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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Online trends rise and fall faster than ever before, bringing with them changes in how we communicate meaning online. 2023 was one for the books, with tons of memes, challenges, prompts, and more bringing internet users around the world into various inside jokes. Some of the most viral phrases of the year included:

Using our AI-powered social listening and analytics and media intelligence suite, we analyzed online and media mentions of these viral phrases from January 1 to November 27, 2023, to understand exactly how popular they became. Before we get into how they measure up to one another, let’s clarify our terms.

See how you can get social listening insights tailored to your brand with a demo of the Meltwater Suite. 

What is “girl math” and “boy math”?

The term “girl dinner” refers to an unimpressive-looking meal made up of whatever you have around the kitchen. It was coined in May 2023 with a viral video in which someone shows off their dinner, a scattering of cheese, bread, grapes, and pickles from the jar, likening it to something medieval peasants might have eaten. The phrase and accompanying trend — showing off a snack plate dinner cobbled together from odds and ends from the fridge — quickly took off. 

The appeal of “girl dinner” lies in the relatability of not feeling like cooking a big, cohesive meal for dinner every night. Users showing off the reality of their meals contrasted with the often curated, idealized displays of home life that fill our social media feeds.

Though “girl dinner” got its start in May, it didn’t take off until July as news outlets, like The New York Times, CBS, and The Guardian, caught on. 

This chart from Meltwater's social listening and analytics platform shows that mentions of "girl dinner" spiked suddenly in mid-July before decreasing gradually over the following months.

In a show of great timing, Popeye’s jumped on the trend just before its peak on July 21. The fast food chain temporarily added a “girl dinner” section of its online menu that included a selection of its sides like coleslaw, cajun fries, and red beans and rice. Popeyes customers, and then outlets, noticed and publicized the addition. 

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">thought this was a joke but there is literally a “girl dinner” section on the popeyes website wtf is going on <a href="https://t.co/Wp2lPQqQLp">pic.twitter.com/Wp2lPQqQLp</a></p>&mdash; chekov (@notbigracks) <a href="https://twitter.com/notbigracks/status/1682122777883557888?ref_src=twsrc%5Etfw">July 20, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

“Girl math”, and its offshoot “boy math”, generally refers to the nonsensical and contradictory mental calculations we make to justify our actions. It became popular after videos about the concept went viral online. According to some of the most engaged tweets about the phrase, examples of “girl math” include:

Spending more money on an online order to get free shipping

Buying concert tickets or merchandise far in advance so that it feels free once it finally arrives

Overall, the phrase has mainly been used in the context of spending habits. On the other hand, examples of the “boy math” meme are darker. As CNN reported, “boy math” developed from criticisms of the “girl math” meme and is mainly used in relation to dating, relationships, and politics. 

Get more insights into today’s consumer behaviors and trends at our Consumer Insights Hub.

How viral was “girl math” and “boy math” and why?

Like “girl dinner”, “girl math” jokes and memes initially went viral for their relatable takes on the difficulties of budgeting and the power of impulse buys, but their virality was much more acute. 

This chart from Meltwater's social listening and analytics platform shows that mentions of "girl math" and "boy math" spiked suddenly on September 26 and dropped off quickly over the following two weeks.

The “girl math” and “boy math” conversation began in August, spiking dramatically on September 26, as blogs, like this one from Buzzfeed, and videos about the trend gained attention and engagement. 

Meltwater's AI-powered spike analysis feature found that overall mentions of "girl dinner" and "boy dinner" were 376x higher than average on September 26, 2023.

Our AI-powered spike analysis feature shows that Twitter mentions were up 581x that day, with this tweet from Netflix having the highest potential reach.

Learn more about how Meltwater uses AI to get you from data to insights faster.

The Roman Empire trend, in which women record themselves asking the men in their lives how often they think about the ancient empire, was started by a Swedish influencer and took off online in September. The videos tend to show that men think about the Roman Empire more often than you would think. Now, the phrase “my Roman Empire” has become shorthand for something seemingly random that you think about every day.

Multiple major news outlets attempted to answer the obvious question of why the modern men in these videos and memes were thinking about the Roman Empire on a seemingly daily basis. Time, The Washington Post, The New York Times, and other outlets boiled it down to the Roman Empire’s association with macho masculinity in popular culture. 

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How viral was “the Roman Empire” and why?

“The Roman Empire” had a brief but forceful moment of virality in September that largely petered out by the end of October. By November, it was mainstream enough for Saturday Night Live to do a skit about it starring Jason Momoa. As our AI-powered content clusters show, that skit became one of the top talking points in the overall “Roman Empire” conversation.

