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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

In recent years, influencer marketing has become a critical component of many brands' marketing strategies.

With the rise of social media and the growing influence of content creators, companies are increasingly turning to influencers to help them connect with their target audiences. But with new marketing channels comes new data to report. And sadly, influencer marketing reporting isn’t as neat and tidy as other methods.

These challenges are lengthening the learning curve for marketers, but it’s one they must complete in order for influencer marketing to reach its full potential. Influencers aren’t going away and are expected to play an increasing role in branding marketing. According to recent data:

As a whole, the industry is worth an estimated $13.8 billion as of 2021. 

17% of companies have allocated over half of their budgets to influencers.

89% of marketers say influencers are at least as effective as other channels.

There are a wealth of benefits at stake, and mastering the process of influencer marketing reporting is your one-way ticket to bragging rights and the ability to demonstrate real value in your efforts.

Let’s look at how you can get influencer marketing reporting right despite it being more fluid and less rooted in numbers.

What is Influencer Reporting and Why Does it Matter for ROI?

How Should Teams Track Influencer Campaign Performance?

How Can You Set Meaningful Goals for Influencer Campaigns?

Which Metrics Matter Most at Each Funnel Stage?

How to Track Influencer Impressions and Engagement

How Does Sentiment Analysis Improve Influencer Reporting?

How Can Teams Create Campaign Reports that Drive Action?

Simplify Influencer Reporting with Meltwater

Influencer reporting is the process of measuring and analyzing campaign performance to understand what impact influencer marketing has on your business. Strong reporting builds credibility by clearly connecting influencer activity to outcomes like engagement, sentiment, and revenue. It also produces the insights teams need to optimize future campaigns and invest with confidence.

To fully measure the impact of your influencer content, marketers need an easy way to keep all campaign content together. This way, you can dial into the performance of each piece of content so that no slice of ROI goes unaccounted for.

Tracking influencer campaigns consistently so you can monitor how they perform is essential. Here are a few key tactics to ensure your campaigns are tracked accurately. 

Affiliate links, discount codes, and UTM parameters

Affiliate links contain unique referral codes, user IDs, or other details that are specific to each influencer. The influencer will include this link in the content they produce, such as an ad, video, blog post, Instagram post, or other social media post. When a user clicks the link and completes the desired action, the influencer will receive a commission.

If your campaigns are geared to generate immediate sales, trackable affiliate links give you an easy way to gauge influencer success.

Count up the number of conversions for each unique link.

See who is pulling their weight in the campaign.

Similar to affiliate links, you can generate unique discount codes for your influencers to use in their content. These promo codes make it easy for marketers to track campaign performance at a glance.

See which codes are driving the most conversions to see your influencers’ effectiveness. Promo codes can also help you separate sales that come from influencers and sales that come from other marketing channels.

UTM parameters, or UTM codes, are simple codes that you can attach to a custom URL. They’re useful in tracking influencer marketing performance.

UTMs allows you to see how many people are clicking on your links, where they’re coming from, and what type of device they’re using. This information helps you see which marketing channels are working and which ones aren’t.

Use Meltwater’s influencer marketing capabilities to centralize and automate campaign data

Platforms like Meltwater's influencer marketing solution can help you manage all of your influencer marketing analytics and content from a single source. These platforms aggregate content from all of your selected influencers and social media networks, including Instagram Stories, hashtags, brand mentions, and keywords. This way, you can track the performance of individual influencers and pieces of content as well as your campaign as a whole.

Tip: Download your free Influencer Marketing Platform Buyer’s Guide.

Having clear alignment from the start, by setting clear goals for your influencer campaigns, is an essential step. Internally your marketing team should be clear on which businesses goals to tie campaign success back to, and you should be able to communicate this thoroughly with the influencers you partner with. When everyone agrees on what success looks like, it’s mush easier to plan, execute, and report on results that matter.

Influencer campaigns can support many objectives, from driving short-term sales and growing your audience to shaping brand sentiment, launching new products, or testing ideas before a broader rollout. The key is choosing goals that reflect your priorities for this specific campaign.

