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Generative Engine Optimization (GEO) Guide

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.

Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?

The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

How do customers interact with my newly launched product?

How do I increase the productivity of my employees?

How do I know if my marketing efforts are working?

We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.

But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!

But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.

We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIn to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Using hashtags on social media gives you an easy way to get more eyes on your content. But choosing the right hashtags can also help you gain more followers. Once users start following you, they’ll see all your content regardless of the hashtags you use! 

The first step: choosing the right hashtags for followers.

When you use hashtags, your content shows up alongside other content and accounts using those same hashtags. This helps you get in front of an audience who is interested in those hashtags and therefore is more likely to be interested in you. 

Here’s how you can find the best hashtags for followers to help you ace your social strategy.

Common Hashtags to Gain Twitter Followers

Most Popular Hashtags for Followers on TikTok

Hashtags for Followers with Easy Difficulty

How to Find the Best Hashtags for Your Brand

Tip: Learn how to use hashtags on Facebook, Instagram, and Twitter, and check out the most trending hashtags in Australia and the most trending hashtags in South Africa.

Brands and content creators use hashtags for a variety of purposes. When you use common hashtags, your content is categorized with other content using those same hashtags. So when people view content for that hashtag, they’re likely to see what you’ve posted. 

That’s a great strategy for getting your content seen. A better approach is to use hashtags to grow your audience. Your followers will see every new post, even if they’re not exploring a particular hashtag.

More followers means more views and more opportunities for engagement. The more people who like and share your content, the more chances you have of recruiting new customers, growing your revenue, and increasing your share of voice.

It all starts with using hashtags for followers. This helps you spread your content reach and encourage users to like your page, channel, or account.

There is an abundance of hashtags you can add to your social media posts, including branded hashtags you come up with yourself. But hashtags for followers are specifically for attracting new followers to your social profiles. These hashtags will help you grow your account better than general-use hashtags. 

To use hashtags, hold the shift key and type the number 3 to generate the hashtag symbol, then add your phrase with no spaces between the symbol and words.

Hashtags are usually included at the end of your social media post. You can also include them as text in a sentence, like this: “We had a great time at the #B2BExpo.”

Keep in mind these do count toward character limits, so make sure you save room in your posts and choose your hashtags wisely.

With these tips in mind, let’s explore the best hashtags for followers on popular social media platforms.

Before we get into specific platforms, let’s look at some hashtags for followers that you can use no matter which social media network you’re on: 

You can use these hashtags by themselves or add a few of them to every post. Some platforms (like Instagram) will allow you to use more hashtags than others. Know each platform’s limits so you can plan to use the best hashtags for each channel and post.

Twitter was the first social media network to introduce hashtags. The idea stemmed from the desire to show certain content to specific people or groups. The hashtag does exactly this (in addition to showing the content to the poster’s followers). When users click on the hashtag, they see content related to that hashtag. 

Other platforms have since adopted hashtag technology, but Twitter remains a great place to use hashtags to grow followings. Here are a few specific hashtags to use:

You can also turn to industry-specific keywords to include in your posts. This will help you find users on Twitter who are also in your industry or otherwise care about what you do. For instance, if you’re in the health and wellness space, you can include hashtags related to fitness, working out, supplements, or specific types of exercises like yoga or Crossfit.

Tip: Learn how to use hashtags on Twitter

Instagram has a lot more leeway when it comes to adding hashtags to posts. You have ample space to fill your Instagram posts with keywords to make your content more searchable. 

The top Instagram hashtags for followers include:

It’s best practice to use Instagram hashtags in “sets” rather than as standalone hashtags. Including multiple hashtags in each post can help you increase your visibility and align yourself with content creators interested in similar hashtag sets.

Tip: Read our blog about how to get more Instagram followers, learn how to use hashtags on Instagram and take a look at the most trending hashtags in Australia

TikTok also makes use of specific hashtags that help users find relevant content. Similar to Instagram and Twitter, TikTokers can click on a hashtag and find other content that uses that hashtag. You can add hashtags to your post or include them as comments.

Tip: Here you find the best TikTok hashtags to use in general.

