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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

The TikTok Creator Fund gives TikTokers the chance to be paid for their content. Use this guide to decide if it’s worthwhile and learn how to join.

How Much Does the Fund Pay Content Creators?

Am I Eligible for the TikTok Creator Fund?

Other Ways to Make Money as a TikTok Content Creator

How to be Discovered By Brands as Influencer

Content apps like TikTok turn average people into internet-famous celebrities almost overnight. Over a billion people are publishing their product finds, deep thoughts, and quirky dances on the platform, but only a select few are getting paid for it — and you could be one of them if you’re part of the TikTok Creator Fund.

The TikTok Creator Fund is a revenue-sharing feature that makes it easy for users to monetize their content. It’s also a huge incentive to keep creating content for the platform, giving you a chance to grow your audience, go viral, and be an internet superstar.

Here’s what you should know about the TikTok Creator Fund, how to qualify, and whether it’s worth your time.

The TikTok Creator Fund acts as a bank account with funds earmarked for TikTok content creators. Eligible creators will receive money from the fund as a way for TikTok to say “Thanks!” for their content.

The funds come directly from TikTok’s own pockets. Since creators are the main driver of the TikTok app's success, it makes sense that TikTok gives back a little to the creator community that’s driving its growth.

The TikTok Creator Fund emerged in 2021 with a starting balance of $200 million. Since then, the company has announced plans to increase the TikTok Creator Fund to $1 billion over the next three years.

Now for the (possibly) million-dollar question: How much do creators earn from TikTok?

TikTok pays creators who produce high-performing original content. It defines “high-performing” based on the number of views a video receives.

Reports indicate that a TikTok creator can expect anywhere from a few cents to about $8 per 1000 views.

For a video to officially be dubbed viral, it needs to earn around 5 million views within a week. This means that a viral video racking up the minimum views could earn anywhere from $200 to $40,000 from the Creator Fund, if user reports are accurate.

However, other reports note that the average payout is about $0.03-$0.04 per 1,000 views. 

Creators must also wait until their account accrues $10 before they can request a payout. From there, you can request Creator Fund payouts as Paypal or Zelle payments.

Compared to other social media platforms and monetization models, the Creator Fund may not be the best way to make money on social media. For instance, YouTube has paid out over $30 billion to creators and artists over the years, while Snapchat has shelled out hundreds of millions to creators.

The TikTok Creator Fund is a real thing and it pays real money. If you’re creating content anyway, it’s always better to get paid for it.

On the flip side, if you do create content for a full-time living (or are trending in that career path), you want to ensure you allocate your time to get the best possible returns. Considering the pros and cons of the TikTok Creator Fund can help you do just that.

Pro: You Don’t Need to Run Ads on Your Content

Unlike a YouTube channel, you don’t need to run ads on your content to make money. Your payments come directly from TikTok, not from user clicks and conversions. This can help you make more audience-friendly content because you won’t be interrupted by ads that could weaken the viewer experience.

Con: Payments Are Lower than Other Models and Tough to Predict

Compared to other social media monetization methods, TikTok doesn’t pay as well from the Creator Fund. It’s also not easy to predict how much you’ll make from your content because TikTok doesn’t share how it calculates earnings. This is like throwing spaghetti at a wall and seeing what sticks — you could win big, or you could waste your time.

Pro: There’s No Limit to Your Earnings Potential

If you’re producing content people are viewing and sharing, there’s no limit to how much of the Creator Fund can be yours. This is a great incentive to keep testing new types of content and seeing what your audience loves.

As with any type of social media monetization, your earnings count as revenue and will need to be reported at tax time. If you earn even the minimum $10 payout, you’ll need to declare it as income.

Pro: Your TikTok Content Can Open New Doors as an Influencer

TikTok is a powerful video-sharing platform that has captured the attention of more than creators. Marketers and brands also eye the channel as a potential sales tool and are keen on TikTok influencer marketing. If you can master the art of video creation, you might have a better chance of connecting with brand clients who need to find influencers.

Brand deals are great opportunities to increase your income as a content creator simply by doing what you love. Plus, TikTok influencers are in high demand. Since you have to be pretty successful to be eligible for the Creator Fund, you can use your status to build trust and credibility with potential brand partners. A strong and recognizable brand name can further boost your credibility and help you stand out when pitching to brands.

Con: It’s Only Open to Eligible Creators

There is no set limit as to the number of creators who can join the fund. However, TikTok limits participation to only eligible TikTok users.

