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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Marketing campaigns inspire stretch goals. Whether the primary focus is increasing awareness, generating leads, engagement, or all of the above, your overall strategy has to achieve goals and tune out static. Long gone are the Mad Men days of one-way marketing that trusted brands to tell people how to think and what to buy. That’s why formulating a social first content strategy is a modern imperative.

With the age of social, capturing the eyes and ears, hearts and minds of an audience is crucial if you’re ever going to hit the bullseye. Few of us are working with Super Bowl Sunday budgets, but we all want the super-hero results. To hit your targets with the resources you’ve got means maximizing reach by creating content that elicits the desired response with an accompanying action.

In this day and age, it’s no longer about building a campaign out from one print ad, billboard, or TV spot. The best way to approach the ideation and brainstorm phase of your plan is to build content with a “social first” strategy. This, at its heart, means taking into account the social elements of your campaign and how social media might react to your content.

Taking the “you-would-already-be-home-if-you-lived-here” approach still works, but social media means you skip going door to door and avoid the high cost of out-of-home and TV. Especially when companies are focusing more on digital campaigns. In February 2016, 40% of marketers said they were shifting TV budgets to digital, up from 37% in September 2015.

The best part about social first media is the breadth of metrics and targeting.

Early social goals were about how many followers your company page had, but technology has evolved to allow additional data that defines the who, what, when, and how of your audience to help meet your goals. Social provides the ultimate trifecta: mobile media, hyper-targeting, and precise metrics. Armed with this info, you don’t have to guess if a campaign will resonate with stay-at-home moms or millennials on OOH or TV.

Mobile marketing means the water cooler has gone digital and grown legs. Technology has evolved allowing brand message delivery into the palm of targeted hands.

Most audiences are sharing wherever they go. Content discovered by way of devices drives conversations from home, to work, and back again. These cross-demographic habits allow brands the opportunity to travel with their audience to create nimble content for social media platforms.

Regardless of the platform, all roads lead to revenue. The ROI dream team is based on lower production cost, wide distribution, and transactional ease. Content doesn’t guarantee immediate cash flow, but, guiding an audience down a path to conversion by way of engaging on social media has grown from the hope to the expectation. In fact, the best brands are known for their social content, above and beyond any other channel.

Tip: Take a look at the best Instagram marketing examples

Savvy brands are evolving away from the belief that they manage customers, as they realize that customers, in fact, are managing relationships by way of social engagement. Social first content is an effective strategy to control the narrative, as well as build the support of brand loyalists.

In an age of social media capturing every breath we take, don’t you want a following to count on?

Choose social channels that your audience engages on. If you’re targeting a younger audience, go to Musically or Youtube since their audience skews younger. If you’re looking for a middle-aged demographic, consider going to Facebook.

Create content that makes sense on that channel. For example, use beautifully styled lifestyle photos and video for Instagram. Think format and audience.

Build a responsive website/landing page that supports and matches digital sources of traffic and content. If someone clicks on the CTA from your Facebook sponsored content, the page they land on should reinforce the messaging seen on your Facebook page, optimized for the device they are on, with a seamless user experience.

Curate original audience content from your audience. Social audiences love when brands respond and most importantly share their user-generated content. But don’t forget to get their permission and give credit.

Before sending out a press release, producing a TV spot, holding a press conference, or training customer service reps, consider how social media will perceive your campaign, your actions, and your communications. When you’re in the middle of a PR crisis, be prepared for the reaction on social media.

Be part of the conversation with social media management software and social listening tools like the Meltwater suite. Current news and trends will trump any marketing convo you want people to jump into. So be where your consumers are and talk about what they want to talk about.

Social First Content Strategy: Start with Social, End with Success

With every move she makes, Beyoncé gets the world buzzing, and the release of her latest album, Cowboy Carter, is no exception. The highly anticipated country album — a follow-up to her 2022 disco/house/pop album Renaissance — has been driving discussion and excitement across the world since even before it dropped on March 29. And while the discussion centers on Queen Bey and her place in country music, her collaborators, inspirations, and related businesses are also seeing welcome boosts of attention. 

