United States

Generative Engine Optimization (GEO) Guide

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.

Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?

The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

How do customers interact with my newly launched product?

How do I increase the productivity of my employees?

How do I know if my marketing efforts are working?

We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.

But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!

But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.

We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Kim Cattrall takes the lead in a campaign celebrating the intelligence behind confident brand decisions.

Intelligence is always in style: Kim Cattrall stars in Meltwater’s new campaign

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIn to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Podcasts used to be associated with headphones, long journeys and the reassuring sound of someone talking while you did something else. But now many podcasts arrive with cameras, studio lights, multiple angles and a thumbnail designed to make you stop scrolling - they demand your full attention, not just your ears. 

So what do people actually prefer: watching podcasts or listening to them?

We used Meltwater to compare online conversation around video podcasts and audio podcasts between March 1 and August 31, 2026. The results point to a simple answer with a few interesting complications: audio is still much bigger, video is growing faster, and YouTube is where the two formats increasingly meet.

What travels in the video podcast conversation?

So, do people prefer watching or listening?

If we measure preference by the amount of conversation, audio wins comfortably. Across the six-month period, audio podcast conversations generated 10.8 million posts, while video podcasts generated 908,456. That means the audio-framed conversation was roughly twelve times larger.

But a large lead is not the same as a permanent one, and that gap narrowed over the six months. The video podcast conversation grew from 123,920 posts in March to 172,569 in August, a 39% increase. Meanwhile, the audio podcast conversation grew from 1.62 million posts to 1.96 million, a 21% increase.

Line chart indexed to March 2026 showing video podcast conversation rising to 139 by August, compared with 121 for audio. Video podcast mentions on YouTube grew 123% over the period.

In March, video-framed conversation was 7.7% the size of audio-framed conversation. By August, it had reached 8.8%, after peaking at 9.0% in July.

Audio is the much larger share of the online conversation, but video is the faster-growing one.

<table>
  <thead>
    <tr>
      <th>Measure</th>
      <th>Video podcast</th>
      <th>Audio podcast</th>
      <th>What it suggests</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Total posts, Mar–Aug 2026</td>
      <td>908,456</td>
      <td>10,778,892</td>
      <td>Audio-framed conversation was 11.9× larger.</td>
    </tr>
    <tr>
      <td>Growth from March to August</td>
      <td>+39%</td>
      <td>+21%</td>
      <td>Video conversation grew faster.</td>
    </tr>
    <tr>
      <td>Average engagements per post</td>
      <td>341</td>
      <td>273</td>
      <td>Video generated 1.25× more engagement per post.</td>
    </tr>
    <tr>
      <td>Largest platform by post volume</td>
      <td>YouTube, 26.3%</td>
      <td>YouTube, 25.2%</td>
      <td>YouTube is the main meeting point between the formats.</td>
    </tr>
  </tbody>
</table>

There is another twist in the numbers - the video podcast conversation may be smaller, but individual posts tend to attract more engagement.

Across the full six-month period, a video podcast post generated an average of 341 engagements and an audio podcast post generated 273. Video therefore averaged 1.25 times as much engagement per post.

That advantage appeared in every month of the analysis. It was at its narrowest in May, when video posts averaged 290 engagements compared with 279 for audio posts, but by August the gap had widened again, with video at 351 engagements per post and audio at 257.

There is a useful lesson here for anyone trying to understand online attention. The biggest conversation is not always the most efficient conversation. Audio generates far more posts overall, while video makes each post work a little harder.

YouTube is the clearest link between the two podcast types. It was the largest platform for both searches, accounting for 26.3% of video podcast posts and 25.2% of audio podcast posts, it also generated 30.6% of video podcast engagement and 32.3% of audio podcast engagement.

That is a bigger role than dedicated podcast apps, which represented 8.8% of video podcast posts and just 5.0% of audio podcast posts in the analysis.

Two-panel bar chart comparing the share of posts and engagement for video and audio podcasts across YouTube, Instagram, TikTok, Reddit, X, and Facebook.

YouTube was also the fastest-growing venue for podcast conversation. Mentions of video podcast content on YouTube increased from 20,483 in March to 45,585 in August, a 123% increase. YouTube mentions in the audio podcast search grew from 269,441 to 514,815, a 91% increase.

