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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Looking for the latest digital trends? Good news: our Digital 2025 July Global Statshot Report has you covered.

Published in partnership between We Are Social and Meltwater, this latest update in our ongoing Global Digital Report series has all the data you need to understand evolving digital preferences and behaviours, including rich insights into:

Top stories in this quarter’s report include:

A deep dive into the disruption of search

The world’s “top” social media platform

A big new milestone for internet connection speeds

…and that’s just a fraction of what you’ll find in the 540+ pages of the full report, so be sure to read on below to get the full story.

As always, we’d like to start by extending our heartfelt thanks to our generous data partners, who provide the world leading data you’ll find in this report:

All of this analysis has been written by Simon Kemp, without the use of generative AI [why does this matter?]. 

Simon has been producing the Global Digital Reports series for 15 years, so he’s intimately familiar with the global “state of digital”, and how people’s online behaviours are evolving.

If you’d like to follow Simon’s regular analysis, you can connect with him on LinkedIn.

As you explore this latest report – and especially as you compare trends in the data over time – please be aware of the following notes:

With the generous support of GWI, we’re delighted to bring you expanded insights into the use of the world’s top social media platforms in this quarter’s report. These charts provide valuable new perspectives on social media use, and enable readers to develop an even more detailed understanding of digital preferences and behaviours. Please pay careful attention to the descriptions on each chart to understand what it portrays, and be sure to check the footnotes to identify the relevant data source(s).

GWI has expanded its coverage of audiences aged 65+ to a range of new countries, which may impact various metrics across its research. Please keep this expansion in mind when comparing the latest GWI values with figures published in our previous reports.

Please also refer to our comprehensive notes on data to learn about other recent changes.

You’ll find our complete Digital 2025 July Global Statshot Report in the embed below (click here if that’s not working for you), but read on past that to find an in-depth analysis of what all these numbers actually mean for you and your work.

Let’s begin with our usual look at the latest global headlines:

The United Nations’s World Populations Prospects data shows that there are 8.23 billion people living on Earth today, with that figure up by 70 million people (+0.9 percent) since this time last year. The UN’s data also highlights the continuing trend of urbanisation, with 58.3 percent of the world’s population now living in urban centres.

Analysis from GSMA Intelligence indicates that there are 5.76 billion unique mobile users around the world in July 2025, which equates to 70.0 percent of the world’s total population. The global unique subscriber figure has increased by 111 million over the 12 months, delivering annual growth of 2.0 percent. Meanwhile, data from Ericsson shows that smartphones now account for roughly 87 percent of the mobile handsets in use.

At the start of July 2025, the world’s online population had reached 5.65 billion, suggesting that internet penetration now sits at 68.7 percent. Internet user numbers have increased by 146 million (+2.7 percent) over the past year, but 2.58 billion people remain offline at the time of writing.

Kepios analysis indicates that global social media user identities now stand at 5.41 billion, with that figure equivalent to 65.7 percent of the global population. That user figure has increased by 4.7 percent over the past 12 months too, with 241 million new identities starting to use social platforms since July 2024 [note that “user identities” may not represent unique human individuals].

These headline figures offer a valuable overview of the global “state of digital” in July 2025, but in order to understand what people are actually doing online – and how their behaviours are evolving – we need to go deeper into the data.

So, go grab some refreshments, get yourself comfy, and we’ll take a closer look at this quarter’s essential findings.

Over the past two decades, search engines like Google, Bing, and DuckDuckGo have been the starting point for most people’s online activities and purchase journeys.

That’s still largely true today too, but online search behaviours and experiences are changing rapidly, and the impact of these changes will impact everybody who uses the internet – individuals and organisations alike.

So, given the critical importance of these trends, we’ll begin this quarter’s analysis with a deep dive into the changing face of search.

More than 4 in 5 online adults report using online search on a regular basis, with 80.6 percent of respondents in GWI’s latest survey stating that they’ve visited a search engine or web portal within the past month.

This figure ranks search engines third in GWI’s list of the world’s most popular online “properties”, behind messaging apps and social networks.