We used our social listening and analytics solution to explore just how big of a social media and PR impact the release of Cowboy Carter has had on the people and brands in Beyoncé’s orbit. Read on to see which entities really hit it big in social media and news coverage, thanks to a boost from one of the world’s biggest stars.

Willie Jones, Tanner Adell, Brittney Spencer, Tiera Kennedy, Reyna Roberts, and Shaboozey

Whether she is releasing an album, headlining a tour, or simply posting on social media, Beyoncé is always a hot topic of conversation online. Still, mentions of her name (and her many nicknames) spiked dramatically on Friday, March 29, when she released Cowboy Carter, reaching a peak of more than 1.4 million mentions across social media and news. 

From March 27, the day she released the Cowboy Carter tracklist, through April 3, the weekend of the album release, the volume of conversations about her was 180% higher than in the week prior. Meanwhile, mentions of the album title peaked at nearly 324,000 mentions on release day. That gap of more than a million mentions shows just how much Beyoncé is the star of the show.

The release of Cowboy Carter arrived just over a month after the launch of Beyoncé’s haircare line Cécred. And while many artists would have used the album release to further promote their latest product, Cécred hasn’t had a major role in the rollout. 

Though the brand had a small rise in mentions on March 29, conversation about Cécred has yet to reach the level of buzz from its launch on February 20. 

Beyoncé’s athleisure line, Ivy Park, had an even more modest rise in conversation. 

Though the brand dates back to 2016, its last official collection drop was in 2021, explaining its decreased visibility in the swirl of excitement around Cowboy Carter.

One standout track from Cowboy Carter is “Levii’s Jeans”, featuring rapper/pop star Post Malone. Though the song title has a slightly different spelling from the denim apparel brand, she mentions it by name in the lyrics, singing, “Boy, I'll let you be my Levi's jeans…” And while the Levi’s x Beyoncé partnership is not official (yet?), the brand can thank the music superstar for some stellar promotion. 

Mentions of the brand spiked on March 27 when Beyoncé revealed the Cowboy Carter tracklist, which included “Levii’s Jeans.” They spiked again on March 31, when Levi’s embraced the reference by (temporarily) changing its name on social media. The bio of its Instagram account says it is “FKA Levi’s 🐝”, with the bee emoji referencing Beyoncé’s nickname. 

From the tracklist reveal on March 27, through the following week, mentions of Levi’s were 120% higher than those in the previous seven days. Overall, Cowboy Carter was a boon to the classic Western brand, thanks in part to the Levi’s social team’s quick and clever capitalization on the hype of the moment. 

Beyoncé also put her daughter, Rumi Carter, in the spotlight by featuring her on the song “Protector.” 

From the album drop on March 29 through April 4 the following week, mentions of the 6-year-old were up 131% from the previous week, peaking at more than 4,300 mentions.

As the featured artist on “Levii’s Jeans,” Post Malone also benefited from the Cowboy Carter boost. 

From the album release through April 4, mentions of him were 58% higher than the previous week, spiking above 47,000 on March 29. 

The most reposted X post about the rapper noted that “his manager deserves a raise so bad” in reference to his involvement in both Beyoncé and Taylor Swift’s latest albums. It garnered more than 50,000 likes and 2,200 reposts.

Country and pop legend Dolly Parton is featured prominently on Cowboy Carter, both directly via a spoken interlude titled “Dolly P,” as well as indirectly via Beyoncé’s cover of her hit song “Jolene.” 

Mentions of Dolly Parton rocketed to more than 84,600 mentions on the album’s release day. Plus, from the tracklist announcement on March 27 through the following week, mentions of her were 710% higher than in the previous week. Some of the most mentioned keywords included “new album,” as well as the phrases “flaming locks” and “auburn hair” from “Jolene.”

