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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

The Malaysian YouTube community is a vibrant place where influencers from all walks of life share their knowledge and enthusiasm for all things pop culture. Known for their engaging and diverse content, the 10 top YouTubers in Malaysia are highlighted in this article. Content creators in Malaysia have nailed the perfect formula that captures viewers, including captivating travel vlogs, in-depth tech reviews, informative cooking segments, insightful beauty and fashion tutorials, and hilarious comedy sketches. These are just a few examples of content that perfectly capture the unique Malaysian sense of humour.

They have become beloved stars in Malaysia's online community and possess influence in the country's social media landscape due to the equally educational and entertaining videos they create. These influencers are well-known in Malaysia and play an essential role in the country's YouTube community thanks to the distinct personalities they bring to their videos.

Using Meltwater’s Influencer Marketing platform, a state-of-the-art influencer marketing platform that helps users find the best people to promote their products on social media, videos, and blogs, we identified the most popular users through an “influence” rating. This platform gives you quick and easy access to data on influencers, audiences, influencer management workflows, and monitoring report generation to improve your influencer marketing efforts.

Learn about the incredible journeys of Malaysia's top 10 YouTubers — from their humble beginnings to the waves of influence they've created online and offline.

#1 Ling BigYong 林大咏 (@LBY): 1.54M followers

#2 Priscilla Abby 蔡恩雨 (@PriscillaAbby): 1.25M followers

#3 Prince Meed (@PrinceMeedLIVE): 1.14M followers

#4 Lizz Chloe 彤彤 (@DumplingSoda): 1M followers

#5 Cody Hong (@CodyHongTV): 994K followers

#6 Syahmi Hafiy (@OOHAMI): 941K followers

#7 Diorlynn Ong 玲玲 (@DDWChannel): 882K followers

#8 Phei Yong 培永 (@pheiyong7610): 775K followers

#9 Tomato Odd (@TomatoOdd): 470K followers

#10 Yvonne Chua 蔡怡汶 (@yvonnechua222): 336K followers

Tip: Here you find the top Instagram influencers in Malaysia, the top food influencers in Malaysia, and the top TikTok influencers in Malaysia. We have also compiled a list of global food influencers.

各種在超市的人 Types of People At The Supermarket

With a history that spans both YouTube's meteoric rise to popularity as a top social media platform and the transformation of video production on it as a legitimate profession, Ling BigYong (@LBY) is a trailblazing figure in Malaysia's YouTube community. After finding success with relatable and entertaining scripted parodies over 10 years ago, Ling BigYong shifted gears to create more laid-back material, such as vlogs that include everyday activities with loved ones and conversations that touch on commonalities in Malaysian life. 

His ability to adapt to the changing online trends while being true to the audience that has seen him stay at the top of Malaysian YouTube is on full display in the wide variety of material he creates, from humorous reflections on student life and random meetings in supermarkets to informative vacation vlogs and sentimental visits to his old studio. Ling BigYong is one of the most popular YouTubers in Malaysia and a much-loved content creator because of his consistent uploads as one of its old heads, adjusting to new situations over time.

阿拉斯加海灣- 菲道尔 Cover ( 蔡恩雨 Priscilla Abby)

Priscilla Abby has become an established YouTube influencer throughout Asia, especially China, going beyond being a famous YouTuber in Malaysia. Abby has been performing professionally for almost ten years. She has won several singing contests, which have helped her become a YouTube sensation thanks to her extensive library of cover songs. Abby is among the most popular YouTubers because of her heartfelt song lyrics, target market, and expressive vocal delivery, which connect with an audience outside of Malaysia.

Priscilla Abby's humble beginnings as a contestant in a singing competition to her current status as one of Malaysia's most popular YouTubers exemplify the incredible potential of local content creators such as her on a global scale. Priscilla Abby demonstrates her tremendous popularity among YouTubers from Malaysia, with over 67 million views on her most viewed YouTube video.