Here are some of the most popular hashtags for growing your TikTok following:

Best Hashtags for #Followers

Knowing the competitive landscape of your business is invaluable. The same is true for the social media management tools you use. Whether you're a current Tailwind user or have it on your list of possible solutions, knowing what options are available is the first step to finding the best platform for your needs. Read on to learn more about the top Tailwind alternatives and how they approach the demands of modern social media marketing. 

The Best Alternative to Tailwind: Meltwater

Tailwind is a social media management software that enables users to create, schedule, and publish content to their social media accounts. Currently, Tailwind supports three social media channels: Instagram, Pinterest, and Facebook. (However, Tailwind's mobile app only supports Instagram.) It also has a Google Analytics integration that lets users track ROI, UTMs, and social media metrics.

The following companies are Tailwind competitors:

Read on to learn more about their pros, cons, and key features.

Our all-in-one social media management and intelligence solutions are the top alternative to Tailwind. Our software enables users to not only create and publish social media content, but also to optimize them with real-time analytics features on a platform that integrates easily with our other marketing solutions. 

Tailwind supports three social networks, but Engage, our social media engagement platform, supports five:

It also integrates seamlessly with our Meltwater social listening platform that monitors across numerous social networks (including popular Asian platforms), as well as forums, blogs, comment sections, news, and other data sources.

With these robust features, social media managers and businesses don't have to create their social media strategies from guesses. Our integrated social analytics and engagement features enable users to make data-driven marketing decisions.

Meltwater's Social Media Management Solution

Speaking of data, our platform dashboards feature visual analytics charts that show users critical metrics fast. Some Tailwind users complain that its dashboards show too much information that they don't need and that some of its reporting features are only available to users on certain tiers. Meltwater reporting is customizable, comprehensive, and accurate, making it easier to communicate results to multiple team members and stakeholders. 

Businesses looking to expand social media marketing efforts at any level are also well-served by our all-in-one solutions. From consumer insights to influencer marketing, we're poised to take advantage of whatever marketing possibilities evolve from social media next.

Finally, our customer service excellent. From thorough product training to ongoing, responsive customer support, we pride ourselves on staying step-in-step with our users.

Interested in learning more about our social solutions? Fill out the form below to get a free demo today.

Meltwater is the top Tailwind alternative, but here are how some other options match up.

Crowdfire is a Tailwind alternative that helps users create, publish, and analyze the performance of social media marketing content. It currently supports publishing content on multiple social media platforms, including X (Twitter), Instagram, Pinterest, and LinkedIn.

Crowdfire and Tailwind are neck and neck when it comes to most features. But with more supported social profiles, Crowdfire comes out ahead for social media marketing and management.

eClincher is a social media management platform that helps users manage accounts across different social networks, including Facebook, Instagram, and X (Twitter). 

From sentiment analysis to customizable reports, eClincher has more analytical capabilities than Tailwind that strategic social media managers will find useful.

Hootsuite is one of the more well-known alternatives to Tailwind, featuring social media publishing, listening, and analytic features.

Did you know that there are also alternatives to Hootsuite?

Marketers focused almost exclusively on Instagram and Pinterest will appreciate Tailwind's many content suggestions and scheduler tools geared to those two platforms. On the other hand, Hootsuite supports social accounts on more networks, includes more cross-platform integrations, and offers more in-depth analytics. Because of those capabilities, Hootsuite is the more fitting Tailwind alternative for businesses with social profiles on more than a few platforms.

Loomly is a Tailwind alternative with publishing- and workflow-focused social media management tools. Its main features include a post scheduler and multiple content calendars integrated into one dashboard.

Tailwind is very user-friendly for Instagram and Pinterest, but outside of those social media networks, some businesses may find it lacking. Data-driven marketers appreciate Loomly's wide analytic capabilities, like paid campaign tracking and customizable reports.

Sendible is a social media management platform that helps marketers take control of multiple social accounts at once. It also features some collaborative tools for teams, like workflow approvals.

Sendible supports more social media platforms than Tailwind — including LinkedIn, X (Twitter), and YouTube. It also boasts more integrations, such as Slack and X (Twitter). And though Tailwind offers influencer tracking and an API, Sendible's mobile alerts and competitive analysis tools make it a competitive social media marketing software.