Beyoncé didn’t forget about Dolly’s fellow country legend Willie Nelson, whom she featured on the tracks "Smoke Hour / Willie Nelson" and "Smoke Hour II." 

From the tracklist drop on March 27 through the following week, mentions of him were 976% higher than in the previous week, spiking above 30,000 upon the album’s release. Though Willie Nelson is popular in his own right, this jump suggests that Cowboy Carter may have introduced him to a wider (and likely younger) pop audience. 

Miley Cyrus is country royalty thanks to her dad, Billy Ray Cyrus, and godmother, Dolly Parton, but it was her own country appeal and vocal abilities that landed her a feature on the Cowboy Carter song "II Most Wanted." 

From March 27 through the following week, mentions of Miley Cyrus were 253% higher than the previous week with a significant bump, surpassing 120,000 mentions, on March 29. 

The sentiment of the conversations in that time were largely positive, with fan accounts using the moment to highlight her body of work, generating tens of thousands of likes, bookmarks, and reposts.

One of the biggest narratives surrounding the release of Cowboy Carter concerned Beyoncé’s ability to highlight other Black artists in country music. Two of her songs, “The Linda Martell Show” and "Spaghettii" feature and pay tribute to Linda Martell, a pioneering Black country artist. 

Linda Martell experienced the Beyoncé boost even before her involvement with Cowboy Carter became public. The release of the album’s first singles, “16 Carriages” and “Texas Hold ‘Em,” on February 11 led to renewed public interest in the first Black woman to perform at the Grand Ole Opry. Mentions of her spike again on February 22 after reports that the now 82-year-old artist received a huge boost in streams of her solo music. 

Mentions then skyrocketed with the release of the Cowboy Carter tracklist on March 27. From that day through April 2, mentions of Linda Martell were a whopping 65,011% higher than in the previous week, with overwhelmingly positive sentiment. That incredible jump in mentions illustrates the magnitude of attention Beyoncé can give other artists, as well as the public’s enthusiasm for learning about the Black roots and history of country music overall. 

Finally, Beyoncé also used Cowboy Carter as an opportunity to highlight contemporary Black country artists. She featured country singer-songwriters Brittney Spencer, Reyna Roberts, Tanner Adell, and Tiera Kennedy on the track “Blackbiird,” a cover of the famed Beatles song by the same name. Meanwhile, country singer and The X Factor alum Willie Jones appears on the song “Just for Fun” and Americana hip hop artist/producer Shaboozey features on "Sweet / Honey / Buckiin'" and joins Linda Martell on “Spaghettii.” 

Collective mentions of these artists from March 27 through April 2 were 2,820% higher than in the previous week, peaking at almost 47,000 mentions on March 29. The most shared link of the conversation was Tanner Adell’s X post from February 11 where she publicly hoped Beyoncé would reach out to her for a collaboration. After the release of Cowboy Carter, fans quoted and shared the post to highlight how Adell’s hope came true. 

Overall, the data illustrates just how valuable Beyoncé’s outputs and platform are to major brands and artists as well as to rising stars and overlooked trailblazers.  

Looking to dig deeper into how internet users and consumers engage with cultural events? See how to get consumer insights like these tailored to your needs with a Meltwater demo by filling out the form below:

The Cowboy Carter Impact: How Beyonce’s new album boosted her collaborators

The Malaysian YouTube community is a vibrant place where influencers from all walks of life share their knowledge and enthusiasm for all things pop culture. Known for their engaging and diverse content, the 10 top YouTubers in Malaysia are highlighted in this article. Content creators in Malaysia have nailed the perfect formula that captures viewers, including captivating travel vlogs, in-depth tech reviews, informative cooking segments, insightful beauty and fashion tutorials, and hilarious comedy sketches. These are just a few examples of content that perfectly capture the unique Malaysian sense of humour.

They have become beloved stars in Malaysia's online community and possess influence in the country's social media landscape due to the equally educational and entertaining videos they create. These influencers are well-known in Malaysia and play an essential role in the country's YouTube community thanks to the distinct personalities they bring to their videos.