Once goals are set and shared, you can clearly connect campaign performance to business outcomes and track progress over time.

Here are some common influencer marketing goals and how you can measure them:

Building long-term influencer partnerships

Best for: Performance campaigns, promotions, product drops

Best for: New audiences, market expansion, top-of-funnel efforts

Best for: Brand repositioning, reputation management

Sentiment analysis of comments and mentions

Best for: Community building, long-term brand affinity

Engagement rate (likes, comments, shares, saves)

Best for: New product announcements or feature rollouts

Best for: Repurposing across paid, owned, and earned channels

Best for: Always-on programs, ambassador strategies

Get deeper insight into influencer marketing with our free eBook!

Influencer Reporting: How To Measure Impact & Prove ROI

What started out as a lip-syncing app has now turned into a full-fledged social media platform where people can share short videos on just about anything. Given its massive popularity, it’s no surprise marketers are seeking new ways to stand out and get their content noticed. That’s where TikTok hashtags come in.

Similar to using hashtags on Instagram, TikTok hashtags make it easier for users to find content they like. Content sharing the same hashtags others use may appeal to the same audience, helping your content to travel farther and faster than not using hashtags.

Sure, you could create your own hashtags or use any made-up variations. But wouldn’t it be better to use the top TikTok hashtags that tons of other people are already using?

We thought so, too, which is why we’ve rounded up some of the top TikTok viral hashtags to help you get ahead. Consider this your ultimate guide to popular hashtags on TikTok.

List of the Top Trending TikTok Viral Hashtags

Tip: Take a look at the viral phrases of 2023.

TikTok hashtags are text-based additions to TikTok video captions, starting with the hash symbol (#) followed by a word or phrase.

Hashtags on TikTok work similarly to other social media platforms. Users can add hashtags to their posts to make them more discoverable to other users. 

Hashtags can describe the content of a post, or they can be used to amplify a challenge or trend.

There are also hashtag challenges (HTCs) on TikTok that can go viral, such as the famous Lip Sync Challenge. These challenges often have their own specific hashtags that let users find all of the videos related to the challenge.

It’s no secret that TikTok is a crowded place. With more than a billion users worldwide and more than one million videos viewed each day, there’s a lot of competition. That makes it harder for brands to stand out on the platform — but not impossible.

Using a popular TikTok hashtag is a shortcut to more video views. Your video will be grouped with content using that same popular TikTok hashtag, making it easier for users interested in that hashtag to find you.

When you use TikTok hashtags strategically, you don’t have to rely on just your own audience. By appearing among related posts, you can extend your reach beyond your followers and connect with new audiences. It creates a self-fulfilling cycle — more views lead to more impressions in the feed, which lead to more views!

There's also the fact that, like on Instagram, TikTok users can follow hashtags of their choice. This means that they'll see content associated with those hashtags in their feeds, even if they're not searching for those hashtags. 

The social media landscape is always changing. Keep in mind that this list of top trending TikTok viral hashtags is subject to change. For now, here are 91 of the most popular hashtags to add to your TikTok videos.

Tip: Check out the most trending hashtags in Australia and the most trending hashtags in South Africa.

The Best TikTok Hashtags For More Views

Public relations and media relations add significant impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

But here's the deal: most PR doesn’t happen organically. It’s something that brands must proactively and intentionally pursue.

So, what is PR and how do you use it? This guide tells you everything you need to know for building a strong public relations foundation.

Why should companies care about public relations?

Advantages and disadvantages of public relations

Best public relations tools to build your image

Let’s start with the very basics: a public relations definition.

Public relations is defined as the practice of increasing awareness around a company or brand. It relies on media relations to earn press coverage, as well as content and KPIs to measure your PR performance.

Another PR meaning can be this: The planning of activities designed to shape the public’s view of your brand or company.

However you define PR, it’s important to think of the reason behind your PR activities. With intention leading the way, you can start shaping your audience’s opinions for your desired outcomes.