However, actual use of search engines may be even higher than GWI’s research suggests, because – even if the visit isn’t intentional – many web browsers automatically direct users to search engine results if they enter an incomplete, incorrect, or invalid URL in the address bar.

Indeed, this is likely the primary reason why “Google” remains the top keyword entered into Google’s own search engine.

For broader context, Similarweb reports that Google.com attracted an average of 83 billion visits per month between 01 March and 31 May 2025, from an average of 3.16 billion unique visitors each month.

Now those numbers are already pretty impressive, but other figures paint an even clearer picture of just how important Google has become to the world’s online activities.

For example, Similarweb reports that Google.com accounts for almost 20 percent of traffic to the world’s top 10,000 web domains.

Moreover, figures published by Semrush indicate that Google’s traffic may be even higher than Similarweb’s numbers suggest, with Semrush reporting an average of 105 billion visits per month to Google.com, from an average of 5.87 billion unique devices.

And furthermore, the available data suggests that Google handles trillions of searches every year.

But these figures aren’t really surprising, even if they’re still impressive.

Indeed, across the world’s 5.64 billion internet users, “finding information” remains a top motivation for going online, and more than 6 in 10 connected adults (61.3 percent) say that this is one of the primary reasons why they use the internet today.

 And we also see remarkable consistency in the use of search engines across demographics.

Retirees are the most likely to tell GWI that they’ve used a search engine in the past month, but GWI currently only polls respondents in this age group across a subset of its survey geographies.

Critically, that subset does not include India or China, where respondents are less likely to say that they use search engines overall.

And if we focus our attention on internet users aged 16 to 64, it becomes clear that there’s actually very little variation by age or gender when it comes to the regular use of search engines.

But this level of demographic consistency is actually highly unusual when it comes to digital behaviours.

For instance, even when it comes to other “ubiquitous” digital behaviours like the use of social media or email, we still see wider variation in the data across ages and genders for these activities than we see in the data for the use of search engines.

Consequently, this level of consistency may indicate that the use of search engines has become something of an inherent online behaviour.

However, GWI’s data suggests that the world’s use of search engines has been declining over recent months.

Four years ago, at the start of 2021, GWI’s survey found that 84.1 percent of online adults had used a search engine within the past month.

However, at the start of 2025, that figure has fallen to 80.6 percent, suggesting that search engines may be losing their coveted position as the starting point of online journeys.

It’s important to highlight that the use of search engines has fluctuated in the interim though, and we actually saw a steady increase in use between Q4 2022 and Q3 2024.

However, the latest figure of 80.6 percent is the lowest for the use of search engines that we’ve seen in GWI’s regular survey.

For context, recent trends may be symptomatic of shorter-term influences such as the news cycle, seasonality, or other “outside” factors, and this data alone does not indicate that search might be “dying”.

Moreover, the number of people saying that they use search engines has fallen by less than two percentage points compared with the recent high of 82.4 percent that we saw in Q2 2024.

But GWI’s survey isn’t the only source that points to a decline in search activity.

Despite the impressive numbers that we saw earlier, traffic to search engines has also been declining over recent years.

Analysis from Similarweb indicates that traffic to Google.com has fallen from roughly 19.8 billion visits per week this time three years ago, to 19 billion visits per week at the end of June 2025.

Admittedly, that’s not exactly a precipitous drop, but it still reveals a four percent decline in Google’s visitor traffic over the past 36 months, which in turn points to the loss of more than a billion searches per week.

Google isn’t the only search engine of course, but it is still the world’s favourite search platform, and analysis from Statcounter indicates that Google delivered almost 9 in 10 search engine referrals in May 2025.

Microsoft’s Bing is the world’s second most popular search engine, attracting more than 1.4 billion visits in May 2025, and accounting for roughly 4 percent of global search referrals that same month.

And interestingly, Similarweb’s data shows that Bing enjoyed impressive growth in visitor traffic between June 2022 and January 2025, with average weekly visits increasing by more than 40 percent during that time.

Everything you need to know about the global state of digital in July 2025

Digital 2025 July Global Statshot Report

Generative AI content creation has turned content marketing on its head, giving marketers new ways to compete and get ahead. But it hasn’t been without its challenges. The idea that “content can create itself” is something of a fallacy, as generative AI tools require a great deal of human creativity and skill to return the greatest benefits.