In other words, YouTube is not only a home for video podcasts, it’s becoming a major place where people discover, discuss and share podcasts generally. This helps explain why the watching-versus-listening question is becoming harder to answer. People can watch a full episode, listen with the screen off, discover the show through a short video, and then return to the audio feed later, so one podcast can occupy several parts of the media routine.

The platform mix shows why video podcasts attract strong engagement.

Instagram accounted for 18.2% of video podcast posts, but 42.2% of video podcast engagement, while TikTok accounted for 6.2% of posts and 18.6% of engagement. Those platforms reward a strong visual or emotional moment, because a surprising opinion, a funny exchange, a celebrity reveal or a particularly useful piece of advice can travel well outside the full episode.

The audio conversation shows a similar pattern, although TikTok plays an even bigger role in engagement, representing only 5.2% of audio podcast posts but 34.1% of audio podcast engagement.

This suggests that the online podcast conversation is often driven by pieces of episodes rather than episodes in their entirety. A person may never sit down for a two-hour recording, but they might watch a 45-second clip about relationships, comedy, sport or a controversial opinion.

The clip is the bait which lures audiences into the full episodes. 

The most revealing difference between the two searches appears when we look at the content itself.

Among the 1,000 most-engaging video podcast posts, 60% either promoted the creator's own show or told people where to find it. In the broader 1,000-post sample, the same pattern appeared in 47% of posts.  That makes the video podcast conversation highly creator-led. 

Much of the content that travels is a host, show account or guest pointing people towards an episode, a platform or a full-length video.

Advice, mindset and motivational content was the next major theme, appearing in 26.8% of the most-engaging posts, a broad category, covering everything from relationship advice and personal development to sports and political commentary. News and political commentary accounted for 8.6%, the same share as comedy clips. Sports and franchise content followed at 7.6%.

The pattern is clear: video podcasts spread through recognisable creators, strong opinions and short moments that can be lifted from a longer conversation.

The audio podcast conversation looks different, it’s much larger, but less concentrated around a single format or creator behaviour. 

In the 1,000 most-engaging audio podcast posts, comedy and reaction content was the largest identifiable theme, at 19.5%. Relationship, mindset and advice content accounted for 16.5%,  self-promotion was present, but much less dominant than in the video search, at 13.4%.

The remaining conversation spread across celebrity and interview content, true crime, mystery, sport, news and countless one-off posts. Almost half of the sample, 45%, did not fit into a repeated theme large enough to name.

The broader audio sample was just as diffuse. Self-promotion and platform mentions led at 21.3%, followed by sports and franchise content at 8.5%, relationship and advice content at 7.1%, and news and political commentary at 5.9%. Comedy and reaction content accounted for 5.7%.

Another 49% of the broader sample sat in the long tail, and that fragmentation tells us something important about listening. Audio podcasts are discussed across a wide range of subjects and communities, often through small, independent posts rather than one easily recognisable content formula.

If we use the relative size of the online conversation as an indicator of preference, people still talk about podcasts in audio terms far more often than video terms.

On the other hand, if preference is signalled by growth, then video has the edge. If it means engagement per post, video also wins, but if it means the number of different topics and communities involved, audio remains the more expansive world.

So you can see, it’s not a clear-cut question with a straightforward answer. The most realistic answer is that people are using both formats for different moments.

Video is good at winning attention, giving audiences faces, reactions, visual context and short clips that can travel through social feeds. Audio is good at fitting around the rest of life, and can accompany a commute, a workout, household chores or a walk without asking for a viewer's full attention.

The formats are competing, but they are also working together. A clip can create curiosity. YouTube can provide the full episode. An audio feed can become the easiest way to keep listening later.

The future of podcasting may be less about choosing between watching and listening, and more about making the same conversation useful in both modes.

This analysis offers a few practical lessons for anyone trying to understand podcast audiences.

First, track audio and video language separately. A single podcast search can hide meaningful differences between a person discussing an episode they listened to and someone sharing a clip they watched.

Second, measure engagement alongside volume. Audio produced the larger conversation, but video consistently generated more engagement per post. Looking at only one metric would give an incomplete picture.