Prince Meed, whose YouTube channel goes by the handle @PrinceMeedLIVE, has risen to popularity among Malaysian YouTubers thanks to his creepy explorations of the paranormal and the secrets of the web. Millions of people have seen his videos because he appeals to people's natural curiosity and fear of the unknown via subjects like the terrifying unpacking of a Dybbuk Box and investigations into topics surrounding the dark web.

Prince Meed's talent for delving into dark and often taboo subjects, such as conspiracies and controversial topics, strikes a chord with audiences who want to tackle these topics in a light and entertaining manner, along with a curious community. Not only is the substance thrilling, but it also provokes wonder, thrilling terror, and enthusiasm, which drives his audience's conversations, participation and engagement, which all add to his success. He has become a leading YouTube influencer in Malaysia because of his innovative mix of horror and mystery videos, which appeal to a large following and always look to tickle their creepy curiosities.

夜市吃一條街! 被地獄麻辣魚丸KO!? 樂華夜市我回來啦！

The varied and interesting videos uploaded by Lizz Chloe (@DumplingSoda) on YouTube have won over a large number of viewers in Malaysia as well as internationally, with her videos being a mix of creative home DIY tutorials and candid content like in-depth life advice through profoundly personal tales and life updates.

In addition to her trip vlogs and food-related material, she keeps viewers engaged with her culinary exploits and personal adventures. Her creative interviews with Malaysian personalities and influencers provide entertaining and informative insights into daily life. Fans seeking inspiration, community, and a hint of the special in their everyday life find resonance with Chloe's humour, originality, and authentic storytelling, which allows her to connect with her audience on several levels and solidify her place as a top YouTube influencer in Malaysia.

把妹必听！我想今晚去找你？！Cody彤彤首支合唱原创单曲！【有点喜欢你 ft.彤彤】Official MV 4K

Cody Hong, also known as @CodyHongTV on YouTube, is an influencer with many talents, including music composition and parodies, direct personal narratives, and learning new skills. Whether tackling the challenge of writing a song in 24 hours, creating touching music videos, or exploring the fascinating world of goldsmithing, Cody's material attracts viewers with its genuineness, originality, and contagious joy.

Cody has just returned to YouTube after a three-year absence and has spoken publicly about his break and his journey during his ascent as a top content creator. In this intimate video, he talks about the struggles of maintaining an identity as a popular YouTuber in Malaysia, the impact of taking a break to reevaluate his priorities, and the benefits of returning to his roots. In making a triumphant comeback, he has redefined his YouTube career to centre on narratives that emphasise self-improvement and happiness rather than performance metrics related to social media.

Cody's return is a strong example of the challenges famous Malaysian YouTubers encounter and the significance of maintaining a healthy mindset. His genuineness and openness to sharing his weaknesses are just one of the many reasons he's a popular figure in the Malaysian YouTube community. Cody is one of the top YouTubers in Malaysia, and his narrative serves as a reminder of the human element in content production. However, it looks like a fun job on the surface; it's a livelihood with just as much pressure as a standard 9-5.

(NEW!) 9X Ketol Ayam Goreng 🔥MCD 3X EXTRA SPICY🔥 Challenge! (Malaysia🇲🇾) - MUKBANG | Eating Show

Syahmi Hafiy, known as @OOHAMI on YouTube, is a skilled and personable Malaysian content creator; his social media is an explosive mix of “mukbang” challenges, in which he devours mountains of food with enthusiasm and vigour that viewers can only dream of, and his strategic and amusing streaming in games like "Among Us" propelled him to YouTube stardom.

As the game that the most prominent YouTubers played during the pandemic, "Among Us" grew in popularity worldwide among the platform's top streamers and allowed him to exhibit his distinct personality. This video also capitalises on trends that viewers can't get enough of. By appealing to a wide variety of viewers with his style, OOHAMI exemplifies the qualities that make the top YouTubers in Malaysia so popular. This has positioned him as a prominent Malaysian YouTuber and a key YouTube influencer in Malaysia, adding to the dynamic landscape of Malaysian YouTube stars.