Sprout Social is a popular alternative to Tailwind that has some social listening and team collaboration features.

According to online reviews, users like that both platforms are easy to use. However, with capabilities that Tailwind is missing, like follower analysis, social reporting, and influencer identification, Sprout Social is a more comprehensive software.

Tip: Take a look at other Sprout Social alternatives.

Last on our list of alternatives to Tailwind is SocialPilot, a scheduler that connects with social media accounts on Instagram, Facebook, LinkedIn, and other social networks.

When it comes to managing and analyzing social media, Tailwind and SocialPilot have many of the same features. Their main differentiator is support. Reviewers on G2 praise SocialPilot's responsive customer support. Strong software support is a boon to any social media strategy, giving SocialPilot an edge over Tailwind. 

Tailwind is a social media scheduler that works for many, but not all. Learn more about what Meltwater, the top alternative to Tailwind, can do for you by scheduling a demo today. 

The Best Tailwind Alternatives 2025

Recently, we talked about our first impressions of Meta Threads. Now Meta Threads dethroned ChatGPT as the most downloaded app of 2023. It racked up 30 million downloads in just one day after launch and recruited 100 million users within its first five days. Clearly, this new platform is a powerhouse in the social media space, so it’s worthwhile to learn how you can use it for business.

Threads still has a lot of catching up to do compared to Facebook and Instagram (users on these platforms have surpassed one billion). But there are benefits you can tap into in the meantime. Since they’re all owned by the same parent company, we have plenty to look forward to in the coming years.

Let’s explore the role of Meta Threads in the social media ecosystem and how businesses can use it to grow their presence, brand image, and sales.

Building Your Meta Threads Strategy with Meltwater

Meta launched Threads as a social media platform designed to rival X/Twitter. This text-sharing app is made by Instagram and allows users to post text updates, join conversations, and view content published by others.

Users can download the app to their Android or iOS devices and access it with their Instagram login.

Threads was designed to be a direct competitor to X/Twitter, a microblogging platform made for posting quick quips and short-form content.

Despite its similarities to X/Twitter, Meta Threads includes several unique features that have lured more than 137 million users to date:

Text posts up to 500 characters (for comparison, X/Twitter allows up to 280 characters)

Option to follow the same accounts you follow on Instagram

A feed that includes content from followed accounts and recommended content

Algorithmically driven instead of showing the newest content first

Ability to “mute” accounts rather than unfollowing or blocking them

Privacy settings to control who mentions you

Ability to choose who can reply to your posts

A setting to alert you when you’ve been browsing longer than a certain period of time to help minimize screen time

These features are unique departures from the X/Twitter platform. As with other social media platforms, we’re likely to see new features evolve based on user feedback and usage patterns.

Meta Threads officially launched on July 5, 2023. The app became available in most markets during its initial launch. However, the company initially withheld the app in the European Union in response to new digital laws.

The company will make Threads available in Europe sometime in December 2023.

Meta Threads has nearly 100 million of its users logging in and using the app at least once per month. Among them are celebrities with sizable followings, including Neymar, Selena Gomez, and Mr. Beast. 

<table class="table-primary alternate-color">
<thead>
<tr>
<th>#</th>
<th>Meta Threads Account</th>
<th># Meta Threads Followers</th>
</tr>
</thead>
<tbody>
<tr>
<td style="text-align:center;">1</td>
<td>Neymar</td>
<td>10.1 Mio</td>
</tr>
<tr>
<td style="text-align:center;">2</td>
<td>Selena Gomez</td>
<td>9.6 Mio</td>
</tr>
<tr>
<td style="text-align:center;">3</td>
<td>Kylie Jenner</td>
<td>8.1 Mio</td>
</tr>
<tr>
<td style="text-align:center;">4</td>
<td>Kim Kardashian</td>
<td>7.1 Mio</td>
</tr>
<tr>
<td style="text-align:center;">5</td>
<td>Mr. Beast</td>
<td>5.8 Mio</td>
</tr>
<tr>
<td style="text-align:center;">6</td>
<td>Jennifer Lopez</td>
<td>5.5 Mio</td>
</tr>
<tr>
<td style="text-align:center;">7</td>
<td>Shakira</td>
<td>5.4 Mio</td>
</tr>
<tr>
<td style="text-align:center;">8</td>
<td>Will Smith</td>
<td>5.1 Mio</td>
</tr>
<tr>
<td style="text-align:center;">9</td>
<td>Chris Hemsworth</td>
<td>4.8 Mio</td>
</tr>
<tr>
<td style="text-align:center;">10</td>
<td>Chloe Kardashian</td>
<td>4.7 Mio</td>
</tr>
</tbody>
</table>

Threads isn’t just for household names, though. Businesses and individuals can join the app, follow accounts, and post their own content. 