Anyone can create content for TikTok, but only a certain few can grab a piece of the Creator Fund pie. According to TikTok’s website, minimum requirements are that a creator:

Is based in the US, UK, France, Germany, Spain, or Italy

Has 100,000+ video views in the last 30 days

Aligns with TikTok Community Guidelines and terms of service

If you don’t yet meet these criteria, you’ll have some baseline goals to work toward.

If you meet eligibility requirements, you can join the Creator Fund with a few simple steps.

To start, you’ll need a Pro account. If you don’t already have a Pro account, you can go to “Manage Account” under Settings, then “Switch to Pro Account.” Then, follow these step-by-step instructions:

Click “Creator Tools,” then “TikTok Creator Fund.”

Once you’ve done that, TikTok will review your account to ensure you meet the eligibility requirements. The platform will then decide whether to add you as a Creator Fund participant. 

Once you’re an official part of the club, you’ll have a dashboard where you can track your content metrics and earnings and request payouts.

Tip: Learn how to get verified on TikTok.

If you meet the requirements for the Creator Fund, this can be a simple way to boost your income by doing what you’re probably already doing — making great content.

If you don’t meet the requirements or want to explore other options, you can still make money on TikTok.

One option is to run TikTok campaigns as an influencer. Many TikTok influencers are making millions of dollars each year via sponsored posts, which can cost as much as six figures per post.

Influencers with millions of followers command the highest rates, but brands also want to work with micro-influencers. Micro-influencers charge less per post because their content doesn’t reach as many people. For niche companies with smaller target markets, micro-influencers offer a powerful and cost-effective option.

TikTok also allows users to tip creators and send them gifts. Tips can be up to $100 each, and 100% of the money goes to the creator. Eligibility requirements for tips and gifts are less stringent than those for the Creator Fund.

There’s also the TikTok Creator Marketplace, where creators and brands can collaborate on TikTok videos.

Tip: Learn more about influencer gifting.

How To Be Discovered By Brands as an Influencer

Whether you’re participating in the Creator Fund or finding other ways to make money on TikTok, Meltwater Influencer Marketing can help you go all-in as an influencer.

Our influencer marketing capabilities is designed to help brands find influencers based on topics, interests, platforms, audience size, and other criteria so they can skip the search and get right to business. By signing up in our influencer marketing database, you’re giving yourself greater visibility so brands can find and contact you — sign up as a Creator today.

The TikTok Creator Fund: Is It Worth Your Time?

Each year, fashion lovers from around the world descend on France’s capital city for a week of runway shows, celebrity sightings, and impeccably designed clothes. For consumers, it’s a time to preview the looks set to take over the rest of the year, but for retail brands, it’s a chance to build visibility and hype.

As Paris Fashion Week comes to a close, we’re using our consumer intelligence solution to analyze how some of the top brands connected with online audiences during the event. Here’s how one of the biggest weeks in fashion looked by the numbers.

This analysis is based on a Meltwater dashboard: Get free access to our Paris Fashion Week Insights Dashboard.

What Is Paris Fashion Week, And Why Does It Matter to Brands?

One of the Big Four fashion weeks — along with those in Milan, London, and New York — Paris Fashion Week (PFW) has been a must-attend industry event for the world’s top designers and fashion houses since 1973. Occurring twice a year, it consists of dozens of runway shows where brands debut their collections for the coming seasons. And off the runway, it’s an occasion for fashionistas, both famous and not, to go all out with their street style looks.

This year’s PFW ran from February 26 through March 5, and featured womenswear collections for the autumn/winter 2024-2025 season from top luxury brands, including Christian Dior, Off-White, Loewe, Yves Saint Laurent, Hermés, and Miu Miu. As usual, several high-profile attendees were showing off their cutting-edge looks in the front rows, like Jennifer Lawrence, Natalie Portman, and Kim Kardashian.

Though PFW is most geared toward luxury brands, buyers, and retailers, it’s also where the rest of the world gets a first peek at new styles, trends, and ways of telling brand stories. Marketers looking to connect with fashion-forward consumers stand to learn a lot about growing brand awareness from this much-talked-about event.

So with that, let’s dig into the numbers.

Our analysis found that from February 26 through March 5, there were more than 882,000 online posts about PFW. Those posts reached a potential audience of more than 3.2 billion people and generated more than 35.2 million engagement actions.

PFW posts on Instagram racked up 18.6 million engagement actions, compared to 13.5 million engagement actions with PFW posts on X.

