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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Tech has become an essential part of our everyday lives, and people expect the tools and products they use to function seamlessly. In an industry where credibility is paramount, tech influencers play a critical role.

What is influence, you ask? We define influence as the ability to sway people’s decisions and opinions. A person who has influence typically also has expertise, along with a heaping side of creativity and charisma that other people relate to. They have a unique ability to connect with others authentically, which makes them a trustworthy source of information.

The tech industry is massive and growing every day. While this is a good thing for tech companies, the sheer size of the market makes it harder for companies to differentiate themselves. Highly influential people can help tech companies by showcasing their products, talking about their brand, and putting them in front of their target audience.

Curious to know which tech influencers to work with and how they can help you step up your influencer marketing strategy? Read on to see our top tech creators and tips for finding and working with them.

How to Identify the Best Tech Influencers

Best Practices for Collaborating with Tech Influencers

Finding the Top Tech Influencers with Klear

A tech influencer is someone who shares more than just the latest gadget reviews on Instagram or X. They serve as a bridge between the tech industry and its customers.

Tech creators use their expertise and personality to build connections with others. They do this via social media, blogs, or other online channels. Their content helps others learn about new brands and companies, see how products, services, or software work, and make informed buying decisions.

The key is the ability to create relatable content. Tech influencers excel in building communities around their personal brand, sparking conversations and engagement from their audience. They strike a strong balance of being a knowledgeable powerhouse and an approachable friend — and brands can leverage this balance to their own benefit.

Our influencer marketing platform helps brands find influencers related to their niche and audience, including technology influencers. We’ve done the heavy lifting of finding the best tech influencers based on Klear score, which looks at audience size, engagement rates, authenticity, and other essential metrics.

Want to see how Klear could help you scale your influencer marketing? Click here and fill out the form below for a personalized demo!

With nearly 3 million followers on Instagram, Lewis Hilsenteger is one of the biggest tech influencers. He built his brand around the “unboxing” trend. But rather than just opening packages, he strips technology products to their bare bones and talks about what’s inside.

Lewis transforms the often dry realm of gadget reviews into an engaging experience that feels more like catching up with a friend than watching a product demo. He tells stories about the gadgets he showcases and creates a sense of wonder and excitement with his content.

Macro influencer Judner Aura has 3.25 million YouTube subscribers and nearly 300K followers on Instagram. He uses his channels to review technology, particularly mobile devices and accessories. You might also know him by the moniker “UrAvgConsumer.”

He’s the type of creator who doesn’t just review gadgets; he explores how they fit into our daily lives, making tech feel accessible rather than overwhelming. His style is a mix of humor and authenticity, which draws in viewers and makes his content enjoyable to watch.

YouTuber Marques Brownlee (also known as MKBHD) has an impressive 19.2 million subscribers who love his consumer tech channel. His content spans the full spectrum of retro tech and modern-day favorites, which caters to a broad tech audience.

He’s created content for popular brands and products like the all-electric VW Bus, Apple, Beats by Dre, and Samsung. He also touches on hot-button and niche topics like AI, 3D printing, and even golf tech.

Technology influencers aren’t always individuals. Case in point: Linus Tech Tips, a popular YouTube channel with more than 16 million subscribers, is driven by a team of “professionally curious” tech experts.

The team specializes in consumer tech and aims to educate and entertain with content. They explore a wide range of products and ways to use them, from upgrading computer components to deciding whether to buy newly released tech gadgets.

Sara Dietschy is one of the top tech influencers on YouTube and Instagram, with nearly a million subscribers. She releases multiple videos each week, blending tech insights with creativity and entrepreneurship.

The new mom uses her vibrant personality to highlight tech reviews and lifestyle vlogs on her channel. She also has a natural ability to break down complex topics into insights that are easy to digest and fun to listen to. 

A gaming influencer and technology enthusiast, Austin Evans is among the best tech influencers because of his natural affinity for all things tech. He’s amassed a following of more than 5 million YouTube subscribers and nearly 500K Instagram fans. 