Brands like Glossier, Target, Starbucks, and Spotify are using the app for marketing campaigns. But again, you don’t have to be a globally recognized name to make the app work for you.

Fans eagerly lined up to join Meta Threads. The site garnered 1 million sign-ups within the first hour and doubled its user base within the next hour.

But daily activity has significantly slowed — as much as a 79% decline post-launch. And the app is struggling to attract new users.

One possible answer is that people simply don’t know how to use it. They’re unsure of what to post and what type of content will do well here.

With Threads’ direct connection to Instagram, users may have difficulty jumping the gap from visually inspiring photos and videos to text-based posts. 

There’s also some fuzziness in regard to Threads’ purpose, beyond being a X/Twitter alternative. This is a key question that underpins a new social media platform’s success — simply having users and content doesn’t guarantee longevity. A platform needs a clear purpose that makes it feel vibrant, useful, valuable, and worth spending time on.

While activity and user growth have stagnated, Meta CEO Mark Zuckerberg remains optimistic about the future of Threads. The company has incorporated user-requested features, like a search option, along with other features, like a mention button that lets you effortlessly mention others in your posts.

Other features are in the works, including a tagging feature similar to hashtags.

Meta Threads is a slice of Instagram, having been developed by the same team and accessible only to Instagram users.

Threads is marketed as a text version of Instagram, although it appears more like a clone of X/Twitter. But there’s more to both apps than the text vs. image conversation.

Here’s a side-by-side breakdown of each:

<table class="table-primary alternate-color">
<thead>
<tr>
<th>Meta Threads</th>
<th>Instagram</th>
</tr>
</thead>
<tbody>
<tr>
<td style="text-align:center;">Text-focused with photo and video capabilities</td>
<td>Photo- and video-focused, with text-based captions and hashtags</td>
</tr>
<tr>
<td style="text-align:center;">Content isn't as personalized</td>
<td>More customization regarding the content you see</td>
</tr>
<tr>
<td style="text-align:center;">3Not as many features or content types</td>
<td>Offers lots of features, like <a hrefs="https://www.meltwater.com/en/blog/instagram-stories" target="blank">Instagram Stories</a> and <a hrefs="https://www.meltwater.com/en/blog/instagram-reels">Instagram Reels</a></td>
</tr>
</tbody>
</table>

Keep in mind that Threads isn’t designed to be like Instagram. Rather, it’s about giving Instagram users another way to attract and connect with an audience.

One of the OG’s of social media, Facebook continues to dominate the social spheres with more than 2 billion daily active users. Its name has staying power, which gives Threads immediate street cred and a strong foundation for success.

But other than sharing the same parent company, the Facebook Threads relationship is pretty nonexistent.

The two platforms have very different audiences, features, and user interfaces. Users engage with each platform differently. And unlike Facebook, which has an impressive suite of business tools, the Threads app offers very few ways to run marketing campaigns. 

That’s because it hasn’t been monetized by Meta — at least, not yet. The company wants the platform to become more established first.

There’s one more unique piece of the Facebook Threads connection: Meta is using Facebook to promote the Threads platform.

A move that’s been deemed controversial by many users, Meta is sharing users’ Threads content on Facebook. Offering no way for users to opt out, Meta shines a light on what people are posting on Threads in an attempt to grow the platform.

Most new social media platforms come with a learning curve. But since Threads is designed to be a clone of X/Twitter, some features have already been tested and tweaked.

If you’re already on Instagram, you get an extra boost with the option to follow all the same accounts on Threads. Your Instagram followers also have this option when they join Threads, which can help you gain a built-in audience effortlessly.