Instagram was the top platform in terms of engagement actions, and it’s not hard to see why. The visuals of PFW are what draws audiences in, both by documenting the event and letting fashion enthusiasts at home take part via their favorite celebrities and influencers. When we break those posts and engagement actions down by day, the importance of fashion-adjacent influencers becomes especially apparent.

February 28 saw the highest number of engagement actions. March 3 saw the highest volume of posts.

Wednesday, February 28, and Thursday, February 29, were peak days for engagement, which was largely driven by content from off the runway. Filipino model and former Miss Universe Pia Wurtzbach was the top author driving PFW content engagement — the second-most engaged post for all of PFW was her Instagram shots showing off a Balmain look. 

This Instagram post by model and influencer Pia Wurtzbach generated more than 291,000 engagement actions, including 720 comments.

Though she didn’t walk in the runway shows, her posts were valuable assets for the designers featured as well as PFW in general. Her success in driving engagement and impressions (more than 14.8 million) shows just how important mega-influencers and brand ambassadors have become for luxury retail events and activations.

Through her content showing luxury fashion in action, she was able to tap into the aspirational appeal of PFW in a way that runway show photos can’t.

Influencer and K-Pop content dominates this collection of the most engaging pictures and videos from PFW.

That may be why, of the 32 most engaging pictures and videos from PFW, only four show images from the runways themselves. The rest feature influencers and celebrities, particularly K-Pop stars with huge fan followings.

Tip: Take a look at the top global fashion influencers, the top sustainable fashion influencers, and the top beauty influencers to inspire you.

As the chart above shows, March 3 saw the highest volume of posts. This was largely due to the mobilization of K-pop fans on X (formerly Twitter), as revealed by our emerging mentions and hashtags clouds.

Stray Kids, Alexander McQueen, and Louis Vuitton were the most mentioned social handles during PFW.

For all of PFW, @Stray_Kids, the official X handle for the K-Pop group by the same name was mentioned most, followed by the handles for fashion houses Alexander McQueen and Louis Vuitton. Meanwhile, handles and hashtags related to individual Stray Kids members I.N. and Felix were also among the most popular.

Hashtags mentioning Stray Kids member I.N. were among the most used during PFW.

Plus, when we look at engagement by platform for each day, March 3 was the first day Twitter engagement actions outnumbered those on Instagram.

Instagram was the top source of PFW engagement online until March 3, when X took the lead.

So what happened on X on Sunday, March 3? K-pop fans, that’s what. Accounts dedicated to the genre, and the group Stray Kids in particular, posted high volumes of content about I.N. and Felix’s attendance at PFW, as well as the designer looks they wore.

This X post featuring I.N. at the Alexander McQueen show garnered nearly 8,000 engagement actions, including more than 5,630 likes. 

While K-pop fans may have flocked to X to see pictures of their favorite group members, they were exposed to luxury fashion content at the same time.

This X post and video about Felix’s arrival in Paris ahead of the Louis Vuitton show garnered more than 28,000 engagement actions, including more than 21,300 likes.

Like Pia Wurtzbach, neither I.N. nor Felix walked in PFW, but their attendance at the McQueen show and planned attendance at the Louis Vuitton show were integral to driving visibility for both brands. Their association with the pop stars could help drive brand loyalty among fans.

Though influencers and celebrities off the runways are of huge importance to brands, they aren’t the end all be all of brand performance. Our analysis of posts about the brands themselves shows that Dior came out on top in terms of engagement and reach, even though Louis Vuitton generated the highest volume of content.

Content about Dior outshone all other brands in terms of engagement actions and estimated reach.

Meanwhile, Loewe potentially reached the widest audience of all on the last day of PFW, despite only having the sixth-highest volume of content. On March 5, model Emily Ratajkowski posted a "get ready with me" Instagram video about getting dressed to attend the Loewe show that happened on March 1.

Emily Ratajkowski's Instagram post showing viewers how she got ready for the Loewe runway show generated more than 106,000 engagement actions and 670 million impressions, and potentially reached more than 100 million people.

Loewe was also a big winner in terms of passive awareness.

Content featuring the Dior and Loewe logos had the highest number of engagement actions.

As our logo recognition analysis found, content featuring the Loewe logo had the second-highest number of engagement. It also scored higher than Dior and Louis Vuitton in terms of positive sentiment.

Tip: Learn more about image recognition and take a look at image recognition software.

Loewe content had more positive sentiment than Dior or Louis Vuitton.

All in all, though Loewe didn’t dominate the conversation to the extent that Dior and Louis Vuitton did, the attention it garner boosted its visibility in the right direction.

