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Generative Engine Optimization (GEO)

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Generative Engine Optimization (GEO)

How to Measure AI Visibility ROI: A Practical Framework

AI-generated discovery removes some of the traditional signals marketers usually rely on. Here's how to measure AI visibility for better brand strategy. Free Download: Brand AI Visibility Guide

Sarah Mai Stokholm

Aug 20, 2026 • 12 min read

Upward-trending bar chart illustrating a 67.8% increase in LinkedIn citations in July.

Generative Engine Optimization (GEO)

AI Search Visibility Report for July 2026: The latest developments in generative search

LinkedIn appears in a lot more AI search citations this month.

Nathaniel Pallen

Aug 14, 2026 • 16 min read

A teal graphic showing 40.3%, the share of social media citations for K-Beauty products among the top 10 LLM-referenced sources.

Generative Engine Optimization (GEO)

K-Beauty and AI Visibility: How Korean Skincare Brands Are Represented Across Generative Search Engines

An analysis of AI visibility, sentiment, and citation sources of Korean skincare brands across eight LLMs in the US market.

Samantha Tanizar

Aug 14, 2026 • 12 min read

A bright yellow mage with a large stat that says twenty seven percent, with a decorative graph next to it. Twenty seven percent is the highest LLM visibility score for a grocery retailer associated with savings

Generative Engine Optimization (GEO)

How AI Recommends Saving Money on Groceries: Analysis of 8 Leading AI Models

Meltwater's GenAI Lens analysis reveals how AI models recommend grocery savings.

Samantha Scott and Anna Amarotti

Aug 10, 2026 • 17 min read

Illustration of an executive analytics report dashboard with charts, customer ratings, feedback, security, and growth icons in glowing teal and green tones.

Generative Engine Optimization (GEO)

The Executive Report for AI Search: What Leaders Actually Want to See

Turn AI search data into executive-ready decisions.

Lance Concannon

Aug 10, 2026 • 19 min read

An image showing five transparent glowing tiles descending in size from left to right. They have various symbols on them like an arrow going up and to the right, a pie graphs, and gears. To the far left of the image are smaller floating tiles and three dimensional shapes. The image represents AI citation optimization.

Generative Engine Optimization (GEO)

AI Citation Optimization: How a Website Rebuild Drove a 73% Citation Increase

How a website relaunch drove a 73% citation jump.

Jenny Force

Aug 4, 2026 • 12 min read

Illustration of an AI brand-visibility analytics dashboard showing search results, projected volume, audience questions, mention rate, and total reach metrics against a pink-to-orange gradient background.

Generative Engine Optimization (GEO)

7 AI Visibility Metrics Every CMO Should Review Monthly

The executive guide to measuring AI visibility.

Lance Concannon

Jul 30, 2026 • 15 min read

+55.2% Wikipedia Month on Month Citation Growth

Generative Engine Optimization (GEO)

AI Search Visibility Report - June 2026: How Generative Search Changed This Month

AI citation analysis reveals how YouTube, Wikipedia, NIH and earned media are shaping brand visibility in generative search.

Nathaniel Pallen

Jul 3, 2026 • 14 min read

An abstract CGI image of some marketing analytics charts.

Generative Engine Optimization (GEO)

How to integrate SEO and AEO into PR workflows: a strategic framework

Make every PR story easier to find, cite, and prove.

Sarah Mai Stokholm

Jun 30, 2026 • 16 min read

A CGI image of documents being absorbed into an abstract AI network.

Generative Engine Optimization (GEO)

Does Press Release Distribution Affect AI Search? Visibility Beyond Traditional Rankings

Turn press releases into signals that AI search can find, trust, and cite.

Saskia Sarisin

Jun 26, 2026 • 19 min read

A panel discussion on AI visibility at Meltwater Summit 2026

Generative Engine Optimization (GEO)

What We Learned About GEO and Brand Visibility in LLMs at Meltwater Summit 2026

Seven lessons from Meltwater Summit 2026 on earning visibility in the age of AI.

Lance Concannon

Jun 23, 2026 • 10 min read

56.4% Month on Month YouTube Citation Growth

Generative Engine Optimization (GEO)

AI Search Visibility Report - May 2026: The Rise of Authority Sources in AI Search

We used Meltwater GenAI Lens to track monthly changes in LLM citations between April and May 2026

Nathaniel Pallen

Jun 17, 2026 • 11 min read