Using Meltwater’s Influencer Marketing platform, a state-of-the-art influencer marketing platform that helps users find the best people to promote their products on social media, videos, and blogs, we identified the most popular users through an “influence” rating. This platform gives you quick and easy access to data on influencers, audiences, influencer management workflows, and monitoring report generation to improve your influencer marketing efforts.

Learn about the incredible journeys of Malaysia's top 10 YouTubers — from their humble beginnings to the waves of influence they've created online and offline.

#1 Ling BigYong 林大咏 (@LBY): 1.54M followers

#2 Priscilla Abby 蔡恩雨 (@PriscillaAbby): 1.25M followers

#3 Prince Meed (@PrinceMeedLIVE): 1.14M followers

#4 Lizz Chloe 彤彤 (@DumplingSoda): 1M followers

#5 Cody Hong (@CodyHongTV): 994K followers

#6 Syahmi Hafiy (@OOHAMI): 941K followers

#7 Diorlynn Ong 玲玲 (@DDWChannel): 882K followers

#8 Phei Yong 培永 (@pheiyong7610): 775K followers

#9 Tomato Odd (@TomatoOdd): 470K followers

#10 Yvonne Chua 蔡怡汶 (@yvonnechua222): 336K followers

Tip: Here you find the top Instagram influencers in Malaysia, the top food influencers in Malaysia, and the top TikTok influencers in Malaysia. We have also compiled a list of global food influencers.

各種在超市的人 Types of People At The Supermarket

With a history that spans both YouTube's meteoric rise to popularity as a top social media platform and the transformation of video production on it as a legitimate profession, Ling BigYong (@LBY) is a trailblazing figure in Malaysia's YouTube community. After finding success with relatable and entertaining scripted parodies over 10 years ago, Ling BigYong shifted gears to create more laid-back material, such as vlogs that include everyday activities with loved ones and conversations that touch on commonalities in Malaysian life. 

His ability to adapt to the changing online trends while being true to the audience that has seen him stay at the top of Malaysian YouTube is on full display in the wide variety of material he creates, from humorous reflections on student life and random meetings in supermarkets to informative vacation vlogs and sentimental visits to his old studio. Ling BigYong is one of the most popular YouTubers in Malaysia and a much-loved content creator because of his consistent uploads as one of its old heads, adjusting to new situations over time.

阿拉斯加海灣- 菲道尔 Cover ( 蔡恩雨 Priscilla Abby)

Priscilla Abby has become an established YouTube influencer throughout Asia, especially China, going beyond being a famous YouTuber in Malaysia. Abby has been performing professionally for almost ten years. She has won several singing contests, which have helped her become a YouTube sensation thanks to her extensive library of cover songs. Abby is among the most popular YouTubers because of her heartfelt song lyrics, target market, and expressive vocal delivery, which connect with an audience outside of Malaysia.

Priscilla Abby's humble beginnings as a contestant in a singing competition to her current status as one of Malaysia's most popular YouTubers exemplify the incredible potential of local content creators such as her on a global scale. Priscilla Abby demonstrates her tremendous popularity among YouTubers from Malaysia, with over 67 million views on her most viewed YouTube video.

Prince Meed, whose YouTube channel goes by the handle @PrinceMeedLIVE, has risen to popularity among Malaysian YouTubers thanks to his creepy explorations of the paranormal and the secrets of the web. Millions of people have seen his videos because he appeals to people's natural curiosity and fear of the unknown via subjects like the terrifying unpacking of a Dybbuk Box and investigations into topics surrounding the dark web.

Prince Meed's talent for delving into dark and often taboo subjects, such as conspiracies and controversial topics, strikes a chord with audiences who want to tackle these topics in a light and entertaining manner, along with a curious community. Not only is the substance thrilling, but it also provokes wonder, thrilling terror, and enthusiasm, which drives his audience's conversations, participation and engagement, which all add to his success. He has become a leading YouTube influencer in Malaysia because of his innovative mix of horror and mystery videos, which appeal to a large following and always look to tickle their creepy curiosities.

