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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Instagram Reels are another short-form video option found on the Instagram platform, offering users and brands new ways to share content. Reels were released globally in 2020, in response to the aggressively rising popularity of TikTok. TikTok videos are commonly re-shared as Instagram Reels, but it's important to note that as of February 2021, Instagram's algorithm has started to de-prioritize Reels with the TikTok watermark. So, remember that when implementing your crossposting strategy.

If you’re wondering how to create Instagram Reels and how best to incorporate them into your social management strategy, this blog is for you.

Using the Align Feature in Instagram Reels

Instagram Reels is a feature within Instagram allowing users to post short-form videos that can then be re-shared to stories or featured on the Explore page.   

Launched in August 2020, Reels are multi-clips videos that can be up to 30-seconds. The videos can be edited with filters, text, and audio. There are many different features for editing creative reels like video-speed, hands-free, or “remix” which lets you record your videos next to another video.

The content of a reel is completely dependent on the creator. A reel can vary in format: informative, comedy, dance, song, etc. But, typically, the best reels maintain witty humor. Remember, it’s just 30-seconds so you have to capture the viewer’s attention quickly.

Reels can be shot from right within Instagram, or externally and then uploaded to Instagram. They share many similarities with TikTok (which predates Reels by 2 years), namely the use of music, Instagram trends in style and content, and fun special effects. 

One of the biggest advantages to posting Reels on Instagram for influencers and brands is that they are designed to be shown to people who don’t already follow you. The Reels a user sees is based on the algorithm's calculation of the accounts it thinks that the user might like. 

So, if a user follows or engages with numerous fashion influencers, Instagram will start to show them Reels from fashion influencers and brands they don’t currently follow. The more content the user engages (liking, commenting, or sharing) with on Reels, the more information the Instagram algorithm has on the user, and those interactions will influence the type of content shown.

Instagram Reels launched their beta phase in Brazil in 2019 before rolling out to 50+ countries in late 2020. 

Instagram Reels are available in 50+ countries around the world. You do not need a particular follower number or business profile in order to use Reels. Anyone with an Instagram profile can access, create, and post Instagram Reels.

Like Instagram Stories and TikTok videos, Instagram Reels are designed to be short form. When Reels first launched, the maximum length of a video was 30 seconds. As of 2025, IG Reels can now be up to 3 minutes long.

One of the biggest changes that Instagram made in 2020 was with regard to how to find Reels. It used to be that Reels in Instagram were only discoverable through the Explore tab or on a user's profile - leading to very low viewership. Shortly after launching globally, Instagram made the access point to find Reels far more prominent, moving it to the center of the navigation bar at the bottom of the screen.

On a profile page, you can see a user's Reels by clicking the same icon in the middle of the profile navigation bar, underneath Highlights.

The main difference between IG Reels and Stories is permanence. While you can save Stories to your highlights, they have a more ephemeral quality than Reels, which are saved to your profile in a dedicated tab on your page.

Additionally, Reels provide more editing capabilities that allow them to come off slicker and more professional looking than an Instagram Story.

Making an Instagram Reel might feel complicated at first, especially with all the options and choices available. But we’re here to break it down with a step-by-step guide. It will take practice to get your videos as tight and polished as possible — the learning curve is steep, but levels out pretty quickly. 

TIP: Map out a clear script, general blocking, and have an idea of what you want your video to look like before recording. This is especially key for videos that include text since you can only add text elements after recording your Reel. 

You can either start by shooting a video on your phone and then uploading it to Instagram, or you can shoot, edit, and upload Reels from within the Instagram app itself. For the purposes of this guide, we’ll lead you through the latter process.

Note: You must use a mobile device to create an Instagram Reel. The functionality is not available on desktop.

1. Open Instagram and navigate to create a Reel   

There are 2 main ways you get to the create screen for making a Reel: via the top navigation bar or through the Reels tab.

Click the plus sign at the top of the screen (which you can also access from your profile page) 

You can also click the Reels tab in the center of the bottom navigation bar in Instagram, and select the camera icon in the top right corner.

2. Choose media, effects, and video parameters

Now you’re ready to set up how you want your video to look and sound before shooting.

On the left-hand side of the screen, you’ll see a column of options starting with music selection.

This list used to include Effects as well, but late in 2021 Instagram removed it for a more user friendly navigation to Effects from the middle button at the bottom of the screen.

Music and audio tracks are extremely popular in Reels. The common tracks that are used contribute heavily to Reel trends and are easily recognizable.

The music selection for Reels consists of “original audio” as well as music tracks. Business accounts on Instagram may not have access to certain audio given specific copyright restrictions, but there's an easy workaround: turn your account in to a “Creator” account. Learn how in our Instagram for business guide.

When viewing an Instagram Reel you can see what audio was used by looking at the bottom of the screen, under the caption.