Diorlynn Ong, a diverse content creator, skillfully blends fun with slice-of-life situations that appeal to a Malaysian audience. Her channel engages viewers with humorous skits, honest reflections on parenthood and relationships, and relatable stories of daily struggles and successes. With such a wide range of topics covered, her videos stay young, keeping viewers interested and giving them something they can relate to.

As mentioned, her videos on YouTube are comedic takes on marital dynamics, serious examinations of relationship problems, and honest reflections on motherhood. She discusses sensitive topics such as the birthing process and the first stages of parenthood, the difficulties of trust in partnerships, and the pleasures and quirks of viewing movies together as a pair. Diorlynn Ong has become a top YouTuber in Malaysia through content that goes beyond entertainment; her work encompasses highly personal and introspective to widely relevant narratives relatable to everyone.

年度單曲【能否追到你 】Danny 培永 常樂 Michiyo 韓曉噯 Julene

Phei Yong gained fame as a radio host at MY FM before becoming a prominent Malaysian YouTube influencer. His youthful charisma, easygoing attitude, and amusing content have won fans nationwide. His humble beginnings provided the framework for his rise to fame as a social media star, where his charismatic demeanour and natural magnetic personality to entertaining viewers swiftly won him the hearts of Malaysian YouTubers.

Authentic interviews with celebrities, comical entertainment game shows, and engaging music videos celebrating culture and festivals are all Phei Yong's channel staples. Standout interviews include Hollywood star Tom Holland and the acclaimed K-pop group TWICE, demonstrating his talent for attracting a large audience via the allure of worldwide celebrities. The combination of music, culture, and conversations with prominent people highlights Phei Yong's distinct role in the Malaysian YouTube community, drawing in viewers looking for content that focuses on what's relevant.

柔佛古庙大游神！JB华人大日子！我好像变成去参选议员拉票了啦！【VLOG】#296

Tomato Odd stands out as a distinct personality with videos encompassing many topics, including personal vlogs, cultural festivities, major life events, and comedy skits. He has become one of the most popular YouTubers in Malaysia because of the lively portrayal of his life on his channel; as an example of his versatility and relatability, his YouTube videos include random personal events that he feels can resonate with a lot of his viewers, whether it be touching stories about his late father and funny perspectives on unusual swimming lessons.

Tomato Odd's ability to switch gears between serious responsibilities as a teacher and comedic pranks shows his range of material. By being himself and sharing real-life situations on YouTube, Tomato Odd’s special brand of comedy, displayed through Malaysian culture and life anecdotes, has made him a beloved character among the top Malaysian YouTube influencers.

【日本之旅🇯🇵】第一次在冬天骑脚踏车环岛🚴 ｜ 穿上日本贵族和服 👘 ｜ 海景房温泉酒店♨️  PART 2

Completing this list of the top 10 YouTubers and YouTube Influencers in Malaysia is one of Malaysia's most engaging and upbeat YouTube personalities, Yvonne Chua. Going by the handle @yvonnechua222, she has established herself in the Malaysian YouTube community due to the variety of her content, which includes personal life milestones, entertaining pranks featuring her partner, and thorough travel vlogs. From her joyful pregnancy announcement to her unexpected marriage proposal in Bali, her followers have grown to love her and eagerly await her life updates.

Her ability to produce material reflecting herself and her down-to-earth demeanour are the main reasons for Yvonne's appeal, especially since her content is highly personal. Her YouTube videos are more than simply a source of fun; they allow her viewers to see inside her life and make them feel like they are catching up with an old friend. Becoming an influential personality among Malaysian YouTubers for almost half a decade, her success highlights the importance of genuine storytelling in establishing a strong and dedicated following on platforms like YouTube.