Here are some lessons marketers in retail and other segments can take from PFW ‘24:

Harness the power of influencers: They have the power to let audiences experience luxury events and products that audiences otherwise wouldn’t be able to access. Look to them to make your unique brand story and identity come to life.

Examine fan communities: Brand ambassadors and influencers come with their own unique audiences. Analyze them to learn which partnerships and collaborations can boost your brand’s exposure.

Get your logo out there: Sometimes, a well-placed logo can do more for brand awareness than a tag in an Instagram caption. Consider passive brand awareness and the many ways you can wield it to build goodwill for your brand.

There are many more insights to explore! Fill out the form below to see how you can get data-driven insights like these tailored to your particular business needs with a demo of our consumer intelligence solution:

What Marketers Can Learn from Paris Fashion Week 2024

Coachella is as much about fashion and visibility as it is about the music. These top Instagram influencers know how to make their appearances known.

Finding More Social Media Influencers with Meltwater

Coachella has come and gone for another year, but the Instagram influencers it lured are still making an impact on social media. These influencers capture the essence of the one-of-a-kind festival, from food and fashion to celebrity encounters. It’s THE event of the season, and brands can latch on to its popularity by partnering with the right influencers who lived it.

Coachella is home to more than 250,000 attendees who descend on the Empire Polo Club for two weekends each year. The sheer size makes it a formidable marketing opportunity, but it’s the brand equity this festival has built through the years that makes it a marketing must.

Coachella isn’t just a music festival. It’s the world’s largest unofficial fashion show.

It’s become a place where celebrities and Instagram influencers gather. They’re showcasing their favorite fashion picks and beauty trends while setting the tone for what’s bound to be popular. All eyes are on the attendees as they experience all the festival has to offer.

Those same attendees are eager to capture it all on camera, celebrity or not. They’re providing a collective play-by-play highlighting the most beautiful, unique, and interesting aspects of the festival. For brands, this organic sharing gives them massive reach beyond the festival as they ease fans’ FOMO and place their brand in an elite spotlight.

Setting up a booth or multi-sensory experience at Coachella isn’t a brand’s only foot in the door. Using Meltwater Influencer Marketing data (including the Klear Influencer Score), we’ve rounded up the top Instagram influencers for Coachella 2023 — it’s never too early to start planning for 2024!

With an active presence on Instagram and Twitter, Suede caters mostly to a Gen Z/Millennial female audience. She’s mentioned brands like Adidas and MAC Cosmetics in previous posts and focuses mostly on fashion and beauty content. She earned an average reach of 59.2K per post and a 1.43% average engagement rate on Instagram.

Active on Facebook, Instagram, and Twitter, Meghan Rienks is a business influencer with past like Macy’s and No7 Beauty. More than 90% of her followers are female, most of whom are in their 20s. Her average posts reach over 369.2K users and earn an average 3.94% engagement rate on Instagram.

A name that needs no introduction, actor Will Smith is one of the most popular Instagram influencers of Coachella. Focused mostly on business and entertainment, the Men in Black star has mentioned top brands and companies like Target, Google Pixel, and Onitsuka Tiger on his profile. Instagram engagement rates average 1.35%, with posts reaching over 10 million people.

Caspar’s presence spans Instagram, Twitter, and Facebook with content on all things business. Posts reach an average of 8 million followers and have included top brands like Uber Eats UK, Spotify, and Google. His most engaging account is Instagram, where posts see a 6.67% average engagement rate.

Hollywood stars like Emma Roberts are one of the crowning jewels of festivals like Coachella. This for-the-people event tends to attract more celebrities than any of its kind. Emma is active solely on Instagram and nets a 1.58% average engagement rate, with posts reaching as many as 2.6 million followers at a time.

Also known as Baddiewinkle to her fans, Helen Vanwinkle is an internet personality who proves influencers on Instagram know no age limits. She shot to fame at the age of 85 with the catchphrase, “Stealing your man since 1928.” She’s popular on Facebook, Instagram, and Twitter, with Instagram posts seeing a 1.96% average engagement rate.

Sonny John Moore, also known as the musician Skrillex, popularized the dubstep genre. He’s a singer-songwriter and DJ and played at Coachella 2023 despite not having released a new album in years. He also has a presence on Facebook and Twitter, Instagram is where his most engaged followers live, with posts reaching nearly 5 million viewers and earning a 1.31% average engagement.

