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Generative Engine Optimization (GEO) Guide

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.

Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?

The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

How do customers interact with my newly launched product?

How do I increase the productivity of my employees?

How do I know if my marketing efforts are working?

We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.

But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!

But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.

We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.

Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Find out how you can leverage LinkedIn to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

Substack was once just a niche platform for independent writers, but in recent years it has emerged as a valuable channel in today's marketing ecosystem. Major brands like Walmart are sponsoring newsletters on the platform, while others like Shopify are launching their own altogether. What they’re seeking is the brand awareness and relationship building opportunities that come along with the direct, personality-driven content newsletters can uniquely offer. 

If you’re reading this, you’re probably wondering how big of an opportunity Substack is for your brand or how others are actually leveraging the platform in practice. Read on to learn exactly how leading brands are making the most of this promising channel and what that means for you. 

Social media mentions of Substack have increased by about 30% over the past six months. 

Meltwater Explore data shows that Substack is a hot topic, generating over 5 million social media mentions from November 1, 2025, to April 29, 2026. That’s a nearly 30% increase compared to the six months prior.

About 46% of those mentions came from Bluesky, with another 38% coming from X. Both text-based platforms lend themselves well to writers and brands promoting their own newsletters, as well as the kind of back-and-forth discussion that long-form, written content can inspire. 

However, despite smaller shares of voice, even the visual-first platforms of YouTube, Instagram, and Pinterest generate notable volumes of Substack mentions. Collectively, those three platforms racked up over 457,000 in the six-month period analyzed. 

This screenshot from the Meltwater platform shows the caption of Charli XCX’s now-deleted Instagram post promoting her Substack page. 

In fact, Instagram was the source of the post that drove the most engagement overall. Charli XCX promoted her Substack essay examining the concept of “cool” and commodification in a now-deleted Instagram post that generated over 443,000 likes and 1,700 comments, likely inspiring a slew of new subscriptions to “charli’s substack” in the process.

Today, brands are primarily using Substack for marketing in three ways:

Sponsorships: These are essentially influencer partnerships, with brands letting writers take the content creation lead in introducing them to audiences.

Branded Newsletters: These are editorial operations providing regular, valuable content, often across different verticals. The heaviest lift option, they nevertheless offer an opportunity to cultivate an engaged community around your brand.

Founder and CEO Newsletters: These are the personal projects of brand leaders with something to say. They can be unpolished and wide-ranging, super niche, brand-focused, or even only tangentially related to the brand. 

Each one offers a different balance of investment and audience ownership for brands looking to tap into Substack’s ecosystem.

Many brands reach Substack audiences via partnerships with existing newsletters and writers. This kind of setup isn’t exactly new. As we covered in our previous roundup of brands on Substack, several companies have had established newsletter sponsorships on the platform at least as far back as 2024. However, with the platform’s new native sponsorship program and continued user growth we may see even more organizations adopting this model. 

As with all content creator partnerships, the key to success here is brand fit. Luckily for brands, there are 50,000 monetized Substack newsletters to choose from, with five million paying subscribers and tens of millions more reading for free. 

Brands are linking up with the platform’s most successful writers and communities to promote specific initiatives and campaigns, as well as boost general visibility. Take for example:

Walmart inviting a popular daily business newsletter cover its small business initiative event, Open Call 

Banana Republic featuring a dedicated section highlighting its Friends and Family sale within an issue of a lifestyle newsletter

Hinge providing data from its Gen-Z dating report for a special edition of a popular personal newsletter

Lenovo having its Yoga Tab Plus AI tablet mentioned in this essay about writing in a digital culture newsletter

Sutter Home having its wines included in a short video within this recipe post on a cooking newsletter

Brooklinen helping a fashion and culture newsletter to do a subscription giveaway

What makes the best brand sponsorships work is seamless integration. Audiences are there to follow the writers, so brands should blend into the experience or enhance it with perks like free access to newsletters that are normally gated. Overall, the sponsorship route is a lower lift than dedicated newsletters that gives brands the opportunity to work with multiple writers reaching different niche audiences.