Austin aims to help others make sound buying decisions by reviewing new gadgets and exploring unique tech products. From buying technology from Wish to relying on AI product recommendations on Amazon, nothing is off limits.

SuperSaf (89 Klear Score + Tech Expert badge)

British YouTuber SuperSaf is one of the most popular tech review channels on YouTube. Hosted by Safwan AhmedMia, his content pulls back the curtain on some of the most talked-about consumer tech.

SuperSaf talks a lot about smartphones, offering in-depth reviews and side-by-side comparisons of the latest models. He has also collaborated with other trusted tech creators, including MKBHD and Linus Tech Tips.

Former NASA engineer Mark Rober has become a recognizable name and face in the tech world. He uses his YouTube channel, which has more than 58.4 million subscribers, to talk about all things science, gadgets, and tech in a user-friendly manner.

He’s earned the approval of adults and kids alike, especially with his monthly toy builds via his company CrunchLabs. His commitment to the world of science has made him one of the biggest tech influencers in the media. It also helps that viewers can always expect to see cool things like lasers, robots, and explosions in his content.

TIP: Don't miss our other blogs listing the top influencers across multiple industries and platforms, including music, gaming, Twitch, and more!

Whether you want to find the best tech influencers on Instagram or use creators to promote your products on YouTube, it all starts with knowing who to look for. While this will vary according to your business and goals, these basic tips can help you spot the best tech influencers in the wild.

Do a search on the social platforms where you want to promote your brand, such as Instagram, YouTube, or X. Search for hashtags related to your product or brand, such as #AI or #iPhone16, then see who’s creating content using those hashtags.

You can also use search features to find relevant content. For example, on YouTube, you can search for “iPhone 16 Pro Review” and see who’s creating content. This will help you create a shortlist of candidates that you can explore further.

Set up Google Alerts (a free tool) to track tech-related news in the media. For example, if you are creating an AI product, you might set up an alert to track all news stories related to AI (or something more specific). 

As you receive email alerts, you can check out the news coverage for yourself. See who’s writing the articles, where they’re being posted, and which experts are quoted in them.

Podcasts often feature tech influencers and other figures in the industry. Make a list of tech podcasts, then check out who is guest speaking on them to find potential influencers.

Influencer marketing platforms remove much of the guesswork when searching for influencers. You can use advanced search tools to filter results based on channel, audience size, level of influence (Klear score), and other criteria. 

As you start reaching out to tech influencers, there are a few things to keep in mind that will increase your chances of a successful collaboration. We suggest doing the following:

Do your homework. Make sure the influencer’s style, content, and audience match your brand.

Be clear and upfront about your goals. Whether it’s brand awareness, product reviews, or driving sales, let the influencer know exactly what you want to achieve.

Allow creative freedom. Influencers know what their audience likes, so let them do their best work.

Offer value in return. Whether it's through payment, free products, or experiences, give them something worth their time.

Share the content. Once the influencer posts, amplify it by sharing it on your social media or website to get more exposure.

TIP: Learn more about how you can work with influencers of all kinds in our Ultimate Guide to Influencer Marketing.

Meltwater's Influencer Marketing platform gives you a direct connection to influencers in the tech industry. Our platform gives you end-to-end influencer management, from finding influencers that match your criteria to communication and performance tracking. 

Centralize your influencer marketing efforts and see how you’re creating ROI and value with every collaboration. 

Learn more when you request a demo by filling out the form below!

Top 8 Tech Influencers

The year is nearing its end. The holidays are around the corner - and so are Black Friday and Cyber Monday. As the biggest retail weekend on the calendar, it’s important to have the necessary plans in place to cater to customers and succeed in sales.

In this blog, we'll look at some Black Friday basics and discuss strategies on how to prepare for Black Friday properly and  for companies to make more sales:

How To Prepare for Black Friday in Your Marketing

How To Use Technology and Tools To Prepare for Black Friday

How To Prepare for Black Friday in Your Branding

How To Prepare Your Website for Black Friday Traffic

Tip: Also take a look at our Black Friday Report: Black Friday by the Numbers

Black Friday is a popular shopping event that takes place on the day after Thanksgiving in the United States, which is the fourth Thursday of November. It is often regarded as the unofficial start of the holiday shopping season. Black Friday is characterized by significant discounts, special sales, and promotions offered by retailers, both in physical stores and online.

