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Generative Engine Optimization (GEO)

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Generative Engine Optimization (GEO)

AI Citation Optimization: How a Website Rebuild Drove a 73% Citation Increase

How a website relaunch drove a 73% citation jump.

Jenny Force

Aug 4, 2026 • 12 min read

Illustration of an AI brand-visibility analytics dashboard showing search results, projected volume, audience questions, mention rate, and total reach metrics against a pink-to-orange gradient background.

Generative Engine Optimization (GEO)

7 AI Visibility Metrics Every CMO Should Review Monthly

The executive guide to measuring AI visibility.

Lance Concannon

Jul 30, 2026 • 15 min read

A dark purple image with a large white search bar floating in the middle witha magnifying glass hovering over it. Above the search bar is a speech bubble with a small robot head inside. There is also a gear and a brain-like symbol with several lit up connected dots.

Generative Engine Optimization (GEO)

What is Generative Engine Optimization (GEO) & How to Do It

GEO helps your brand to appear in AI platforms — but how does it work? This guide has everything you need to know to get started with GEO. Free Download: Brand AI Visibility Guide

Lance Concannon

Jul 24, 2026 • 40 min read

+55.2% Wikipedia Month on Month Citation Growth

Generative Engine Optimization (GEO)

AI Search Visibility Report - June 2026: How Generative Search Changed This Month

AI citation analysis reveals how YouTube, Wikipedia, NIH and earned media are shaping brand visibility in generative search.

Nathaniel Pallen

Jul 3, 2026 • 14 min read

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Generative Engine Optimization (GEO)

How to integrate SEO and AEO into PR workflows: a strategic framework

Make every PR story easier to find, cite, and prove.

Sarah Mai Stokholm

Jun 30, 2026 • 16 min read

A CGI image of documents being absorbed into an abstract AI network.

Generative Engine Optimization (GEO)

Does Press Release Distribution Affect AI Search? Visibility Beyond Traditional Rankings

Turn press releases into signals that AI search can find, trust, and cite.

Saskia Sarisin

Jun 26, 2026 • 19 min read

A panel discussion on AI visibility at Meltwater Summit 2026

Generative Engine Optimization (GEO)

What We Learned About GEO and Brand Visibility in LLMs at Meltwater Summit 2026

Seven lessons from Meltwater Summit 2026 on earning visibility in the age of AI.

Lance Concannon

Jun 23, 2026 • 10 min read

56.4% Month on Month YouTube Citation Growth

Generative Engine Optimization (GEO)

AI Search Visibility Report - May 2026: The Rise of Authority Sources in AI Search

We used Meltwater GenAI Lens to track monthly changes in LLM citations between April and May 2026

Nathaniel Pallen

Jun 17, 2026 • 11 min read

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Generative Engine Optimization (GEO)

AI Content and the Effort Heuristic: Does Less Work = Less Value?

We are in a time of fascinating creative tension when it comes to the use of AI. How content is created matters almost as much as what it says. Get the Public Perception of AI report

Samantha Scott

Jun 15, 2026 • 15 min read

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Generative Engine Optimization (GEO)

The Uncanny Valley of AI Writing: Why AI Content Breaks Trust

AI writing can be logically structured and technically accurate while still feeling emotionally flat. Here's why, how to recognize it, and how to correct it. Read the Public Perception of AI report

Samantha Scott

Jun 5, 2026 • 13 min read

39.5% of AI platform citations in April 2026 are from Earned/News Media sources.

Generative Engine Optimization (GEO)

AI Search Visibility Report: Earned Media, YouTube, and LinkedIn Are Reshaping AI Visibility

We used Meltwater GenAI Lens to track monthly changes in LLM citations between March and April 2026

Nathaniel Pallen

May 28, 2026 • 15 min read

An image of a peach orange colors transparent square shape with small glowing dots inside. There are several nodes expanding out from the shape representing various aspects of public relations. Blog post image for how does digital pr affect ai visibility.

Generative Engine Optimization (GEO)

How Digital PR Affects AI Visibility and Search Outcomes

Earned coverage now has two jobs: driving search visibility and giving AI tools context on how to describe your brand from credible third parties. Get the Earned Media for GEO Guide

Saskia Sarisin

May 28, 2026 • 14 min read