Here we can see that this Reel is using "Original Audio" by an account with the username thechaigirls.

Click on the square in the bottom right to see all the Reels that use that audio, and save it for easy access. 

In the example below, we can see that over 200 Reels on Instagram have used the popular "It has pockets" song. The first one, in the top left, has the "Original" tag since it's their version of this audio being used: 

Important Note: "Original Audio" doesn't always mean that the user created the audio themselves. Sometimes you'll see a Reel using a very well-known song, but the audio is attributed as "Original Audio" to them by themselves or another user.

Instagram Reels can be up to 90 seconds long. This is a relatively new change as the original duration had a max of 60 seconds. 

You can elect to speed up or slow down certain parts of your video for dramatic effect. Using a different speed is helpful for things like showcasing how a product is made (a fast motion view is recommended), or illustrating how a dress swooshes when you twirl (slow motion creates a dazzling view).

Using the timer is great for when you know you want to cut your Reel into a specific set of same-length clips, or you know you want to fit in an intro and outro. 

When you open the timer feature you’ll see a slider bar where you can choose the length of the clip, and an option to select how long the timer should be to count you in. You can opt for a 3-second countdown or a 10-second countdown.

Once you’ve set up all the parameters for your video length, look, and feel it’s time to start recording! Reels on Instagram run the gamut from fancy editing (which would mean using several clips within your 15-, 30-, or 60-second Reel) to very basic one to two-shot videos. 

Click the large record button at the bottom of the screen. If you used the Timer feature you’ll see a countdown. If not, the video will start recording immediately:

Click the pink “stop” icon to stop recording.

When you stop recording the screen will now look a little different - next to the record button you'll see a circular button with a left-pointing carrot. When you click this you’ll be able to view, trim, or delete the clip you just recorded:

When you record more than one clip, they’ll both show up side by side in the clip edit view.

You’ll also now see a “Preview” button. Here’s where you can see your Reel clips strung together. It’s on this screen where you can add any text, stickers, voice-over, or other elements.

(If you’re used to using Instagram Stories, the top nav bar in the Reels Preview section will look familiar). 

After you’re happy with the result, it’s time to share! Write a caption, add hashtags, tag any collaborators, and select a thumbnail. Be sure to use a thumbnail that is eye-catching and cohesive with your other Reels. 

As of 2025, you can also test your Reel with a small audience to gauge how it will perform. We'd suggest using this option if you're testing out a new style, or just getting started with your Instagram Reels strategy.

TIP: Instagram Reel captions show only one line of text when people are viewing. Captions can be easily expanded by the viewer, but they then cover the bottom portion of the video. Bear this in mind when writing your caption and use a pointing down emoji (👇) or “Read More” text to let viewers know there is more information available.

A popular feature when creating Reels is the “align” option. This allows you to film “trick shots” like holding out your empty hand in one shot, snapping your finger and having an object magically appear in your previously empty hand.

Many fashion influencers also use this feature. For example, an item of clothing might be laid out on a bed or a pair of shoes laid down on the ground in front of them. They will then fall onto the bed or jump behind the shoes, and in the next shot be wearing that outfit or shoes. See an example.

Instagram makes these kinds of videos simple to execute with the align feature, which shows up after you film your first clip:

You’ll see a shadowy replica of your previous clip. Align this up as closely as you can to create the illusion. Then shoot whatever you had planned next (i.e., the object is now in your hand, or you’re now wearing the outfit that had been on the bed). 

The Complete Guide to Instagram Reels

Today’s marketers face a relentless flood of data from every direction. For many, navigating this sea of information feels overwhelming, if not impossible. But AI marketing insights are changing things for the better. 

AI and data analytics provides a life raft to marketers who are drowning in data. Between measuring engagement rates, search engine rankings, conversions, cost per lead, and a myriad of other KPIs, every insight feels like a priority. 

With AI marketing insights, marketers can make sense of more data in less time — and know what to do based on those insights.

Let’s explore the role of AI marketing insights and how they help you shift from merely tracking performance to confidently driving strategic decisions.

Real-World Applications of AI Marketing Insights

Challenges in Leveraging AI Marketing Insights

Best Practices for Using AI Marketing Insights

Transform Your Strategy with AI Marketing Insights from Meltwater

AI marketing insights use advanced algorithms and AI-driven technologies to connect the dots between data points. AI can analyze vast amounts of data quickly and find hidden patterns that might not be obvious to the human eye. 

AI reviews the data, but it doesn’t just spit out numbers and facts. It takes the next step in spelling out what the data means and can even make suggestions on what to do next.

Using AI to analyze marketing data helps marketers surface insights in everything from consumer behavior to market trends. These real-time insights can help predict future behavior, which can help generate more targeted campaigns.