This puts brands in a somewhat better position to try a “new” platform and create a strategy for it. With this in mind, let’s look at some ways you can use Meta Threads to achieve your business goals.

The short-form nature of Threads means quick content like polls and questions fit well within its format. Ask your audience questions about your products or services, or throw in a few just-for-fun questions, Buzzfeed-style.

Threads is a great place to tease new products, promote existing products or services, or ask your audience what they’d like to see next. 

Like its Instagram counterpart, Threads is a community of inspiration. Or at least, it’s getting there. Brands like Target are using the platform to draw attention to various products and brands they carry. This is a great way to create anticipation about new launches or draw attention to items customers might have overlooked.

If you’re thinking about bringing in a new product line or experimenting with a new feature, Threads can be a great place to collect user feedback. Since Threads users are also on Instagram, they’re no strangers to giving their two cents on what they like and don’t like. 

Share a product photo or video or link to a landing page that explains what you’re doing and watch the comments roll in.

Get your followers excited for what’s to come. Threads gives you a platform to share exclusive announcements, from product launches to new blog posts to awards and contests. 

Exclusive content can also be a great way to grow your following on Threads. It gives people access to your brand they can’t get anywhere else, which gives them even more reason to follow you.

What you post on Facebook doesn’t always work for Instagram, and vice versa. But sometimes it does, and you can take advantage of cross-posting to save on content creation. Repurpose content from other social channels to help build brand consistency and stay active within each of your social communities.

Tip: Learn more about repurposing content.

Whether you’re embarking on a new Meta Threads social media marketing strategy or are looking to grow your existing following, one of the key pieces of success is knowing what to post. This comes with learning who your audience is and what they like and dislike so you can give them more of what they want.

Meltwater helps you do exactly this with advanced social listening and audience analysis. Learn more about who your followers are, the content they engage with, when they’re active on social media, and myriad other data to help you hone your social strategy. Discover trending topics and how customers are feeling about certain issues so you can connect with them authentically. Meltwater empowers you with data so you can trade guesswork for results.

Learn more when you request a demo by filling out the form below.

What Is Meta Threads and How Can You Use It for Your Business?

Video content marketing and advertising have quickly become a mainstay for social media managers, and it’s easy to figure out why — video drives more engagement than any other content type across social platforms such as Twitter, LinkedIn, Facebook and Instagram. In fact, social media platforms dedicated to video, such as YouTube and TikTok, are thriving. Across the globe, YouTube has over 2 billion monthly active users, while TikTok has 800 million monthly active users. With the odds in their favor, more and more social media marketers are looking towards video as the next frontier.

In this article, we introduce how marketers should use social media video marketing for their business:

Social Media Marketing

Best Hashtags for #Followers

The Best Tailwind Alternatives 2025

What Is Meta Threads and How Can You Use It for Your Business?

5 Quick Tips for Social Video Content

What Are the Most Used Social Media Platforms in the Philippines 2025?

#unlabeled: Diet Coke Uses Influencers to Fuel A Powerful Conversation

The 8 Biggest New Meltwater Features in our 2023 Winter Release

What is Little Red Book (Xiaohongshu) and Why are Global Brands Jumping on it?

ChatGPT Social Media Marketing Life Hacks

When Is The Best Time To Post on Instagram in The UK?

Meta's Threads: Our First Impressions

Instagram Marketing Examples: 20 Excellent Examples & Ideas from Top Brands

Social Media Marketing

Best Hashtags for #Followers

The Best Tailwind Alternatives 2025

What Is Meta Threads and How Can You Use It for Your Business?

5 Quick Tips for Social Video Content

What Are the Most Used Social Media Platforms in the Philippines 2025?

#unlabeled: Diet Coke Uses Influencers to Fuel A Powerful Conversation

The 8 Biggest New Meltwater Features in our 2023 Winter Release

What is Little Red Book (Xiaohongshu) and Why are Global Brands Jumping on it?

ChatGPT Social Media Marketing Life Hacks

When Is The Best Time To Post on Instagram in The UK?

Meta's Threads: Our First Impressions

Instagram Marketing Examples: 20 Excellent Examples & Ideas from Top Brands

Interested in learning how Meltwater can help you? Fill out the form to learn more.