夜市吃一條街! 被地獄麻辣魚丸KO!? 樂華夜市我回來啦！

The varied and interesting videos uploaded by Lizz Chloe (@DumplingSoda) on YouTube have won over a large number of viewers in Malaysia as well as internationally, with her videos being a mix of creative home DIY tutorials and candid content like in-depth life advice through profoundly personal tales and life updates.

In addition to her trip vlogs and food-related material, she keeps viewers engaged with her culinary exploits and personal adventures. Her creative interviews with Malaysian personalities and influencers provide entertaining and informative insights into daily life. Fans seeking inspiration, community, and a hint of the special in their everyday life find resonance with Chloe's humour, originality, and authentic storytelling, which allows her to connect with her audience on several levels and solidify her place as a top YouTube influencer in Malaysia.

把妹必听！我想今晚去找你？！Cody彤彤首支合唱原创单曲！【有点喜欢你 ft.彤彤】Official MV 4K

Cody Hong, also known as @CodyHongTV on YouTube, is an influencer with many talents, including music composition and parodies, direct personal narratives, and learning new skills. Whether tackling the challenge of writing a song in 24 hours, creating touching music videos, or exploring the fascinating world of goldsmithing, Cody's material attracts viewers with its genuineness, originality, and contagious joy.

Cody has just returned to YouTube after a three-year absence and has spoken publicly about his break and his journey during his ascent as a top content creator. In this intimate video, he talks about the struggles of maintaining an identity as a popular YouTuber in Malaysia, the impact of taking a break to reevaluate his priorities, and the benefits of returning to his roots. In making a triumphant comeback, he has redefined his YouTube career to centre on narratives that emphasise self-improvement and happiness rather than performance metrics related to social media.

Cody's return is a strong example of the challenges famous Malaysian YouTubers encounter and the significance of maintaining a healthy mindset. His genuineness and openness to sharing his weaknesses are just one of the many reasons he's a popular figure in the Malaysian YouTube community. Cody is one of the top YouTubers in Malaysia, and his narrative serves as a reminder of the human element in content production. However, it looks like a fun job on the surface; it's a livelihood with just as much pressure as a standard 9-5.

(NEW!) 9X Ketol Ayam Goreng 🔥MCD 3X EXTRA SPICY🔥 Challenge! (Malaysia🇲🇾) - MUKBANG | Eating Show

Syahmi Hafiy, known as @OOHAMI on YouTube, is a skilled and personable Malaysian content creator; his social media is an explosive mix of “mukbang” challenges, in which he devours mountains of food with enthusiasm and vigour that viewers can only dream of, and his strategic and amusing streaming in games like "Among Us" propelled him to YouTube stardom.

As the game that the most prominent YouTubers played during the pandemic, "Among Us" grew in popularity worldwide among the platform's top streamers and allowed him to exhibit his distinct personality. This video also capitalises on trends that viewers can't get enough of. By appealing to a wide variety of viewers with his style, OOHAMI exemplifies the qualities that make the top YouTubers in Malaysia so popular. This has positioned him as a prominent Malaysian YouTuber and a key YouTube influencer in Malaysia, adding to the dynamic landscape of Malaysian YouTube stars.

Diorlynn Ong, a diverse content creator, skillfully blends fun with slice-of-life situations that appeal to a Malaysian audience. Her channel engages viewers with humorous skits, honest reflections on parenthood and relationships, and relatable stories of daily struggles and successes. With such a wide range of topics covered, her videos stay young, keeping viewers interested and giving them something they can relate to.

As mentioned, her videos on YouTube are comedic takes on marital dynamics, serious examinations of relationship problems, and honest reflections on motherhood. She discusses sensitive topics such as the birthing process and the first stages of parenthood, the difficulties of trust in partnerships, and the pleasures and quirks of viewing movies together as a pair. Diorlynn Ong has become a top YouTuber in Malaysia through content that goes beyond entertainment; her work encompasses highly personal and introspective to widely relevant narratives relatable to everyone.