Content creation using AI involves more than research and prompting. The outputs are rarely perfect; they often require extensive editing to match your tone and style while meeting reader expectations. 

There’s also the need to differentiate your content from other AI-generated content on similar topics. Otherwise, content starts to look the same, which can devalue your message and make it harder for you to stand out.

To get the most from your content creation generative AI tools, you need to understand what they do best, where they fall short, and how to balance them with human expertise.

Let’s explore the value of generative AI content creation and the tools you can use to rise to a new era of digital creativity.

What Is Generative AI in Content Creation?

What Is the Primary Advantage of Using Generative AI in Content Creation?

How Generative AI is Transforming Content Creation

The Benefits of Using Generative Al for Content Creation

Top Generative Al Tools for Content Creation

Ethics and Responsible Use of Generative Al

Meltwater: The Next Frontier of Creativity

Gen AI in content creation uses algorithms and natural language prompts to create text, images, audio, and videos related to the prompt. Users can input a request into generative AI tools (ChatGPT is one of many examples) and receive content that matches their request.

Generative AI and content creation are merging more frequently these days. We’re seeing marketers and PR professionals using gen AI tools in a wide range of activities, including but not limited to:

There’s ample opportunity to use generative AI content creation to make content marketing tasks faster, easier, and more effective. 

TIP: Learn more about Meltwater's exciting new gen AI capabilities in our Mid-Year and Year-End product releases, and learn about Mira Studio, our AI-powered assistant, unveiled at Meltwater Summit 2025!

The primary advantage of using generative AI in content creation is time savings. Marketers are constantly being tasked to do more with fewer resources and in less time. Adding AI in content creation can help marketers quickly churn out content to meet deadlines.

AI content marketing tools are always available (including after business hours and on weekends and holidays). They’re always ready for brainstorming, no coffee required. Furthermore, they can help users push beyond creative blocks while using data to generate ideas. 

Combined, these benefits allow users to move projects forward faster — offload inefficient or mentally tasking jobs to AI tools, then use the output to get several steps closer to the end goal.

However, there’s an art to this process. Using AI to craft first drafts and other content doesn’t automatically save time, especially if the output needs substantial editing. 

Gauging the quality of the content (and fixing it if it isn’t up to par)

Simply put, AI isn’t suited for all types of content creation if time savings are a top priority. Marketers should explore what various AI tools do well so they can delegate the right tasks to the right tool (or not at all). 

TIP: Learn more about the many AI tools available in our software round-up articles, 7 Best AI Tools for PR and Top 12 AI Communication Tools.

Generative AI for content creation is shaking things up in digital marketing, for better or worse depending on your perspective. Let’s look at some specific ways marketers are using content creation AI to improve the way they work.

Creating high-quality content is time-consuming. It can take hours to create a single piece of content, including the time required to research topics and keywords, draft the content, make edits, get final approval, and publish.

Generative AI for content creation can speed up part of this process by brainstorming ideas, generating drafts, and making suggestions for improvements. AI works in a fraction of the time of human team members, giving content creators a solid head start.

One of the standout features of generative AI is its ability to create personalized content for different audiences. For businesses, this means tailoring marketing campaigns, product recommendations, and even email newsletters.

AI doesn’t just produce content; it can also analyze audience data. This is a great way to better understand user behavior and create highly targeted content that speaks directly to each person.

To be clear, AI doesn’t create “new” content. It uses your input and the internet to generate content that suits your request. It is, by definition, derivative, based on the data a model has been trained on.

However, content creation using AI can inject creativity into your processes. Just like two heads are better than one, AI can provide an extra “brain” to get you thinking in another direction. You get ideas you might not have been exposed to otherwise, which can lead to more creative results.

Generative AI isn’t limited to written content and images. Tools like AI-driven chatbots, virtual influencers, and characters can interact with users in real time, offering personalized conversations and engagement.

These tools are already transforming industries like gaming, entertainment, and customer service, making these experiences feel more engaging and lifelike. When applied to marketing and PR, you can craft unique experiences while speaking to your audience at scale.