These AI-powered content clusters summarize four of the top stories in the "the Roman Empire" conversation, including Jason Momoa's SNL skit, Panera Bread's menu addition, and Francis Ford Coppola's commenting on the trend.

Like other phrases that went viral this year, this one largely had to do with assumptions about gender, but it also raised more questions than it answered. Both of those elements made it a perfect topic for online debate. 

This chart from Meltwater's social listening and analytics platform shows that mentions of "the Roman Empire" and its related trend peaked on September 15.

Panera joined the trend in late September with its “Roman Empire” menu. 

“The ick” comes from the realm of dating and relationships. It describes something your partner, love interest, crush, etc. does to make you grossed out by them or lose interest in them. As Business Insider explained, it originated from a 1999 episode of the TV show Ally McBeal but became popular online in recent years. 

“The ick” was a popular phrase throughout 2023, but saw a huge spike in mentions on June 30. 

This chart from Meltwater's social listening and analytics platform shows that mentions of "the ick" were relatively consistent throughout the year with a few modest spikes and one significant jump.

That day, mentions were particularly high on Reddit, as shown by our AI-powered spike analysis. The most-engaged Reddit post asking men what gives them the ick went on to inspire about 13,400 comments. 

Meltwater's AI-powered spike analysis feature found that overall mentions of "the ick" were 80x higher than average on June 30, 2023.

Dating is always a hot online conversation topic, so “the ick” was a perfect prompt for people to share about their preferences and horror stories. 

Learn more about online conversations about cringy digital behaviors in our social listening analysis of “millennial cringe”. 

Short for “nepotism baby”, this phrase refers to people who get opportunities or achieve fame and success due to the influence of their famous, rich, or powerful parents. It was popularized back in 2022 but has remained relevant into 2023. 

Mentions of “nepo baby” increased significantly this year and spiked multiple times.

This chart from Meltwater's social listening and analytics platform shows that mentions of "nepo baby" fluctuated wildly throughout the year.

The biggest spike occurred on February 27 after Jamie Lee Curtis said, “I know you all think I’m a ‘nepo baby’” during her Screen Actors Guild Award speech. The phrase’s biggest marketing moment came earlier that month in a Pepsi’s 2023 Super Bowl commercial teaser in which Steve Martin calls Ben Stiller a “nepo baby”.

See how to turn data points into insights with a demo of Meltwater’s social listening and analytics platform.

Overall, “the ick” had the highest share of voice of the five phrases we analyzed, with about 361,000 mentions. “Nepo baby” had the second highest share of voice with about 225,000 mentions.

This chart from Meltwater's social listening and analytics platform shows that "the ick" was the most used viral phrase of the five that we analyzed.

“Girl math” and “boy math” had the fourth-highest share of mentions, but they also had the most dramatic spike of mentions of all.

This chart from Meltwater's social listening and analytics platform shows that though "the ick" had the highest volume of mentions, "girl math/boy math" had the most viral moment with the highest spike of mentions.

That peak of more than 17,600 mentions occurred on September 26, thanks, in part, to a viral BuzzFeed blog about the phrase published that day. 

“The ick”, “girl math” and “boy math”, and the Roman Empire meme followed similar trajectories of virality, seeing dramatic, one-day spikes that quickly died off. “Girl dinner” and “nepo baby” stand apart for having longer staying power. Mentions of “girl dinner” subsided gradually after initial spikes, and “nepo baby” saw multiple, relatively small, spikes over the year. At first glance, this may signal that those phrases were less popular, but that longevity helped solidify them in the mainstream. For example, in September 2023, Dictionary.com added “nepo baby” to its lexicon, along with other new words like greenwashing, generative AI, chatbot, and GPT.

There was no shortage of viral phrases and memes in 2023, and the same will be true for 2024. With each one, waves of brands jump on the trend, but the ones that are successful nail the timing and integration with their identities. If you want to join a viral trend, make sure it makes sense for your brand and hasn’t passed its peak. 

Learn more about how to turn data into strategic insights with a demo of the Meltwater Suite. Schedule one by filling out the form below.

From “girl dinner” to “the Roman Empire”: A look back at the viral phrases of 2023

If there’s one thing that’s constant in public relations, it’s that the industry is constantly changing. Brands and companies are continually finding new ways to get mentioned in the media and use that coverage to grow their presence and reputation. With each passing year, we can learn more from the past year’s successes (and failures). Leverage that information to build on your strategy in the coming months.

Use our ultimate list of PR statistics in 2025 to jumpstart your strategy for the new year. Let’s dive in!