Fashion and beauty brands like Rare Beauty, Madewell, and Shopify are creating Substacks that are full-on digital magazines. As such, they feature mixes of content types, like interviews, personal essays, product spotlights, and behind-the-scenes features, that can maintain readers’ attention over time and build trust along the way.

Though branded newsletters require much more resource investment than sponsorships, they also offer more possibilities for brand- and community-building in the long term.

Rare Beauty’s Substack page includes Mental Health as a main content pillar alongside Community and Beauty.

For example, Rare Beauty’s Substack naturally covers beauty and the company’s inner workings, but it also allows the brand to highlight mental health as a pillar of its identity. Articles about wellness and self-care are regular offerings, featuring guest writers working directly in the mental health field. As a result, Rare Beauty is able to regularly share resources with its fans and followers, supplementing the work it does through its associated impact fund focused on youth mental health services and education.

Meanwhile, Shopify’s Substack is geared for its audience of creators and entrepreneurs. Its newsletter issues highlight the small business using Shopify to build successful brands, like this one interviewing the founders of underwear brand Manmade. Through its celebration of its actual users through profiles and data-driven stories behind industry trends, Shopify gives readers valuable information that they can use in their own entrepreneurial journeys. The newsletter allows the brand to position itself as a small business resource and ally instead of just an e-commerce platform.

Though launching and maintaining a dedicated brand newsletter is no small task, it creates more sustained opportunities for community building and engagement than sponsorships alone.

Some brands are driving exposure on Substack via their leaders’ newsletters. Less editorial and more bloggy, these personal dispatches offer readers the kind of candid perspectives and musings that serve to humanize the associated brand.

The Night Shade newsletter covers everything from shopping hauls to gift guides to styling tips, as well as the occasional mention of the author’s company Ghia.

One great example is Night Shade by Melanie Masarin, the founder and CEO of non-alcoholic apéritifs brand Ghia. The newsletter boasts over 13,000 subscribers, but not every post mentions the brand. In fact, many don’t, making the newsletter feel authentic instead of just another marketing channel. By bringing readers into her everyday through issues about birthday celebrations, styling tips, and the occasional peek into the inner workings of the company, Melanie successfully casts Ghia as more than just a brand, but an aspect of a mindful, joyful lifestyle.

A Little Bit of Everything by Rebecca Minkoff, founder of the eponymous fashion brand

somstack by Alex Mill co-founder and creative director Somsack Sikhounmuong

La Vie de Clare V. by Clare V. founder Clare Vivier

Take Your Time by Crown Affair founder Dianna Cohen

If your brand has a founder or CEO who loves to write and share their perspectives with the world, a Substack may be a great option to highlight them.

How Do Brands Find Substack Newsletters to Sponsor?

Many brands use similar strategies for finding newsletters to partner with as they do for finding influencers. And in some cases, newsletter discovery and influencer discovery can be accomplished using the same tools. 

For Meltwater influencer marketing users, the AI Discovery feature lets you streamline the scouting process based on your brand identity and campaign goals. Just type in what you are looking for, or even copy and paste a creative brief, and the tool will direct you to the best writers to help you reach your campaign goals.

Not a Meltwater user yet? Book a meeting today.

It depends. Substack’s audience is growing, but it is still a niche platform that not every brand or marketing team has the resources to maintain. For many brands interested in the platform, newsletter partnerships are the best route, allowing you to reach an existing audience without having to build one from scratch.

However, brands that are looking to experiment with dedicated Substacks or want to commit to the long haul, here are three essential questions to ask from the start.

Looking to drive awareness? Build community? Support product launches? Publicize thought leadership? Whatever your objective is, clarifying it from the start will help you determine your approach and avoid time-consuming dead ends down the line.