What does PR stand for, and what is the meaning of PR, you ask? Spelled out, it’s public relations. Or in some cases, it can stand for press release.

Both of these are used in the world of PR. You can usually figure out which is which by looking at the context in which they’re used.

PR is an indirect type of promotion. You’re not trying to capitalize on sales with public relations. Instead, your goal is to build brand awareness and positive sentiment around your company.

In some cases, sales will become a natural byproduct. That’s because PR helps to drum up interest and put you in the spotlight. As more people start talking about you and checking you out, some people may give you their business.

Another benefit of PR is that it steals the spotlight away from your competitors. You write a press release or go viral on social media, and BAM! Suddenly, people forget your competitors exist because they’re too busy looking at you.

Further reading: The largest US newspapers, the most popular US magazines, and the state of print media in South Africa.

Brands use PR for various reasons. The three most common use cases include:

Of course, there is also always a different approach to both B2C and B2B PR.

Brands sometimes have to do damage control and crisis management to avoid the erosion of trust with their customers. PR activities and communications can put you back in the spotlight for the right reasons.

Tip: Download the Ultimate Guide to Crisis Communications and learn how to create a crisis communication plan.

Brands that want to grow their customer base can use PR to generate interest and reach a wider audience. It helps the public get to know your company beyond your marketing messages and products.

PR strategies can also cater to your internal audiences (think employees, shareholders, etc.). This is especially important for companies with multiple locations or remote employees.

Besides the typical use cases for PR mentioned above, there are several other buckets that one's PR expertise could fall into. These include:

Perhaps what springs to mind first when it comes to the definition of PR is the idea of media relations. This is a very important facet of traditional PR that involves building relationships with journalists and building a media coverage profile of mentions in top publications. 

A newer arm of PR in the digital age, social media PR expands upon traditional media relations to include shares by online influencers, blogs, and digital publications. 

PR that deals with strategic communications is typically zeroed in on sensitive topics such as new leadership hires, or highlighting key areas of disruption in comparison to competitors (such as a product update) and other important announcements. It relies on lock-step coordination with other departments and teams to ensure a united front is presented to the public.

Internal comms is another key area of PR that shares important news and announcements internally rather than externally. It's important for maintaining employee morale and loyalty, and it goes a long way toward establishing trust between leadership and the broader company by exhibiting transparency in key business areas.

Another more recent aspect of PR communications comes from the expectation of social responsibility on the part of businesses, by consumers. This type of PR typically involves building public trust in brand authenticity when it comes to various causes, such as LGBT+ rights, environmentalism, and DEI. It might tiptoe into crisis comms at times if a brand experiences backlash due to inaction or accusations of "green-washing" or "pink-washing".

Public relations and marketing (and advertising) share a lot of overlap — but PR and Marketing are different. The most important thing to remember is that PR is considered part of marketing communications. There are fields that are important for both PR and marketing divisions; social media, for example, has changed PR.

Unlike marketing, public relations activities focus solely on brand image. By comparison, marketers are more concerned about the total package: sentiments, reach, conversions, acquisition costs, etc. That is also why the skills needed to be successful in a PR career path differ from the marketing skillset.

For example, as PR increases awareness, marketing and advertising leverage that awareness to drive revenue. PR builds recognition through press relations and speaking events (like PR conferences), and marketing capitalizes on those leads to create paying customers.

It’s a common saying that people don’t buy products — they buy brands. Some people are even willing to pay more for a brand they like. When you build up the brand, marketing goals are easier to achieve.

Marketers wear a lot of hats, and public relations is just one of them. That’s why many teams prefer to hire a PR agency or specialist with dedicated resources.

