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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

From political discourse to public perception, GE2025 shows why social intelligence is now essential for strategic decision making.

Singapore’s 2025 General Election marked more than a political milestone - it was a turning point in how digital platforms shaped public sentiment and engagement in real time. While the outcome was decisive with the People’s Action Party (PAP) securing 87 out of 97 seats, the journey to the polls was anything but straightforward.

Beyond the media headlines, millions of online interactions offered a window into the nation’s evolving digital psyche - a space where opinions are shared as quickly as they’re formed, and where the line between influence and information continues to blur. 

Through Meltwater’s social intelligence platform data, several defining moments emerged from GE2025’s digital landscape. These insights revealed not only how narratives were shaped, but empower organisations - from brands to public institutions - to adapt in real-time to audience sentiment, and make data informed decisions in a fast moving environment.

The Digital Footprint of Physical Campaigns

Campaign rallies and walkabouts may still be physical events, but their reach is now amplified far beyond any single constituency. What once resonated with local audiences is now broadcast, dissected, and reframed across social platforms - extending influence in unexpected ways. 

In the week leading up to rallies, walkabouts and nomination day (16-22 April 2025), Meltwater’s analysis found that the People’s Action Party (PAP) largely dominated the Share of Voice across Search Queries, Engagement and Reach. More than two-thirds of election-related posts remained neutral in sentiment during this period. 

The following week, as campaigning intensified, a Workers’ Party rally in mid-April led to increased traction across the same metrics. This clearly indicates that events are no longer one-off moments; they serve as powerful catalysts for ongoing digital narratives, with a prolonged and profound effect on the community.

With the right social listening tools, organisations can track the ripple effects of both online and offline, adjusting messaging, spotting trends, and sustaining engagement.

TikTok Turned Doom Scrolling Into a Civic Classroom

TikTok’s influence during GE2025 went far beyond viral entertainment. It became a civic classroom for younger voters. Creators simplified complex policy issues - from cost of living measures, to housing and healthcare reforms, into short, digestible content, creators that were relatable and shareable. 

Hashtags like #GE2025 and #peoplesactionparty collectively amassed 140 million views, underscoring the platform’s role in election literacy. For many first-time voters, TikTok wasn’t just where they learned  - it was where they formed opinions.

This shift from top-down messaging to decentralised, peer-driven storytelling highlights a powerful truth: attention is earned, not guaranteed. In this environment, organisations must go beyond scheduled posts to understand formats that resonate, topics that are gaining traction, and how to join conversations with authenticity and impact. 

By decoding engagement patterns, Meltwater provides data-backed insights that enable decision-makers to stay relevant in a world where narratives move at the speed of the scroll.

In GE2025, hashtags acted not only as rallying cries but also as real-time barometers of public opinion. Between 23-29 April 2025, Meltwater observed the Workers’ Party gaining ground in digital engagement across issues such as education, healthcare, and taxation - areas that surfaced repeatedly in online conversations.

These insights served as proxies for voter sentiment, offering a layer of understanding that traditional polling often misses. Hashtag trends revealed which topics were gaining emotional traction and which narratives were declining - a valuable asset for policymakers, brand strategists, and communication professionals alike. 

With social intelligence, these seemingly scattered conversations become structure signals that help organisations read between the lines, detect shifts in perception, and act before the narrative is set. As the saying goes - ‘trust takes years to build, and seconds to break’, making social intelligence like this an invaluable tool for reputation management. 

GE2025 revealed a fundamental shift in influence. It is no longer held solely by institutions, but co-authored by communities, scaled by creators, and amplified exponentially through various platforms. 

This is where Meltwater’s strength lies, not as a passive data provider, but as a strategic solutions provider that helps organisations make sense of complex, fast-moving conversations. Whether it’s understanding the dynamics behind a trending topic, or preparing for reputational risks that haven’t yet made headlines, social intelligence is key to identifying these trends. 

As Singapore’s digital engagement continues to evolve, so too must the strategies of those hoping to remain influential. As the lines blurred between traditional campaigning and digital content, platforms like TikTok, X, and Instagram became central to influence, education, and mobilisation. Conversations extended far beyond physical rallies and newsrooms in GE2025, being replayed and reshaped across the web. The election made one thing clear: social media doesn’t just reflect sentiment, it drives it. 

Success in the digital age requires listening with intent, responding with clarity, and acting with foresight - not just having the loudest voice.

Beyond the Ballot: What Singapore’s Digital Pulse Revealed During GE2025

Snapchat might have started as an app for sending silly selfies and posting quick quips never to be seen again. But it’s grown into a powerful marketing tool hiding in plain sight. With 400 million daily active users, Snapchat is where attention lives, especially if you’re targeting Gen Z and younger Millennials.