Conclusion On The Top YouTubers and YouTube Influencers in Malaysia

With the rapid growth of Malaysia's online community, YouTube has emerged as a key venue for content producers to reach an international audience and contribute their unique perspectives, experiences, and skills. The top YouTubers and YouTube influencers in Malaysia, as noted, exemplify the Malaysian spirit's rich variety and dynamism, with material ranging from the profoundly personal to the broadly relatable, educational to outright hilarious. Their journeys of self-discovery, artistic expression, and community building highlight the transformative potential of YouTube as a form of digital media.

These influencers' achievements show how popularity and influence are evolving in the digital era when genuineness, relatability, and interaction are crucial to establishing connections and engagement with audiences. Whether exploring personal experiences and social concerns or highlighting the finest of Malaysia via food excursions and travel vlogs, these personalities find ways to capture the spirit of being a YouTube influencer in Malaysia.

Tip: Learn more about social media statistics for Malaysia.

How Meltwater Can Help You Work with Malaysian YouTubers

Meltwater’s Influencer Marketing solution can help marketing and communications teams navigate a fragmented content landscape. At the same time, our Social Influencer Hub provides analysis and influencer marketing reporting to help you determine the effectiveness and continually refine your influencer marketing campaigns.

If you’d like more information about how you can manage creator relationships from contracting to content curation while measuring the ROI of your influencer campaigns in Malaysia and all over the world, contact us today to learn more:

The Top 10 YouTubers and YouTube Influencers in Malaysia

The top 10 beauty influencers in Indonesia are having a remarkable effect on both the local and online scenes in this lively archipelago. Indonesia, a country renowned for its cultural splendour, has seen a rapid increase in the number of beauty influencers capturing the attention of viewers worldwide on Instagram and similar platforms.

For example, micro-influencers in the beauty industry are becoming more popular due to their unique perspectives and the tailored material they provide to their devoted audiences - qualities needed to rival bigger content creators. As important people in the world of Indonesian beauty influencers, they show off the newest beauty styles and represent how the country's culture intertwines with these global trends.

This article takes a look at the most popular Indonesian beauty influencers, cultural ambassadors, and trendsetters who combine contemporary and modern styles with traditional beauty tips:

#1 Jharna Bhagwani (@jharnabhagwani): 14.2M followers

#2 Tasya Farasya (@tasyafarasya): 10.1M followers

#3 Sunny Dahye (@sunnydahye): 2.8M followers

#4 Millen Cyrus (@millencyrus): 1.4M followers

#5 Titan Tyra (@titantyra): 1.1M followers

#6 Sarah Ayu (@sarahayuh_): 833K followers

#8 Astari Budi (@astaririri): 653.9K followers

#9 Vinna Gracia (@vinnagracia): 644.1K followers

#10 Maria Clarin (@mariadelouvre): 242.9K followers

Tip: Learn more about the basics of influencer marketing, and the Indonesian digital landscape, take a look at the top Indonesian Instagram influencers, the top Indonesian YouTube influencers, social media statistics for Indonesia, and check out the best social media campaigns in Indonesia.

 Jharna Bhagwani on Instagram: "Porcelain makeup ASMR ✨"

By fusing her extraordinary skill as a makeup artist with the trendiness of social media, Jharna Bhagwani has established herself as the top beauty influencer in Indonesia. Her exceptional talent for transforming herself into renowned characters from popular movie franchises such as Shrek, Barbie, DC Comics, Disney movies, and Marvel has won fans worldwide. Her how-to videos show the creative process and meticulous work of creating her looks, demonstrating her talent and dedication to engaging with online trends.

Bhagwani has a thriving social media following and is an expert curator, using many platforms such as Instagram and YouTube to showcase her talents to a global audience. She has become a top beauty influencer in Indonesia by capitalising on the region's massive social media engagement, thanks to her mixed Indonesian and Indian heritage. Bhagwani's impact goes beyond beauty; her ventures into tech reviews and music demonstrate her flexibility and ability to communicate with her fans.

Tip: Take a look at the top Indonesian YouTube influencers to partner with.