For example, a clothing business might segment customers into broad categories, such as “women’s clothing” and “men’s clothing.” Without AI personalization, broad segmentation may fall flat and fail to capture the nuances of what attracts each customer. 

An AI algorithm can analyze a customer's browsing history, past purchases, and engagement with email campaigns to predict their preferences. For example, a customer who frequently browses athletic wear might want to see more of this type of clothing in their emails. 

Using AI in marketing analytics can help increase productivity for marketing teams, allowing them to execute more effectively across the entire marketing spectrum. It can help with all of the following:

Improve decision-making with real-time insights to optimize every campaign.

Automate repetitive tasks with marketing workflow automation, to free up time for strategy and focused work.

Proactively adjust budgets and ad placements based on forecasted trends, behaviors, and campaign performance.

Scale marketing efforts without compromising on quality or personalization.

Optimize ad spend and other resources to reduce waste.

Re-engage customers to boost loyalty and retention.

Stay ahead of competitors by identifying untapped opportunities and responding quickly to market changes.

Finding key marketing insights manually is like finding the proverbial needle in the haystack. It’s doable, but it takes considerable time and resources. Adding AI marketing insights is like finding that same needle with a metal detector — it’s faster, more efficient, and delivers optimal outcomes.

TIP: To learn more about how AI marketing insights can help you supercharge your customer segmentation, download our Personalization at Scale guide!

Businesses across industries can benefit from AI marketing insights. It’s all about learning who your customers are, how they react to messaging and trends, and what drives them to choose you and take action.

Let’s explore how different industries can apply AI in marketing analytics.

Retail: Predictive product recommendations

Using AI, retailers can analyze customer purchase histories and browsing behaviors to suggest products. AI can also predict future trends to know what to stock in their stores that customers are likely to buy.

Healthcare: Patient engagement and education

Healthcare providers can use AI to send tailored reminders for annual visits, check-ups, or medication refills based on patient histories. It can also deliver educational content to patients based on specific conditions or health goals, leading to higher engagement and trust.

Hotels use AI marketing insights to adjust room pricing based on demand, seasonality, and competitor rates. They can use this same approach to personalize guest experiences with dynamic discounts or add-on packages to enhance their stay.

AI marketing insights can help E-commerce companies understand the reasons behind cart abandonment and automatically follow up with shoppers. Based on AI findings, the follow-ups might include special incentives to complete the purchase, such as a coupon, discount, or low-stock alert.

Streaming platforms like Netflix and Spotify use AI insights to recommend new content to users. It examines preferences, watch history, and engagement, then serves up new recommendations to increase customer satisfaction and retention.

AI marketing insights can help car dealers prioritize leads based on website data that indicates purchase intent. Sales teams can focus on high-value prospects and send personalized offers to increase conversions.

Reading Tip: How Automotive Brands Are Driving Mega Results with Micro and Macro Influencers

Gyms and fitness apps can send workout recommendations to engage members and help them reach their goals. AI can suggest workouts based on activity level, goals, and other factors. Members who see results may be less likely to cancel memberships and more likely to recommend the gym or app to others.

Restaurants: Menu customization and promotions

AI can alert food and beverage companies about new flavor trends or buying habits. They can use these insights to create new menu options, re-examine price points, and deliver targeted promotions.

TIP: See how Pernod Ricard uses AI marketing insights from Meltwater's consumer intelligence tool to analyze flavor trends and create new cocktail flavor combinations!

The benefits of AI marketing insights shine brightly. Still, many marketers struggle to bridge the gap between theoretical benefits and successfully executing AI in their marketing analytics. Several challenges add various layers of complexity, including the following:

Marketers need to place a great deal of trust in their data if they’re relying on it to make decisions. AI depends on high-quality data too, but marketers often struggle with fragmented, incomplete, or outdated datasets. Integrating data from multiple internal sources can also be time-consuming and complex.

Adding AI tools to familiar platforms can mean steeper learning curves and compromises in how to use the tools together. Integrations are often necessary so the AI has access to the most complete data, which leads to better outcomes.

Using consumer data for AI insights might not align with privacy laws like GDPR or CCPA. The mere thought of ethical AI principles can be daunting for marketers.

Marketers may lack the technical skills they need to use AI tools effectively. However, it’s worth noting that some AI tools are democratizing the process, making them user-friendly regardless of skill level or knowledge.

While AI can streamline processes, over-reliance on them may mean a loss of the human element. This can result in marketing messages that feel hollow and inauthentic, which can be a turnoff to your customers.

Teams get used to doing things a certain way. Resistance to change is common, but it can make trying new (and potentially better) methods a little scary. This resistance can lead to “analysis paralysis” and slow down adoption rates of AI technologies.

AI can produce helpful insights, but marketers might lack the expertise they need to use these insights effectively. The misunderstanding of data can happen with or without AI tools. One workaround is to use AI solutions that, in addition to generating insights, also explain how the insights were generated, what they mean, and why they matter.