Good content creation requires special skills, from writing and SEO to video editing. These skills are becoming more accessible, thanks to generative AI content creation.

For example, AI-powered video editors can automatically edit footage, suggest cuts, add transitions, and generate voiceovers. Creators can produce high-quality video content with minimal effort, and even small businesses or individuals with little or no experience can create professional-looking videos.

Marketers are turning to AI in marketing for a wide range of reasons and benefits. No matter your use cases or AI content marketing tools, the following benefits typically apply:

More opportunities to create content, thanks to faster production

The ability to react quickly to trending topics

Real-time engagement with chatbots or virtual assistants

Complete multimedia content marketing, including text, images, videos, and audio

Deeper data analysis to guide content creation efforts

These benefits are just the beginning. Content creation using AI is still relatively new, and marketers continue to peel back the layers of its power.

The content creation generative AI tools you use can make a difference in your results and experience. New gen AI tools are emerging all the time, but we’ve narrowed our list to a few favorites.

One of the OG’s of gen AI for content creation, ChatGPT is a free tool that can draft articles, press releases, and other text-based content in seconds. Just tell it what you need, and ChatGPT will craft the content. You can also upload files to build chatbots or knowledge bases.

The upgraded version of ChatGPT offers access to DALL-E, which uses natural language to create images. Users can specify a particular art style or other details to get a unique image they can use in their marketing campaigns. (No more stock photos!) 

One word of caution: ChatGPT is known for being wordy, and its content might not be fully original, so it’s best to rewrite any text output or use it for ideation only. At the very least, run your final version through a plagiarism detector before publishing.

Content marketing success hinges on knowing your audience and being able to reach them authentically. This can be a complex process with many moving parts, from tracking trending topics to understanding how your audience is talking about those topics. 

Meltwater removes the guesswork from the process by generating easy-to-understand insights based on data. The AI-driven platform combines media monitoring, consumer intelligence, and social listening so you can be everywhere, all at once. 

Mira Studio, our AI-powered digital teammate, is designed to integrate seamlessly into your workflow and unlike generic AI tools, it is purpose-built for media and market intelligence. 

Mira delivers instant insights, on-demand report generation, and an intuitive, chat-based interface that feels like having a conversation with Meltwater’s entire dataset.

Mira Studio transforms the way teams access, analyze, and act on data: Enabling sharper storytelling, faster decisions, and more time for high-impact work. With prompt-driven reporting, simplified data exploration, and real-time answers, Mira Studio helps professionals cut through complexity and focus on what truly moves the brand forward.

Analyze your audience segments, see how your brand compares to competitors, and become part of important conversations.

Generate tons of insights (not just numbers) on demand so you can prepare your content strategy accordingly.

The Meltwater Suite also features gen-AI capabilities like our AI Press Release Generator and our AI Search Assistant, which can help you create complex social listening searches within our solution in a flash.

Want to see Meltwater in action? Click here and fill out the form below for a demo from one of our product experts!

Jasper is made for marketing. Built on large language models, Jasper’s unique advantage is its ability to learn your tone and style so that generative AI content sounds more like you.

It caters to all parts of content marketing, including blog posts, emails, social media posts, and landing pages. It learns your writing style to help you craft end-to-end marketing campaigns faster.

Beautiful.ai lets anyone create slideshows and presentations in minutes. More than just a set of templates, Beautiful can add quotes, create visuals like charts or graphs, and generate supporting content.

Generative AI Content Creation: The Future of Creativity

Note: This blog is based on the Global Digital Report 2025 (Digital 2025 Singapore) – produced in partnership with Meltwater and We Are Social. See Simon Kemp's article about The Essential Guide to the Global State of Digital in 2025. Download the Global Digital Report 2025 for free.

When it comes to digital connectivity, few countries punch above their weight like Singapore. This highly urbanised country has a mobile penetration rate of 179%, with 10.5 million mobile connections—an increase of 617,000 from last year—across a population of 5.85 million. Singaporeans benefit from one of the world’s most dependable and user-friendly mobile networks, backed by 5G rollouts and government-supported infrastructure.