 Tasya Farasya on Instagram: "MLBB lip matte @instaperfect cucora! transferproof; heavvy and mouse textureny, yang mau share reels ini ke story & comment aja ya neik! akan ada 3 pemenang, cyuuzzz"

A story of passion leading to purpose, Tasya Farasya's fame as one of Indonesia's top beauty influencers has been long yet rewarding. A lifelong passion for beauty has guided Tasya from her early days of playing with cosmetics while juggling dental school and creating beauty content on YouTube. The beauty industry was always meant for her, and her relentless persistence quickly landed her partnerships with top cosmetics companies such as Mineral Botanica, ElshéSkin and Focallure. 

Aside from her busy schedule, she enjoys balancing her professional and personal lives, particularly when trying new cosmetics. Tasya's everyday interests have determined her long-term success and ultimately become the backbone of her cosmetics brand, MotherofPearl. Her immense online following and collaborations with prestigious companies underline her as a top figure in Indonesia's beauty influencer scene.

 Sunny Dahye on Instagram: "KULIT MARSHMALLOW KPOP IDOL KOREA! RAHASIA KULIT PHOTOSHOP MESKIPUN HABIS KERINGETAN KONSERAN PAKE EDISI BRAND LOKAL SOMETHINC HOOMAN COPY& PASTE CUSHION, HOOMAN LOOSE POWDER ! 

#beauty #beautybloggers #beautyreels #trendingreels #koreanmakeup #kbeauty #makeup #makeuptutorial"

As an influencer in Indonesian beauty, Sunny Dahye stands out for her unique mix of K-pop and Indonesian beauty trends. Sunny, born in Korea but now calls Indonesia home, has become an essential link between Indonesian beauty fans who like K-pop style. She has a diversified fanbase on Instagram, YouTube, and TikTok thanks to her content, which covers various subjects from cosmetic tips and plastic surgery insights to K-pop star hauls.

Sunny has a knack for connecting with her audience via her creative and engaging content, which includes exclusive interviews with K-pop stars like Momoland, demonstrations of the newest cosmetic devices, and even entertaining explorations of what it would be like to be pregnant. She has become a leading beauty influencer in Indonesia with her ability to bridge the gap between lifestyle and beauty content creation. Sunny Dahye has become an established personality because of her dynamic content creation style and introduction of extensive K-pop knowledge to an Indonesian audience.

Tip: Learn more about the Meltwater Influencer Marketing platform and read about how to find the right influencer to partner with.

 Upan Duvan on Instagram: "Kak lebih susah make up’in orang jelek atau cantik? | lebih susah make up’in km | hahaha masa sih? | wajah yang punya kekurangan itu gampang tinggal tutupin aja kekurangan’nya tonjol’kan kelebihannya…sedang kamu lahiriyah sudah cantik, dan telah di buat lebih cantik lagi oleh tangan dokter kecantikan, kamu sering make up beraneka jenis tipe make up oleh mua yang berbeda…untuk make up dengan saya kali ini tentu tantangannya berbeda saya rasakan…saya harus berhasil membuat beda pada kamu yang sudah “beraneka ragam”, tapi saya gak mau buat kamu “kelebihan” saya mau nonjolin kewanitaan dengan kesederhanaan yang complex, dan itu gak mudah

Pretty @millencyrus before, Beautiful after"

Millen Cyrus has stood out among Indonesia's beauty influencers as a symbol of diversity and inclusion. Millen, a transgender beauty queen who participated in many pageants, speaks to a large crowd in Indonesia on the need for a welcoming culture. For Indonesians looking for unique beauty inspiration, Millen is a top influencer since she isn't hesitant to try new things with her overall looks.

Millen is a compelling vlogger who shares private moments with her spouse, travel experiences worldwide, and the sweetness of everyday life with her family, in addition to fashion and beauty. Among Indonesian Instagram beauty influencers, she stands out due to her honesty and lively attitude, which have garnered her a large following. Being an inspiration to the Indonesian beauty community in more ways than one, her posts promote love and acceptance, and her impact goes beyond the realm of beauty and cosmetics.