Third, treat YouTube as a hybrid podcast environment. It is a major destination for video episodes, but it also appears throughout the wider audio podcast conversation. A podcast strategy that separates “YouTube” from “audio” too neatly may miss how people actually discover and share shows.

Finally, study the clips alongside the episodes. The most visible part of a podcast may be a short extract about a joke, a relationship, a political argument or a surprising opinion. Understanding which moments travel can reveal more about audience interest than download numbers alone.

This analysis used two Meltwater searches covering English-language online conversation from March 1 to August 31, 2026. The video podcast search identified posts that explicitly described podcasts as something to watch, including video-first language, “watch the episode,” vodcast or videocast references, and camera or studio references. The audio podcast search excluded that language.

The searches covered social and web platforms but excluded news and broadcast coverage. The figures for volume, engagement, engagement per post and platform share come from the full populations: 908,456 video podcast posts and 10.8 million audio podcast posts.

The qualitative analysis reviewed 4,000 posts individually across top-engagement and broad samples. Because the distinction is based on language, the results describe how people talk about podcasts rather than proving exactly how they consumed every episode. Some people may watch a podcast on YouTube while still describing it as an audio podcast, and many video clips promote shows that are also available as audio.

Was audio or video podcast conversation larger?

Audio-framed podcast conversation was much larger, generating 10.8 million posts between March and August 2026 compared with 908,456 posts for video-framed podcast conversation.

Video-framed podcast conversation grew 39% from March to August, compared with 21% for audio-framed podcast conversation.

Video podcast posts generated more engagement per post in every month studied, averaging 341 engagements compared with 273 for audio podcast posts.

What was the most important platform for podcast conversation?

YouTube was the leading platform for both searches, representing 26.3% of video podcast posts and 25.2% of audio podcast posts. It also generated the largest share of engagement for both.

Does the research prove that people prefer watching podcasts?

No. It measures how people describe and share podcast-related content online. The results show that video-framed conversation is growing faster and generating more engagement per post, while audio-framed conversation remains much larger overall.

Audio is the favorite, but video podcasts are growing fast. 

Audio vs. Video Podcasts: Which format do people prefer?

Right now, ChatGPT, Gemini, and Perplexity are answering questions about your brand, and there’s a good chance no one on your team has checked what they’re saying. They may recommend a competitor, repeat outdated information, or leave your brand out entirely.

AI search monitoring tools show you where your brand appears, how it is described, which sources shape the answer, and how you compare with competitors. This guide reviews eight options, including what each tool monitors, what it costs, and who it’s best suited for.

The best AI search monitoring tools for marketing and insights teams

What to look for in an AI search monitoring tool

Choosing the right AI search monitoring tool for your team

This table compares each tool’s best fit, published pricing, and AI platform coverage. The reviews below take a closer look at citation tracking, competitor benchmarking, and how each tool helps you use the data.

<table class="table-primary alternate-color">
  <thead>
    <tr>
      <th>Tool</th>
      <th>Best for</th>
      <th>Starting price</th>
      <th>AI models tracked</th>
    </tr>
  </thead>
  <tbody>
    <tr>
      <td>Meltwater GenAI Lens</td>
      <td>PR and marketing teams that want to connect AI visibility with wider media intelligence</td>
      <td>Custom quote</td>
      <td>9: ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Google AI Mode, DeepSeek, Llama, Grok</td>
    </tr>
    <tr>
      <td>Profound</td>
      <td>Enterprise teams with dedicated analytics staff and budget to operationalize deep data</td>
      <td>Free seven-day trial; Enterprise pricing is custom</td>
      <td>3 during the trial; up to 9 on Enterprise</td>
    </tr>
    <tr>
      <td>AthenaHQ</td>
      <td>Mid-market and enterprise teams wanting AI visibility tied to revenue data</td>
      <td>Free (Essential) to $295/month (Starter)</td>
      <td>5 on Essential and 11 on Starter</td>
    </tr>
    <tr>
      <td>Scrunch AI</td>
      <td>Enterprise teams and agencies prioritizing visibility monitoring at scale</td>
      <td>$250/month</td>
      <td>7: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, and Meta AI</td>
    </tr>
    <tr>
      <td>Semrush AI Visibility Toolkit</td>
      <td>Existing Semrush customers who want AI visibility inside their SEO dashboard</td>
      <td>$99/month per domain</td>
      <td>4: ChatGPT, Google AI, Gemini, and Perplexity</td>
    </tr>
    <tr>
      <td>Otterly AI</td>
      <td>Small teams and solo marketers running their first AI visibility program</td>
      <td>$29/month (Lite)</td>
      <td>4 by default (ChatGPT, Google AI Overviews, Perplexity, Copilot); Gemini and AI Mode cost extra</td>
    </tr>
    <tr>
      <td>Peec AI</td>
      <td>Agencies managing multiple client brands who need citation-source detail</td>
      <td>Credit-based, scales with prompt volume</td>
      <td>3 of your choice from 6 available</td>
    </tr>
    <tr>
      <td>Ahrefs Brand Radar</td>
      <td>Existing Ahrefs customers wanting AI visibility folded into their SEO workflow</td>
      <td>$199/month add-on (requires a $129+/month base plan)</td>
      <td>7: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot, Claude</td>
    </tr>
  </tbody>
</table>