What sets Snapchat apart for social media marketing is how personal it feels. You’re not just posting to a feed and hoping for likes. You’re dropping into someone’s inner circle, right between messages from their friends and stories from people they care about. That kind of access is rare, and when done well, insanely effective.

If you want less “Look at me!” marketing and more “Let’s connect,” Snapchat is the place, and this is exactly why it works. Plus, tools like Stories, Spotlight, AR filters, custom lenses, and location-based ads help brands lean in and stop the scroll.

Let’s look at how to do Snapchat marketing, including what to post and how to reach your core audience.

Common Mistakes to Avoid in Snapchat Marketing

Improving Snapchat Marketing with Meltwater

Snapchat marketing involves using Snapchat’s unique features — Stories, ads, filters, etc. — to promote your brand in a way that feels native to the platform. 

It’s not about creating perfect content or getting the most views. Instead, your goal should be to show up in meaningful ways, grab attention quickly, and give users a reason to engage with you.

Snapchat users tend to be highly loyal to the platform. We’re talking 5 billion snaps per day.

That sounds like a lot of noise that could make it harder for brands to stand out. But the reality is, Snapchat users want to consume lots of content, which is why they choose the platform. Content feels fun and immersive, which means your brand can slide right into users’ scrolling habits without it feeling like an ad.

When your content appears fun and exclusive, people pay attention. 

TIP: AI can help you generate content ideas for a wide variety of social media platforms, including Snapchat! Download our Ultimate Guide to AI for Social Media Management to learn more!

Snapchat has a very specific vibe. Most of its users are active on the app and fall into the younger demographics. They don’t like hard sells and instead prefer relatable content. 

If your goal is to build brand loyalty and boost brand awareness, Snapchat is your playground. 

Let’s look at some effective Snapchat marketing strategies that can help you gain an edge.

Stories are the heart of Snapchat. They’re quick, they fill the screen, and users consume them fast. 

Use Stories to give your audience a peek behind the curtain, like new product drops, tutorials, office shenanigans, Q&As, countdowns, or quick blurbs. Keep it real and always include a call to action, even if it’s just to swipe up or DM you. 

Use Snapchat lenses and filters for brand engagement

Snapchat has mastered the art of AR. You can create custom lenses (think face filters) or geo filters (location-based overlays) that people can use in their Snaps.

Lenses and filters are interactive and fun, plus they get your audience engaged. It’s one way to spark a viral trend without ever paying for ads.

Leverage Snapchat Spotlight for viral content

Spotlight is to Snapchat what Reels is to TikTok and Instagram. They’re short, vertical videos that live in a public feed.

This is another fun way to go viral without paying for ads. Keep videos relatable and fun, tap into trending topics, and grab your audience’s attention within the first couple of seconds.

Influencer marketing collabs work on just about any social media platform, including Snapchat. But Snapchat’s more intimate vibe hits different.

Work with a variety of creators who already speak your audience’s language and let them run wild with your product or service. Think Snap takeovers, product reviews, storytelling, or demos, for example. These formats feel more authentic and natural compared to traditional ads or branded content.

TIP: Download our comprehensive Guide to Influencer Marketing for more tips, including how to find the right influencer partners for your brand and much more.

Everyone loves free stuff, and Snapchat is perfect for flash giveaways and creative challenges. 

Ask followers to snap their best photo using your product, tag you in a Story, or submit a Spotlight video to enter.

See how the Meltwater Suite can help you refine and scale your Snapchat marketing strategies when you request a demo! Just click here and fill out the form below. 

Like many social media sites, Snapchat offers brands a paid path to performance. Snapchat Ads can help you reach the right people at the right time. Your job is to create content in a way that doesn’t feel like you’re advertising.

Snap Ads: Images or videos that show up in Stories or Spotlight, often with the purpose of brand awareness or getting website visitors.

Story Ads: A series of images or videos, ideal for driving engagement or promoting special offers.

Collection Ads: Shoppable ads that make it easy for customers to browse and buy products.

Commercials: Non-skippable video ads that are designed to build brand awareness.

AR Filters: Static branded filters that users can add to their Snaps.

AR Lenses: A Snap-exclusive ad format that uses branded AR.

No matter the ad format you choose, these best practices can help you get the most from your advertising budget:

Hook fast. You’ve got maybe two seconds to stop the scroll, so lead with your best visual or message.

Design for vertical. Snapchat is mobile only, so create for a tall format.

Keep it short and punchy. Aim for under 10 seconds unless you’ve got a seriously good story to tell.

Use sound. Most users watch with audio on, so use that chance to speak to them directly.

Add a clear call to action. Tell viewers what to do next.

Here’s a look at some brands that have put these ad formats and best practices to the test.