Black Friday deals typically include deep discounts on a wide range of products, from electronics and appliances to clothing, toys, and more. Many people camp out in front of stores, often for hours or even days in advance, to be among the first to take advantage of these deals. In recent years, online shopping has become increasingly popular on Black Friday, with many retailers offering their discounts and promotions on their websites, and this has led to the rise of "Cyber Monday," the Monday following Black Friday, which focuses on online sales.

Black Friday has also extended beyond the United States and is now observed in many other countries, although the specific date and traditions may vary. The concept of major shopping events, with deep discounts, has become a global phenomenon in the retail industry.

There are several theories around the origin of Black Friday, some of which can be found here. The leading theory is that it came from the 1950s, when shoppers and tourists would flood the city of Philadelphia the day after Thanksgiving to watch the Army-Navy football game. The crowds resulted in chaos around the city, but retailer sales spiked with the increase in foot traffic.

Whatever the true origin, Black Friday now holds enormous weight in its potential to make or break not only a retailer’s November but also their year. Both brick-and-mortar and click-and-order stores benefit immensely from annual Black Friday sales, making an average of 3.6x in sales when compared to any other day in the month.

But enough of the basics - let's jump into some Black Friday strategies:

How To Prepare your Business for Black Friday 

Being prepared for any Black Friday outcome or scenario is imperative to the success of the weekend. The key to really reaping the rewards is to prepare your marketing efforts: preparation, planning, systems, and strategies:

2. Identify your Black Friday sales products

4. Map out your social media calendar for Black Friday

Before planning a Black Friday marketing campaign, you should know who your target market is. By establishing your Black Friday audience in advance, you can offer deals on products that you know your target market is more likely to be interested in.

Tip: Read our Ultimate Guide to Market Segmentation & Personas and learn How to Create a Successful Marketing Campaign.

If there are some products that don’t sell as well and you want to move them off the shelves, consider adding them as part of a deal with your best-selling products.

Your customers will be looking out for their favourites - and by teaming up the best-sellers with the lower-moving products, you can almost incentivise the sale while introducing customers to new products.

Over the Black Friday period, email marketing is one of the top strategies for converting leads to sales. Emails and newsletters appeal to customers 4x more than search, direct or social media marketing. Before the big sales days, make sure you are maximising email marketing as a channel.

There are a number of ways to create and grow a specific Black Friday marketing list. You can leverage your social channels with giveaways and competitions to drive sign-ups to your newsletter, create an on-site newsletter pop-up with a welcome offer, or run lead-generation ads.

The purpose of a dedicated Black Friday mailing list and schedule so to not overload your regular subscriber base with communication.

Tip: Learn how to measure your email campaign performance.

Social media is a powerful tool to drive new and loyal customers to your website and increase online traffic over Black Friday. 

Planning your social media Black Friday strategy ahead of time helps you stay on top of trends.

With a social media calendar mapped out in advance, you can tease upcoming deals and create hype for the holiday. If your audience is prepared to expect good deals, they’re more likely to come to your website. Having social media management tools allow you to schedule and automate your posting process as well seamlessly track the performance of your channels.

Tip: Download a free social media calendar and learn how to create a social media content calendar.

By using social media monitoring tools aka. social listening tools, companies can prepare well for Black Friday:

3. Improve negative sentiments from previous years

5. Manage any crisis using spike detection

7. Identify your audience's needs and wants

One of the easiest routes to Black Friday success is to make it simple for your audience to find your content.

Use relevant hashtags that stand out and are related to your products or promotions. Incorporate keywords like "Black Friday deals," "special discounts," or "holiday shopping" in your online content and product write-ups to increase the discoverability of your content.