<table class="table-primary">
<caption>PR vs Marketing vs Advertising</caption>
<thead>
<tr>
<th>Aspect</th>
<th>PR</th>
<th>Marketing</th>
<th>Advertising</th>
</tr>
</thead>
<tbody>
<tr>
<td>Definitions</td>
<td><strong>Builds brand perception</strong> through relationships and earned media.</td>
<td><strong>Promotes products or services</strong> to attract and keep customers.</td>
<td><strong>Paid messaging</strong> that highlights an offer to drive action.</td>
</tr>
<tr>
<td>Goals</td>
<td>Strengthen reputation and trust with the public and media.</td>
<td>Generate demand, leads, and revenue for the business.</td>
<td>Capture attention and prompt responses or sales.</td>
</tr>
<tr>
<td>Formats</td>
<td>Press releases, events, thought leadership, influencers, community engagement.</td>
<td>Campaigns, content, SEO, social media, email.</td>
<td>Ads, sponsored posts, print, TV, radio, display banners.</td>
</tr>
<tr>
<td>KPIs</td>
<td>Media mentions, sentiment, share of voice, reputation impact.</td>
<td>Conversions, engagement, lead quality, ROI.</td>
<td>Impressions, clicks, conversion rate, cost per acquisition.</td>
</tr>
</tbody>
</table>

 "Advertising is what you pay for, publicity is what you pray for.” (Forbes, 2014)

Public relations is heavy on content — specifically written communications like press releases. However, when you build your PR strategy, your content usually falls into one of three buckets:

Tip: Read this blog to learn more about the PESO concept, learn about the top Asian news channels and websites to follow, and check out our free PR in the Age of Influence Report and our list of best PR campaigns

Earned media is the holy grail of public relations because it’s essentially free publicity. Rather than pitching reporters and news outlets, your audience is promoting you on your behalf. Word-of-mouth marketing is powerful because consumers trust it more than traditional marketing messages.

That said, earned media is also the hardest to come by. You can encourage your customers to leave reviews and share on social media, for example. But ultimately, it’s up to them how and when they choose to promote you.

Tip: Learn more about earned media value.

Paid media is one of the easiest types of media for PR agencies and specialists to control. Once you create a press release or other content, you can promote it just as you would your other marketing. Channels might include PPC ads, social media ads, or influencer marketing, for example.

Naturally, paid can also be the most expensive. In addition to paying for content creation, you’re also paying to publish it.

Your owned media is any content that your company controls. Blog posts, case studies, social media copy, original images, website copy, and email newsletters are all examples of owned media.

Your owned media serves as the foundation of your PR campaigns. You can control when, how, and where it’s published, make changes to the content, and track its performance.

Tip: For help creating a press release, read our blog post: 10 Examples of Effective Press Releases + Template. Make sure to also read our blog on the 10 of the Best PR Campaigns! 

It’s true that you don’t necessarily need PR to shape your audience’s perceptions. But companies invest in PR because it allows them to have a say in those perceptions.

Maintaining a strong public relations strategy can help you find opportunities to build and grow your brand. It allows you to create a relationship with media outlets, influencers, and other key people who can advocate for your company. Large language models (LLMs) like ChatGPT are also influencing how brand information is surfaced and interpreted, making AI in brand reputation management an essential part of a PR strategy. Consistency in your public relations campaigns can help to reduce the cost, time, and effort of your marketing team without sacrificing sales and revenue.

Plus, it gives you a chance to establish emotional connections with your target audience. One of the top digital marketing trends for 2026 is values-driven content. 46.8% of marketers are exploring how to apply brand values (Hubspot, 2026). Emotional connections can be powerful in terms of building brand loyalty. As mentioned previously, people buy from brands they like, even if those brands cost more!

Of course, we also have numbers for you to underline the importance of public relations for a company. Check out the most important PR statistics.

Get more insights, benchmarks, and practical takeaways to strengthen your strategy and secure your seat at the leadership table. Download the 2026 State of PR Report to stay ahead of what’s next for PR. 

Effectively leveraging public relations provides a strategic advantage. But what exactly is PR and what does it entail? Read on for all the tools you need to execute a successful PR strategy. 