GenAI Lens tracks what AI platforms say about your brand and which sources they cite. Because it is part of Meltwater, PR teams can review those answers alongside news and social coverage, then identify the publications and journalists influencing them.

Nine-platform monitoring. Tracks brand and competitor visibility across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, Google AI Mode, and other major AI platforms.

Answer and citation tracking. Shows how each platform describes your brand and identifies the websites, articles, and journalists cited in the response.

Competitor benchmarking. Compares how often your brand and named competitors appear for the same prompts and topics.

Connected media monitoring. Examines AI answers alongside relevant news and social coverage rather than reviewing them in separate tools.

Journalist outreach. Adds cited journalists to Meltwater media lists, giving PR teams a direct way to correct inaccurate information or pitch relevant stories.

Considerations: it's part of a broader platform, so it doesn't suit a team that wants a narrow, standalone point tool, and pricing is quote-based rather than self-serve. See what shapes a Meltwater quote for a fuller breakdown.

Best for: PR and communications teams that need to monitor both what AI says about their brand and the publications and journalists shaping those answers.

Profound tracks AI visibility with a research angle. Its Prompt Volumes dataset shows the actual questions people ask AI platforms, with demographic breakdowns, alongside Agent Analytics that connects crawler behavior to how AI interprets a site.

Prompt demand research. Shows real user questions and lets teams filter them by platform, region, age, income, and intent.

AI crawler tracking. Uses server-side data to identify which AI bots visit a website, how often they return, and which pages they crawl.

AI shopping analysis. Tracks which products appear in shopping results, how they are described, and how their visibility compares with competing products.

Enterprise security. Profound is SOC 2 Type II compliant and supports SSO/SAML on its Enterprise plan.

Considerations: Profound’s free trial lasts seven days and tracks 50 prompts across ChatGPT, Gemini, and Google AI Overviews. Ongoing tracking, additional AI platforms, exports, historical data, and API access require a custom-priced Enterprise plan.

Best for: Enterprise SEO and research teams that want to study real AI queries, monitor crawler activity, and track product visibility in AI shopping results.

AthenaHQ combines AI visibility monitoring with recommendations for improving weak or missing brand mentions. Its GA4 integration measures visits and conversions from AI search, while Shopify users can publish content and connect AI-driven discovery with revenue.

Recommended actions. Suggests content and citation improvements based on visibility gaps.

Conversion tracking. Connects AI traffic with GA4 conversions and Shopify revenue.

Eleven-platform coverage. Tracks major AI assistants and Google’s AI search experiences.

Citation analysis. Enterprise users can assess which content is likely to earn citations.

Considerations: Billing is credit-based, so monitoring cadence becomes a budget decision, and multi-market tracking forces an upgrade to Enterprise.

Best for: Ecommerce and mid-market teams that want AI visibility tied directly to revenue outcomes.

Scrunch pairs AI visibility monitoring with an Agent Experience Platform that creates machine-readable versions of a website to improve how AI crawlers interpret and cite it.