年度單曲【能否追到你 】Danny 培永 常樂 Michiyo 韓曉噯 Julene

Phei Yong gained fame as a radio host at MY FM before becoming a prominent Malaysian YouTube influencer. His youthful charisma, easygoing attitude, and amusing content have won fans nationwide. His humble beginnings provided the framework for his rise to fame as a social media star, where his charismatic demeanour and natural magnetic personality to entertaining viewers swiftly won him the hearts of Malaysian YouTubers.

Authentic interviews with celebrities, comical entertainment game shows, and engaging music videos celebrating culture and festivals are all Phei Yong's channel staples. Standout interviews include Hollywood star Tom Holland and the acclaimed K-pop group TWICE, demonstrating his talent for attracting a large audience via the allure of worldwide celebrities. The combination of music, culture, and conversations with prominent people highlights Phei Yong's distinct role in the Malaysian YouTube community, drawing in viewers looking for content that focuses on what's relevant.

柔佛古庙大游神！JB华人大日子！我好像变成去参选议员拉票了啦！【VLOG】#296

Tomato Odd stands out as a distinct personality with videos encompassing many topics, including personal vlogs, cultural festivities, major life events, and comedy skits. He has become one of the most popular YouTubers in Malaysia because of the lively portrayal of his life on his channel; as an example of his versatility and relatability, his YouTube videos include random personal events that he feels can resonate with a lot of his viewers, whether it be touching stories about his late father and funny perspectives on unusual swimming lessons.

Tomato Odd's ability to switch gears between serious responsibilities as a teacher and comedic pranks shows his range of material. By being himself and sharing real-life situations on YouTube, Tomato Odd’s special brand of comedy, displayed through Malaysian culture and life anecdotes, has made him a beloved character among the top Malaysian YouTube influencers.

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Completing this list of the top 10 YouTubers and YouTube Influencers in Malaysia is one of Malaysia's most engaging and upbeat YouTube personalities, Yvonne Chua. Going by the handle @yvonnechua222, she has established herself in the Malaysian YouTube community due to the variety of her content, which includes personal life milestones, entertaining pranks featuring her partner, and thorough travel vlogs. From her joyful pregnancy announcement to her unexpected marriage proposal in Bali, her followers have grown to love her and eagerly await her life updates.

Her ability to produce material reflecting herself and her down-to-earth demeanour are the main reasons for Yvonne's appeal, especially since her content is highly personal. Her YouTube videos are more than simply a source of fun; they allow her viewers to see inside her life and make them feel like they are catching up with an old friend. Becoming an influential personality among Malaysian YouTubers for almost half a decade, her success highlights the importance of genuine storytelling in establishing a strong and dedicated following on platforms like YouTube.

Conclusion On The Top YouTubers and YouTube Influencers in Malaysia

With the rapid growth of Malaysia's online community, YouTube has emerged as a key venue for content producers to reach an international audience and contribute their unique perspectives, experiences, and skills. The top YouTubers and YouTube influencers in Malaysia, as noted, exemplify the Malaysian spirit's rich variety and dynamism, with material ranging from the profoundly personal to the broadly relatable, educational to outright hilarious. Their journeys of self-discovery, artistic expression, and community building highlight the transformative potential of YouTube as a form of digital media.

These influencers' achievements show how popularity and influence are evolving in the digital era when genuineness, relatability, and interaction are crucial to establishing connections and engagement with audiences. Whether exploring personal experiences and social concerns or highlighting the finest of Malaysia via food excursions and travel vlogs, these personalities find ways to capture the spirit of being a YouTube influencer in Malaysia.

Tip: Learn more about social media statistics for Malaysia.

How Meltwater Can Help You Work with Malaysian YouTubers

Meltwater’s Influencer Marketing solution can help marketing and communications teams navigate a fragmented content landscape. At the same time, our Social Influencer Hub provides analysis and influencer marketing reporting to help you determine the effectiveness and continually refine your influencer marketing campaigns.