Reading Tips: 5 of the Most-Shared Pro-LGBTQ+ Articles of 2023 So Far, L'Oréal Shows The Beauty of Diversity With Influencers, Influencer Inspiration: Dove's #ArmsUp campaign, Celebrate Pride with the Top 5 LGBTQ+ Influencers

 Titan Tyra on Instagram: "LAVENDER HAZE 💜🌫️ for eras tour singapore 🥹 buat yang ga dapat tiket jangan bersedih ya, nanti aku video yang banyak untuk kalian enjoy 🎀🤗
dress by @krinouofficial, SO PRETTY 😍

#erastourtransition #lavenderhaze #taylornation #transitionvideo #erastoursingapore"

Titan Tyra is a trailblazer in the Indonesian beauty influencer world, known for her cosmetics skills and her frank conversations on issues important to women's lives that are not often discussed. Her YouTube channel, in particular, has become a safe haven for those who want to talk about usually unspoken subjects like period cups, bras, and tampons. Titan has gone above and beyond as an Indonesian beauty influencer by speaking up on these taboo topics, which has helped to dismantle barriers and foster more honest communication.

Some of her social media content on these topics has amassed over 10 million views apiece, demonstrating both her significant discussions like this. Titan demonstrates her flexibility as an influencer by sharing various lifestyle content beyond just these chats. This includes culinary suggestions, cosmetic tips, shopping hauls, and more. Titan Tyra stands out as a top beauty influencer in Indonesia's booming digital scene, not just for her beauty advice but also for her contribution to building a more open and understanding culture in the country's online community.

 Jovi Adhiguna Hunter 🦄 on Instagram: "HUNTER SIBLINGS IS BACK ✨ DID YOU MISS US?"

Sarah Ayu is distinguished among Indonesian beauty influencers as a bright and edgy character, complete with her undeniable rockstar attitude and uncommon look, characterized by many piercings and sticker sleeve tattoos. She shares a wealth of creative content on her Instagram and YouTube accounts, where she offers extensive cosmetic instructions in her many "get ready with me" videos. These aren't your average cosmetic looks; Sarah is a master of themed makeovers, such as recreating the appearance of the internationally famous K-pop group Twice or creating a "no-makeup makeup" look that showcases radiant, natural beauty.

Sarah's dedication to accessibility and inclusion is evident in her videos, as she often demonstrates how to produce lovely looks using low-cost drugstore cosmetics catering to all complexion types. Her talent for breaking down intricate cosmetic procedures and bringing beauty within reach of all people is what solidifies her position as a top beauty influencer in Indonesia.

 ✿ maru ✿ on Instagram: "susah bgt bjir melek abis disirem wkwkwkwk gmn si!!
ini trend apaan sik 😭😭😭"

Maru, also known as Cindercella within the community of Indonesian beauty bloggers, is popular due to her skilled face makeup application and innovative themed videos. Browsing her Instagram feed is like visiting a world where beauty meets the strange, demonstrating her extraordinary ability to convert horror movie-inspired makeup with her creativity. Her imaginative looks showcase her talent and highlight how she skillfully applies her abilities when applying it to Indonesian beauty culture.

Attention to detail is evident in Cindercella's videos, which provide detailed instructions for various styles, from glam rock to grunge to freckles and everything in between. She produces exciting challenges, such as having her partner try her makeup or becoming terrifying characters like ghouls and demons for fun. With her unique combination of talent, imagination, and humor, Cinderella has won over a devoted following with every post on her social media channels.

 Astari Budi on Instagram: "Cobain eyeliner yang mirip garpu! Di aku keknya flop sih 🥹
Ada yang berhasil pake & jadinya pake buat daily nda? Pake merk apa?"

Indonesian social media star Astari Budi, better known as @Astaririri, is a multitalented beauty influencer who's gained a following through detailed product reviews, cosmetic tutorials, and real-life experiences. Taking a more holistic view of beauty, she openly speaks up on how she went from a careless eating lifestyle to a healthy one when she entered her thirties. Astari inspires her followers to do the same by being transparent about her challenges and successes in maintaining a healthy balance between food, exercise, and self-care.