2. What is the focus of your newsletter and your brand’s point of view?

Successful Substacks have a clear niche, perspective, and voice. Think about what your brand can offer. Is it expertise and exclusive insights? Storytelling and cultural commentary? And how does that all align with your broader brand identity? A clear niche and point of view is a launchpad for success, you can’t start without them!

3. What is your team or department’s capacity?

Creating a consistent, high-quality newsletter requires time, editorial direction, and continuous production. Make sure you have the resources to maintain a regular publishing cadence, or consider starting with partnerships before scaling into owned content.

The rise of Substack is part of a bigger shift in marketing where audiences are seeking out voices they can trust and going directly to them for their content and perspectives. Platforms like Substack are hubs for that shift in influence, where writers, creators, and brand leaders are able to directly access highly engaged audiences united by specific interests. 

Substack isn’t a replacement for current marketing strategies and channels, but it’s an attractive venue for brands seeking to build influence with intentional audiences over time. The goal isn’t viral surges of clicks, but rather relationship building in an owned community.


The newsletter route isn’t for every brand, but for those with a solid brand identity and voice, it’s worth a closer look.

Frequently Asked Questions: Brands on Substack

Substack is a newsletter publishing platform that allows writers, creators, and brands to distribute content directly to subscribers. Its growth is driven by demand for independent media and direct audience relationships.

Substack is gaining traction, according to Meltwater data, with over 5 million social media mentions from Nov 1, 2025 to Apr 29, 2026, representing a 30% increase compared to the six months prior. 

How are brands using Substack for marketing?

Brands typically use Substack in three ways:

Each one offers different balances of investment and audience ownership for brands looking to tap into Substack’s ecosystem.

Not necessarily. Substack works best for brands with a clear voice and consistent content strategy. Additionally, dedicated newsletters require investment in continuous content creation. For many brands, newsletter sponsorship is the more feasible route. 

How do brands find Substack newsletters to partner with?

Brands use influencer discovery and audience analysis tools to identify relevant newsletters. Meltwater’s AI Discovery feature streamlines this process by matching brands with influencers with Substack newsletters based on audience fit, content themes, and campaign goals.

What makes a successful Substack partnership?

Successful partnerships feel native to the writer’s voice and provide real value to readers.

What is the biggest opportunity for brands on Substack?

The biggest opportunity is building long-term, trust-based relationships with audiences. With Meltwater, brands can track how those relationships translate into engagement, sentiment, and overall brand impact.

What Is Substack Marketing? How Leading Brands Use It

Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. 

It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

That’s what we set out to understand in our latest report with YouGov, based on responses from nearly 10,000 people across seven global markets. The results point to something many brands are starting to feel in practice - AI is a double-edged sword, offering cost savings and productivity gains, but potentially damaging customer trust.

Consumers Aren’t as Excited as You Might Think

The Real Concern Isn’t AI, It’s What AI Enables

Context Shapes Acceptance More than Capability

AI Can Cost You Trust if You’re Not Careful

Consumers Aren’t as Excited by Gen AI as You Might Think

There’s a gap between how the industry talks about AI and how people actually feel about it.

You might assume that excitement is high because, after all, AI dominates headlines and product roadmaps for seemingly most companies. But when you look at consumer sentiment, the picture is more mixed. In fact, more people (51%) feel uncertain or sceptical than excited (39%) about a future shaped by generative AI.

That hesitation means your audience isn’t automatically on board with AI-driven content, no matter how advanced or efficient it is. By introducing a new tool into your workflow, you’re introducing a new layer of doubt into how your content is perceived.

Younger audiences are more open, with 48% of those aged 25-34 reporting that they are excited by AI, compared to only 31% of those aged over 55. 

Some markets are more optimistic than others too; Germany (56%) and Singapore (55%) show the highest levels of excitement towards AI, while the UK (23%) and the U.S. (25%) are the least excited. But overall, enthusiasm is far from universal. You can’t assume broad AI acceptance, you have to earn it.

The Real Concern isn’t AI, it’s What AI Enables

When people talk about AI risk, they’re rarely talking about the technology itself, they’re talking about outcomes.