Australian musician Calum Hood has grown quite a loyal following stateside. He’s the bassist and a vocalist of the rock group 5 Seconds of Summer, which has had several hits and was featured on the popular teen show Riverdale. As one of the top celebrity Instagram influencers, Calum reaches about 3.8 million people per post with a 5% average engagement rate.

Aida Domenech is credited with contributing to the rise of influencers in Spain. She’s now one of the top Instagram influencers for lifestyle content, including fashion, beauty, and travel. She’s mentioned brands like Pantene and Furla in previous posts and caters mostly to a female Spanish audience.

Tip: Take a look at the top beauty influencers, fashion influencers, and sustainable fashion influencers

American fashion model, musician, and actor Lucky Blue Smith has been influencing since he was 10. He appeared alongside Lady Gaga in her music video I Want Your Love and has mentioned brands like Columbia Sportswear and Hugo on his Instagram. Posts reach an average of 460K users and earn a 6.48% average engagement rate.

Lua (also known by her handle Luanna) boasts a powerful Instagram presence across lifestyle, fashion, and entertainment topics. Having partnered with brands like Mastercard and JCPenney, Lua reaches more than 588K users with her posts. 

Other social media platforms (like YouTube) can also give brands ways to reach new audiences who share their interest in Coachella 2023. Take Eva Marisol Gutowski, for example. This American YouTuber has amassed 11.3 million subscribers in addition to large followings on Instagram and Twitter. Eva talks about business-related topics on her channels and has partnered with brands like Planned Parenthood and Mugler.

Active on X/Twitter and Instagram, Danielle Campbell posts content on topics related to business, management, and entrepreneurship. Her posts reach an estimated 2 million people (mostly women in their 20s), with engagement averaging 4.7% per post.

Tunisian model, actress, singer, and influencer Sonia Ammar grew up in Paris before moving to Los Angeles. She appeared alongside Neve Campbell and Jenna Ortega in 2022’s Scream and recently graduated from Berklee College of Music. She reaches an average of 410K followers with every post and boasts an impressive 5% engagement rate on Instagram. 

Top 20 Instagram Influencers for Coachella 2023

Let’s get right to it. We love a good influencer campaign. No matter the product or the industry, we’re always interested to see how brands are optimizing this exciting channel. Recently we looked at bed-in-a-box brand Tuft&Needle’s multi-persona campaign that emphasized the lifestyle values mattresses, and Diet Coke’s campaign which ignited a social conversation on social labels.

Next up ThredUp, an online consignment store revolutionizing the fashion industry.

ThredUp’s #secondhandfirst campaign is an amazing example of what we love most about influencer marketing. Not only did the brand work with fashion influencers, but they also partnered with environmental activists who help promote the positive impact of shopping second hand.

ThredUp’s unique campaign helps to convey a larger message about the ethical dilemma in the fashion industry, and the role fashion production plays in climate change. As more customers choose products based on brand accountability,  TredUp’s campaign is a sophisticated way to share brand values on a complex issue.

Mixing Activism With Influencer Marketing

ThredUp’s unique approach to influencer marketing echos the brand’s visionary platform (figuratively and literally). ThredUp is more than a market place, it is a digital consignment store promoting a sustainable fashion future. And, as fashion is the second most polluting industry, ThredUp’s mission has a global impact.

On ThredUp’s Business Instagram page they have 2 hashtags: #secondhandfirst and #chooseused. We decided to look at influencers who were leveraging the first hashtag… and there were many! So we selected 35. From sustainability, simply living, vegans, environmental activists, fashionistas, parents, and even travel bloggers, it’s clear that ThredUp’s appeal runneth over.

We are transforming the way people think about secondhand, and we have the capacity and the energy and the vision to make that a part of people’s lives for 20, 30, 50 years

Tip: We have compiled lists of global fashion influencers, sustainable fashion influencers, top sustainability influencers, top fashion influencers in Singapore, and South African fashion influencers to partner with.

Influencer: @lauren.engleke, the sustainable fashionista

10 years ago it would seem like an oxymoron to include vegan and fashion in the same sentence. Many brands had yet to embrace cruelty-free or sustainable materials, so the options were… let’s be honest, not that chic. Now, vegan is the new norm (thanks Ellen DeGeneres), and due to the undeniable environmental impact of fast-fashion, sustainability is en-vogue.

Enter Lauren Engelke, a fashion influencer and podcast host who shares her sustainable looks with her 14K followers on Instagram. Lauren has a 4,142 True Reach, which is extremely high for her following, meaning her audience is extremely interested in her content. Previous collaborations have included Zara, Nike, Lululemon, and Stichfix, giving her serious fashion influencer cred.

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