This way, when people search for these terms, your content should be among the top results.

Use social media monitoring tools like the Meltwater Suite to pre-empt conversations by analysing historical data.

At Meltwater, we help you delve into previous years' conversations, identify trends, and understand what people were saying about you during Black Friday. Tour our platform today!

This historical information can help you tailor your campaign efforts to align with past consumer interests.

While it has the potential for high profit, Black Friday isn't always associated with positive sentiments. You can also use social listening to uncover negative sentiments from previous years, linked to both your brand and your competitors.

Address these concerns and incorporate the feedback into your planning. By learning from past issues, you can build trust and credibility among your customers.

Tip: Learn more about The What, Why And How of Sentiment Analysis and How a Sentiment Analysis API can Transform Business Decision Making.

Prepare for Black Friday early by setting up custom searches on your social listening platform.

These custom searches should be around topics relevant to your industry and can provide you with valuable insights into customer expectations and pain points, helping you fine-tune your offerings and services.

Are you already a Meltwater client? Get in touch with your account manager today to make sure you are fully prepared for Black Friday!

Black Friday can be a volatile time, with spikes and high volumes of online conversations. Meltwater's spike detection tool enables you to stay ahead of the conversation and manage issues before they flare up.

Being proactive rather than reactive is the key to crisis management. Instant real-time dashboard updates can help you assess the severity of any issue and respond accordingly, differentiating between minor problems and full-blown crises.

Leverage social listening to gain a competitive edge by monitoring historical conversations about what your competitors have done.

Using social media management tools, you can jump into conversations where competitors have been mentioned or where they may be falling short. This offers you a chance to highlight your USPs and capture potential customers' attention.

Tip: Learn more about competitive intelligence and understand how competitor monitoring will help you gain a sustainable competitive advantage.

Discover who is talking about your brand and your products using audience segmentation tools and customer intelligence platforms like Meltwater Consumer Insights.

These tools help you differentiate between customers who primarily discuss your product and those who mention your competitors' products.

Consumer insights data generated through consumer insights tools is powerful as it allows you to create a targeted campaign strategy, tailoring your approach to specific audience segments for maximum impact.

Social listening platforms also help you influence the narrative around your brand and Black Friday.

Find, contact, and collaborate with authentic brand ambassadors and influencers who align with your brand values and products. Encourage user-generated content through competitions and engagement campaigns.

Influencer marketing platforms like the Meltwater influencer marketing suite streamline this process by simplifying the vetting process as well as allowing you to effectively manage and measure the success and impact of your influencer campaign. 

This not only drives interest and captures attention, but it also generates organic content that can be shared across social platforms. People buy into authenticity now more than ever, so capitalising on the human element in your marketing campaigns can make a massive difference on the day.

Tip: Take a look at the best user-generated content examples.

Track your brand's performance using social listening metrics, including sentiment analysis, engagement, reach, mentions, and the distinction between organic and paid mentions.

These insights provide a comprehensive view of how your Black Friday campaign is performing and where improvements can be made.

Tip: Learn more about brand tracking, about brand monitoring, and about the best brand tracking software and tools.

Talking to customers with a clear and familiar voice can set you apart and give you an edge without doing anything. While other brands are making Black Friday noise, aim to stay true to your brand with your customer communication.

There are a number of ways to positively work Black Friday messaging into your branding without completely overhauling your business’ look and feel:

1. Ensure any Black Friday deals reflect your brand

How To Prepare for Black Friday To Generate More Sales

Consumers are at a tipping point when it comes to tipping culture, especially regarding the food service sector. From U.S. ballot initiatives about what the minimum wage should be for tipped workers to memes about iPads with tip options showing up in unexpected places, there is widespread debate about tipping’s place in society today. But which way is the digital chatter trending? We used our social listening and consumer intelligence solutions to get a pulse on the online conversation about tipping in food service. 

Explore more consumer insights about the food and beverage sector in our data-rich industry report.

How do social media users feel about tipping?

