Perri Robinson
Global Head of Marketing Programmes
Having worked in marketing for almost a decade, Perri is a commercially driven marketer with a sound understanding of demand generation. Perri currently heads up marketing programmes globally for Meltwater and her specialty lies in developing, implementing, and managing activations that optimize customer journey touchpoints and accelerate the sales cycle through digital marketing.
Digital Marketing & PR Tools
Outils Marketing : Comment choisir le meilleur pour votre équipe ?
Social Media Marketing
10 Facebook Messenger Marketing Ideas
Marketing
How to run a successful email marketing campaign
Marketing
Pourquoi les marques délaissent les analyses démographiques au profit de l'analyse d'audience
Brand Management
Why Brands Are Ditching Demographics in Favour of Audience Insights
PR & Communications
How to Ensure You Never Miss a Media Mention
PR & Communications
Transforming PR Campaign Management
Reputation Management
Optimize Supply Chain Risk Management with Media Intelligence
Brand Management
Kim Kardashian Has 3 Things to Teach Us about Brand Strategy
AI & Data Analytics
How a Sentiment Analysis API can Transform Business Decision Making
Influencer Marketing
Boost Your Influencer Marketing with Our Top 5 NGO Influencers
Brand Management
4 Steps Towards Building Brand Credibility
Social Listening
4 Ways Social Listening has Influenced HR
Social Media Management
10 Tips to Increase Link Click-Throughs on Social Media
Brand Management
Why we should all be analysing brand sentiment around our campaigns
Brand Management
The What, Why & How of Brand Command Centres
AI & Data Analytics
Using Alternative Data & External Signals for Decision Making
Marketing
Managing your Global Brand’s Digital Footprint: Deciding on a Multiple VS Single Vendor Approach
Social Media Marketing