What Pros Should Know about PR Statistics in 2025

Key Takeaways from a PR Statistical Overview

Make 2025 a Stellar Year for Your PR Practice

Professional media relations officers and marketers can learn a lot from PR statistics. They give you a clearer idea of what’s happening in the industry. You can better anticipate challenges that might affect your PR efforts. Most importantly, knowing current PR statistics can help you see the value that a well-planned PR campaign can bring to your brand.

Combining PR data with media relations tools and services like the Meltwater media relations platform allows you to execute stronger initiatives. When you see what’s worked well for other brands, some of the hard part is already done for you. Your main objective is to adapt your strategy to fit the current landscape.

For example, during the early days of the pandemic, many companies adopted the common theme of “being in this together.” PR campaigns focused on the compassionate side of a brand, leaving any semblance of sales information far behind.

Fast forward to 2025, where compassion has given way to digital convenience and customer-centric experiences. Consumers have exhibited less tolerance for friction in their shopping experiences. Many have even gone as far as tossing brand loyalty to the curb. With supply chains turned upside down and general certainty out the window, consumer habits remain in constant flux.

What will the upcoming year bring? Let’s explore our new collection of PR statistics in 2025.

First, let's start with some general PR statistics about the industry itself.

1. The global PR market is expected to grow to more than $133 billion by 2027.

2. Demand for PR specialists is predicted to grow by about 6% by 2032.

At least in the United States. Globally, experts point to the growing need for competitive advantages and the rising importance of reputation as a main driver of PR market growth.

Source: USC Annenberg Center for Public Relations

3. PR professionals believe that AI is one of the top five skills their companies will need to focus on over the next five years. 

Other top skills include media relations, strategic planning, data and analytics, and multimedia.

4. 7 in 10 struggle with creating effective content.

More than half also struggle to effectively distribute the content they do create.

5. About half also say that converting data into actionable insights is a top challenge.

Aligning metrics to revenue and over-reliance on media impressions were other key concerns.

6. 44% of PR professionals plan to spend more time on internal communications.

PR experts have a wider range of tasks than ever before, and more are adding internal comms to their lists.

Tip: Learn how to make your internal communications shine with these best practices.

7. More than half of journalists don't care what day they are pitched stories. 

At the same time, about one in five prefer to get pitches on Mondays.

8. 55% of journalists get at least a quarter of the stories they publish from pitches. 

This is important for PR professionals to know because it underscores the importance of pitching. About 67% prefer to get pitches that are less than 200 words long.

9. About 90% of PR professionals prefer to pitch through 1:1 emails.

This allows for a personal introduction, good communication tracking, and easy file sharing.

10. 81% prefer to send pitches by noon. 

Many journalists check email first thing in the morning before the chaos of the day sets in.

Need pitching help? Check out our handy pitching guide and learn how to pitch your press release to journalists.

11. More than half of PR professionals who use AI do so to craft pitches.

Writing and research are the top reasons they use generative AI tools.

12. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation.

Another 46% also count media coverage analysis as a top method. Public relations can benefit from social listening and media coverage analysis in a number of ways, including identifying best-fit media outlets, making the right contacts, and monitoring brand mentions. They also help lighten the workload of PR pros by automatically collecting data on mentions, analyzing responses, and providing the next-best action recommendations.

13. About a third of PR professionals use social listening tools daily.

Another third uses them on a case-by-case basis.

14. 64% use dedicated PR software to store their media lists. 

Budgets and lack of knowledge about available PR technologies can contribute to the absence of tools.

Tip: Explore our overview of the best PR apps and tools, and take a look at these PR measurement tools to help you measure your success.

15. About 45% of PR professionals think their budgets will remain the same.

Meanwhile, 33% of brands and 39% of agencies think their budgets will increase.

16. 53% of PR agencies feel optimistic about business.

17. About 42% think they will see the biggest revenue growth from earned media.

Only 10% expect to see growth from paid media.

Tip: Learn how to hire a PR firm and how to hire a marketing agency.

18. About 50% of PR professionals spend a quarter of their time on measurement and reporting.

More than half see producing measurable results as a key part of proving value to stakeholders.

19. PR professionals track an average of 8 metrics.

The majority track story placement and reach/impressions. Other common metrics include key message pull-through, revenue impact, website impact, and share of voice.

Here are the most important PR KPIs that teams should be tracking — all of the time. 

20. 70% of PR professionals brief their leadership on measurement and reporting once a month or more.

A continuing trend is communicating the current landscape of a company’s PR efforts on an ongoing basis.

These PR statistics underscore the value PR professionals bring to their organizations every day. They also reveal the importance of keeping a finger on the pulse of the industry at all times. As consumer preferences shift, finding new and better ways to connect with them via the media could be key to your company’s future.

