To demonstrate just one of the many ways this can be useful, take a look at the differences between people who follow Disney Plus vs those who follow Prime Video.  

While the age range is the same (18-24) that's where most of the similarities end. 

From this data, we can surmise that those that follow Disney Plus are slightly more pure entertainment focused with Star Wars, gaming, film writing, and an affinity for actor Robert Downey Jr. dominating the segment distribution, while the Prime Video audience has a wider breadth including an affinity for CNN, and more authors and bloggers in the segment distribution.

Each of these production companies could use this segmentation information to craft more detailed and complex personas, which may help inform both the type of programming they create as well as which channels they use to market said programming.

There’s no real right or wrong to creating a customer persona but, in general, specificity is your best friend. The more specific you are, the more real this person becomes, helping your team focus on the reality of who their consumers actually are, as opposed to who they might want them to be. (Creating aspirational personas is absolutely a worthwhile exercise, especially as you consider expanding your business or product lines, but it should be secondary to crafting personas from the data gleaned from market segmentation).

When creating a persona we recommend gathering all the information and expressing it in writing and pictorially (e.g. pen portraits, cartoon caricatures, and storyboards) to present an easy-to-understand snapshot representation of the person. A marketing persona considers their life from both a functional and emotional perspective, detailing their personality, values, actions, motivations, frustrations, etc. 

With the growth of the digital age, organizations now have enormous volumes of data flowing into them on a daily basis. This presents several challenges: how to make sense of it all and how to differentiate between the really relevant information to form their target market(s) and all the ‘white noise’.

If the organization is, however, able to crack these codes they’ll be able to move ever closer towards an omnichannel ‘nirvana’. Furthermore, with social listening tools, the internet of things, propensity modeling, and predictive analytics making big data ever more sophisticated and readily available, there could even be enough information to create a "segment of one". 

But until that happens these traditional market segmentation strategies still hold great value for marketing professionals seeking to reach their target market on a more personal level.

Better understanding your audience is essential for marketing pros. Whether you're creating buyer personas or looking to conduct a market segmentation exercise, consumer and audience insights help you keep up with real-time audience trends. Contact us to learn how you can use Meltwater by simply filling out the form below to get a free consultation or check out more information about our Meltwater consumer insights tool.

This article was originally written by Ian Williams of Jericho Consulting for Business2Community. 

Ultimate Guide to Market Segmentation & Personas

Earlier this year we added a new feature to Meltwater Consumer Insights solution, called Discovery. This AI tool is capable of automatically detecting unusual trends and patterns within a Radarly workspace, and then highlighting these changes to the user to make them aware of a potentially important new insight that should be further explored. 

Now we’re pleased to announce that we’ve improved this feature by adding Discovery Explainer, which uses the power of generative AI to describe the context of its discoveries in easy-to-understand natural language. This means that it’s easier than ever before to find and understand new insights as they arise from the data.

The animation below shows you exactly how the feature looks in Radarly, and should give you a clear picture of just how easy to use this new innovation is.

It’s not just about saving time. Because Discovery Explainer isn’t human, it doesn’t always think like a human, and that means it’s capable of spotting changes and patterns in data that a person might miss, so it has the potential to help our customers surface new kinds of insight. 

Another key benefit of this new feature is that it opens up Radarly to non-analyst users, who might not have the skill-set to make sense of the raw data. This empowers a wider range of users to take advantage of Radarly’s advanced Consumer Insights capabilities, even in situations where an analyst is not available to work on the project.

How does it work? When the AI detects something interesting happening in the data, it analyzes all of the content, and contextual information around each item of content (made possible by Radarly’s unique data structuring) including keyphrases, hashtags, affects, emotions, sentiment and content classification. This is then processed by a generative AI tool which is able to extract meaning from all of the data and describe the event in natural language, including English, Chinese, French, Japanese, and German.

At Meltwater we’re working hard to find new ways that AI can make our tools even more powerful and easier to use for our customers, this is just one example of many AI-powered features we’ve recently added, and there are many more on the way. We hope you find it useful.

Not a Radarly client yet? Get a free tour by filling out the form below.

Discovery Explainer - Surfacing Insights with AI

Decades ago, reading the minds of your customers might have seemed like an unrealistic superpower. Today, we have consumer intelligence — which isn’t the same as mind reading, but it’s pretty close.

With increasing competition, staying connected to your customers is becoming more and more necessary. Knowing what they want and need from you allows you to meet them where they are. This helps you to adjust your products and services, reveal and remedy issues, and give your customers a reason to keep choosing you.

Consumer intelligence helps you to learn more about your customers by creating a more holistic image of your customers and their experiences. You can make decisions based on data, not guesswork, so you can maintain a competitive edge.

The Meltwater Blog

What Is Customer Intelligence Analytics? Benefits & Examples

Ultimate Guide to Market Segmentation & Personas

Discovery Explainer - Surfacing Insights with AI

Consumer Intelligence: Definition & Examples

The Fundamentals of Deep Learning

The UK Media Landscape: Media Companies, News Outlets, Ownerships

Neural Networks: Ultimate Guide

Why Are Your Brand Mentions Spiking? AI Can Explain

Why You Need a Marketing Communication Strategy

50 Content Marketing Metrics to Measure Your Campaign

Transactional Marketing vs Relationship Marketing: What's the Difference?

When is the Best Time to Post on Instagram in South Africa?