The Basics of Public Relations (PR): Meaning & Examples

The PR landscape in 2026 looks very different from even a few years ago. Modern PR teams must navigate a constantly evolving media environment where earned coverage, social conversations, influencer engagement, LLM visibility, and data-driven insights all play a role in shaping brand reputation. PR pros aren’t just distributing press releases anymore — they’re listening in real time, optimizing media outreach, and tying PR outcomes back to broader marketing goals.

There now exists a crowded market of PR technology tools designed to help communicators track coverage, build journalist relationships, analyze sentiment, and measure impact across a wide range of channels. A long-standing name in this space is Cision, known for its extensive media database, press release distribution, and PR workflow tools.

But as teams prioritize ease of use, stronger alignment with marketing and social teams and AI-powered insights they may want to explore Cision alternatives that better align with their strategy and day-to-day needs.

What Should You Look for in a Cision Alternative?

The following companies offer solutions that are good alternatives to what Cision is offering.

Scroll down to read more about their pros and cons:

Meltwater is a best-in-class social and media intelligence solution for PR, marketing, communications, and social professionals. From social media analytics and engagement solutions to an all-encompassing influencer marketing platform, Meltwater is designed to solve all the problems and obstacles (and take advantage of all the opportunities!) that come along with modern marketing.

Multi-Channel Monitoring. Track brand and topic mentions across news, social media, TV & radio, print, and podcasts for a complete view of earned media coverage

Real-time alerts & spike detection enabling teams to be notified instantly when conversation volume spikes or sentiment shifts

Sentiment & share-of-voice metrics to analyze how your brand is perceived across media and benchmark visibility against competitors or key topics

Custom scoring & comparative reports allowing PR teams to prioritize the coverage that matters most and compare coverage by region, product, or campaign

AI-assisted pitching & content generation — Use generative AI to draft pitches and press releases or find journalists who are the best match for your story based on key messages

LLM Visibility with a GenAI Lens helps teams monitor how they are referenced, described, and positioned in AI models giving PR and communications teams early insight into AI-shaped narratives, misinformation risks, and emerging reputational trends

Meltwater is also an industry leader in AI innovation. Our AI-powered integrations empower users to make greater impacts and uncover deeper insights at scale. With Mira, your AI powered teammate, AI is seamlessly incorporated into your workflow, increasing efficiency, data accuracy, and productivity. 

Pricing: Custom packages available. Contact our team for a demo

Best for: Mid-size and enterprise companies looking for broad media intelligence, media relations, and social listening capabilities across numerous channels worldwide, with custom reporting options and robust analytics. 

From PR to communications to marketing to social media and every combination in between, Meltwater is a comprehensive, all-in-one Cision alternative. 

"What we value most about Meltwater is its ability to give us a comprehensive, real-time view of our media presence. Their platform allows us to easily track earned media mentions, monitor key conversations through customized keyword searches and social listening, and distribute press releases directly to targeted journalists. The ability to export clear, usable data for campaign, event, and reporting purposes is a major asset for our communications work." (Source)

Critical Mention is a media monitoring platform that helps businesses and brands keep tabs on their earned media mentions and coverage. 

Comprehensive real-time media monitoring across broadcast TV & radio, online news, podcasts, print, and social media channels

The Meltwater Blog

Influencer Reporting: How To Measure Impact & Prove ROI

The Best TikTok Hashtags For More Views

The Basics of Public Relations (PR): Meaning & Examples

7 Best Cision Alternatives With Evaluation Criteria For 2026

Internal Communications Best Practices to Drive Your Business Forward

Ultimate Social Media Marketing Guide

Trend Adoption Stages Explained: Matcha, Ube, and Pistachio Lattes

How to Measure PR Performance Across LLMs and Generative Search

45 TikTok Stats You Need To Know [2026]

Brand Safety in the AI Era: How to Correct Misinformation in Chatbots and AI Search

How Heated Rivalry Became One of Streaming’s Hottest Shows — a Social Listening Analysis

Influencer Measurement Tools: How To Track Full-Funnel Impact