Her social media pages are full of engaging content that showcases her beauty lifestyle: from fun events like #SkinUniversityLoreal with Garnier Indonesia to delicious meals at local restaurants like Su Ma Jakarta, her content is always enjoyable. The way Astari incorporates her partner's sense of humor into her cartoons gives her beauty influencer persona an added dimension. By encouraging her followers to appreciate beauty in all its forms, Astari Budi has established herself as one of Indonesia's leading beauty influencers via her dynamic social media presence.

Reading Tips: L'Oréal Shows The Beauty of Diversity With Influencers, Influencer Inspiration: Dove's #ArmsUp campaign

 VG on Instagram: "🔦📸 long time no transisiiiii"

Vinna Gracia is a top beauty expert in Indonesia, an example of a makeup artist who works hard and loves what they do. Vinna has been exposed to the beauty industry for most of her life, and she has built her career on a dedication to providing her customers - mostly brides - with unique and unforgettable memories. She is the creative mind behind the Instagram account @vgmakeupstudio, where she displays a wonderful portfolio detailing her experience making women look their very best on their wedding day.

Vinna works hard because she believes each client's happiness is the most important thing. She has a gift for making her customers feel beautiful inside and out. Her Instagram page is full of testimonials of her skill and how cosmetics can affect more than just a person's appearance. Her work, especially with weddings, showcases her talent for making their dreams come true on their most important day, which makes her an admired figure in the Indonesian beauty scene.

 Maria Clarin -> karin ･ﾟﾟ･｡ on Instagram: "⚠️FAKE SCENARIO⚠️ More Baek Karin? 🫢 #baekharin #pyramidgame #jangdaah #sungsooji"

Maria Clarin embodies the essence of Gen Z with her dynamic energy and enthusiasm for beauty and K-pop. Even though she's just 20 years old, Maria has already become famous for her makeup application and interaction with fans through all her social media channels. Her journey over the past year reflects self-discovery and following her dreams; she went ice skating, became an avid concertgoer, and celebrated K-pop, especially her discovery and support of globally known K-pop Enhypen.

Maria's creative pursuits as a beauty influencer are known for her skill in emulating the makeup styles of renowned K-pop idols and participating in makeup challenges on Instagram and TikTok, like one where she lets filters decide her makeup. Her involvement in popular trends, such as the hilarious child-order challenge, demonstrates her talent for creating accessible content while showcasing her beauty expertise. She combines her passion for K-pop culture and relevant trends with her growing influence in the beauty industry, all while navigating the exciting journey of adulthood and independence.

How Meltwater Can Help You Optimise Your Influencer Marketing Strategy in Indonesia

Among Indonesia's top 10 beauty influencers, we find a broad spectrum of creative individuals who thrive on capitalizing on current trends while showcasing their expertise in the field. Their extensive presence across various social media platforms and beyond demonstrates their skill in producing material that resonates with audiences worldwide, making beauty accessible while inspiring many.

There are many kinds of Indonesian beauty influencers with unique styles; some promote modern beauty tips perfect for every day, while others mix these traditions with fashionable styles, from K-pop flair to more daring themed looks. Beyond the creative material, what really sets them apart is their ability to connect with their followers on a human level. They provide beauty ideas, life lessons, and well-being advice through personal stories of happiness and triumph. 

Their impact covers the Indonesia beauty community's essence, from the micro-influencers as mentioned earlier that serve niche segments to established celebrities with millions of followers. They demonstrate the power of beauty to unite cultures and people, and their combined influence enhances Indonesia's standing in the beauty world while also giving their followers a feeling of belonging, strength, and empowerment.

Meltwater Influencer Marketing can help marketing and communications teams navigate a fragmented content landscape. At the same time, our Social Influencer Hub provides influencer marketing reporting and analytics to help you determine the effectiveness and continually refine your influencer marketing programs.