If you’d like more information about how you can manage creator relationships from contracting to content curation while measuring the ROI of your influencer campaigns in Malaysia and all over the world, contact us today to learn more:

The Top 10 YouTubers and YouTube Influencers in Malaysia

The internet has vastly expanded our access to information, allowing us to learn almost anything about everything. But not all market research is created equal, and this secondary research guide explains why.

There are two key ways to do research. One is to test your own ideas, make your own observations, and collect your own data to derive conclusions. The other is to use secondary research — where someone else has done most of the heavy lifting for you. 

Here’s an overview of secondary research and the value it brings to data-driven businesses.

Secondary Research Definition: What Is Secondary Research?

How To Conduct Secondary Research with Meltwater

Secondary research definition: The process of collecting information from existing sources and data that have already been analyzed by others.

Secondary research (aka desk research or complementary research) provides a foundation to help you understand a topic, with the goal of building on existing knowledge. They often cover the same information as primary sources, but they add a layer of analysis and explanation to them.

Users can choose from several secondary research types and sources, including:

With secondary sources, users can draw insights, detect trends, and validate findings to jumpstart their research efforts.

We’ve touched a little on primary research, but it’s essential to understand exactly how primary and secondary research are unique.

Think of primary research as the “thing” itself, and secondary research as the analysis of the “thing,” like these primary and secondary research examples:

An expert gives an interview (primary research) and a marketer uses that interview to write an article (secondary research).

A company conducts a consumer satisfaction survey (primary research) and a business analyst uses the survey data to write a market trend report (secondary research).

A marketing team launches a new advertising campaign across various platforms (primary research) and a marketing research firm, like Meltwater's consumer intelligence capabilities, compiles the campaign performance data to benchmark against industry standards (secondary research).

In other words, primary sources make original contributions to a topic or issue, while secondary sources analyze, synthesize, or interpret primary sources.

Both are necessary when optimizing a business, gaining a competitive edge, improving marketing, or understanding consumer trends that may impact your business.

Secondary research methods focus on analyzing existing data rather than collecting primary data. Common examples of secondary research methods include:

Literature review. Researchers analyze and synthesize existing literature (e.g., white papers, research papers, articles) to find knowledge gaps and build on current findings.

Content analysis. Researchers review media sources and published content to find meaningful patterns and trends.

AI-powered secondary research. Platforms like Meltwater's consumer intelligence solution analyze vast amounts of complex data and use AI technologies like natural language processing and machine learning to turn data into contextual insights.

Researchers today have access to more secondary research companies and market research tools and technology than ever before, allowing them to streamline their efforts and improve their findings.

Want to see how Meltwater can complement your secondary market research efforts? Simply fill out the form at the bottom of this post, and we'll be in touch.

Conducting secondary research offers benefits in every job function and use case, from marketing to the C-suite. Here are a few advantages you can expect.

Using existing research saves you time and money compared to conducting primary research. Secondary data is readily available and easily accessible via libraries, free publications, or the Internet. This is particularly advantageous when you face time constraints or when a project requires a large amount of data and research.

Secondary data gives you access to larger data sets and sample sizes compared to what primary methods may produce. Larger sample sizes can improve the statistical power of the study and add more credibility to your findings.

Using larger sample sizes, researchers have more opportunities to find and analyze trends and patterns. The more data that supports a trend or pattern, the more trustworthy the trend becomes and the more useful for making decisions. 

Using a combination of older and recent data allows researchers to gain historical context about patterns and trends. Learning what’s happened before can help decision-makers gain a better current understanding and improve how they approach a problem or project.

Ideally, you’ll use secondary research to further other efforts. Secondary sources help to identify knowledge gaps, highlight areas for improvement, or conduct deeper investigations.

Tip: Learn how to use Meltwater as a research tool and how Meltwater uses AI.

Secondary research comes with a few drawbacks, though these aren’t necessarily deal breakers when deciding to use secondary sources.

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