Seven-platform monitoring. Tracks major AI assistants and Google’s AI search experiences.

AI traffic tracking. Shows which bots visit a site and which pages they access.

Page audits. Flags issues that may prevent AI tools from reading or citing content.

Bot-friendly delivery. Serves AI crawlers structured, JavaScript-free versions of pages.

Considerations: There's no lower-cost tier below $250/month, and it flags visibility problems without a built-in workflow to fix them.

Best for: Established enterprise brands and agencies that need deep visibility intelligence and can handle content fixes separately.

The Semrush AI Visibility Toolkit adds AI mention tracking, prompt monitoring, and site auditing to the Semrush workspace. Existing customers can use it without moving their SEO and AI search work into separate tools.

Daily prompt tracking. Monitors rankings for 25 custom prompts.

Competitor analysis. Compares mentions, sentiment, citations, and share of voice.

Prompt research. Finds questions people ask about a brand, topic, or competitor.

Site auditing. Flags technical issues that may limit search and AI visibility.

Considerations: It tracks only 4 AI platforms (no Claude or Copilot), and each additional domain needs its own $99/month subscription.

Best for: Existing Semrush customers who want AI visibility without adding another vendor.

Otterly is built for teams running their first AI visibility program: pricing is transparent, the interface doesn't require a specialist to read, and the entry tier covers the platforms most buyers actually use.

Four-platform monitoring. Covers ChatGPT, Google AI Overviews, Perplexity, and Copilot.

Citation tracking. Shows which domains and pages appear as sources.

Competitor comparisons. Measures brand mentions and citations against competitors.

Website audits. Recommends changes that may improve AI visibility.

Considerations: The entry tier tracks just 15 prompts, and Gemini and AI Mode tracking cost extra on top of the advertised price.

Best for: Small teams and solo marketers proving out an AI visibility program on a limited budget.

Peec's standout feature is citation-source detail: it shows which domains AI engines actually cited when answering a prompt, often revealing that a brand's own site accounts for a small fraction of what gets cited.

Source-level detail. Reports retrieved and cited content by domain and URL.

Competitor tracking. Compares visibility, position, sentiment, and share of voice.

Market tracking. Supports monitoring across countries and languages.

Data integrations. Connects with Looker Studio, REST API, and MCP.

Considerations: Pricing increases with the number of prompts and models tracked, while multi-country reporting and some integrations require higher tiers.

Best for: Agencies managing multiple client brands that need detailed citation-source data.

Brand Radar folds AI visibility into the SEO platform many teams already use, pulling in rankings, backlinks, and site audit data alongside AI mention and citation tracking.

Large response index. Searches more than 454 million prompts across six AI platforms.

Custom prompt tracking. Checks selected questions daily, weekly, or monthly.

Citation analysis. Shows which pages AI platforms cite and where competitors appear.

Wider source data. Adds search demand, web visibility, and beta data from YouTube, TikTok, and Reddit.

Considerations: It can't function as a standalone purchase, since it requires an Ahrefs base plan starting at $129+/month, and usage caps make high-volume tracking expensive.

Best for: Ahrefs users and established brands that want broad AI visibility research alongside keyword, backlink, and competitor data.

Tracking ChatGPT alone will not show how your brand appears in Gemini, Claude, Perplexity, or Google’s AI search experiences. Check which platforms are included in the plan you would buy, how often results refresh, and whether coverage extends to the markets and languages you need.

The Meltwater Blog

Audio vs. Video Podcasts: Which format do people prefer?

Best AI Search Monitoring Tools for 2026

Beyond Polarity: Attitude Analysis by Converseon

LinkedIn and AI visibility: Your GEO questions answered

The Data of Influence: Social Listening Analysis of Top CEOs 2026

What Is Media Monitoring? A Complete Guide for 2026

Social Media Crisis Response: A Complete Guide

Media Intelligence: Definition and Use Cases

PR Crisis Management: 10 Steps to Protect Your Brand

How Australian Universities Perform in AI Search Across Seven Markets

What Is an Influencer? Definition & Guide

Top 10 Influencer Marketing Platforms for 2026 (Compared)