The Meltwater Blog

Toyota Motor Asia executive Pras Ganesh speaks on stage at Meltwater’s Summit on Tour: Asia in Singapore

Reputation Management

Reputation in Asia: What Toyota Teaches Us About Leading the Narrative

Lessons from Toyota Motor Asia on building trust, navigating complexity and leading narratives across diverse markets in Asia, at Summit on Tour: Asia.

Samantha Tanizar

Nov 4, 2026 • 5 min read

Digital Marketing & PR Tools

Meltwater vs Talkwalker: Data Coverage and Workflow Compared

Get broader coverage into the workflow your team already runs. Meltwater gives you data you can trust and insights your marketing and insights teams can act on. Explore the Meltwater platform

Chris Hanson

Nov 3, 2026 • 13 min read

Digital Marketing & PR Tools

Meltwater vs Sprinklr: Which Platform Fits Your Team?

Choose the platform built around social, media, and influencer intelligence. Monitor, measure, and act on all three in one place, so your team spends less time pulling reports and more time making decisions. Explore the Meltwater platform

Chris Hanson

Nov 3, 2026 • 14 min read

PR & Communications

How to Hire a PR Firm: 10 Tips to Get It Right

Practical tips for vetting, budgeting for, and choosing a PR agency that fits your brand.

Kelly Costello

Nov 2, 2026 • 14 min read

Cognitive neuroscientist Carmen Simon speaks at Meltwater’s Summit on Tour: Asia in Singapore

Marketing

Summit on Tour: Asia: What Neuroscience Can Teach Marketers About Earning Attention

Practical lessons from cognitive neuroscientist Carmen Simon’s Summit on Tour: Asia's keynote in Singapore, on creating content people notice, understand and remember.

Samantha Tanizar

Oct 31, 2026 • 6 min read

An image of six transparent cubes floating up and to the right on a purple and pink image.

Media Monitoring

Media Monitoring Setup: The 6 Searches to Start Your Meltwater Journey

6 searches every team should set up first to get from raw data to actionable intelligence, fast. Full Media Monitoring Guide

Chris Hanson

Oct 30, 2026 • 11 min read

A purple image with the text 60%: Share of the 15 most-mentioned AI recommendations for Black Friday represented by deal sites, cashback services, or price tools.

Generative Engine Optimization (GEO)

The Brands AI Recommends for Black Friday 2026: Insights for Marketers

How shopper questions, pricing trust, and third-party sources shape the Black Friday shortlist before the season begin

Anna Amarotti and Samantha Scott

Oct 30, 2026 • 14 min read

Two attendees talk at a networking event, with the Meltwater Summit London sign visible behind them.

PR & Communications

Managing the narrative in the age of AI - insights from Meltwater Summit on Tour London

How PR and marketing teams can understand developing stories, strengthen brand accuracy and influence the conversations shaping their reputation.

Lance Concannon

Oct 29, 2026 • 10 min read

A glowy purple and orange-pink ombre image showing a bar graph in purple on the left side, transitioning into an orange-pink transparent tile, tilted up and to the right on the right side of the image. There is a glowing line tracing progress up and to the right through the bar graph and the tile. The image represents predictive analytics

AI & Data Analytics

What Is Predictive Analytics? Moving From What Happened to What Happens Next

Predictive analytics forecasts what's likely next, not just what already happened. See the models, examples, and tools teams use to get ahead of it.

Dino Delic

Oct 26, 2026 • 12 min read

Media Monitoring

Meltwater Named a Leader in the 2026 Gartner® PR Media Monitoring Tools Report

Meltwater has been named a Leader in the inaugural 2026 Gartner® Magic Quadrant™ for PR and Media Monitoring Tools, based on the Gartner evaluation of Completeness of Vision and Ability to Execute.

Del Mixon

Oct 26, 2026 • 6 min read