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Samantha Tanizar

Manager, ABM and Campaigns

Samantha is an experienced marketer specialising in go-to-market strategy, content, and lifecycle marketing. She writes about regional strategy, consumer intelligence, and the role of marketing and communications in driving measurable business impact.

LinkedIn

A teal graphic showing 40.3%, the share of social media citations for K-Beauty products among the top 10 LLM-referenced sources.

Marketing

K-Beauty and AI Visibility: How Korean Skincare Brands Are Represented Across Generative Search Engines

Stat card showing "204K mentions driven by the World Artificial Intelligence Conference (WAIC) 2026"

Marketing

The World Artificial Intelligence Conference (WAIC) 2026: The Conversation Split Between Policy, Technology and AI

Stat card showing '1.06M engagements' in bold yellow text, with the caption 'driven by the State of Origin 2026 series' below in black bold text, on a light grey background.

Marketing

The State of Origin 2026: The Narratives That Defined Australia's Biggest Rugby League Event

Stat card showing '1.16M engagements' in bold teal text, with the caption 'Hisense leads Chinese World Cup sponsors in early tournament engagement' below in black bold text, on a light grey background.

Marketing

Chinese Sponsors at FIFA 2026: The First Two Weeks

Marketing

5 Takeaways from Meltwater Summit on Tour: Sydney 2026

Marketing

How China Dominated Hannover Messe 2026 Conversations