If you’d like more information about how you can manage creator relationships from contracting to content curation while measuring the ROI of your influencer campaigns in Indonesia and all over the world, contact us today to learn more:

The Top 10 Beauty Influencers in Indonesia

The internet has vastly expanded our access to information, allowing us to learn almost anything about everything. But not all market research is created equal, and this secondary research guide explains why.

There are two key ways to do research. One is to test your own ideas, make your own observations, and collect your own data to derive conclusions. The other is to use secondary research — where someone else has done most of the heavy lifting for you. 

Here’s an overview of secondary research and the value it brings to data-driven businesses.

Secondary Research Definition: What Is Secondary Research?

How To Conduct Secondary Research with Meltwater

Secondary research definition: The process of collecting information from existing sources and data that have already been analyzed by others.

Secondary research (aka desk research or complementary research) provides a foundation to help you understand a topic, with the goal of building on existing knowledge. They often cover the same information as primary sources, but they add a layer of analysis and explanation to them.

Users can choose from several secondary research types and sources, including:

With secondary sources, users can draw insights, detect trends, and validate findings to jumpstart their research efforts.

We’ve touched a little on primary research, but it’s essential to understand exactly how primary and secondary research are unique.

Think of primary research as the “thing” itself, and secondary research as the analysis of the “thing,” like these primary and secondary research examples:

An expert gives an interview (primary research) and a marketer uses that interview to write an article (secondary research).

A company conducts a consumer satisfaction survey (primary research) and a business analyst uses the survey data to write a market trend report (secondary research).

A marketing team launches a new advertising campaign across various platforms (primary research) and a marketing research firm, like Meltwater's consumer intelligence capabilities, compiles the campaign performance data to benchmark against industry standards (secondary research).

In other words, primary sources make original contributions to a topic or issue, while secondary sources analyze, synthesize, or interpret primary sources.

Both are necessary when optimizing a business, gaining a competitive edge, improving marketing, or understanding consumer trends that may impact your business.

Secondary research methods focus on analyzing existing data rather than collecting primary data. Common examples of secondary research methods include:

Literature review. Researchers analyze and synthesize existing literature (e.g., white papers, research papers, articles) to find knowledge gaps and build on current findings.

Content analysis. Researchers review media sources and published content to find meaningful patterns and trends.

AI-powered secondary research. Platforms like Meltwater's consumer intelligence solution analyze vast amounts of complex data and use AI technologies like natural language processing and machine learning to turn data into contextual insights.

Researchers today have access to more secondary research companies and market research tools and technology than ever before, allowing them to streamline their efforts and improve their findings.

Want to see how Meltwater can complement your secondary market research efforts? Simply fill out the form at the bottom of this post, and we'll be in touch.

Conducting secondary research offers benefits in every job function and use case, from marketing to the C-suite. Here are a few advantages you can expect.

Using existing research saves you time and money compared to conducting primary research. Secondary data is readily available and easily accessible via libraries, free publications, or the Internet. This is particularly advantageous when you face time constraints or when a project requires a large amount of data and research.

Secondary data gives you access to larger data sets and sample sizes compared to what primary methods may produce. Larger sample sizes can improve the statistical power of the study and add more credibility to your findings.

Using larger sample sizes, researchers have more opportunities to find and analyze trends and patterns. The more data that supports a trend or pattern, the more trustworthy the trend becomes and the more useful for making decisions. 

Using a combination of older and recent data allows researchers to gain historical context about patterns and trends. Learning what’s happened before can help decision-makers gain a better current understanding and improve how they approach a problem or project.

Ideally, you’ll use secondary research to further other efforts. Secondary sources help to identify knowledge gaps, highlight areas for improvement, or conduct deeper investigations.

Tip: Learn how to use Meltwater as a research tool and how Meltwater uses AI.

Secondary research comes with a few drawbacks, though these aren’t necessarily deal breakers when deciding to use secondary sources.

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