Consumers are deeply concerned about how AI-generated content could be used. Fake news, scams, misleading information, and the erosion of authenticity all rank high on their list of worries. These aren’t fringe concerns; they’re held by a large majority of respondents across every market we studied.

That tells you something important: your audience is not evaluating AI in isolation, but judging it based on the potential for misuse.

So when your brand uses AI, people don’t always see the efficiency and cost savings that drove you to adopt the technology; they see risk, and unless you address that risk head-on, it can quietly undermine your credibility.

Many consumers believe they can spot AI-generated content, but at the same time, an overwhelming majority worry that people in general won’t be able to tell what’s real and what isn’t.

That contradiction creates a strange dynamic in which, on a personal level, people feel confident, but on a societal level they feel uneasy.

For brands, that means trust is fragile. Even if your content is accurate and well-intentioned, it exists in an environment where people expect confusion, misinformation, and blurred lines between human and machine.

For brands, the battle is more than fighting for consumer attention now, they’re competing to earn trust. 

Not all AI use is judged equally; the context of how and where it’s used matters when audiences form their opinions. 

Consumers are more comfortable with AI in areas like entertainment and advertising, where 53% and 47% respectively said they found it acceptable, perhaps because these are spaces where creativity, experimentation, and even a bit of artificiality are expected, so the stakes feel lower.

But shift that same AI into news (21% acceptable), politics (18% acceptable), or other high-trust environments, and attitudes change quickly. Acceptance drops and resistance rises.

This is one of the clearest signals from the data; People don’t reject AI outright, instead they evaluate it based on context, intent, and perceived impact.

So the question for your brand isn’t just “Should we use AI?” It’s “Where does AI make sense, and where does it damage trust?”

One of the strongest findings in the report is the impact of AI on brand trust. A significant portion (32%) of consumers say they would trust a brand less if they knew its content was generated using AI, whereas only a small minority (15%) say it would increase their trust.

That imbalance should get your attention, since it means AI doesn’t come with a built-in trust advantage; rather, in many cases, it starts at a disadvantage.

It gets worse when certain lines are crossed, for example, if AI-generated content feels misleading, if it’s used without disclosure, or if it replaces human creativity entirely, trust drops sharply.

So if you’re using AI, you need to think beyond efficiency and consider the impact on audience perception. 

If there’s one takeaway from the Trust in the Age of Generative AI report that you act on, make it this; Consumers expect you to be transparent about your use of AI, as a basic requirement.

An overwhelming majority say it’s important that brands clearly disclose when content has been created using generative AI, and that expectation holds across every market in the study.

This is an interesting shift in how trust works, because in the past, brands could focus on outcomes, but now the process matters too. People want to know how content is made, not just what it says, and if they feel you’re hiding something, even unintentionally, it can erode trust quickly.

Transparency has become a signal of credibility.

AI is not going away. You’re going to use it, your competitors are going to use it, and your audience knows that. The difference will come down to how you use it.

Brands that win in this next phase won’t be the ones that adopt AI the fastest, but the ones that use it thoughtfully, communicate it clearly, and keep human judgment at the centre of what they do.

That means being deliberate about where AI adds value, setting clear guidelines for disclosure, and monitoring how your audience responds, not just assuming they’ll accept it.

Most of all, it means recognising that trust is now part of your AI strategy.

This is just a snapshot of what we found. The full report breaks down how attitudes differ by country, age group, and content type. It also explores where AI is gaining acceptance, where it’s facing resistance, and what that means for your communications strategy.

If you’re thinking about how to use AI without damaging trust, it’s worth a closer look.

Download the full report to see the complete data and insights.

Most consumers are sceptical about AI-generated content. Over half feel uncertain, and many say it can reduce trust in brands using it.

Trust issues stem from concerns about misinformation, fake news, scams, and lack of authenticity enabled by AI-generated content.

The Meltwater Blog

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