Learning requires hands-on engagement, which is what made Snapchat a powerful platform for Fun Learning Store. The brand used Snapchat’s interactive Story Ads to bring their products and services to life. 

Users could see the brand in action and visualize their children using the company’s products. The campaign resulted in a 610% increase in purchases.

In a competitive market like gaming, Magic Tavern needed a clear way to stand out to its audience. It turned to Snap Ads and leveraged its lookalike targeting features and built-in analytics. The brand captured more high-quality paid users at a lower cost per purchase and a higher ROAS. 

Beauty brand Laneige uses Snapchat to lean into a user-generated content strategy. It trusts its customers to create compelling content that showcases its products’ unique benefits. Bold, colorful static images also help to promote product launches and sales, resulting in a 142% ROAS.

Get inspired by what other brands are doing on Snapchat and see how you can adapt their wins to your goals.

If you want real results from Snapchat marketing, you need to benchmark in order to track what’s working and what isn’t, then tweak accordingly. 

The good news is that Snapchat gives you the data. And you don’t need to be a data scientist to use it.

Screenshots (since Snaps disappear in 24 hours)

Snapchat Ads Manager is your control center. You can get a breakdown of who’s paying attention (e.g., gender, age, location), how they’re engaging, and which ads are crushing it.

It’s a good idea to A/B test different ad creatives and let the data speak. You might be surprised: Sometimes, a low-quality video outperforms a polished studio spot. Change one thing at a time so you can pinpoint what’s making the difference.

You can also integrate third-party tools like Meltwater for even more insights. For example, Meltwater can help identify trends and topics so you’ll know what your audience is into, then use these insights to form your creative.

TIP: Download our free Social Listening for Benchmarking Guide to see how easy Meltwater makes capturing and leveraging social media insights.

Snapchat rewards creativity, but it’s easy to fumble the play if you’re not paying attention. Before you publish your content, make sure you’re not falling into any of these common traps:

Treating Snapchat like any other social media channel and not embracing its raw, fast, casual vibe.

Overcomplicating the message or including too many messages.

Not having a clear strategy about who you’re targeting and what you want to achieve.

Ignoring analytics and performance tracking.

Snapchat marketing isn’t hard, but it is different. Avoiding these missteps will put you way ahead of the game.

Snapchat requires a balance of creativity and smart strategy, and Meltwater can help you with both. The most successful brands aren’t winging it with flashy Stories and fun filters; they’re creating these and other content with purpose.

Meltwater helps you get to know your Snapchat audience on a deeper level, even beyond the way they engage with your brand. Learn about their interests, the influencers they pay attention to, the trends and causes they care about, their content preferences, and when they’re most active on Snapchat. Then, build your strategy around their needs.

With creative energy and data-backed decisions, you have a game plan for serious results. Learn more when you request a demo by filling out the form below!

Effective Snapchat Marketing Strategies for Business Growth

Bluesky dropped its invite-only approach in 2024, paving the way for brands and businesses to add the network to their marketing mix. With more companies experimenting with the Twitter-like competitor, we’re gaining more visibility into what works with Bluesky marketing and why it’s a platform you should use.

What started as a niche community has exploded into a powerful contender for social media marketing. Accounts on Bluesky have skyrocketed to over 33.8 million users, with more than half of its users in the United States. 

Brands can tap into the growing interest in Bluesky and get in front of their target audience in a whole new way. Let’s dive into several effective marketing strategies that will help you grow your presence and build strong connections.

Understanding Bluesky’s Important Features

Leveraging Bluesky’s Features for Marketing

Building Your Bluesky Strategy with Meltwater

Users liken Bluesky to Twitter/X. It thrives on rapid-fire quips and a similar interface. It’s intuitive by design, and since it feels familiar to Twitter users, brands can easily ramp up their posting and start using the platform right away.

But the platform isn’t a carbon copy of the OG microblogging platform. A few key features differentiate it from Twitter/X.

Accounts can include their own labels and content warnings to help users avoid content they don’t want to see. For example, you might label a post with a sports team name or flag it as adult content. It’s a different take on the hashtag and may help you avoid offending users (while retaining them as loyal fans).

Users can choose who can reply to their posts, helping to moderate content and maintain respectful engagement. You can choose to allow everyone, only followers, or no one to comment on posts.

New to Bluesky? You can use a “starter pack” to quickly find lots of users with shared interests. Think of it as a curated collection of users with a common thread, and you can follow them all (or block them) with a single click. For brands, being part of a starter pack can help you quickly gain lots of new followers.

TIP: Whether you're creating content for Bluesky or any other social platform, AI can help with ideation, strategy, and even channel growth! Download our Ultimate Guide to AI for Social Media Management to learn more.

For an extra layer of branding, you can set your website domain as your Bluesky user name. This makes it easier for your audience to find you off the platform.