See how Meltwater's consumer intelligence solution turns data into valuable, easily digestible insights for your organization. Click here and fill out the form below for a personalized demo!

Adding AI marketing insights to your strategy can give you pieces of the puzzle you didn’t realize were missing. When applying AI to your existing tools and processes, these best practices will help you minimize change and maximize impact.

Understand AI’s role and potential limitations

AI can be a powerful addition to your marketing analytics, but it’s not a crystal ball to answer all of your questions. AI has a role to play, just like your other technologies and human analysts. 

Define what that role is and how it can enhance the way you analyze marketing data. For instance, do you want to apply AI to predict new trends, understand consumer behavior, or uncover hidden needs?

Also, recognize that while AI can give you the insights you need, there might be issues with its outputs. For example, AI relies on the quality of the data you feed it, so errors might skew results. AI requires oversight to make sure its recommendations align with your business goals.

TIP: AI tools are also known to produce hallucinations, or made-up data, in an effort to give you the response it thinks you’re looking for. It’s a best practice to always ask your AI tools if any data or examples it gives you are actual or hypothetical; they will usually tell you. 

Choose specific problems to solve with AI

When adding AI to your existing processes, it’s best to start small and scale gradually. This gives you time to test your AI tools and surface its value and limitations, allowing you to decide the best way to use it.

For example, do you want AI to help you make sense of the customer journey? Solve personalization challenges? Once you know where to implement AI, you can start building out processes and testing its impact.

Use AI to complement human creativity (not replace it)

AI can handle data-heavy tasks and provide insights, but leave the creativity to humans. Your creative team and AI can work together to achieve common goals. 

Maintaining the human element lets you create campaigns that emotionally resonate with your audience.

TIP: Download our new guides to AI for Social Media Management and AI for PR and Communications to learn more about how AI can complement your team's creative output!

AI isn’t perfect, so make sure you review AI-generated insights and match them against what you already know. This will help you build trust in the AI models so you can make confident decisions. 

If the AI generates something that doesn’t seem right, you might need to refine your approach. This might be using a different prompt or adding more specific filters, for example. 

AI is evolving quickly, and its power and potential are still largely untapped. Keep up with the latest trends and advancements to make sure you’re getting the best results.

Meltwater’s AI-powered consumer intelligence platform helps you get to know your customers on a deeper level. It combines consumer behavior with social listening and brand monitoring to learn what your customers need and want from you. 

Meet Mira! Your AI marketing teammate 🤝

Introducing Mira - The Power of Meltwater AI, Unleashed

If you're looking for a ChatGPT alternative for marketing, look no further than Mira Studio, an AI-powered digital teammate built by Meltwater. With prompt-driven reporting, simplified data exploration, and real-time answers, Mira Studio helps professionals cut through complexity and focus on what truly moves a brand forward. 

Examples of marketing AI prompts you can ask Mira

Mira offers a comprehensive AI prompt library for competitive analysis, brand monitoring, social intelligence and much more. Below are some suggested prompts for AI marketing insights:

What factors contributed to [Insert Brand] higher media coverage in 2025 compared to [Insert Competitor]?

Could you summarize recent news articles that discuss innovations in [product line/topic]

AI Marketing Insights: Unlocking Smarter Strategies

Search engine optimization (SEO) and social media content are two ways to help people find you online. They’re each powerful options, but combined, they become even more useful. 

SEO and social media naturally intersect more than you may realize. They tend to feed off each other, giving customers more ways to find and engage with you online. Use them strategically, and you can take advantage of both to drive more traffic, gain greater visibility, and dominate the digital landscape.

Keep reading to learn how you can combine SEO and social media management for a winning marketing strategy.

The Connection Between SEO and Social Media

Benefits of Both Social Media and SEO in Marketing

Creating Content that Drives Both SEO and Social Media Results 

Measuring Success: Metrics for Social Media SEO

Common Mistakes to Avoid When Integrating SEO and Social Media 

SEO and Social Media: Creating a Unified Marketing Strategy with Meltwater

What is SEO and its relationship to social media? SEO and social media marketing seem like they exist in separate worlds, but they’re more interconnected than you might think. 

The Meltwater Blog

The Complete Guide to Instagram Reels

AI Marketing Insights: Unlocking Smarter Strategies

SEO and Social Media: Combine Them for a Winning Strategy

How to Schedule TikTok Posts for Maximum Engagement

Dry January and the Non-Alcoholic Beverage Sector

What Marketers Can Learn from the Walmart Birkin

The Best Communication Channels for Businesses

Reach vs. Impressions: Understanding the Difference

The Essential Guide to Brand Safety

How to Make Money on TikTok: A Comprehensive Guide

New Year’s Resolutions for 2025 and the Winter Arc

The 10 Best AI Copywriting Tools