Here’s what we’re predicting for 2025 based on our statistical PR overview:

First and foremost, the role of the PR expert will continue to evolve and become more cross-functional. We’re already seeing it happen in terms of expanded content creation and influencer marketing. Upskilling with AI solutions and tools will become a must.

Second, emerging channels like podcasting will enter the PR professional’s playbook as a way to connect with audiences at scale. New media formats offer new ways to instill trust and meet users wherever they are.

Last but not least, as organizations face increased economic and competitive pressures, we expect to see PR professionals spend more time and resources on measurement and reporting. Expanded toolkits and strategies mean more metrics to measure and more options to choose from when proving the value of PR campaigns.

We’re sharing these PR statistics for 2025 because we know that knowledge is power. Use them to shape your PR strategy moving forward and get the most out of your efforts.

20 Most Important PR Statistics for 2025

Engagement is the name of the social media management game. For starters, engagement is a sure sign that your content has been seen and understood by others. Taking it a step further, all those likes, clicks, shares, and social media comments give marketers more insight into who their audience is and what they respond to.

That said, not all social media content is created equal. Some posts might make you smile, while others will “stop the scroll” and make you think. And then there’s interactive content, which is engineered for engagement.

If getting real feedback or reactions from your audience is your goal, then you need interactive content in your social media strategy. Here’s how to create interactive social media posts and some examples from other brands that you can emulate.

Why Should You Create Interactive Social Media Posts?

Interactive content is the all-encompassing term for content with which users can click, play, answer, or otherwise engage.

Based on that definition, you might be thinking, “But doesn’t that make all social media content interactive, since you can Like, Comment, and Share it?”

Not exactly. Those features are inherent to all social media content, regardless of the purpose of the content. Interactive social media posts, however, are intentionally crafted to engage your audience. It might be as simple as asking a survey question or as complex as an immersive experience.

The goal is to give people a reason for interaction with your media beyond the basic likes and shares.

Examples of interactive content on social media include:

Running a fundraising campaign, say for a social justice cause, can be an excellent way to inspire engagement while demonstrating your company's commitment to action beyond lip-service. 

UGC content has many benefits including strengthening brand awareness, deepening your connection with current customers, and identifying influencers. A UGC (user generated content) campaign encourages users to share branded content to their followers, or to tag you in a post typically for a prize of some sort. In turn, brands will often share pieces of UGC back to their profiles.

One of the simplest and yet most powerful types of interaction posts on social media is a classic: the quiz. Since the early days of social media, friends have gathered intel on their followers preferences through quizzes and polls and now brands can also take advantage of this feature as well. Remember, polls don't have to be brand-centric either, you have surveys for that. Instead think outside the box to generate answers about your industry and consumer behavior.

A cousin of the quiz, surveys tend to present as a more "serious" type of information-gathering. Use customer surveys to find out things like how they heard about you, product features they like or dislike, general feedback, and to learn certain demographic information that can help in your marketing.

Creating 360° interactive videos provides unique high quality content for your audience to enjoy, and can do a lot to boost your engagement. There are many tools you can use to make a 360° video, and most platforms support them including Vimeo, Facebook, and Instagram.

Some channels like Facebook and Snapchat offer this fun way to promote causes you support, by adding a bit of profile flair, either in your cover photo or around your profile picture. Other platforms have similar features, for example on LinkedIn users can add profile flair to indicate that they are "open to work".

Another tried and true form of interactive content that's been around the block more than a few times: the contest. Running a contest is an easy way to drum up UGC and encourage customer loyalty through prizes.

Rather than a poll or quiz, you can simply ask a question as a way to generate engagement, shares, and comments.

Giving your followers a branded hashtag to use makes identifying UGC much easier, and can spread your message far and wide. 

Your audience already expects you to come up with quality content ideas. That’s why they follow you in the first place. But coming up with creative, engaging social media posts on a regular basis can be challenging. This is when many marketers fall into the rut of creating content for the sake of content, and then wonder why they aren’t seeing great results.

Taking an “interactive first” mindset is a great way to help you keep social media engagement at the forefront of your content creation process. When you focus on interactive posts, you’re intentionally thinking about ways to get your audience involved.

Why do you want to post content in the first place? For many brands, the final answer is to increase sales. To do this, though, brands first need to focus on generating social media marketing content that people notice and like. As more people engage with your content, you can get to know their preferences and start to create more content that they respond to favorably.

The more you get to know your audience, the more you can deliver on their expectations. Interactive media encourages engagement so that you can discover more about the people who follow you on social media. Using these insights to build out your social media calendar is a great way to ensure you always have something to share.

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