One of the biggest ways Bluesky is different from Twitter is its decentralized nature. This gives users more control over their experiences, including the types of content they see. 

Users can sort their feeds and threads by most recent or most popular content, join other custom feeds, and hide posts they don’t want to see again. They can also set up notifications, such as alerts when they get new likes, shares, or followers.

Bluesky includes an in-app music and video player. You can import content from Spotify or YouTube to support your Bluesky content and play it directly in the app. 

Users can navigate to the “Likes” tab to see all of the content they’ve liked. This makes it easier to find content they’ve engaged with and go back to it when the mood strikes.

Being a decentralized platform, users gain more control over their experiences on Bluesky. This includes being able to moderate content themselves, such as hiding unwanted content, muting other accounts or content, or flagging content for review.

Starting from scratch on social media feels daunting. You have no audience (yet), which means your posts likely won’t gain much traction in the beginning. 

Your objective is to create and engage a community, not just accumulate followers. Here, users value transparency, connection, and conversation. Algorithms take a backseat to user-driven control. 

These strategies can help you build up a Bluesky presence that will sustain you for the long term.

Leverage hashtags to appear in users’ custom feeds

Hashtags are a common feature on social media channels, including Bluesky. They make content “searchable” so that users interested in a particular theme or topic can easily find more of the same.

Including hashtags in your content will allow your posts to show up in users’ feeds who are interested in those same hashtags. You can charge up your organic growth and have your content seen by relevant users. 

Consistent engagement on Bluesky is essential to building authenticity and maintaining connections. Make it a point to respond to comments and direct messages to show your audience you’re listening and welcome their feedback.

Collaborate with influencers and key opinion leaders

Working with influencers and established Bluesky accounts may help you gain quick visibility and start growing your following. Tools like Meltwater can help you identify and vet Bluesky influencers based on share of voice, content topics and types, and engagement rates.

Did you know the Meltwater Suite now allows you to harness audience insights from Bluesky? Click here and fill out the form below for a demo with one of our specialists!

Content anchors every Bluesky social media strategy. It gives users a direct path to your brand by offering something to discover and engage with. 

Creating effective content for Bluesky can take some fine-tuning. Use these tips to jumpstart your content calendar and find what works for you.

Explore the full range of Bluesky content types

Bluesky’s platform gives you multiple ways to create and share content within the platform:

A new platform means new opportunities to experiment with content and see what your followers want and respond to. Even if you haven’t had much luck with certain formats in the past, Bluesky is wild west territory that’s worth exploring to all corners.

Create content that promotes conversation and engagement

Bluesky isn’t inundated with advertisements, promos, and shameless plugs. That’s a big part of its charm, and it’s something that users value. 

This takes a different turn from traditional social media channels like Facebook, Instagram, and Pinterest, which are heavily driven by ads and product discovery. To win on Bluesky, your content should inspire others. Create discussions, not sales pitches.

Broad targeting is a no-go on Bluesky. Authentic connections are key, which means you need to know who you’re creating content for and ensure it speaks directly to them. 

Add hashtags or tag relevant accounts or influencers to help expand your reach to the right people. Staying in your niche lane will contribute to an authentic image and help you become a go-to for your chosen topics.

Traditional social media management has a pretty straightforward process: Establish a profile, grow your audience, start running paid ads, and post content. 

There’s no clear way to monetize your brand on Bluesky (yet). But the platform’s growing audience and reputation as a place for conversation make it a worthwhile marketing channel.

Here’s how you start marketing your business on Bluesky without ads.

You’ll want to claim your brand’s name as soon as you think you might use Bluesky, even if you’re not ready to go all in. This prevents others from claiming your brand handle before you do.

Choose a name that’s consistent with your brand identity. You can use your website domain name as your Bluesky handle, which helps users find you outside of the Bluesky platform.

Optimize your profile with branding and verification

As with other social media profiles, you want your Bluesky profile to be easily recognizable. 

Once you set up your profile, start optimizing it with your brand’s imagery, colors, taglines, and other content. Add a clear description of your brand and what you do. Include a profile image, such as a branded logo, and your contact information. 

Treat your profile as an extension of your brand so people can associate your content with your company.

Content is at the center of your Bluesky marketing strategy. Your goal shouldn’t be to post content, but rather find out what topics your audience is talking about and how you can add to the conversation. 

Post content that will encourage your audience to interact with you. This can take many forms, including:

The Meltwater Blog

Beyond the Ballot: What Singapore’s Digital Pulse Revealed During GE2025

Effective Snapchat Marketing Strategies for Business Growth

Bluesky Marketing Guide: Tips for Effective Marketing Strategies

Social Media’s Favorite Insurance Mascot

Bluesky vs. Threads: What’s the Difference?

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How Brands Are Responding to Dating App Fatigue

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