There are now 5.61 million internet users, up by 129,000 from the previous year, bringing internet penetration to 95.8%. Social media usage also rose slightly to 5.16 million user identities—30,000 more than the year before.

These numbers reflect how deeply digital services are part of routines. Whether it’s using a QR code to buy kopi, booking dinner through a food app, chatting with neighbours on WhatsApp, or watching hawker centre reviews on TikTok, Singaporeans navigate the online world with ease—often in any of the country’s four official languages.

This level of connectedness shapes how people interact, consume news, shop, and express themselves. For marketers, it means reaching a digitally fluent population that’s always online, quick to respond, and highly engaged.

Social media usage statistics in Singapore

Digital marketing statistics in Singapore

What's ahead for social media in Singapore in 2025?

A highly educated, urbanised, and tech-savvy population defines Singapore. There are 5.85 million people in the country, with men making up 51.7% and women 48.3%. The median age is 36.2, reflecting a mature, working-age population with significant buying power and a consistent online presence.

With 8,595.5 individuals per square kilometre and 100% urbanisation, Singapore is densely populated and efficiently planned. These conditions support strong digital infrastructure and reliable service delivery, aided by national policies that prioritise smart city development.

The country’s educational attainment also stands out: 98% of individuals aged 15 and above are literate, including 96% of women and 99% of men. Singapore’s adults are digitally comfortable, well-educated, and mature enough to engage actively in online communities.

Adults of working age make up a significant share of Singapore’s population, with a large portion falling within the 25–39 age bracket. Below are the five largest age groups in the country:

Singapore’s mid-range age profile reflects a steady, economically active population. With most citizens in their prime working years, the country is well-positioned for digital adoption across both personal and professional contexts. 

The digitally mature audience plays a larger role in shaping online trends, interactions, and content habits than younger populations elsewhere. For brands, this means reaching consumers who are both financially capable and tech-savvy.

Internet usage in Singapore reflects near-universal access. The number of internet users rose by 2.4% or 129,000 citizens over the past year, reaching 5.61 million (95.8% of the total population), indicating a continued growth in proportion to population size (up 1.7% year-on-year).

Among them, 94.6% access the web via mobile phones, with most Singaporeans going online while on the move. Mobile devices are central to living, powering everything from communication to cashless payments—contributing to a thriving ecommerce environment. Despite continued digital activity, average daily internet use declined slightly. Singaporeans now spend 6 hours and 33 minutes online each day, a drop of 4%, or about 16 minutes fewer than the year before.

Every day, the typical Singaporean spends 6 hours and 33 minutes online, with equal time spent on mobile phones and desktops or tablets. Mobile usage accounts for exactly 50% of total daily internet time, with both device types averaging 3 hours and 17 minutes.

AI & Data Analytics

Digital 2025 July Global Statshot Report

Generative AI Content Creation: The Future of Creativity

Social Media Statistics in Singapore [Updated 2025]

AI in Marketing: Essential Insights for Driving Success

Top 12 AI Communication Tools

Tailoring Social and Media Intelligence for Global Enterprises

Social Media Statistics for Hong Kong [Updated 2025]

2025 Social Media Statistics for Thailand

Bringing Insights to Everybody - Meltwater Agent for Microsoft

Ushering in the Era of Intelligent Teammates in Social Listening & Media Monitoring

Major Moments from Meltwater Summit 2025, Day 1

AI-Generated Content Examples: Unlocking Creative Potential

AI & Data Analytics

Digital 2025 July Global Statshot Report

Generative AI Content Creation: The Future of Creativity

Social Media Statistics in Singapore [Updated 2025]

AI in Marketing: Essential Insights for Driving Success

Top 12 AI Communication Tools

Tailoring Social and Media Intelligence for Global Enterprises

Social Media Statistics for Hong Kong [Updated 2025]

2025 Social Media Statistics for Thailand

Bringing Insights to Everybody - Meltwater Agent for Microsoft

Ushering in the Era of Intelligent Teammates in Social Listening & Media Monitoring

Major Moments from Meltwater Summit 2025, Day 1

AI-Generated Content Examples: Unlocking Creative Potential

Interested in learning how Meltwater can help you? Fill out the form to learn more.