From January 1 to October 22, 2024, there were more than 60,640 English-language posts about tipping in food services across Facebook, Instagram, LinkedIn, Reddit, X, and forums. Overall, there are about four times more negative posts about tipping than positive ones. 

The conversation was at its highest this summer, with the volume of posts from June to August being about 42% higher than from March to May. This increase in posts may correspond with more people going out for food during the warmer months and vacation time. Interestingly, though volume peaked in August, engagement actions peaked in July thanks to one particularly buzzy Reddit post (more on that below).

Of the posts that mentioned particular service experiences, nearly half mentioned sit-down and dine-in restaurants. Of those posts, many expressed negative views on tipping culture with several highlighting increased pressure to tip due to pre-entered tip screens on iPad devices at restaurants. 

About 40% of experience-specific posts mentioned pickup and takeout orders, with many questioning whether or not tips should be expected. In both segments of the conversation, the most engaging piece of content was this Instagram post from comedian DL Hughley featuring a video from on-the-street interview series Subway Takes. 

This post about tipping generated the most engagement actions of those that mentioned eating at restaurants and takeout orders.

In it, comedian Robby Hoffman shares her opinion that businesses should pay employees a living wage instead of expecting customers to give a mandatory tip. The post has generated 30,477 likes since April.

Each month except August, Reddit was the top source of social media conversation about tipping. Fittingly, r/tipping, a community of about 28,000 members dedicated to U.S. tipping culture, was the top subreddit for the discussion. However, the Reddit post that generated the most engagement came from r/AITAH, a subreddit with about 2.5 million members where users ask for judgment on their behavior, and significantly boosted engagement actions for the overall conversation in July. The post in question asked “AITAH for not tipping after overhearing what my waitress said about me?”, generating about 56.2K engagement actions. This included about 8,200 comments weighing in on racial discrimination and when it’s appropriate not to tip.

This post about tipping generated the most engagement actions on X.

On X, where about 30% of the overall tipping conversation originated, August was the top month for relevant mentions. The most engaged post from X, posted on August 26, came in response to a screenshot of a post from a server complaining about European diners leaving no tip on a $288 bill. That highly engaged response, arguing that “Tipping should be something extra for wonderful service, not wage subsidizing” generated more than 57,000 likes, about 1,600 reposts, and 411 comments.

Other top X posts from that month include one featuring a video of a tip screen at a fast food drive-thru and another asking users how much they would tip on $74.42. Both, like other highly engaged content in this discussion, touch on consumer questions about what is the new norm in tipping.

While the idea of “tipping fatigue” has emerged over the past few years, our analysis reveals a consumer attitude that may be more akin to “tipping anxiety”. Reddit, where netizens go for advice and recommendations, may have emerged as a top source for the tipping discussion because so many people discussing tipping are looking for answers on what is appropriate in today’s economic landscape. Across sources, engagement is high with content that speaks to this anxiety as people seek out reassurance that their tipping practices and views are correct. Tipping’s impact on workers and businesses is a prominent thread of the overall tipping conversation. However, when it comes to the buzz around being a food service customer today, our analysis suggests that the current state of tipping culture is souring the experience. 

Exploring Tipping Culture: Insights from Social Media

Digital advance continues, with 5½ billion people now online

2024 has been a year packed with impressive digital milestones, and that trend shows no signs of slowing as we enter the final quarter of the year.

As we’ll explore in detail in this extensive analysis, our new Digital 2024 October Global Statshot Report – published in partnership between We Are Social and Meltwater – has big new numbers for overall digital adoption, for some of the world’s top social media platforms, and for various connected behaviours.

Top stories in this quarter’s update to our Global Digital Reports series include:

Internet users have passed the 5½ billion mark

ChatGPT is delivering a variety of impressive numbers

Social media time dips, but adoption accelerates

Rivalries between Instagram and TikTok reach new levels

The Meltwater Blog

Top 8 Tech Influencers

How To Prepare for Black Friday To Generate More Sales

Exploring Tipping Culture: Insights from Social Media

Digital 2024 October Global Statshot Report

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